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and Orientation Course; a Desert Driving Course. Each Course combines specific local requirements with international best practice in order to provide training at the highest standards; standards not available any where else within the UAE! EDI Health and Safety Week New hope for Disabled Drivers EDI visits Schools The overwhelmingly success- ful Children Road and Traffic Safety Campaign, “Mama I’m Home” has entered the second phase with Edi the super car, now in the role of a teacher. More on page 4 & 5… EDI sponsors Furjan District Football Championship 2009 EDI partnered with the Dubai Sports Council to successfully flag off the Furjan District Football Championship 2009. The event that commenced on June 12, 2009 was held through to August 03, 2009 More on page 9… EDI’s contribution towards the needs of Special Centres EDI participated at the AL Noor Family Fun Fair organized on the 6th of March 2009 at the Al Noor Training Centre for children with special needs in Al Barsha. More on page 7… EDI now offers a completely new DEFENSIVE DRIVING COURSE, specifically designed and tested to meet the demanding requirements of the UAE and for use also in the wider GCC. This new Course builds on the EDI reputation of the previous Defensive Driving Course – the most sought-after post-license driver training course in the UAE. The Emirates Advanced Driving (EAD) EDI organised an Environment, Health and Safety Week for all their employees. This well-planned programme was held from the 7th to 12th February at their Head Office in Al Qusais. It was organized in conjunction with Emirates Environmental Group (EEG), Sharjah Blood Donation and Research Center, The Art of Living Foundation and VLCC. Having a disability need not spell the end of the road for your driving! EDI has launched a new “Disabled Driver Training Programme” in April which can add tremendous value to the rehabilitation of those who suffer from disabilities. All earlier programmes for the disabled were designed for those with right leg disability, and this is the first time a driver training programme is available which is tailor-made for those who are disabled below the waist. division within Emirates Driving Institute (EDI) is the leading provider of driver training and improvement programmes in the Greater Middle East, and has been at the forefront of safety improvement programmes for many years. EAD, the newly expanded division of EDI has recently created four new Driving training Programmes: the Defensive Driving Course; a Refresher (Returner’s) Course; an Expatriate combined Defensive SEPTEMBER 2009 www.edi-uae.com A PUBLICATION BY EMIRATES DRIVING INSTITUTE COVER STORY More on page 8.. More on page 3... More on page 2... Defensive Driving Course at Emirates Advanced Driving - A newly established division of EDI

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Page 1: Defensive Driving Course pdf... · 2013-03-24 · Defensive Driving Course at Emirates Advanced Driving - A newly established division of EDI. EAD’s advanced courses are fully accredited

and Orientation Course; a Desert Driving Course.

Each Course combines specific local requirements with international best practice in order to provide training at the highest standards; standards not available any where else within the UAE!

EDI Health and Safety Week

New hope for Disabled Drivers

EDI visits Schools The overwhelmingly success-ful Children Road and Traffic Safety Campaign, “Mama I’m Home” has entered the second phase with Edi the super car, now in the role of a teacher.

More on page 4 & 5…

EDI sponsors Furjan District Football Championship 2009EDI partnered with the Dubai Sports Council to successfully flag off the Furjan District Football Championship 2009. The event that commenced on June 12, 2009 was held through to August 03, 2009More on page 9…

EDI’s contribution towards the needs of Special Centres

EDI participated at the AL Noor Family Fun Fair organized on the 6th of March 2009 at the Al Noor Training Centre for children with special needs in Al Barsha.

More on page 7…

EDI now offers a completely new DEFENSIVE DRIVING COURSE, specifically designed and tested to meet the demanding requirements of the UAE and for use also in the wider GCC. This new Course builds on the EDI reputation of the previous Defensive Driving Course – the most sought-after post-license driver training course in the UAE.

The Emirates Advanced Driving (EAD)

EDI organised an Environment, Health and Safety Week for all their employees. This well-planned programme was held from the 7th to 12th February at their Head Office in Al Qusais. It was organized in conjunction with Emirates Environmental Group (EEG), Sharjah Blood Donation and Research Center, The Art of Living Foundation and VLCC.

