defining the connection - thought leadership strategy proposal
TRANSCRIPT
DEFINING THE CONNECTION
Cisco Consulting Services
Thought Leadership Strategy
Target Business and IT Executives
CIO, CEO, CTO, CMO, CSO, COO
Fortune 500 and Fortune 1000 companies
busy
Analytically minded, well-versed in technology
43 year old male
Position Cisco Consulting Services asTHOUGHT LEADERS in the Internet ofEverything; create a unique positioning
strategy that sets CCS apart from Cisco andother consulting firms.
Goal
Key Insights
By 2020, 50 billion things will be connected,creating a market of $19tn.
Key Insights
CISCO has roughly 75,049 employees and a presence across roughly 65 countries.
Cisco Consulting Services an offer end-to-end services from initial ideation and strategyconsulting, all the way to implementing and operating IoE solutions.
THOUGHT LEADERSHIP
Cisco Consulting Services will be responsible for navigating thedisruption that Cisco has helped catalyze.
people are offline
4.3 billion
Imagine the data and solutions the world would have if Cisco Consulting Servicescould find a way to connect the unconnected.
The Big Idea
Define the ConnectionThey will be like adventurers and explorers who weren’t afraid tolook into the darkness of the night sky, knowing that beyond the
stars and in the un- known there is data to be measured andsolutions to be found.
Website
Custom URL: defininghteconnection.cisco.com
Website
Live data coming from around the world about the movement ofthe stars - a way of evoking democratized, live data- the night sky
is a vision that everybody has universal access to.
Website
Case study vignettes tell stories that evoke the idea of eliminatingfear of the unknown by defining the connection to come up with asolution. Short, documentary-style shorts give way to the written
case study.
The Initiative
LIGHT THE NIGHT SKY
By 2020, aerial views of the night sky will be bright, eliminating largeswaths of darkness (unknown data), with the help of Cisco Consulting
Services.
The Initiative
Collaborating with organizations toprovide electricity to the underserved is
the first step to ensure that theunconnected become connected, thatmore things can connect, more data is
found and the market is more profitable.
The Project
Work with photographers, installationartists, light designers and
videographers to create lightinstallations in the areas where themaps are dark at night. Take aerial
photos and make videos of theilluminated light sky. Culminate in anart exhibit that evokes “defining the
connection."
Experiential Marketing
Evoke a “see darkness”experience that will takeplace in events andconferences attended bytarget audience.Participating in theexperience willencourage donations tothe larger project ofproviding light andconnecting theunconnected.