Defining suitable experience for user is now becoming a very important part of a successful design. There is currently much interest in notions of product like iPhone, which is a successful product of experience design. Experience design is the result of research and practice in arts, design and usability. In this presentation, the audience will get to know how Human Factors knowledge can be applied in design in industries, get to understand what is experience design, how to setup an experience design process, how to identify user needs, how to visualize the user experience into design and how to conduct usability tests to validate design concepts. The presenter will explore with you the state of the art in the theory, process and practice of experience design.

A glimpse into how Human Factors knowledge is applied in design in industries

By Dr. Qiu Yuanfu@

SIM Headquarter, Level 2, Room 2.135th September 2009 (Saturday) at 2.00pm to 2.35pm

Briefing on UniSIM B.Sc. in Human Factors and Systems by Dr Chui Yoon Ping, Head of Programme, at 2.35pm (after Dr Qiu’s presenation)

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About the Speaker

Dr. Yuanfu Qiu is currently a UI design manager in Creative Technology. He was a senior experience designer in Hewlett-Packard. He led the interaction design project and user research to improve the user experience of new product design. He also worked as a Usability lead in Autodesk, the world's leading supplier of advanced 2D and 3D design software tools. He has rich experience in developing User-Centered Design process. He is a usability expert in human computer interaction, user interface design, usability analysis and new product design. He worked as an IT specialist and an Industrial Engineer before. He has a multi-disciplinary education, having received a PhD in Human Factors and Ergonomics from Nanyang Technological University, Singapore, Master in Industrial Engineering, and Bachelor in Mechanical Engineering from Zhejiang University, China. He was professionally trained in interaction design, computer science and management science. He has published more than 50 papers in international conferences and journals, including the Best Paper awards in APCHI, IEEE CIS International Conferences. He is a reviewer of UPA, CHI, and HFES conferences some international journals. He is the president of Usability Professionals’ Association (UPA) Singapore, a member of Human Factors and Ergonomics Society (HFES), Ergonomics Society, CHI and IEEE Society.

Dr. Yuanfu Qiu

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SIM HQ BuildingRoom 2.13 (Level 2)

Check out the Human Factors and Systems undergraduate programme microsite: http://sst.unisim.edu.sg/sites/HFS/HFSMain.php