Having a disability need not spell the end of the road for your driving! EDI has launched a new “Disabled Driver Training Programme” in April which can add tremendous value to the rehabilitation of those who suffer from disabilities. All earlier programmes for the disabled were designed for those with right leg disability, and this is the first time a driver training programme is available which is tailor-made for those who are disabled below the waist.

division within Emirates Driving Institute (EDI) is the leading provider of driver training and improvement programmes in the Greater Middle East, and has been at the forefront of safety improvement programmes for many years. EAD, the newly expanded division of EDI has recently created four new Driving training Programmes: the Defensive Driving Course; a Refresher (Returner’s) Course; an Expatriate combined Defensive

September 2009

www.edi-uae.com A p U b L I C A t I O N b Y e m I r A t e S D r I V I N G I N S t I t U t e

CovEr Story

More on page 8..

More on page 3...More on page 2...

Defensive Driving Course at Emirates Advanced Driving - A newly established division of EDI

Page 2: Defensive Driving Course pdf... · 2013-03-24 · Defensive Driving Course at Emirates Advanced Driving - A newly established division of EDI. EAD’s advanced courses are fully accredited

EAD’s advanced courses are fully accredited by respected major Western driving sector institutions, including the Institute of the Motor Industry, the Institute of Advanced Motorists, and the International Association for Driver Education. EDI’s coaching and instructional methodology is also accredited and monitored by the AA Driving School. EDI is fully accredited to and compliant with ISO 9001 throughout all of its operations and also holds the respected OHSA 18001 Certification.

With 95% of all accidents owing to human error and unsafe driving practices, it has become essential that drivers constantly work on their driving, improve their skills, and seek to gain awareness on all those aspects that would improve their safety and the safety of others on the road. And this is exactly what EAD’s DEFENSIVE DRIVING course activities.

Contact DetailsFor extra information, or for a discussion on how Emirates Driving Institute Advanced Driving Group can help keep you and your colleagues safe on the roads of the UAE, please contact us on Call Centre: 04-263 1100, Fax: 04-261 3595, Email: [email protected].

CovEr Story - EAD - DEFENSIvE DrIvING CoUrSE

The new DEFENSIVE DRIVING COURSE from EAD is entirely different to the previous method of a non-interactive style of instruction and aims to develop each delegate’s abilities through carefully delivered individual coaching techniques. EAD encourages delegates to take responsibility not only for their own safety but also for that of others around them.

EAD does not do what others do – simply give more ‘driving lessons’, we treat delegates as adults with experience and we develop their skills accordingly. EAD shows you how to THINK DIFFERENTLY about driving and also to realise what other drivers might be thinking (or doing). EAD aims to have all delegates leave their training sessions with a POSITIVE MENTAL DRIVING ATTITUDE!

The combination of these improved skills, plus new generation briefing and workbook materials coupled with a great deal of practical in-car work make this course highly effective and results-orientated.The Curriculum for the Defensive Course is available in three formats, for either a single participant or for two. Each session is delivered by a team of fully-accredited and highly experienced advanced driving trainers.

After initial welcome and licence-checks, the day begins with a comprehensive and highly innovative interactive presentation and discussion covering the important theory elements of the day. The delegates are guided through various key areas, including understanding the local driving environment and the local risks, a recap of

the safety-orientated driving skills, and how to understand and lower the risk profile for driver and passengers alike.

Perhaps the most important element of the lecture is the section covering the psychology of driving, where EAD encourages delegates to understand that greater safety for all will come from better THINKING about the way they drive. A correct mental attitude is a vital component of safer driving!

Towards the end of the theory session, delegates are given an insightful interactive briefing on vehicle safety and routine maintenance checks. An important factor in the EAD methodology is that we do not simply ‘tell’ delegates what they need to do to be safer drivers; we encourage delegates to understand whom is responsible for their on-road safety and how it can be achieved. We then provide simple, easily remembered routines for the delegate to apply to their daily driving; routines which are straightforward and at the basis of safety awareness and improvement.

The lecture is followed by taking the attendees to their vehicles, where the trainers carry out an active on-road assessment of the delegates’ skills and abilities behind the wheel. This session is then followed by development feedback and priority-setting from the trainers whom codify any required training on a safety and risk-minimisation basis.

