• Masthead• Banner Headline• Strapline• Splash• Lure• Publishing Information• Nib• Caption• Cover Lines• Byline

Mastheads

Coverlines

Rule of Thirds

Denotation and Connotation

One of the initial ways in which to analyse a media text is look at it’s denotation and connotation.

The denotation is simply describing what something is.

The connotation is to think about what the meaning the object is(what does it make you think of).

Denotation/ Connotation

• Denotation A photograph of a handgun on a white background.

• ConnotationThe gun symbolises violence, death, war, action, pain etc...

Camera Shots

• What kind of camera shots or angles are there?

• Close ups• Long Shot• Wide Shot• High Angle • Low Angle

• How can we find connotations in camera angles?

Close Ups

• Close ups connote that the audience is next to the character.

• It suggest intimacy and emotional closeness.

• Close ups are normally used in dramatic scenes.

Close Ups• There are three main types of close up. Medium Close Up

(MCU)Close Up (CU) Extreme Close Up

(ECU)

Long/ Wide Shots

• Wide shots are often depict cityscapes, views or vistas.

• Wide shots connote a sense of scale or grandeur.

• They put the characters and story into a “bigger picture”

High Angle/ Low Angle

• A high angle shot makes the audience feel as if they are towering above a character.

• This can connote the character is vulnerable, isolated or powerless.

• A low angle shot makes the audience look up at someone.

• This can connote a sense of intimidation or symbolise the power of a character.

• Watch the following clip and write down the types of camera angle you see throughout.

• http://www.youtube.com/watch?v=0OYBEquZ_j0

Mise-en-scene

• Mise-en-scene is French for “visual theme”.

• It is used to describe how the camera shots, clothes, lighting, set design, objects and space in a scene are used to create “a look”.

• In a film, Mise-en-scene would be everything except for the dialogue and sound.

What is the mise-en-scene in this image?

Other Terms

• Copy – Any text that appears on a magazine page.

• Layout – The way in which images, colours and text are arranged on a page.