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DELAWARE • DISTRICT OF COLUMBIA • MARYLAND • NEW JERSEY • PENNSYLVANIA • PUERTO RICO • VIRGIN ISLANDS

MASOJournalMiddle Atlantic Society of Orthodontists Sp

ring

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THE AWARD WINNING

March 3, 2006 - MASO CE EventMarriott Downtown Philadelphia

“Taking it to the Next Level” The Final Step in Interdisciplinary Treatment

Drs. Wick & Moody Alexander

Bask in the Bahamas…MASO/NESO Joint Annual Session,Atlantis, Paradise Island, November 3-7, 2006

Medical Coverage for Ages 65+

Orthodontic Partnerships

Update on Proposed Public Awareness Campaign

Devlin & Lifetime Achievement Awards

Malpractice

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ON THE COVER AND ABOVE: Attendees of November’s MASO/NESO Joint Annual Session can discover the delightfullycolorful Bahamanian marketplace at the eastern end of The Marina at Atlantis. See page 13 for additional information.

MASO Journal 3 Spring 2006

EDITOR IN CHIEF Dr. Richard A. Levy

MANAGING EDITOR Dr. Lawrence Wang

CONTRIBUTING ORTHODONTISTS Dr. Ted Berkinshaw

Dr. Constance GreeleyDr. Frederick PreisDr. Luis A. Toro, Jr.

Dr. Robert E. WilliamsDr. Gary Wiser

OFFICERSDr. Mario Polo

PresidentDr. George W. Scott

President-ElectDr. Robert E. Williams

SecretaryDr. Constance Greeley

TreasurerDr. John Mariotti

Immediate Past President

DIRECTORSDr. Robert E. BinderDr. Natalie M. Parisi

Dr. Robert N. SeeboldDr. Steven Siegel

Dr. Luis A. Toro, Jr.Dr. Lawrence Wang

HISTORIAN Dr. Frederick Preis

COMPONENT SOCIETY PRESIDENTSDELAWARE

Dr. Stephanie Steckel42 Hiawatha Lane, Dover DE 19904Office: 302-672-7776 Fax: 672-9256

eMail: [email protected] OF COLUMBIA

Dr. Ashur Chavoor5803 Chain Bridge Forest Ct., McLean, VA 22101

Office: 703-538-7030 Fax: 703-538-7030 MARYLAND

Dr. Cass Garcia120 Sister Pierre Dr., #502

Towson, MD [email protected]

NEW JERSEY

Dr. Martin S. Levitt500 Piermont Road, Closter, NJ 07624

Office: 201-768-4121 Fax: 201-768-3495eMail: [email protected]

PENNSYLVANIA

Dr. Ronald S. Good677 Washington Road, Pittsburg, PA 15228

Office: 412-344-4663 Fax: 412-531-5222eMail: [email protected]

PUERTO RICO

Dr. Jose A. Morales-Diaz395 Via Versalles, Villas Reales Dev

Guaynabo, PR 00969Office: 787-744-2845 Fax: 787-744-2645

eMail: [email protected]

DELEGATES TO AAODr. Richard H. Albright

Chairman Dr. Normand BoucherDr. Henry DiLorenzoDr. James I. Heslop

Dr. Kenneth M. HrechkaDr. Frank W. Krause

Dr. Frederic C. Sterritt

ALTERNATE DELEGATESDr. Nahid MalekiDr. Mario Polo

Dr. Tanya Stavisky

AAO TRUSTEEDr. Robert J. Bray

EXECUTIVE DIRECTORMs. Anita L. Field

2006 ANNUAL SESSION CHAIRDr. Robert E. Williams

Spring 2006

DELAWARE • DISTRICT OF COLUMBIA • MARYLAND • NEW JERSEY • PENNSYLVANIA • PUERTO RICO • VIRGIN ISLANDS

MASOJournalMiddle Atlantic Society of Orthodontists

MASO Journal is the official publication of the Middle Atlantic Society of Orthodontists, 17 South HighStreet, Columbus, OH 43215, phone: 1-866-748-MASO(6276), e-mail: [email protected], andwebsite: www.MASO.org

Advertising rates are available from, and all advertising materials and correspondence should be sent toStickles Associates, P.O. Box 219, Bath, PA 18014. The Middle Atlantic Society of Orthodontists reserves theright to refuse any advertisements for any reason. All ads must comply with the “AAO Advertising Guidelines.”

Articles for publication may be sent directly to Dr. Richard A. Levy, 1325 18th Street, NW Suite 204,Washington, DC. All material should be typed, double-spaced, on 81⁄2" x 11" paper. Tel: (301) 370-7485.FAX: (202) 293-9515. E-Mail: [email protected]

The Journal is published two times a year: Spring & Autumn. The opinions expressed in the Journal arethose of the authors and do not necessarily reflect those of the Society, nor does the appearance ofadvertisements imply endorsement by the Society.

Clinical Articles & Practice Management Malpractice - Dr. Frederick Preis .................................................................................................................................7Clinical “Pearl” - More Comfortable Enamel Reproximation - Dr. Constance Greeley ..............................................9Treatment Tip of the Month - Dr. Frederick Preis......................................................................................................10Orthodontic Partnerships - Dr. Gary Wiser .................................................................................................................10

AAO Council & Committee ReportsMedical Insurance Coverage: Medicare Part D - Council on Insurance - Dr. Luis A. Toro, Jr. .................................11Council on Communication - Dr. Ted Berkinshaw .....................................................................................................15Council on Government Affairs - Dr. Lawrence S. Harte...........................................................................................15Council on Information Technology - Dr. Lawrence Wang........................................................................................15Council on Membership - Dr. Elizabeth Spannhake ...................................................................................................16Council on New & Younger Members - Dr. Tanya Stavisky ......................................................................................16Council on Orthodontic Health Care - Dr. Gary Wiser ...............................................................................................16AAOF - Dr. Anthony Quinn.........................................................................................................................................17AAOSI - Dr. Gary Wiser .............................................................................................................................................17ABO - Dr. Peter Greco................................................................................................................................................17

News from the Components .................................................................................................................................. 18

Graduate Program ReportsAlbert Einstein Medical Center - Dr. Alan J. Borislow .............................................................................................. 19Temple University - Dr. Orhan C. Tuncay................................................................................................................. 19University of Maryland - Dr. Stuart D. Josell ............................................................................................................ 19University of Medicine and Dentistry of New Jersey - Dr. Robert E. Binder............................................................ 19

Other NewsPresident’s Message - Dr. Mario Polo ......................................................................................................................... 4AAO Trustee’s Report - Dr. Robert James Bray.......................................................................................................... 5“Kudos from Bermudos” - Dr. Constance Greeley ...................................................................................................... 5Editorial: Mission & Leadership - Dr. Richard A. Levy ................................................................................................5Policy for MASO Journal Letters to the Editor .............................................................................................................52006 MASO CE Event...................................................................................................................................................7Update on Proposed Public Awareness Campaign - Dr. Ted Berkinshaw ....................................................................9Dr. Ronald B. Gross Receives MASO Lifetime Achievement Award........................................................................10Cranford, N.J. Orthodontist Receives Prestegious Award...........................................................................................12Bask in the Bahamas - Dr. Robert E. Williams........................................................................................................... 13Mark Your Calendar ....................................................................................................................................................13Gerard A. Devlin Award - MASO Executive Office ....................................................................................................13MASO Treasurer’s Report, Current Assets, Financial Summary................................................................................14Dr, Stephen To Hao Tjoa Receives Kress Award! ......................................................................................................20New Jersey Public Relations Campaign ......................................................................................................................20Scenes from MASO’s 52nd Annual Session ...............................................................................................................21

THE AWARD WINNING


Dear fellow orthodontists from theMiddle Atlantic Society:

Twenty-four years ago I was asked bya person I admire a lot, Dr. Ron Gross, if Iwanted to help MASO by becoming amember of one of its committees, theOrthodontic Health Care Committee.Without giving it any further thoughts,regardless of whichever effect thiscommitment would have either on mypractice or lifestyle, I accepted his requestto help our Association.