In order to demonstrate the ideal parameters, the trainers will next provide a ‘demonstration drive’ to the delegate, thereby illustrating the application of the development areas discussed. From this point onwards, progressive development of each delegate commences; they move onto the active driving development sessions at the wheel and are carefully guided through the elements on an individually-tailored basis.

The ‘instruction’ is in fact delivered in a COACHING style; a style designed to improve the quality of communication in both directions between delegate and

trainer; a process which ensures the delegate understands and takes responsibility for their positive safety progress on the road.

At the end of the overall session, the trainers will engage in two-way feedback discussion and will set out a continuing Personal Development Plan to help each delegate remember the areas in which to continue to hone their safety skills.

The EAD Defensive Driving training process is integrated and highly interactive, with each designated trainer staying with their delegate/s throughout the whole of the training day. Delegates are NOT passed from trainer to trainer! In this way, mutual understanding and trust is enabled, and the trainers are able to fully assess the individual delegate’s nature and driving skills level; based on which the scope for improvement and development requirements are suggested.

Although it is largely about timely application of safety techniques, DEFENSIVE DRIVING is better described as a realization that driving is a privilege shared with many others. Good, safe, and responsible driving is an obligation for everyone on the road…but not always easy to practice. EAD’s DEFENSIVE DRIVING COURSE offers a simple usable routine involving the basic skills of Observation, Anticipation, and Planning, which can be practiced at all times behind the wheel and which is bound to consciously encourage safer, smoother, and confident driving at all times.

For a safety improvement course such as DEFENSIVE DRIVING to fulfill its purpose, training is as important as the course itself. EAD offers top-notch training with customized delegate training development, which helps to address the key improvement areas of each of its delegates, thus making sure every single delegate has a workable agenda for his/her safety.

Deliverables given to the delegate include a ‘joining pack’ containing materials to be used as a resource for the session and items that could be used post course and in the car; such as the EAD Kit containing brochures, a prompt card booklet, a DVD outlining the course material, besides a Course Completion Certificate and all-important Feedback report.

Your Safety: It’s up to you!EMIRATESADVANCED D R I V I N G

A DIVISION OF emIrAteS DrIVING INStItUtep.O. box: 20948, Dubai, UAe

Call Centre: +971 4 263 1100, Fax: +971 4 261 3595email: [email protected], Website: www.edi-uae.com

Creation of the all-new EAD defensive Course has been authored by Mr. Robert Hodges, EDI’s (HR) Development manager. Mr. Hodges is an internationally acknowledged and qualified technical expert in the field of driver and instructor training; he utilises his many years of experience in the driving sector coupled with his psychological expertise to create uniquely relevant training programmes.

Continued from page 1

EAD welcome kit

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The introduction of the disabled driver training programme launched by EDI can add enormous value to the rehabilitation of disabled individuals. A driving license brings with it independence, self esteem and great opportunity to actively participate in the society in which a person lives.

NEWS & EVENtS - DISABLED DrIvEr TrAINING CoUrSE

p.O. box: 20948, Dubai, UAe Call Centre: +971 4 263 1100, Fax: +971 4 261 3595

email: [email protected], Website: www.edi-uae.com

New Hope for Disabled Drivers

Having a disability need not spell the end of the road for your driving! In today’s world, being able to drive has become essential to the varied and many tasks of everyday living-for example, commuting to work, driving the kids to school or running errands -and is synonymous with freedom, independence, and self-sufficiency. EDI in cooperation with Road and Transport Authority (RTA), Rashid Hospital, Arabian

Auto, and a leading Swedish company has initiated the first Disabled Driver Training Programme in Dubai for people who are unable to drive using foot pedals.

27 year old Malek Yousef Iqbal was the first to get a licence in Dubai under the new initiative. Before this, institutes in the UAE offered driving classes only to those with right leg disability. Iqbal registered for the

Disabled from his waist down, 27-year-old Pakistani national Malek Yousef Iqbal became the first to get a license under the Disabled Driver Training Programme launched by Emirates Driving Institute.

and procedures are monitored closely and where necessary, changes will be introduced to accommodate the needs of disabled people who wish to drive.

