deksia brandresearch salesdeck_v01_je
TRANSCRIPT
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BRANDINGUnderstanding
Your Company’s Identity
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Branding tells your customers exactly who you are. It sets your EXVLQHVV�DSDUW�E\�GH¿QLQJ�ZKDW�PDNHV�LW�XQLTXH��DQG�E\�KLJKOLJKWLQJ�
what you provide customers with that other businesses don’t. Our four-SDUW�EUDQGLQJ�SURFHVV�FRPSOHWHO\�GH¿QHV�HYHU\�DVSHFW�RI�\RXU�EUDQG��
leaving no doubt as to how it should be presented.
OUR PROCESS
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Description Brand research determines a clear course of action; TXHVWLRQV�UHJDUGLQJ�PDUNHWLQJ�FDQ�EH�DQVZHUHG�E\�UHIHUULQJ�WR�WKH�VWUDWHJLHV�GHYHORSHG�KHUH��:H�VHW�XS�D�SODQ�VSHFL¿FDOO\�WDLORUHG�WR�HDFK�RI�RXU�FOLHQWV��LQFOXGLQJ�D�OLVW�RI�JRDOV��EXGJHW��DQG�UHVHDUFK�RQ�
the business’s past performance. These factors help us determine what services should be used to reach the desired audience.
BRAND RESEARCH
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STAKEHOLDER RESEARCH
YOU ARE OUR MAIN FOCUS
Description 'HYHORSLQJ�DQ�H̆HFWLYH�RXWOLQH�LV�WR�EHJLQ�ZLWK�WKH�REMHFWLYHV�EDVHG�RQ�WKH�VWDNHKROGHUV¶�WKRXJKWV��<RX��\RXU�NH\�SHUVRQQHO�DUH�RXU�PDLQ�IRFXV�LQ�WKLV�VWHS�EHFDXVH�WKHVH�SHRSOH�ZLOO�EULQJ�OLIH�WR�WKH�EUDQG��:H�ZLOO�WDNH�WKLV�XQLTXH�YLVLRQ�DQG�LQFRUSRUDWH�LW�LQWR�WKH�EDFNERQH�RI�WKH�EUDQG�
COMPANYHISTORY
GOALS FOR THE BUSINESS
YOUR PERSPECTIVEON YOUR BRAND
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CURRENT CLIENTDISCOVERY
YOUR EXISTING CLIENTS
Description <RXU�H[LVWLQJ�FOLHQWHOH�SURYLGHV�D�SHUVSHFWLYH�LQWR�what potential clients want or don’t want from your business. We ZLOO�XWLOL]H�VXUYH\V�WR�GHYHORS�\RXU�SURVSHFWLYH�FOLHQW�PDUNHW�
How long have youbeen a customer?
Whatadvantage
do our servicesprovide you with
that othersdo not?
Whatareas of our
service wouldyou suggestwe improve
upon?
How did you hearabout our company?
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POTENTIAL CLIENTDISCOVERY
DISCOVERING A NEW MARKET
Description <RXU�SRWHQWLDO�FOLHQWHOH�KDYH�D�VSHFL¿F�VHW�RI�LWHPV�WKDW�WKH\�GR�and do not want from the brands they choose to interact with. We will identify D�JURXS�RI�WDUJHW�FOLHQWV�EDVHG�XSRQ�VWDNHKROGHU�UHVHDUFK�DQG�WKH�FXUUHQW�clientele discovery.
CASE STUDYFlatgoods Furniture
WE HIT THE STREETS & ASKED:
Would you be interested in furniture made of cardboard?Why/why not?
How long would you expect the furniture to last?
What would you expect to pay for a shelf, chair, desk, ect.?
What is another market you expect cardboard furniture to be in?
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COMPETITIVE AUDIT
YOUR COMPETITORS
Description A thorough audit of your competitors will allow an insight into the VWUHQJWKV�DQG�ZHDNQHVV�RI�WKH�FXUUHQW�PDUNHW�VSDFH�LQ�ZKLFK�\RXU�EUDQG�ZLOO�EH�H[SHFWHG�to compete. We will identify the three strongest players in this space and compare our clienteles’ expectations as well as our potential clients expectations to your competitors.
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BIG IDEA
YOU ARE OUR MAIN FOCUS
Description The Big Idea is the culmination of extensive research and coordination that allows XV�WR�GHYHORS�D�EUDQG�WUDMHFWRU\�IRU�\RXU�FRPSDQ\��,W�KHOSV�WR�IDFLOLWDWH�VKDUHG�XQGHUVWDQGLQJ�DQG�IRFXV�WR�DOO�RI�\RXU�EUDQG¶V�LQLWLDWLYHV��%\�GHWHUPLQLQJ�HOHPHQWV�UHODWLQJ�WR�\RXU�FRPSDQ\��VXFK�DV�NH\�VHUYLFHV��FRPSHWLWRUV�DQG�VWDNHKROGHUV��ZH�DUH�DEOH�WR�V\QWKHVL]H�D�%LJ�,GHD�
The Big Idea
SHAREHOLDERRESEARCH
CURRENT CLIENTRESEARCH
COMPETITIVEAUDIT
POTENTIALRESEARCH