I met Ron when we started interactingwith each other after he transferred twofellow Puerto Rican patients attendingBoarding School near Pottstown, PA. Inever imagined accepting those transferpatients was the beginning of a chain ofevents culminating in becoming todayMASO’s President.

After the OHC Committee, I served inother MASO Committees, and sevenyears ago, I was asked whether I wouldlike to be one of two candidates for aposition to become one of MASO’sDirectors. I agreed and got elected.

The idea of one day having the uniqueopportunity you members of ourdistinguished society are giving me todaynever crossed my mind!

Today, I feel once again extremelyproud and honored to have theopportunity to serve and help MASO asits 55th President.

MASO is, geographically speaking, thesmallest constituent society of the AAO.Sometimes I wonder why this is so, sincethe linear dimension from New Jersey,down to Puerto Rico and the U.S. VirginIslands, and back to Washington, D.C.extends more than 4,000 miles, and that’s

President’s Message - DR. MARIO POLO [email protected]

not counting going back north through I-95 to New Jersey again!!!

Nevertheless, it is the heart and the lifeof the AAO, and needless to say, one of thevery best of all of its constituent societies. Itis remarkably unique: a constituent withone of the highest percentages of diversitywithin our membership, not only ethnic, butgender-wise as well. We have a strongnational historical background within ourcomponent states, and we also feel veryproud of having the nation’s capital as partof our constituency. We have contributedso many outstanding Presidents to theAAO, like Ronnie Gross, Ashur Chavoor,Fred Preis, and others. With our very ownBob Bray, soon to become AAO President,we know the tradition will continue.

As MASO’s President, I intend to keepand give continuity to the outstanding jobperformed by my predecessors.

Most of my goals encompass theconcept of improving services to ourcomponents.

The theme for my term as President is“How Can We Serve You Better”?Following is a listing of goals for thisyear. It is my desire to visit ourcomponent societies during their businessmeetings this upcoming year in order topursue the search for improvedmembership services, as well as a meansof getting to better know our membership,and enhancing our friendship andpersonal/professional relationship. Oncethese needs are identified, animplementation plan will follow.

I will be working close together withmy fishing partner from New Jersey, andtoday our President Elect, Dr. GeorgeScott, so as to implement changes thatwill extend into Dr. Scott’s year.

Communication with our committees’chairs, their members, our board liaisons,our AAO Trustee, and the AAO Officersand their Staff, will receive very closeattention.

A meeting with our committees’members, as well as state societies’presidents and presidents-elect, is plannedfor late January 2006.

An Induction Ceremony into theMiddle Atlantic Society of Orthodontistsfor the orthodontists who recently joinedour association is planned during our2006 Spring CE Event in Philadelphia onMarch 3, 2006. They will be welcomed to

Dr. Mario [email protected]

our Society, and a brief introduction to theAAO structure will be given by ourTrustee, Dr. Robert J. Bray, an orientationto the AAO Code of Ethics andProfessional Standards will be given byDr. David Solomon. Dr. Peter Greco, ourrepresentative to the ABO, will give thema short overview of the differentalternatives now available to becomeBoard Certified.

At this CE Event, we will have theopportunity of having my ex-professorfrom The University of Texas at Houston,Dr. Richard “Wick” Alexander and hisson, Moody, presenting an outstandingfull-day program. Be sure to save thatdate in order to attend this combinedfather-and-son lecture on InterdisciplinaryTreatment and Dr. Alexander’s Vari-Simplex Technique.

Motivating and recruiting the Gen-X’swithin our membership to share some oftheir time within our society and gettingthem involved will be a priority. Ourorthodontic residents’ participation willbe a top priority during this year and yearsto come, so as to get them involved earlyin organized orthodontics. Earlyidentification of potential leaders amongthem will be attempted, jointly with thecollaboration of their faculty members.

I intend to work together with theAAO, and along their guidelines, inpromoting their priorities, and those of alltheir Councils.

My Board will be directed to search foralternatives to help our specialtyovercome the crisis in education whichwe now face.

Finally, I request each and every oneof you not to hesitate and share with meany concern or recommendation youmight have. We’re here to serve you!

Please make plans for this year’sAnnual Session which will be held at themagnificent Atlantis Hotel on ParadiseIsland, in Nassau, Bahamas. We promiseit will be an unforgettable experience,both the social and recreational program,as well as its scientific portion.

Once again, thanks for this opportunityand honor to serve you, and by the end ofmy term, I hope my contribution toMASO be a significant one, and also hopethat many of you might have learned afew words in Spanish!!!

Gracias!


As we begin 2006, I want to say aspecial thanks to those who have

served and continue to serve for MASO:Thanks to Past-President, John Mariotti

for his service and leadership to MASO.Everything you have done, John,continues to move our organizationforward. Thanks to Mario Polo andcongratulations on his new position as ourPresident. !Buena Suerte! or Good luck!(sorry Mario, I don’t have the upsidedown explanation point.)

Congratulations to Dick Albright, our re-elected Chairman of our Delegation andTanya Stavisky, our newly electedAlternate Delegate. Thanks also to all of the

Delegates and Alternate Delegates that represent MASO: Norm Boucher, Henry DiLorenzo,Ken Hrechka, Frank Frause, Jim Heslop, Fred Sterritt, Nahid Maleki, and Mario Polo.Thanks to all of our MASO Representatives to AAO Councils:

Ted Berkinshaw, Chair, Communications; Lawrence Wang, Information Technology;Elizabeth Spannhake, Membership, Ethics, & Judicial Concerns; Larry Harte, GovernmentalAffairs; Luis Toro, Jr., Insurance; Gary Wiser, Orthodontic Health Care; Hyun-Duck Nah,Scientific Affairs; Tanya Stavisky, New & Young Members; Orthodontic Education, RobBinder; and Orthodontic Practice, Dave Paolini; Fred Sterritt PAC Board; and AmericanAssociation of Orthodontists Services, Inc., Tom Morgenstern and Gary Wiser.

Please join me in thanking all these members when we next see them.Please note that we are really excited about the upcoming Government Affairs

Conference in Washington, DC. Those from MASO attending are: Mario Polo, GeorgeScott, Bob Williams, Cass Garcia, Nahid Maleki, Constance Greeley, Steve Siegel, LarryHarte, Fred Sterritt and me.