Peter Richardson, General Manager, Emirates Driving Institute, said, “The introduction of the disabled driver training programme launched by EDI can add enormous value to the rehabilitation of disabled individuals. A driving license brings with it independence, self esteem and great opportunity to actively participate in the society in which a person lives. There are many talented people who could make a wonderful contribution to the future of Dubai but lack the motivation because of loss of mobility.”

EDI is now keen to hear from anyone who may wish to be considered for this training and would like to know more information. For further enquiries on the Disabled Driver Training Programme, kindly contact EDI on: Call Centre 04-263 1100 or Email [email protected] or [email protected].

course on the 16th May, and successfully passed the test on July 2nd, just six weeks later. He used to drive in Pakistan using hand controls, but he is delighted to be able to drive now in Dubai as well, thanks to EDI’s pioneering training programme. “I had to take 30 classes and passed all my tests in one go. I can freely drive my car,” he said. “It is a great feeling.”

Mr. Amer Ahmed Belhasa, Managing Director, was all smiles at the achievement. “We have got two more students with a double-leg disability and they are trained by a specially trained driving instructor”, he said. “Such rehabilitation facilities were extremely scarce, which is why we have taken this upon ourselves, to provide new hope to the disabled.”

Swedish experts Swed Adaptations, also known as Anpassarna, have over 40 years of experience in adapting vehicles for the physically disabled, and have teamed up with EDI in this initiative. A hand control system provided by Swed Adaptations uses a single lever, held by the right hand. This operates the accelerator and brake and carries out a number of functions usually activated by the left hand, leaving the left hand free for steering at all times. With the aid of a simple device added to the steering wheel, complete steering control is assured.

A number of EDI instructors and RTA examiners have taken extensive training from qualified and experienced Swedish instructor trainers who specialize in this field of work. A license will only be issued when the candidate passes all the standard driving tests required for Dubai at the same level as any able-bodied candidate.

The Licensing Agency of the RTA has been a key participant in every aspect of establishment of this service. Regulations

Peter Richardson, General Manager, EDI

Mr. Peter Richardson – General Manager Technical & Operations, Emirates Driving Institute , Mr. Toufic Fouad Syriany -Training & Testing Manager, Emirates Driving Institute , Mr. Ali Mohd. Al Jassim - Director of Drivers Licensing Department,

Roads and Transport Authority, Mr. Hans Ahstrom – Area Manager Middle East, Swed Adaptation, Mr. Amer Ahmed Belhasa – Managing Director, Emirates Driving Institute

Have you wished to learn driving but couldn’t because you were Physically challenged? EDI may now have your solution...FOR MORE DETAILS CALL +971 4 263 1100 EXT: 476 (Misba) or email [email protected] / [email protected]

rashid Hospital – pmr Dept.

in cooperation with Road and Transport Authority (RTA), Rashid Hospital, Arabian

became the first to get a license under the Disabled Driver Training Programme launched by Emirates Driving Institute.

EDI training vehicle adapted with hand controls for disabled driver training

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The overwhelmingly successful Children Road and Traffic Safety Campaign, “Mama I’m Home” has entered the second phase with Edi the super car now in the role of a teacher. Special invites were sent to all schools in and around Dubai and Sharjah, and EDI visited as many as forty schools with the new “Children’s Road Safety Talk Series”. Designed specifically for children aged 6 years and above, this presentation takes the form of an animated movie explaining nine main elements of road safety to the little ones, such as Road Signs and Signals, Zebra Crossing, Cycling and Roller Skating Safety, Pavement Use, Queuing for the School Bus and so on. The children enthusiastically played educative games like Zebra line crossing and Signal play. “Mama I’m Home” kits were distributed as take-aways.

School authorities are all praise for EDI’s role in educating their tiny tots on the importance of road safety. Certificates of appreciation received from many schools laud the content and delivery of the animated presentations, formatted in an engaging and interactive manner to capture the attention of the lively youngsters. We hope to be able to reach out to many more schools using this programme.

NEWS & EVENtS - EDI vISITS SCHooLS

All of our teachers reported that the content and the delivery of the presentations was of the highest standards... I hope every school in the UAE has the opportunity to have the Emirates Driving Institute visit their shool.

