Degree Partnership Summit – May 18th and 19th, 2006

DPP Recruitment and Marketing

Blake Vawter, Associate Director of Marketing and Communications, OSU Admissions

Bruce Clemetsen, Associate Dean for Enrollment Management, LBCC

Jessica DuPont, Assistant Director of Marketing, OSU Ecampus

Degree Partnership Summit – May 18th and 19th, 2006

Marketing DPP Programs

• WEBSITE http://oregonstate.edu/partnerships

– Program details– FAQ list– Contact list– Link to application

• MEDIA– News release to announce program– Schedule of Classes– Campus newspaper

Degree Partnership Summit – May 18th and 19th, 2006

Marketing (cont.)

• DPP newspapers• Must market/promote within your institution

– Staff/faculty/ADVISORS!!!– Foundation/alumni (led to scholarships)

Degree Partnership Summit – May 18th and 19th, 2006

LBCC Catalog

• Description placed on page 1 of LBCC• How to enroll information• AS to BA/S Crosswalk added• AS Direct Transfer• Added to AS program pages

Degree Partnership Summit – May 18th and 19th, 2006

LBCC Schedule of Classes

• Insert promotional pieces regularly• Include student testimonials• Aligned online-credit release with OSU

sophomore reg. dates

Degree Partnership Summit – May 18th and 19th, 2006

Recruitment

• Decide on populations to target– Current CC students– Current University students– ‘New’ students (HS/Transfers/Int’l)

• Activities– Fairs/HS visits– Target advisors/influencers (advisors/counselors)

• ASPIRE• Tribal fairs/Hispanic Leadership Events• Counselor workshops

Degree Partnership Summit – May 18th and 19th, 2006

Recruitment (cont.)

• Campus Events– Campus Picnic/Spring Fling-LBCC– Winter Advising Event-LBCC– CHS College Night @ OSU– LBCC Open House– Added DPP info/advising to OSU START program

Degree Partnership Summit – May 18th and 19th, 2006

Recruitment (cont.)

• Created fliers• Brochure created 2-3 years later• Logo created

– Use on website– Promotional items (signs/shirts/pens)

Degree Partnership Summit – May 18th and 19th, 2006

“Road To College”

• Brochure for high school students

• Connects College Now (2+2) with AS Degree and OSU

Degree Partnership Summit – May 18th and 19th, 2006

Marketing DPP via Online Learning

About OSU Extended Campus…

• “Ecampus” - online degrees• Summer Session• K12 Online • Professional Programs

Degree Partnership Summit – May 18th and 19th, 2006

Why Online for DPP?

• Increases options• Flexibility• Explore career paths • Complete required OSU course work• No need to move

Degree Partnership Summit – May 18th and 19th, 2006

Target Audience

A) Online Degree-Seeking

– Promoting degrees online – Target: mid-thirties; juggling family/work

Messages:– “Finish your degree …right here”– “Fits into your world”

Degree Partnership Summit – May 18th and 19th, 2006

Degree Partnership Summit – May 18th and 19th, 2006

Target Audience (cont)

B) DPP and Transfer Students

– Promoting online classes– Broader audience

Messages:

– “Start your OSU Degree Right Here… with Online Classes!”

– Get a head start on your bachelor’s degree

Degree Partnership Summit – May 18th and 19th, 2006

Ex: Lane CC Flyer

Degree Partnership Summit – May 18th and 19th, 2006

Marketing Plan

Ecampus' broad campaign at CCs:

• Outdoor/transit ads• Ads in CC student papers• Submissions to CC printed schedules• Print materials

– Posters, brochures, flyers

• Ecampus staff visits & transfer fairs

Degree Partnership Summit – May 18th and 19th, 2006

Oregon Community Colleges

Degree Partnership Summit – May 18th and 19th, 2006

Coordination with Admissions

Print & Web

Example: Reciprocal Linking

OSU Admissions:http://oregonstate.edu/partnerships/students/

Ecampus: http://ecampus.oregonstate.edu/services/admissions/degree-partnership.htm

Degree Partnership Summit – May 18th and 19th, 2006

Tracking

• Marketing source on OSU web form for prospects• Ecampus Communication Center• DPP students coded in Banner!

Degree Partnership Summit – May 18th and 19th, 2006

Q & A