Trustee’s Report - DR. ROBERT JAMES BRAY [email protected]

Dr. Robert J. [email protected]

“Kudos from Bermudos”Bermuda Highlights by Dr. Constance Greeley, MASO 2005 Annual Session Chair

Thanks to all who made our annual meeting in Bermuda one to be remembered! We had642 attendees that included 147 from Great Lakes and 311 from MASO, including 90

doctors & 145 staff from MASO. We were so fortunate to have top speakers and sponsorships to make the meeting a

financial success. Off-shore meetings can be costly events. Through the negotiating skillsand prudent decisions of Anita Field, our Executive Director, we were able to turn a profit($59,322). We are indebted to her expertise and dedication to our success.

Congratulations to Dr. John Mariotti who completed his term as MASO president. Welook forward to working with Dr. Mario Polo as we implement plans for 2006. Here’s hopingto see all of you in the Bahamas in November during our joint Annual Session with NESO.

Thanks so much to all of you who help make our Annual Sessions a success. They arealways a great opportunity to enjoy the fellowship of our colleagues, staff and families!

POLICY FOR MASO JOURNALLETTERS TO THE EDITOR

The MASO Journal allows letters tothe editor which reflect the views ofthe author. These opinions do notnecessarily reflect the opinions ofthe Society or the Board of Directorsand are solely those of the author.Anyone has the right to respond to aletter published in the MASOJournal. Please note that the Journaldoes not have a policy of contactingparties in advance of publicationwith regards to the content of aLetter to the Editor.

EDITORIAL BYDR. RICHARD A. [email protected]

Mission& Leadership

Mission:

To assist the practitioner members ofour organization to render the highest

quality health care. Our Journal has beenrevised to disseminate Society informationand to add clinical tips to help ourmembers. Letters to the editor, articles,advertisements, every aspect of ourmagazine should add to those lofty goals.

Sometimes leadership gets boggeddown in details, and politics, but as longas we can keep the big picture in mind,we’ll be all right. It always serves toremind our membership that the Board ofDirectors, and all those serving on thevarious Committees and in variouspositions are VOLUNTEERS. Theseesteemed Orthodontists donate their timeto give back to our profession, and ourself-created membership organization.

I don’t want to be so presumptuous,but I think I may speak for many of us inthanking each and every one of themembers of our governing Board,Constituent leaders and all thoseCommittee members who give up theirspare time to help in what way they can tohelp us all “render the highest qualityhealth care”.

Please feel free to submit any opposingviews in editorial format to SticklesAssociates, P. O. Box 219, Bath, PA 18014.


While waiting in the anteroom of thehospital preparing myself for a total

knee replacement, the anesthesiologist satand discussed her procedure with me.Since the OR was behind schedule andshe knew I was an orthodontist accordingto the record before her, she related to meher experience during her visit to anorthodontist with her daughter.

She related that the orthodontist waswell recommended and she found him to becomfortable, as did her daughter. But shechanged orthodontists. Why? She told methat it was the assistant who tipped the scaleagainst him. While the assistant waspreparing to get impressions she did notfollow universal precautions and proceededto go directly from her child’s mouth to thedrawer to select another impression tray. Iam sure the orthodontist never knew whythey withdrew from his practice.

Remember “Perception is Reality” tomany people and even though you think all

is in place, others might not agree. To get alittle reality check and see how ourperceptions line up with reality read thecurrent best sellers Freakonomics andBlink. You will come away with a differentperception of what reality really is.

Now this anesthesiologist didn’t com-plain or create a stir, she didn’t file anygrievance with the state board, no, shejust left. She left because basic protocolswere breached. I am aware of two otherepisodes where the paradigm of goodpatient care was not followed but withdifferent results. Both resulted in legalaction. In both cases tooth loss was a possi-bility. In one the old no-no of placing anelastic between the two centrals to close adiastema caused severe bone loss and in theother case failure to monitor prolongedtreatment via periodic radiographsallowed severe bone loss to occur.

Neither of these problems should haveoccurred if routine standard of careprotocols were followed. And possiblyneither of the legal actions would haveoccurred if the orthodontists had kept ontop of things and informed thepatient/parents of some iatrogenic effect.If you practice long enough you will have

OP EDBY DR. FREDERICK G. PREIS

MASO & AAO Past President

Malpractice

problems. Set up procedures to followwhen they occur. Establish policy tominimize their possibility. Be carefulhiring and delegating. Have all of yourassistants certified in orthodontics. Thisprotects you and them as well as yourpatients. Remember you’re in the retailbusiness and the mantra in “retail isdetail.” Enjoy your success but don’t letsuccess blind you to the daily happeningsin your practice.

As we begin another year, review youroffice protocols, listen and watch, becomea patient, check on the cleanliness ofeverything; your restroom, your lab and,yes, even your office as well as theobvious areas of reception and treatment.

Everything you do as an orthodontistreflects on the specialty. You owe it toyourself to advance the specialty and treatyour patients well. If you feel you have tojustify or rationalize your treatment at anytime, you are in a gray area. Exit at once.

After you have read Blink you willrealize that you have 2 seconds to make afavorable impression because your patientwill assess you in 2 seconds. 1001, 1002.Make it count!

• Value of the periodontist’sinvolvement before, duringand after orthodontic treatment

• Maxillo-facial surgeon cor-recting skeletal discrepancies,and the final step ininterdisciplinary treatment-aesthetic dentistry

• Orthodontic preparation of patients who need cosmetic treatmentbecause of tooth discrepancies, poor coloration, or attrition willbe demonstrated

• Need for maxillofacial surgery for severe skeletal discrepancies• Periodontal concerns addressed: impacted teeth, transposed

teeth, and compromised gingival tissues

Meet the Speakers!Drs. Wick and Moody Alexander are both renowned lecturers and

world class clinicians. In their own inimitable way they will presentthe latest and most creative applications of the Alexander Technique,a comprehensive, systematic approach to orthodontic therapy and itsapplication in Multidisciplinary / Conjoint Treatment.

Dr. Wick Alexander teaches at Baylor College of Dentistry andthe University of Texas. He authored numerous books, articles,and has won numerous professional awards throughout his career.

Alexander Discipline Study Clubs are conducted in over 20countries throughout the world.

Dr. Moody Alexander practices with his father in Arlington,Texas. He, too, is the recipient of many honors, awards, andrecognitions. He has authored several publications and hasconducted seminars worldwide.

The Program - 6.5 CE Credits Available8:00 a.m. to 9:00 a.m....Registration and Continental Breakfast9:00 a.m. to Noon.........Seminar – Dr. Moody AlexanderNoon to 1:00 p.m..........Lunch......................................Program – “New Member Induction”1:00 p.m. to 4:30 p.m. ..Seminar continuation - Dr. Wick Alexander

Registration InformationFees: MASO Member ...........................................................$185

MASO Member Spouse/Guest ....................................$ 75Non-Member Doctor ...................................................$285Full-Time Orthodontic Faculty & Retired Members...$125Resident .......................................................................$ 20

Registration fee is per person and includes:• All-day lecture • Breakfast • Refreshment breaks • Luncheon •

Registration Deadline: February 24, 2006 Register online at www. maso.com

2006 MASO CE EventFRIDAY, MARCH 3, 2006 - PHILADELPHIA DOWNTOWN MARRIOTT HOTEL

“Taking it to the Next Level” The Final Step in Interdisciplinary TreatmentDrs. Wick & Moody Alexander


AAO PUBLIC AWARENESS CAMPAIGN…AAO PUBLIC AWARENESS CAMPAIGN

The truth is they simply don’t knowwho you are. Who are they? They are

our potential orthodontic consumers.The quantitative and qualitative research

that the Council on Communications (COC)has been engaged in over the last severalmonths has poignantly revealed that our

target audience of mothers with childrenages 5-17 are unaware of the level oftraining required to become an orthodontist.Statements such as, “Anyone who puts onbraces must be an orthodontist” and “Ithought they just took a three month coursein orthodontics to become an orthodontist”and “I had no idea that to be anorthodontist meant spending at least twomore years of advanced university studyafter dental school” have demonstrated alevel of confusion in the marketplaceabout who an “orthodontist” is.