By...Ms.Pamela Molnar, Administrator, Abu Dhabi Grammar School (Canada)

Al Mawakeb High School Al Owais Boys’ School

British Orchard Nursery

Dubai English Speaking School

Al Ittihad Primary School

Al Jaahid Boys’ School

p.O. box: 20948, Dubai, UAe, Call center : +971 4 263 1100 ext: 479/476 Fax: +971 4 261 3595, email: [email protected], Website: www.edi-uae.com

School authorities are all praise for EDI’s role in educating their tiny tots on the importance of road safety. Certificates of appreciation received from many schools laud the content and delivery of the animated presentations, formatted in an engaging and interactive manner to capture the attention of the lively youngsters. We hope to be able to reach out to many more schools using this programme.

EDI visits Schools

Al Diyafah High School

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Dubai Modern High School

Elite English High School

European High SchoolIbn Seena High School

Indian High School

Raffles International School, South Campus

Regent International School

Star International School, Aweer

The Central School

The Sheffield Private School

Abu Dhabi Grammar School Edi’s Top Tips... on the school busObey the driver’s instructionsDon’t distract the driverWhen you get off the bus, take five giant steps out of the danger zone, away from the bus and onto the pavement

... on crossing the roadIf there’s a zebra crossing or a pelican crossing, use itRemember to stop, look, and listenCross the road quickly and in a straight line, but do not run

... on cyclingAlways wear a helmet and protective knee padsRegularly check that your brakes, handlebars, and tyres are working wellKeep both hands firmly on the handlebars unless changing gears or signalling

P.O. Box: 20948, Dubai, UAE Call center: +971 4 263 1100 Ext: 479/476 Fax: +971 4 261 3595, Email: [email protected], Website: www.edi-uae.com 05

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Emirates Driving Institute imparted seat belt safety training to 300 taxi drivers on the 3rd, 4th and 5th of February 2009 at the RTA Office of Dubai Taxi, in Al Qusais Industrial Area. An interactive lecture session was followed by the roll over car and seat belt convincer demonstration which emphasized the correct usage of the seat belt. The lecture concluded with suggestions and extremely positive feedback from the taxi drivers. As one of the lady taxi drivers who took the demonstration enthused, “One needs to wear the seatbelt always, and I for one am quite completely convinced about the real need to do this!” Unilever, one of the world’s largest

Fast Moving Consumer Goods (FMCG) companies, held an immensely successful two-day Road Safety campaign for its employees between the 10th and 11th of November 2008. EDI provided Unilever’s employees with the opportunity to experience the 360 degrees Roll-Over Car. The campaign stressed on the benefits of seat belt usage, head restraints and car seats as well as the importance of tyre safety. Senior Lecturers were present at the

The Family Forum organized by the Princess Haya Bint Al Hussain Cultural and Islamic Centers, Islamic Affairs and Charitable Activities Department in Mizhar Dubai, was inaugurated by Princess Haya on February 18th this year. The aim of this festival was to showcase the rich local culture and heritage of the United Arab Emirates. After having provided successful safety demonstrations at the Dubai Shopping Festival in association with the RTA, the Emirates Driving Institute (EDI) organized a safety kiosk at the Family Forum Festival.

The 15th to 17th March 2009 saw a buzz of a different kind around the campus of the Higher College of Technology (Fujairah and Sharjah). EDI took active part in the Al Noor Safe Driver Campaign, aimed at highlighting the importance of safe driving practices among youth. The colleges that took part were the Fujariah Women’s College, Sharjah

EDI participated in the DEWA Safety Week from the 21st through the 25th December 2008. Lectures on road safety, civil defense, fire drills and the use of head rests and child seats were conducted. The EDI team comprising Mohd. Karim Lal, Mohd. Nasir and Nooh provided safety demonstrations to the DEWA employees over these four days.

The recent UAE University Car Show in Al Ain held on the 2nd and 3rd of March 2009, to promote car safety and encourage interest in all aspects of cars was a huge success. The students were educated about safety and responsibility while driving.

EDI actively participated in this show, and together with the Abu Dhabi police conducted lectures on road safety, and organized roll-over car demonstrations to underline the vital need to always be buckled up while in a car. The students were given valuable tips on various aspects of tyre pressure, defensive and desert driving.

Fun and learning went hand in hand at this vibrant show which imparted a positive message to all the participants.

