defining your startup vision & purpose - 28th february 2013

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Defining your vision & purpose the happy startup school

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Page 1: Defining your startup vision & purpose - 28th February 2013

Defining your vision & purpose

the happy startup school

Page 2: Defining your startup vision & purpose - 28th February 2013

let’s start with something cheery

Page 3: Defining your startup vision & purpose - 28th February 2013

Top 5 regrets of the dying 1. I wish I’d had the courage to live a life

true to myself, not the life others expected of me

2. I wish I hadn’t worked so hard 3.  I wish I’d had the courage to express my

feelings 4. I wish I had stayed in touch with my

friends 5. I wish that I had let myself be happier

Page 4: Defining your startup vision & purpose - 28th February 2013

top 5 regrets of nobody 1. I wish I'd spent more time in the office 2. I wish l'd spent more time with people I

don't like 3. I wish I’d played it safer 4. I wish I'd maximised shareholder value 5. I wish I'd worked in a bank

Page 5: Defining your startup vision & purpose - 28th February 2013

£ ≠we now know

Page 6: Defining your startup vision & purpose - 28th February 2013

what motivates us at work: • Autonomy

the desire to direct our own lives

• Mastery the urge to get better and better at something that matters

• Purpose the yearning to do what we do in the service of something larger than ourselves.

Page 7: Defining your startup vision & purpose - 28th February 2013

it starts with you

Page 8: Defining your startup vision & purpose - 28th February 2013
Page 9: Defining your startup vision & purpose - 28th February 2013

lost? start with these 3 simple steps: • What are your talents? • What are you passionate about? • What would you like to change in

the world? (what makes you angry?)

Page 10: Defining your startup vision & purpose - 28th February 2013

e.g. my life's purpose is to use my talent for digital marketing and my passion for films to help unknown, talented filmmakers get noticed

Page 11: Defining your startup vision & purpose - 28th February 2013

“Stop trading meaning for money and step out of your shadow, the carefully constructed almost-self you've been instructed, encouraged, cajoled to settle for.” Umair Haque

Page 12: Defining your startup vision & purpose - 28th February 2013
Page 13: Defining your startup vision & purpose - 28th February 2013

THE DIFFERENCE IS

STRESS

Page 14: Defining your startup vision & purpose - 28th February 2013

“your passion is ignited by your purpose, & your vision enables you to apply that

spark to change the world.”

Page 15: Defining your startup vision & purpose - 28th February 2013

our purpose: to help budding entrepreneurs

turn their passion into profits

Page 16: Defining your startup vision & purpose - 28th February 2013

your purpose: why you’re doing what you’re doing

(beyond the profit that is)

Page 17: Defining your startup vision & purpose - 28th February 2013

our vision: a world with better businesses,

happier teams & delighted customers

Page 18: Defining your startup vision & purpose - 28th February 2013

your vision: the change you want

to see in the world

Page 19: Defining your startup vision & purpose - 28th February 2013

profits « » passion

Page 20: Defining your startup vision & purpose - 28th February 2013

£

Page 21: Defining your startup vision & purpose - 28th February 2013

“brands with a clear purpose have a real strength to them.they have a reason for being.” david hieatt, do lectures / howies

Page 22: Defining your startup vision & purpose - 28th February 2013
Page 23: Defining your startup vision & purpose - 28th February 2013

people love companies with a purpose

Page 24: Defining your startup vision & purpose - 28th February 2013

who’s gonna love your company this much?

Page 25: Defining your startup vision & purpose - 28th February 2013

having a clear purpose helps… • ..explain why your company exists • ..people to rally around your cause • ..build a strong brand • ..adapt your product/service • ..speed up decision making

Page 26: Defining your startup vision & purpose - 28th February 2013
Page 27: Defining your startup vision & purpose - 28th February 2013

“to organize the world‘s information and make it universally accessible and useful.”

Page 28: Defining your startup vision & purpose - 28th February 2013

“to be the pulse of the planet”

Page 29: Defining your startup vision & purpose - 28th February 2013

“to be earth’s most customer- centric company”

Page 30: Defining your startup vision & purpose - 28th February 2013
Page 31: Defining your startup vision & purpose - 28th February 2013

group interview 20 mins

Page 32: Defining your startup vision & purpose - 28th February 2013

• a new initiative help entrepreneurs turn their passion into profits • business has a bad name / most

startups fail / people hate their jobs • a world with happier business,

employees & customers • happy, loved, inspired, passionate

Page 33: Defining your startup vision & purpose - 28th February 2013

cheery postcard

Page 34: Defining your startup vision & purpose - 28th February 2013

@happystartups www.thehappystartupschool.com

thanks