The goal of the proposed campaign hasbeen all along to increase the public’sawareness of who we are and what we do.We want our potential consumers torecognize orthodontists as the goldstandard when it comes to orthodonticcare and improving smiles.

Research with consumer focus groupsin January of this year will determinewhich message will resonate most

Update on Proposed Public Awareness Campaignby Dr. Ted Berkinshaw [email protected]

effectively with our target audience. Bythe first weekend in March, MASOleadership will be given the draftedmessage. The March AAO Bulletin willinclude the second of a two-part DVDpresenting information about theProposed Public Awareness Campaign. Itwill include the research findings, theproposed message and the trackingmethods used to determine theeffectiveness of the campaign for all AAOmembers to see. In May, The House ofDelegates will vote whether to moveforward with a Public Awarenesscampaign on our behalf as AAOmembers. This is your chance to becomeinformed about a campaign designed tohelp preserve our specialty.

Please look to our member web sitewww.AAOmembers.org for moreinformation about this campaign. If youhave questions about the campaign, pleasesend me an e-mail at [email protected].

Dr. Ted [email protected]

CLINICAL “PEARL” - by Dr. Constance Greeley

Since we are all doing more non-extraction caseseither with fixed appliances or clear aligners, it is oftennecessary to reproximate and reshape teeth toimprove their fit in the arch and improve Bolton ratios.

No matter how excellent the patient’s hygiene is,gingival contact with slenderizing equipment can beuncomfortable for the patient. Since doing it correctlyoften requires touching the gingival tissue with a discor strip, this can be uncomfortable for the patient andcreate some bleeding.

Oraqix topical anesthesia gel, used by periodontistsand general practitioners prior to administering local

Do you have a Clinical Pearl to share? If so, fax it to: 202-293-9515.

anesthesia is an excellent solution. It can be “injected”into the gingival crevice without using a needle. Thenib on the carpule holder is thin enough to allow thisapplication. The l iquid is l idocaine/prolocaineperiodontal gel manufactured by Dentsply. It works in30 seconds, last long enough to do the slenderizingand controls any bleeding that might occur. You cankeep and identify the patient’s carpule for use at laterappointments. The anxiety of this procedure is muchreduced. Patients love it.

Hope this works for you.

MORE COMFORTABLE ENAMEL REPROXIMATION

Oraquix

PRACTICE MANAGEMENT…PRACTICE MANAGEMENT…

Those of you who are aware of my forty-year career inorthodontics will find these remarks unexpected, because I

have practiced in an orthodontic partnership for the past thirtyyears. The impetus for these remarks comes from my more thanten years as a management consultant to the dental profession.

In general, I have found orthodontic partnerships to be verydifficult to administer equitably and have experienced a highdegree of failure and ultimate dissolution due to poorlyconstructed infrastructures from the outset . The word“partnership” should NOT be directly translated into “equality”!No two orthodontists can be considered “equal” when it comesto evaluating and measuring work habits, treatmentphilosophies, moral and ethical standards, staff relationships,and professional duties. When partners treat patients at unevenlevels of professional performance, practice an unrelatednumber of days or hours, and develop the practice in divergentways, why must their compensation be shared equally? Howshould orthodontic partners divide the net income from thepractice? There is not a definitive, long-term rule of thumb,sure-fire answer to this question.

In all other phases of dentistry, general practice or anyother special ty , i t i s re la t ively easy in this age ofcomputerization to accurately record the production of eachprovider. This is not the case in orthodontics, and ourpartnership relations suffer for the absence of realisticmeasurement ability. How can we financially relate onepartner meeting with parents in a pretreatment conference orworking on a practice marketing project, while another partner

is placing orthodontic appliances and performing multipletreatment procedures? Orthodontic partnerships tend to beextremely stressful and the stress is directed in diversedirections; financial, practice management, staff training andinterpersonal relations, patient and parent relationships, anddoctor referral issues. The question to be answered is “areorthodontic partnerships a necessary and effective entity forus, our patients, staff, and referring doctors?”

When asked by my orthodontic clients if they should considerestablishing a partnership, my answer is a resounding “NO”. Ifyour practice becomes so successful that the workload is morethan you would like it to be, hire an Associate on a per diem oreventually an annual basis. There are an increasing number oforthodontists who because of family obligations do not desire anequity position and are very willing to accept fair and reasonableemployment in a successful practice. If you are consideringretirement, you can sell your practice without entering apartnership prior to the sale.

It is true that orthodontic practice transitions require a longerperiod of time than might be necessary in other fields of dentistry,however, employment of the Buyer for a year or less prior to thesale will be more than sufficient. Quite frequently, the practicepurchase is accomplished and the Seller stays with the Buyer as anEmployee for as long as both parties feel the continuingrelationship is needed for satisfactory transfer of treatment goalsand introduction of the Buyer to the patients, their families, andthe referring doctors.

Orthodontic Partnerships by Dr. Gary Wiser

The MASO Lifetime Achievement Awardwas presented to Dr. Ronald B. Gross of

Pottstown, Pennsylvania, during the MASOAnnual Session in Bermuda. This award is given to a MASO member

who, in the opinion of the MASO Board ofDirectors has made significant contributionsto his or her community of patients, hasserved with distinction as a member of theAmerican Association of Orthodontists at thenational, constituent and/or component level,has personally contributed to the bettermentof the specialty of orthodontics, has taught ina graduate or undergraduate orthodonticprogram during his or her professional careerand/or been associated with orthodontic

research or been an orthodontic staff member or consultant on a hospital staff. Congratulations to Dr. Ronald B. Gross on being the recipient of this prestigious award!

Dr. Ronald B. Gross ReceivesMASO Lifetime Achievement Award!

Dr. Ronald B. Gross

TREATMENT TIPOF THE MONTH

by Dr. Frederick G. Preis

When I finished cases Ireshaped the anteriorincisal edges to mirror

the smile line.

Really made a difference.

Told the patient that itwas a “denticure” just as

a manicure reshapesyour fingernails.



Effective January 1, 2006; theMedicare Prescription Drug Act will

have an impact on the AAO Medicalinsured age 65 and over. This Act willprovide limited coverage for prescriptiondrugs under Medicare Part D.

Members, who are age 65 and older,and currently insured in the $500deductible plan, will retain the $500deductible going forward. Those attainingage 65 on or after January 1, 2006 willretain the deductible plan which was in-force at age 64. Coverage for prescriptiondrugs under all AAO Medical Plans willcoordinate benefits with Medicare Part D.

Medicare Part D is an optional benefitfor prescription drugs (Rx) in whichindividuals may select a standard oralternative coverage option. Part Dcoverage will be provided by governmentapproved PDP’s (Prescription DrugProviders) throughout the country.