Dubai Taxi Drivers get Safety Training

EDI assists Unilever Arabia with in-house road Safety Campaign

Safety Demonstration

at Family Forum

HCT Al Noor Safe Driver Campaign

DEWA Safety Week

Safety Demo at Car Show (Al Ain)

NEWS & EVENtS - SprEADING SAFETy AWArENESS

Men’s and Women’s College. The campaign was inaugurated by Brigadier Hidaidi and presided over by Mohammad Bin Sulayem. Speeches, short documentary movies, testimonials from students and safety demonstrations by EDI were the order of the day.

campaign and demonstrated all possible techniques to avoid a collision. 179 employees attended the workshop, which was an unqualified success.

Ms. Jovita Dias, Public Relations & Communications Officer, EDI, receives the certificate from Mr. Mohammad Bin Sulayem

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Al Noor is a Centre for Children with Special Needs, and which has a wholehearted commitment to helping to integrate these special children into mainstream society.

EDI participated at the AL Noor Family Fun Fair organized on the 6th of March 2009 at the Al Noor Training Centre in Al Barsha. It was a fun filled day of different well organised events with games, amusement rides and stage shows taking centrestage.

EDI provided safety demonstrations to the visitors as well as volunteers at the fair. The

30th April marked a special day for the children of the Dubai Autistic Centre. Twenty four students and staff took part in a Safety Awareness programme conducted by EDI at the school. The children received goody bags as take aways, with the “Mama I’m Home !” kit, and a beautiful crystal car was presented to Ms Christina Bellos, the Head teacher.

NEWS & EVENtS - SHArING IS CArING

EDI Donates to Al Noor Training Centre Gaza Donation

at Emirates Driving Institute

The plight of the Palestinians in Gaza is one that cannot go unnoticed. Emirates Driving Institute (EDI) in association with the Red Crescent Society, Dubai organized a donation drive for the people of Gaza from the 29th of January to the 12th of February 2009.

“We at EDI have always been actively involved in taking care of the needs of society at large; and the decision of the management to support this cause received the wholehearted support of one and all”, said Fatima Raees, Marketing Manager.

Plenty of clothes and toys were collected for the hapless victims of the crisis at Gaza.

Human Resource Executive Ameera pointed out that, “The people and children of Gaza are awaiting help from those more fortunate than them. We all should be contributing our bit to try to bring back their life to normalcy and stability “.

The management would like to thank all the staff members for their overwhelming contribution for the cause.

mechanism used for the demonstrations were the roll over car and seat belt convincer machines.

EDI also donated a cheque for the differently abled children of Al Noor, which was presented to the Chairman Mr. Khalid and Director Ms. Isphana Al Khatib.

The centre undoubtedly plays a very important role in our society and goes a long way toward improving the quality of life of our special children and their families.

EDI visits the Manzil Centre

The Manzil Centre is a non-profit organization that nurtures the educational, social and vocational skills of children with special needs, and helps to seamlessly integrate them into their rightful place in mainstream society and the workplace. EDI visited the Manzil Centre for Challenged Individuals on the 4th May and presented the lecture on “Road and Traffic Safety” to forty four little ones and the staff. The “ Mama I’m Home!” kit was distributed among the children after the lecture. Ms Ayesha Saeed Hussain, Director, was warmly appreciative of EDI’s efforts in interacting with the special children.

EDI visits the Dubai Autism Centre

30th April marked a special day for the children of the Dubai Autistic Centre. Twenty four students and staff took part in a Safety Awareness programme conducted by EDI at the school. The children received goody bags as take aways, with the “Mama I’m Home !” kit, and a beautiful crystal car was presented to Ms Christina Bellos, the Head teacher.

Chairman Mr. Khalid and Director Ms. Isphana Al Khatib of Al Noor along with the team from EDI

Have you wished to learn driving but couldn’t because you were Physically challenged? EDI may now have your solution...FOR MORE DETAILS CALL +971 4 263 1100 EXT: 476 (Misba) or email [email protected] / [email protected]

rashid Hospital – pmr Dept.

