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What it’s all about

Define is the first and only magazine that is conceptualized to serve

the purpose of providing information and updates about the cities

“Chennai & Puducherry”. It comes along with route map of the cities

“Chennai & Puducherry”.

Ideated by Outbox Solutions “Define” is a guide to explore the city

and to know the city better.

Define was launched on August 2010 and has successfully completed

four years by performing as a perfect player between buyer and seller

with its enthusiastic team. With its exclusivity, it has reached a wide

range of target including the tourists and has turned out to be a

successful magazine.

Our Defined Journey of Success

Name of the Game

The main intent of Define is to build a bridge between buyers and

sellers by providing information and updates about the city including

info about its culture, places of historical importance, places to wine

and dine, shopping destinations and many other requisite information

essential for tourists and people of Chennai & Pondicherry.

A Definite Structure of Define

Brand Identity

Edition

Chennai Puducherry

Magazine City Map City Map Magazine

• Events/ Happenings

• Tourist/City Attractions

• Hotels

• Cover and Cultural Stories

• Restaurants

• Food Reviews

• Pubs/Bars/Reviews

• Shopping information

• Shopping Features

• Beauty & Wellness Features

Content

Circulation and Reach

Hotels

Circulated in all 5 Star, 4 Star and 3 Star hotels like Leela Palace, Taj

Group of Hotels ( Fishcove, Coromandel, Connemara, Club House),

GRT Hotels, Radisson Group, Marriott, The Park, Fortune Hotels, Le

Royal Meridian, Hilton, Grand Chola, Sheraton Towers and Trident.

Presence in all rooms, concierge and travel desk. By this we target

and reach the travellers who visit Chennai and Puducherry.

Embassies and Consulates

Circulated in all Embassies and Consulates like British

Consulate, Thai Consulate and Swiss consulate to increase

readership profile.

Cultural Institutions

Circulated in all Cultural Institutions like Lalith Kala Academy,

Inko Centre and Alliance Francaise to increase readership

profile and to easily reach tourists.

Distributed across 680 shopping retail points and a minimum

of 25 to a maximum of 200 copies are being distributed to

every single retail point. Circulated in Upscale Retail

Outlets & stores like Tommy, Lifestyle, Chamiers, Raymond

Outlets, Nilgiris, Fabindia & many more.

Upscale Retail Outlets

By targeting travel houses & agencies like Parveen Travels,

Bala Tourist Service and Akbar Travels of India, etc., we

reach most of the airport segmented crowd. This will

give additional value for advertisers as they will be

benefitted with maximum exposure and response.

Travel Agencies

By reaching leading restaurants like Cream Centre, Kryptos,

Tuscana, Bay leaf, Goa Portuguesa , Simar, Yoko Sizzlers,

Newtown, Haven’s Sampoorna, etc., where there are

more foot falls, we target elite group of people with

higher purchasing power.

Restaurants

Define also reaches wellness segment through circulation in

Naturals, Studio Profile, Page3, Green Trends, Spa’s of five

star hotels, Oryza, Bounce, etc.

Wellness Centre's

Through reaching the club memberships like Round table,

Ladies Circle, BBSC, International women association, The

cosmopolitan, etc., Define provides maximum mileage for

advertisers and increases the readership profile. It also

reaches membership clients of star hotels and a

subscribers list.

Courier List

Print Run

• Chennai and Puducherry Magazine: 35,000 Copies

• Chennai Map: 15,000 Copies

• Puducherry Map: 8000 Copies

Conclusion

By reaching the above segments, we assure to

generate a maximum response and enhance your

presence in the market.

Define will help you to acquire a solid customer base.