deepti himani pallavi geeta tripti ekta

8/8/2019 Deepti Himani Pallavi Geeta Tripti Ekta

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STRATEGIC MANAGEMENT



INTRODUCTION

BRAND OWNER ± SIR RICHARD BRANSON

STRATEGIES

MANAGEMENT STYLE

VARIOUS SBU¶S

SWOT ANLYSIS

CONCLUSION



Leading branded venture capital organization

Created more than 300 branded companies worldwide,

Employing approximately 50,000 people, in 30 countries.

Global branded revenues in 2009 exceeded £11.5 billion

Sectors ranging from mobile telephony to transportation ,

travel, financial services, media, music and fitness. ³KEIRETSU Organization´



In 1970 ,he founded Virgin as a mail

order record retailer and grew in

music publishing and retailing

1986 ± floated on stock exchange with

turnover of 359 million Euros

Most important ingredient to success

Virgins corporate rationale is merely

a projection of his own personnel

philosophy



Each business is ³ring- fenced´.

Long term growth vs short term profit.

Virgin to represent µbeing a virgin in every business¶

Fierce external diversification strategy-

Extend brand at low cost into selected areas to shake up the static

market

Met 4 out of 5 criteria ± innovative, challenging, offer value for money,

being better than the competitors, good quality and growing market



Joint venture ± virgin provided brand and partner

provided capital

Identification of complacency

Start companies with a scratch, make it a success and sell

it for profits



Adopted hands ± off policy

Corporate bureaucracy is minimal

Brand is most important asset of the company so make it

global one

³The heart of Virgin¶s core strategy to develop the five

pillars of the business empire: travel, leisure, mobile

phones, entertainment retailing and personal finance´.



Formation of Virgin Management Limited

Provides advisory and managerial support to all of the

different Virgin companies and our specialist Sector teamsaround the world

VML's fastidious number-crunchers manage Virgin's

financial assets in the group

collaborative and supportive style of custodianship

sector teams, each run by a Managing Partner



Virgin Atlantic Airways

Virgin Earth Challenge

Virgin Megastore

Virgin Mobile Virgin Radio International

Virgin Connect

Virgin Drinks

Virgin Galactic

Virgin Produced

Virgin Festivals

Virgin Healthmiles

Virgin Active

Virgin Health Banks

Virgin Gaming

Virgin Racing Virgin Media

Virgin Trains

Virgin Money

Virgin Greenfund

Virgin Unite

Virgin Balloon Flights

Virgin Books



I ts all about the music

We deliver simple broadband to the

places

it has never been before

WHAT I S YOUR TASTE ?

DI SCOVER I T WI TH Virgin

DRINKS



Started in 1984 Britain second largest long haul airline.

Head office Crawley, west Sussex, England.

Virgin Atlantic Airways Ltd. is a British airline which isowned by Richard Branson's Virgin Group (51%) and

Singapore Airlines (49%).

Awarded as the worlds fastest airport check in service

provider.



Its major engine parts are manufactured by HAL,

LUCKNOW

Slogan ³WE NEVER FORGET YOUR

FIRST TIME´



To provide all classes of travelers with the highest quality

travel at the lower cost

In 1992 they introduced Mid class for the cost conscious

business travelers. First airline in the world to use the BIO FUEL.

First airline which provided the facilities equivalent to

premium class in cost of service class

Virgin blue is named in 2008, Asia pacific low cost airline.



STRENGTH Most attractive cabin &

crew.

Cool and informaltreatment to passengers Profit making airlines Service quality Entertainment & Fun for

customersInnovation Convenience

WEAKNESS Small player in airline. Only few planes

No clear customer target Small network Public relation is not that

much efficient



OPPORTUNITY

Since it has a good brand

value it has a greatadvantage against their

competitors.