07

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NEWS & EVENtS

A red-Letter Day in the history of UAE

A day of immense pride for every citizen, UAE National Day is celebrated with much happiness and fervour throughout the seven emirates of UAE on December 2nd every year. It was on this day in 1971 that the rulers of the seven emirates signed a declaration that gave birth to the UAE as a country. At Emirates Driving Institute, we joined in with nationwide celebrations as our staff members and senior management came together to celebrate the 37th UAE National Day on December 2, 2008. The event was hosted with much gaiety at the premises of the Head Office of the Emirates Driving Institute at Al Qusais.

Mother, Baby and Child Show 2008

Now in its fifth year, the Mother, Baby and Child Show is UAE’s premier event for the nursery and toddler market, providing a platform for global and local brands to promote and market their products in a targeted format. This year’s MBC Show was flagged off at the Dubai International Conservation and Exhibition Centre from the 18th through the 20th December 2008.Reputed multinational participants included Babyshop, Goodbaby, SebaMed, Calpol, Evian, Johnsons Baby, Volvo, Michelin, Bayer, P & G, Unilever, Mothercare, Crocs, Fujifilm, Philips, among myriad others.

EDI used this opportunity to provide safety demonstrations using the rollover

The Sharjah Ladies Club has by far achieved its vision of creating a dream world for the women of UAE; a world where they could boost their confidence, develop their talents, do their bit in shaping society, and of course relax and be totally at ease in their own space.

Always on the lookout for raking up some excitement, the Sharjah Ladies Club recently organized a fun programme for kids in the age group of nursery to 8 years. Spread over three days from 15 to 17 February, 2009, the colourful event had exciting games and delectable food stalls to liven up a bubbly crowd of around 40 children.

With its vision to promote the well being

With corporates all over the world rooting for environment friendliness, EDI too decided to show its support by organizing the Environment, Health and Safety Week for its employees. The programme which clubbed a host of activities to include newspaper collection, blood donation, healthy cooking contests, safety demonstrations and lectures by prominent doctors and environmentalists, was greatly welcomed by one and all.

A reward of Appreciation

The EDI Environment, Health and Safety Week

A practical Course in First Aid

A balmy February lunch break this year saw some gentlemen staff partaking of more than just food! The Training and Technical Team organized a First Aid training programme which elicited active participation. Instructors created a fake accident-like situation and elaborated on the immediate first aid steps to be delivered to the victim. This was a valuable learning experience.

Who knows, maybe the training will serve invaluable in actually saving a life someday!

of society, Sharjah Ladies Club also provided the little participants with EDI’s “Mama I’m Home Road Safety Kit” to help enable them to learn the all-important safety rules of the road so they could be the safer citizens of tomorrow. The highlight of the event was the presentation of the Certificate of Appreciation by this prestigious club to EDI for their support in organizing the programme.

The event took place at Al Dhaid Ladies Club in Sharjah and was pulled together by the media coordinators Nooura and Shareefa of the Sharjah Ladies Club. Other major participants in this successfully organized cultural event were Seba Med and SEWA.

car and seatbelt convincer to a captivated audience. Specific information regarding child safety in cars, especially pertaining to the use of car seats, and on how to avoid head rest whiplash, was imparted to concerned mothers.

Asst. Senior Instructor Karim Lal and Mohammad Nasir were instrumental in convincing the viewers about the effectiveness of wearing seat belts while driving. Lecturer Naghmana, promoting our “Mama, I’m Home!” campaign grabbed the interest of all the children at the show while delivering the Children’s Road Safety lecture. The “Mama, I’m Home!” kit and Edi soft toys were distributed as take-aways to the little ones present.

In the proud words of Mr Khalid Halboub, Testing Manager of EDI, “The Emirates Driving Institute Environment Health and Safety Week was the first of its kind organized by the management. The success of this is owed to the staff of EDI and we would like to thank all those who were associated with this. We look forward to many more such programmes, keeping in mind the health and safety of our employees and the environment.”

Held from the 7th to 12th February at their Head Office in Al Qusais, the EHS Week was organized in association with the Emirates Environmental Group (EEG), Sharjah Blood Donation and Research Center, The Art of Living Foundation, and VLCC.

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NEWS & EVENtS - GAMES AND SAFETy

Emirates Driving Institute sponsors Furjan District Football

Championship 2009

Emirates Driving Institute partnered with the Dubai Sports Council tosuccessfully flag off the Furjan District Football Championship 2009. The eventthat commenced on June 12, 2009 was held through to August 03, 2009.