“Standard”coverage under Part Dconsists of a $250 deductible. Membersthen pay 25% of Rx charges incurredbetween $250 and $2,250. There are noMedicare Part D benefits paid between$2,250 and $5,100 of Rx expenses. At thispoint the member will have paid $3,600out-of-pocket against a total of $5,100 ofRx expenses. After the member reaches theout-of-pocket limit ($3,600), Medicare PartD would pay for about 95% of all furthercosts with no upper maximum limit.

The cost of Part D to the member willvary by geographic area ranging fromapproximately $10 to $90 per month. A 6-month initial enrollment period began onNovember 2005. Those currently enrolledin Medicare Part A or Part B, are eligibleto enroll. Individuals have the option topay their Part D premium to the PDP orhave it deducted from their social securitypayment. Costs will increase for thoseenrolling later than this initial period,unless the member has creditable coverage.“Creditable coverage”is defined as beinginsured in a plan that has Rx coveragewith benefits equal to or better than the“standard” coverage described in Part Dabove. All of the AAO medical plans areconsidered as “non-creditable coverage”for the purposes of Medicare Part D. This

simply means that an AAO member whois Medicare eligible and who does notenroll for Part D during the initialenrollment period will be subject tohigher premium rates. With creditablecoverage, the member could enroll in PartD at any time after the initial period andnot pay the higher monthly rate. Thehigher rate may be about 1% more whichis a minimal penalty.

Those AAO members currently over65 in the $500 deductible plan may decidenot to enroll in Medicare Part D coveragebecause the current AAO Medical plancovers Rx charges subject to the $500deductible and 20% co-insuranceprovision. Comparatively, Part D has a$250 deductible, plus co-insurancecharges, plus the monthly premium costto purchase Part D, which in total wouldbe equal to or more out-of-pocket dollarsto the member than the AAO’s $500deductible plan. However, since all AAOmedical plans are not considered“creditable coverage”, members who optto enroll in Plan D after the initial openenrollment period will have to pay thehigher Part D premium rates. Futureentrants into the AAO over 65 plan when

Medical Insurance Coverage:MEDICARE PART D

A Council on Insurance Reportby Dr. Luis A. Toro, Jr., [email protected]

age 65 is attained on or after January 1,2006 will remain at their currentdeductible of $1,500 or higher. In thiscase it would probably make better senseto enroll in Part D immediately and takeadvantage of the Medicare Rx benefits atthe lowest premium rate.

The Council on Insurance directed JLTServices to institute a plan to call allmembers in the AAO medical plans thatare approaching 65 years of age to explainMedicare Part D and options. It alsodirected AAO staff to inquire aboutproviding a possible seminar or seminarson Medicare part D at the 2006 AnnualSession with the AAO meetings depart-ment and report back to the council ASAP.

Any questions please email me [email protected] or call me at 787-860-7943.

Dr. Luis A. Toro, [email protected]

�� !��

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• Serving the orthodontic profession for 45 years.

• Full service orthodontic laboratory.

• Orthodontic supplies/equipment for your lab and operatory.

• Competitive prices, fast and friendly family-style service.


Cranford, N.J. OrthodontistReceives Prestigious Award

The Middle Atlantic Association of Orthodontists has presentedits Gerald A. Devlin Memorial Award to Dr. Frank W. Krause

of Cranford at its Annual Session held in Bermuda on October 30,2005. This prestigious award was presented to Frank inrecognition and appreciation of his untiring devotion andmeritorious contributions, both to MASO as an organization andto our orthodontic and dental professions in general.

In presenting the award, Dr. David Solomon, past-president ofMASO and current speaker of the House of the American Associa-tion of Orthodontists said “Dr. Krause enjoys an outstanding careeras a dedicated and industrious leader in many dental organizations.Frank works with an intensity and thoroughness on all projects. Thetreatment of his patients is unmatched. He is also recognized by hispeers as being one of the finest orthodontists in our region.”

After graduating from the University of Virginia, Frank receivedhis D.D.S. from the University of Maryland. Thereafter, he served as acaptain in the US Army Dental Corp. prior to completing his Master’sDegree in Orthodontics at Temple University. He is a member of PhiBeta Kappa, Omicron Kappa Upsilon, a Diplomate of the AmericanBoard of Orthodontics, Fellow of both the International and AmericanCollege of Dentists, recipient of the NJAO Gerald A. Devlin Awardand most recently chosen for the July 2005 New Jersey MonthlyMagazine “Best Dentists of New Jersey” issue. As a contributor tohis community, Frank has been a volunteer and officer in variouscommunity service organizations. Frank currently serves the WestfieldArea YMCA as a director actively involved in Long Range Planning,Building & Grounds Adult Services, and chairman of the Y’s MedicalAdvisory Committee. Being a physical fitness buff, Frank enjoys theY. Moreover, since 1983, he is particularly proud of his twenty-twoyear service to MASO as the chairman of the Annual Fun Run.

Throughout his career, guided by his love for orthodontictreatment, Frank has presented numerous presentations and clinicson orthodontic treatment at National, Regional, local meetings andto regional orthodontic resident classes on various orthodontictopics. Most notably, Class II correction; sequentially introducedsynergized orthopedic, functional and orthopedic forces; modifiedmaxillary expansion appliances; fixed disarticulations; the fixedfunctional bite plate and the Krause patented retainers.

Congratulations to Dr. Frank W. Krause, recipient of MASO’sprestigious award.

Dr. David Solomon, MASO past president and current speakerof the House of the AAO, (left) with Dr. Frank W. Krause, the

2005 Devlin Award recipient.


by MASO Executive Office

GERARD A. DEVLIN AWARDMARK YOUR CALENDAR

MARCH 3, 2006MASO CE Event

Philadelphia Downtown Marriott PHILADELPHIA, PA

APRIL 28 - MAY 2, 2006AAO 106th Annual Session

LAS VEGAS, NV

NOVEMBER 3-7, 2006MASO/NESO Annual Session

Atlantis, Paradise Island BAHAMAS

The MASO Nominating Committee is accepting candidates for the Gerard A.Devlin Award. Nominations may be sent to Dr. Elizabeth Spannhake,[email protected] by April 1, 2006.

Candidates must demonstrate at least one of the following criteria: significantservice or contribution to MASO beyond his/her membership or other officialcapacity; significant contribution to the orthodontic or dental health of children oradults; notable study in research that adds to current knowledge and etiology,analysis and treatment of orthodontic patients or other phases of dentistry; orsignificant contribution to other areas of dentistry or science.

Each candidate must be supported by a curriculum vitae and a letter ofrecommendation. The Award will be presented during the Joint AnnualSession of MASO/NESO to be held this November at the Atlantis onParadise Island in the Bahamas.

Bask in the Bahamas!by Dr. Robert E. Williams, Annual Session General Chairman

We are pleased to announce the 2006Joint Annual Session of MASO/

NESO at Paradise Island, the Bahamas atthe Atlantis Hotel and Resort. Themeeting will be held from Friday,November 3 through Tuesday, November7, 2006. Mark your calendar now so thatyou, your family, and staff can enjoy thisbeautiful island.

