deepanshu aggarwal
TRANSCRIPT
After hearing this you might have this image in your mind
Redbull is a multibillion dollar
company who manufactures energy
drink
You might have many questions regarding Redbull
How it became such a popular brand? How does Redbull do it? How it survieved in such a
competitive market ?
And many more…..
I’m here to answer all these questions
First to answer all these questions we have to go back in the past
Not so back guys
In early 80s and 90s
It was 1987 when Dietrich mateschitz established this company called redbull in Austria
He got this idea from his friend in Thialand chaleo .
He visited Thailand in 1984 and chaleo offered him a drink called Krating Daeng to recover from Jetlag.
Dietrich launched his product with collaboration with Chaleo in 1987.
He changed few ingredients and their content according to the taste of Austrian people and launched his product named as Redbull GmbH.
Ingredients
Caffine,Taurine, B vitamins(B3,B5,B6,B12), Sucrose and Glucose.
Sounds like an ingredients of some Tonic
How does this product benefits?
Improves physical endurance Improves overall feeling of well being Increases mental alertness Improves reaction speed and concentration Stimulates metabolism and helps eliminates
waste substances
But does it works?
My reviews
I’m not selling or doing marketing of this product but yes it really works .I have tried it before my dance performance in our Institutional InterHall competition called GALAXY.
You can see Galaxy dance video later following this link given below https://www.youtube.com/watch?v=tMrIMw4nUfs
and let me know how was my dance
Over the last decade Redbull introduced three additional products with slight variations of the original energy drink.
Redbull Sugar free Redbull Energy shots Redbull Cola
This was all about redbull products .
But the question is how did they became so popular???
In 1992 company expanded to hungary and Slovenia
Now Redbull sells 4 billion cans of energy drinks each year in over 160 countries all over the globe
Marketing
Word of mouth Sampling Point of purchase Event sponsorship Athlete endorser Advertisements
Redbull was introduced in Bars, clubs and restaurants.Then later moves into convenience stores located near colleges, gyms, health food stores
Redbull target audience was youth.
Free sampling programme
Targeting places like
concerts Parties Festivals Sporting Events Campus
Event sponsorships Controled all aspects of the event Reinforced the brand positioning as an stimulating
beverage Events enhanced Redbull visibility Unique events attracts media coverage
Athlete Endorsement
Athletes use redbull Their reviews regarding Redbull product Redbull puts its logo on Athlete’s equipments
Advertisment
“RedBull Gives You wings” derived from the positioning statement “RedBull vitalises body and mind”
RedBull sponsers many sports events like Mountain biking Snow boarding to surfing Dancing to extreme sailing
Annual events The RedBull air race Tests the limits of sanity Grand prix of catalunya UCI MTB world cup Redbull cliff diving
InternetRedBull’s website provides consumers with information how to ind redbull events , videos of and interviews of redbull sponsored athletes
Facebooks page update follower with latest activities
Thank you