The parallels that can be drawn between sports and driving are one too many.Skills such as timing, anticipation, planning, ability to accurately judge speedand distance, and to make quick decisions are crucial as much on the sportspitch as it is when one is behind the wheel. Similarly, a strong sense of fairness,self-discipline, self-control, respect for rules, courtesy and patience are qualitiesthat are admired in sportsmanship while being the cornerstones of safe andmature driving. It is this striking similarity of the two distinctly different activitiesthat prompted EDI to support this championship.

Besides promoting the concept of ‘Play Safe Drive Safe,’ the objective of theevent was also to support sporting activities in residential areas and to encouragethe youth to take up leading roles in community activities or play football duringthe summer holidays.

“As a keen sportsman all my life, I see that the qualities of a good sportsmanare also those that go to make up a safe and responsible driver and we aredelighted to share this opportunity to influence the behaviour of our youngcitizens wherever we can,” said Mr. Amer Ahmed Belhasa, Managing Directorof Emirates Driving Institute.

The championship had 114 participating teams of 12 players each. The teamsplayed against each other in 9 different residential areas to include Rashidiya,Nad Al Hammar, Al Qusais, Hamriya, Hatta, Jumeirah, Umm Suqueimm, AlQuoz and Jaffliya.

Championship 2009

Hamriya - The Winning Team

Furjan Organisers

Furjan District Football Championship

EDI officials with Hamriya Team Members

Dr. Ahmed (DSC), Mr. Peter Richardson (EDI) with Hamriya Team

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EDI EmployEES - awardS aNd apprEciatioNS

Mr. MOHAMMED AlAM

Mr. MOHAMMED ZAyED KHAN

Mr. P.M. NOuSHAD

Mr. YOuNIS kHAN

Mr. BANARAS FAzAl DADMr. MOHAMMED ZAyAyA ED KHANHAN

Mr. SANAB AHMED

Mr. P.M. NOuSHAD

Mr. MOHAMMED AlI KHAN

SHADSHAD

Mr. ABDul SAkOOR

Mr. DOST MuHAMMED kHAN

Mr. ABDUl KAREEM MOHAMMED

ul SAkOOR

Mr. SAEES AHMED kHAN

Mr. MOHAMMED ISRAFEl

Mr. ABDUl KHAlIlMr. A

Mr. CHOUDHARI ZUlFIKAR

Mr. MEHMOOD HuSSAIN

Mr. SAEES AHMED kHAN

Mr. SARFARAz

Mr. AMIR ROOHI

Mr. KAlIl UR REHMAN

Mr. WAHEED UllAH

Ms. Ummaima

Mr

Mr. WASAFI NASIR

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NEWS & EVENtS - FUN AND LEArNING

EDI gifts ‘MAMA I’M HoME!’ road Safety Kits at Modhesh Fun City

EDI celebrates Al-Ahli Shield for the professional League The Emirates Driving Institute celebrated Al-Ahli team, champion of the first version of the professional football league for the 2008 / 2009 season, in the Institute headquarter in Al-Qusais, Dubai.The Department of Al-Ahli Knights had agreed to move the shield to the Institute headquarter in appreciation of the positive role played by the Institute in the service of the club by facilitating its stars and guests’ task to obtain driving licenses by providing them with the necessary training to ensure their safety on the roads.For their part, the Institute officials wished success to Al-Ahli in the World Club Championship to be held in the capital Abu Dhabi shortly. This will be played by Al-Ahli as a representative of UAE football and clubs.

EDI, with the support of RTA, conducted a Safety Campaign for a group of excited kids at the Modhesh Fun City. The animated movie “Mama I’m Home” consisting of 9 main elements on Road Safety was the major highlight. The topics, each of which lasted 4 to 5 minutes, included Road Signs and Signals, Zebra Crossing, Cycling and Roller Skating Safety, Usage of Pavement, School Bus queuing, etc. The multimedia-enabled programme was anchored by the EDI Mascot ‘Edi the Super Car’ and greatly excited the children, who were also delighted to take home free “Mama I’m Home” Kits. An Arabic Lecture was also held twice a day. 0911

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