The theme for this year is:"Orthodontics in Paradise". Morningsessions for doctors and staff will befollowed by afternoons free to let youtake advantage of the manyopportunities the resort provides forindividual and family activities. Islandtours, golf, and tennis are available, inaddition to multiple aquatic activities.The resort features nine gourmetrestaurants, a nightclub, comedy club,and rum and cigar bar, in addition to thecasino and betting parlor for off-trackand sports events wagering. Severalspecial programs are also available forchildren and teens, including Club Rush,a nightclub for youth ages 7-17.Evenings will feature a "Junkanoo"reception and beach barbeque.

Scientific sessions will feature Drs.Dwight Damon, Michael Swartz, and Ms.Rosemary Bray sponsored by Ormco,John McDonald and Terry Silkesponsored by Unitek, Jim Hilgers, TomBarron from Orthocad, Dave Paquette

from Invisalign, and Tom Griffin fromIACT. Rita Bauer will present a digitalphotography workshop for both doctorsand staff, there will be special meetingsfor New and Younger members, an ABOluncheon, and an orthodontic educator’sconference.

Additional information will be

available at MASO’s Spring CE Meetingon Friday, March 3rd in Philadelphia, orcheck it all out at www.Atlantis.com.Registration information for the 2006Annual Session will be mailed by July.Plan now to bring your family and staff tothis exciting event! We’re lookingforward to seeing you in the islands!


MIDDLE ATLANTIC SOCIETY OF ORTHODONTISTS FINANCIAL SUMMARYINCOME.....................................................................Year-End 2005..................2006 BudgetDues-Active / Reinstatement ...............................................137,170.00 .....................111,700.00Newsletter Advertising ..........................................................18,638.00 .......................17,400.00Membership Application Fee...................................................1,980.00 .........................2,000.00CE Course ..............................................................................11,235.00 .......................11,200.00Annual Session (Joint) Profit .................................................37,839.22 .......................30,000.00OTHER INCOMEPrior Year Income...........................................................................0.00 ................................0.00Interest Income.........................................................................9,467.63 .........................4,600.00Gain/Loss ....................................................................................261.09 ................................0.00

TOTAL INCOME..............................................................216,590.94 .....................176,900.00

EXPENSES.................................................................Year-End 2005..................2006 BudgetOPERATING EXPENSESAAO Dues Billing Fee................................................................823.00 ............................820.00President Honorarium .....................................................................0.00 ............................500.00Management Fee....................................................................75,614.00 .......................48,460.00Office Supplies.........................................................................1,288.50 .........................1,500.00Accounting...............................................................................1,065.00 .........................1,500.00Stationary & Envelopes ..............................................................212.99 ............................500.00Copying....................................................................................1,015.18 .........................1,000.00Postage/Mailing House ...............................................................647.12 .........................1,000.00Telephone/Fax..........................................................................3,834.65 .........................3,500.00AAO Liability Insurance.................................................................0.00 .......................10,000.00Office/File Storage......................................................................240.00 ............................300.00Journal Editor - Honorarium.......................................................500.00 ............................500.00Journal Publication/Mailing...................................................18,556.82 .......................20,000.00Web Site......................................................................................600.00 ............................800.00Website Component Development ..........................................5,000.00 .........................5,000.00MASO BOARD EXPENSEBOD - Travel ..........................................................................3,264.80 .........................3,300.00BOD - Meals/Room/AV ..........................................................2,162.50 .........................2,500.00BOD-AnnSession Bus Mtg(Nov) ...................................................0.00 ............................500.00CE COURSE ............................................................................9,528.44 .......................10,000.00ANNUAL SESSION ..................................................................1,116.60 ................................0.00 NATIONAL ANNUAL MEETINGLeadership/Gov.Affairs Conf ..................................................2,918.96 .........................3,000.00AAO-Caucus Mtg Meals .........................................................1,479.21 .........................1,500.00AAO-Del(7) Alt (3)Honorarium..............................................2,700.00 .........................5,000.00AAO-Delegates/Alt Airfare ...................................................21,701.65 .......................15,000.00AAO-Exc Dir Attendance........................................................2,391.74 .........................2,200.00AAOF Contribution .................................................................1,475.00 .........................1,500.00AAO - BOD Business Meeting....................................................40.79 ................................0.00AAO Misc ( AS) .............................................................................0.00 .........................1,000.00Committee Expense ........................................................................0.00 ............................500.00GORP Program ...........................................................................700.00 .........................1,150.00Plaques/Awards........................................................................2,873.12 .........................1,700.00AD HOC Committees .....................................................................0.00 ............................200.00OTHER EXPENSESCredit Card Fee ...........................................................................213.37 ............................300.00Bank Service Charges ...................................................................21.52 ..............................50.00Prior Year Expense .......................................................................15.00 ................................0.00Miscellaneous .............................................................................268.90 ............................500.00Estimated Taxes ..........................................................................306.00 ............................300.00Annual Session 2006................................................................3,580.05 .........................1,000.00Annual Session 2007.......................................................................0.00 .........................1,000.00Annual Session 2008................................................................(461.06) ................................0.00Annual Session 2009............................................................................0 .........................1,000.00

TOTAL EXPENSES..........................................................165,693.85 .....................148,580.00

NET INCOME .....................................................................50,897.09 .......................28,320.00

CURRENT ASSETS AS OFDECEMBER 31, 2005

Savings/Cash ............................$304,240.27 Reserve Account .......................$158,838.63

TOTAL ASSETS: $463,078.90

MASO, 17 South High St.Suite 200,

Columbus, OH 43215v

Phone:1.866.748.MASO(6276)

v

FAX:614.221.1989

v

E-mail:[email protected]

v

Web:www.MASO.org

This is my last report as Treasurer ofMASO and I am pleased to report that

the Treasury has never been in a betterposition as it currently is. When comingaboard 4 years ago, our assets were$78,000 and unexplainably sinking. Inthe past 3 years since using Accent onManagement and our skilled ExecutiveDirector, Anita Field, our assets haverisen to over $461,000 at year’s end. Priorto Anita’s arrival, MASO profitted about$1,000 per Annual Session. The past 3Annual Sessions under Anita’s directionhas averaged an astounding $104,000.Our Meetings are better than ever and theoverall operation of MASO is nowproperly systematized and accountable.

It has been my pleasure to have servedas Treasurer and be associated with such afine organization and the recipient ofphenomenal support.

Treasurer’s ReportDR. GEORGE [email protected]


AAO COUNCIL & COMMITTEE REPORTS…AAO COUNCIL & COMMITTEE REPORTS…

Council on CommunicationDr. Ted [email protected]

The Council on Communications(COC) has been focusing its attention intwo major areas:1) The proposed Public Awareness

Program-What is most unique about the researchbeing done by the COC to develop aPublic Awareness Program is that it isnot members of the AAO that aredeciding what message will bestresonate with our target audience, butit is instead our target orthodonticconsumer itself that will determinewhat message will be most effective.This research approach insures successrather than merely hoping for it. (Seethe accompanying article on theProposed Public Awareness Programon page 9 for an update.)

2) Overhaul of the AAO Public Web site As a joint council effort, COC andCOIT (Council on InformationTechnology) are in the process oftotally revamping the AAO’s publicweb site www.braces.org. Our goal isto have this site be the go-to-site for thepublic to gain information aboutorthodontics. We also want it to surfaceas the number one site when consumerssearch for information aboutorthodontics. Our plan is to have the“new” site ready to go live this spring.