Partnership Alliance

THREAT

Recession

Terrorism Air-traffic

Fall in tourism Industry

Rising fuel cost

Taxes



Aggressive expansion in Asia, South America

Increase the aircraft fleet

Form a strategic alliance with other airlines (which could

have been a future threat) Continue to develop innovative approaches in airline

services

Maintain relationships with Upper Class customers

Globalize the Virgin brand further



MOBILES AND

TELECOMMUNICATIONS



Virgin Mobile India Limited is a cellular telephone service

provider company ,which is a joint venture between Tata

Teleservices and Richard Branson¶s Virgin Group

Currently, the company uses Tata's CDMA network to offer

its services under the brand name Virgin Mobile, and it hasalso started GSM services in some states



Virgin Mobile Offers Single Call Rate of 40p/min

For Local and STD

Virgin Mobile CDMA Commences Unlimited

Calling Offers:

Value for money & flexible tariffs that reflect their unique

needs

This Single Call Rate of 40paisa/min applies to all Local

and STD calls made anywhere across India without anyconditions in the core offering



Virgin Mobile¶s Pay Back Time:

Virgin Mobile started off with a craze bygiving out 10p/min for incoming calls. It

means that you get paid 10paise for every

minute you talk.

Quite hatke isn¶t it?



Virgin Mobile Ties Up with GetJar- Offers Free Mobile

Apps :

GetJ

ar currently offers more than 70,000 free mobile games andapplications to its users, Popular applications such as Face book

Mobile, Yahoo!, Nimbuzz, Opera Mini Browser, eBuddy and

thousands of such applications can now be easily downloaded across

all major platforms

Independence Day Offer Social Networking On Virgin

Mobile Free :

They give special offers during festivals and other occasions. This

shows their Personalized customer care



Services

CDMA GSM Datamax

RUIM enabled handsets with colored screen &FM radio

GSM enabled SIM cards

Plug n Play device for broadband



SERVICE DIFFERENTIATORS :-

Taking the hassle out of buying a cell phone - Try before you buy

End-to-end ownership of problems ± Personalized care

Authorized to resolve issues on the spot

On-line recharge option

IMAGE DIFFERENTIATORS :-

Innovative, eye-catching product that epitomizes the youth

POLICY DIFFERENTIATORS :-

Whatever your problem you can walk into any service center and

get replacements for faulty items in the pack

SUCESS FACTORS :



Age

Bachelo

r Stage

NewlyMarried

childover 6

dependent children

ChildrenlivingAway

Schoolstudents

StillWorking

Retired

Age : 14-30 (specially target¶s youth)

30% of consumer base contributes > 50% to revenues

Price Sensitive :handsets starts from Rs 2000

Mobile for self expression :Brand &

Style

SEGMENTATION



PEOPLE

Manpower

Management

Sales force - Front end staff courteous, competent, reliable &responsive

Back Office / Support ServiceLegal Team

Trade Partner

Tata Teleservices LtdOrganized & Unorganized Retailers



Virgin brand so f ar: Leisure &

Entertainment



Virgin Radio is a brand owned by the Virgin Group

used by a number of different radio stations

worldwide.

The stations generally carry independent

programming, but have access to some shared

programming.

Virgin Radio stations are normally classified as

rock music or contemporary hit radio stations.



Virgin brand so f ar: Health.

Renewable. Charity.



STRENGTHS

Strong brand name. Large land resources. Expanded IT Sector.

High budget and enough money forbusiness.

W

EAKNESS Too loose supervision. Lack of a strategy for development

of port. Not yet gone public fully. Out of date plant and machinery.

OPPORTUNITY

Could expand to overseas. Could seek better supplier deals.Opportunities for training .

Opportunities to obtain informationusing IT.

THREATS

A bad sub-brand might affect othersub-brands & parent brand

Virgin Atlantic vs. Virgin Rail What after Branson?



Strategy

Listen to people.Encouragecommunication andfeedback.

Integrate personnel intoother part of theorganization.

Values and belief

He says that he neverlisten to critics.

He is a sponge for newideas.

Inspire people to think

like Entrepreneur.

Bransons Skill

Public relation genius-

he understand whatmedia wants and giveit to them

Core values andbelief

Helping people toachieve things thatthey did not know theywere capable of.

Being catalyst to thesuccess of other.

Constantly learning.



THANK YOUTHANK YOU

deepti himani pallavi geeta tripti ekta

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