Council on Government AffairsDr. Lawrence S. Harte

[email protected] following are some of the main

issues that the Government AffairsCouncil is working on at this time:

Accreditation: The AAO is workingto increase the scrutiny and transparencyof the accreditation process in cases for-

profit companies offering “charitable”contributions to institutes of highereducation.

Association Health Plans: The AAOsupports plans that will allowOrthodontists to lower health care costsfor themselves and their staff. This will inturn reduce costs and improve access toOrthodontic Care.

Tax Legislation: Orthodontists face anumber of tax issues including EstateTax, Alternative Minimum Tax, andBusiness Depreciation.

Because of recent developments inWashington, it is unlikely that anysignificant legislation will proceed priorto the Presidents State of the UnionAddress in late January.

Council on Information TechnologyDr. Lawrence Wang

[email protected] met for its annual face-to-face

meeting in St. Louis in December. Thefollowing are the technology initiativesthat the Council are currently undertakingor are planning to develop in 2006:1) Development of an Internet 2 based

pilot program that will allow forseamless, real-time communicationbetween orthodontic programs takingadvantage of the ability to share andutilize faculty resources.

2) Development of a paperless meetingprotocol for the different AAO groupsto fulfill the need to increase meetingefficiency and allow for user-friendly,multi-level communications.

3) Creation of a detailed, interactive speakerregistry to be accessed through thewebsite for use by the AAO, constituent,and component planning committees toaccess speaker information for meetingpreparation purposes.

4) Development of a personalization

program (i.e. AAO Express) to allowfor members to create and/or choosepreferences tailoring the AAO membersite to their needs. The goal is toencourage member usage and have themember website be one’s main portal(i.e. homepage).

5) Investigation of the use of videoconferencing for future AAO businessrelated meetings.

6) Improvement of the support system forCommonSpot contributors. As moreconstituents and components utilize theAAO website platform it will becomenecessary to initiate a system to tracksupport issues and statistics for entitiesthat are creating and editing theirwebsites, thereby facilitating ease of use.

7) Development of an AAO on-linesurvey program that would provideinformative real-time polls on thewebsite as one sees with other portalsites and corresponding surveyservices to constituents and com-ponents for their respective sites.

8) Broadening the scope and capabilitiesof the AAO distance learning programwith the Council looking into aconstituent distance learning initiativethat will allow for related organizationsto record their own meetingpresentations to be archived for currentand future access.

9) Updating the public website partici-pating with COC in the redesign of thesite (www.braces.org). The planningprocess is currently at the stage ofdetermining the appropriate audienceand relevant content.

10) Updating the member website(www.aaomembers.org). Memberservices such as the discussion forumsand listserves, the AAO calendar andthe free e-mail service will be reviewedfor possible improvements and this will

Dr. Ted [email protected]

Dr. Lawrence [email protected]

Dr. Lawrence S. [email protected]



Elizabeth [email protected]

correspond with the initiation of a one-year marketing campaign.

11) Further planning of the AAO stand-alone technology conference that hasbeen tentatively set for February 8-10,2008 in Las Vegas.COIT works under the principle that

“technology should be viewed as aninvestment in our association’s future andas insurance for our continuedprosperity.”

Council on InsuranceDr. Luis A. Toro, Jr., [email protected] page 11 for Dr. Toro’s report

“Medical Insurance Coverage: MedicarePart D.”

Council on MembershipElizabeth Spannhake

[email protected] Council on Membership is

currently working on revamping the AAOmembers directory both hardcopy andonline versions. The Council is alsolooking for ways to increase membershipand member retention. We have discussedthe idea of a complimentary membershipfor first year students to bring them onboard early in their orthodontic careerpath (we have about 200-300 first yearresidents each year). The Council is alsoconsidering modifications in theapplication process to the AAO. Thesesuggestions include making applicationdirectly to the AAO instead of throughconstituent organizations, elimination ofmandatory orientation, and a uniformconstituent membership fee. We are alsoreviewing suggestions from the 2005Former members’ survey and theinternational members survey. Inaddition, the Council is also workingwith the HOD Strategic PlanningCommittee reviewing the proposals. The

annual planning meeting was heldJanuary 21, 2006 in St. Louis at the AAOHeadquarters.

Council onNew and Younger Members

Dr. Tanya [email protected]

The AAO’s Council on New andYounger Members (CONYM) held aconference call on October 26, 2005 forthe new members to get acquainted and todiscuss plans for the coming year. Thediscussion began with a review ofCONYM’s 2005 Annual Session programwhich featured John Van Leeuwen andChar Eash as the keynote speakers. Theydiscussed early financial planningconcepts for orthodontists and presentedyoung orthodontists a seminar entitled“Controlled Growth Equals ContinuedProfitability: A lesson on paying attentionto the small stuff.” The session receivedvery positive reviews, was well attendedand was well received. We also receivedmany great ideas for future speakers. Thenext topic of discussion was the 2006Annual Session. Plans are underway forthis meeting which will feature Mr. PaulZuelke as the keynote speaker. Mr.Zuelke will address several practicemanagement items. He will speak onSunday May 7th from 2:30 – 5:00 pm,which will be followed by a 30-minuteQ&A session to include Mr. Zuelke andseveral members of the Council.

The next topic of discussion was theintroduction of a New/Younger Mem-bership Development Plan. The AAOStaff has developed a draft plan whichaddresses the needs and ideas of ouryounger membership, their priorities, etc.Each member of the Council wasrequested to review the draft plan andprovide his or her comments/ suggestions.

A subcommittee was appointed to reviewthe Plan in conjunction with asubcommittee of COMEJC and thecomments from Council members, and todevelop an action plan to be taken to theBoard of Trustees for consideration.

We also discussed our New andYounger Members online Newsletter(NYMO). This is an online newsletter thatpublishes articles that specifically pertainto the new and younger member. Theauthors of the articles vary from neworthodontists to consultants to older moreexperienced practitioners.

Finally, we discussed plans for ourannual face-to-face winter meeting. Thisyear CONYM will meet in February inScottsdale, AZ. Since many of the Councilmembers will be attending the OrthodontistCEO Conference, we decided that thiswould be an ideal place to meet.

CONYM works very hard to promotethe importance of AAO membership tonew/younger orthodontists and studentsand to represent and to promote theinterests of new/younger members andstudents to the AAO. For moreinformation regarding CONYM pleaselook at our on-line newsletter. To get tothe web site go to www.aaomembers.organd then click on NYMO. This sitefocuses on issues of special interest tonew and younger members.

Council on Orthodontic Health CareDr. Gary Wiser

[email protected] Council on Orthodontic

Healthcare met in Saint Louis onSaturday, January 14, 2006. As chairmanof the subcommittee for orthodonticinsurance codes, I have been workingwith the American Dental AssociationCode Review Committee. As the result ofcodes we submitted to them relating to the

Dr. Gary [email protected]

Dr. Tanya [email protected]



New Jersey . . . . . . . . 18%Pennsylvania. . . . . . . . 25% (entire state)Puerto Rico . . . . . . . . 65%We can do better. A contribution of

one case of $3,000 - $5,000 over a threeto five year period is not too much to askof us to keep our profession viable. Pleasehelp us to show MASO’s commitment toour future. You can contact Tony Quinn,your director to the AAOF, at 570-342-3556 or Robert Hazel at 800-424-2841.

AAOSIDr. Gary Wiser, [email protected] Directors of the American

Association of Orthodontists Services, Inc.are scheduled to meet in Phoenix onThursday, February 9, 2006 the day prior tothe “Orthodontist as CEO” meeting. As youmay know, our primary objective is to raisenon-dues revenue for the AmericanAssociation of Orthodontists therebystabilizing the annual dues for themembership. At this time we are workingvery hard with a committee of the Board ofTrustees members to develop a nationalprogram for orthodontic staff training. Atthe August AAOSI meeting we interviewedand examined the resources of severalcompanies presently active in the stafftraining marketplace. The Directors thenmade a singular recommendation to theBoard of Trustees which was accepted. Thenewly formed committee is now working todraft a viable business plan which willenable us to proceed on behalf of themembership to bring this excellent programfor your review. I will keep you posted onthe progress for the staff training programin the next MASO Newsletter.

Please contact me at any time withyour questions or comments by calling metoll free at 888 - 22 WISER or by E-mailat “[email protected]”.

ABODr. Peter Greco, [email protected] Oct. 8, 2005, the directors of the

ABO provided an all-day symposium for85 of the nation’s faculty from 50 ADA-accredited orthodontic programs. TheABO’s Educators’ Symposium focused onthe current and future ABO certificationprocess, and the impact of early certifica-tion on graduate orthodontic programs.

The ABO Written Examination hastraditionally been offered at thecommencement of the AAO AnnualSession. The 2006 Written Exam will beheld at regional Pearson-VUE TestingCenters during the week of April 24-28,2006. Although the Written Exam will notbe held during the 106th AAO AnnualSession in Las Vegas, the ABO willcontinue to encourage residents/studentsto attend the AAO Annual Session to takeadvantage of the many events designedfor new and younger members.

The ABO’s decision to computerizethe written exam was based on manyfactors. Many dental specialtyorganizations expressed great success inconverting to computerization, and theABO is extremely confident with theoptimum security afforded by this plan.

Computerization of the written exam ishighly acceptable to residents and faculty.The participants at the 2005 WrittenExam favored computer site use by 2 to 1.Participants at the Educators’ Symposiumpraised the change, and the AAO is alsosupportive of the new format.

temporary anchorage devices used inorthodontic treatment. Our primaryconcern is that the insurance carriers willdeduct the cost of these devices from theorthodontic lifetime benefit, which isalready under pressure as fees increase,and the orthodontic benefit remains level.The American Dental Association CodeReview Committee is meeting inFebruary in Chicago and the results oftheir rulings will be made known to you atthe earliest possible time.

The “Smiles Change Lives” program isthe result of a directive from our Board ofTrustees to provide orthodontic care forunder-served and economically depressedareas of our country. Several repre-sentatives of the “Smiles Change Lives”program will be attending our Januarymeeting. One of the proposed target areasfor the program in our Middle Atlanticregion is Philadelphia. I will report thedevelopments for this program in the nextMASO Newsletter following the Councilon Orthodontic Healthcare meeting inSaint Louis.

Please contact me at any time withyour questions or comments by calling metoll free at 888 - 22 WISER or by E-mailat “[email protected]”.

AAOFDr. Anthony Quinn, [email protected]

The good news is that the AAOF hasrealized over 26 million dollars inpledges, of which over 17 million hasbeen redeemed. The bad news is that thismoney has been pledged by only 34% ofthe AAO membership. MASO has evenlower participation rate of 25%The component rates are as follows:

Delaware. . . . . . . . . . 38%District of Columbia. . 21%Maryland. . . . . . . . . . 23%

Dr. Peter [email protected]

Dr. Anthony [email protected]

Dr. Gary [email protected]

Visit the MASO website…www.MASO.org

to download eventbrochures and

registration materials.^


New JerseyDr. Martin S. Levitt

[email protected] behalf of the

Executive Committee and themembers of the New Jersey

Association of Orthodontists, Ihope the holiday season and the

New Year are healthy, peaceful andprosperous for all.

As we enter the new year, the NJAO isproud of its recent accomplishments. Apublic relations campaign to educate thepublic on the specialty of orthodonticswill be commencing through the print andradio media. Newer members of theNJAO have been active participants in thecommittee system lending strength tofuture leadership. Our educationalprograms continue to be dynamic and allare invited to register.

PennsylvaniaRonald S. Good, [email protected]

The Pennsylvania Association ofOrthodontists (PAO) is known for itsgreat meetings. In June 2005, our pastpresident, Rusty Bullock had anoutstanding meeting at the HomesteadResort in Hot Springs, Virginia with Dr.Vince Kokich as keynote speaker.

Please mark your calendar for thePAO 2006 meeting. It will be Friday andSaturday (half days), June 16 & 17 at theworld class Nemacolin WoodlandsResort just one hour outside ofPittsburgh nestled in the scenic LaurelHighlands. Plan to bring your family andenjoy all the amenities; a fabulous spa(ranked in the top 5 in the United States),a Pete Dye golf course, skeet shooting,swimming and hiking. Also, Ohiopyleknown for its white water rafting, andFrank Lloyd Wright’s Fallingwater are inclose proximity.

I am thrilled that our presenter is Dr.Kazumi Ikeda from Tokyo, Japan. Dr.Robert “Slick” Vanarsdall considers himas one of the greatest orthodontists inthe world.

DelawareDr. Stephanie Edwards Steckel

[email protected] DSOS Medicaid

committee is meeting inFebruary with the StateDental director to confirm

and calibrate the use of a new scoringsheet for patients seeking medicaidbenefits for orthodontic treatment.

The DSOS has contacted the VirginiaBrown Foundation, as an additional optionfor funding the treatment costs for low-income families in the state of Delaware.

The DSOS members coverageagreement was updated and allparticipating members signed theircommitment letters.

The AAOIC risk-management DVDhas been made available to all DSOSmembers. All members were encouragedto record their pro-bono work at theAAO website.

District of ColumbiaDr. Ashur Chavoor

Our next meeting will beheld prior to MASO’s 53rd

Annual Session in theBahamas. The exact

location and time will beannounced.

MarylandDr. Cass Garcia

[email protected]

The last MarylandState Society ofOrthodontics generalmembership meeting was held onOctober 26 at the Sheraton Hotel inColumbia, Maryland. The speaker for theevening was Dr. John F. Caccamese. Hegave a wonderful presentation titled,“Cleft Lip and Palate Reconstruction:Infancy through Adolescence.” The nextgeneral membership meeting of theMSSO was held on January 25, 2006 atthe Sheraton Hotel in Columbia.

Please mark your calendars: The nextOSHA meeting is scheduled to take placein early April 2006. 3M Unitek will besponsoring a joint MSSO/Unitek 2-daymeeting taking place in September 2006.

COMPONENT NEWS…COMPONENT NEWS…COMPONENT NEWS…COMPONENT NEWSDr. Ikeda’s tentative presentation willdeal with the following topics:• Philosophy and Diagnosis• Mechanics and Techniques• New role of Orthodontics in the Gnathic

System• 3-D Imaging

His beautifully treated cases aredocumented (evidence based) from startto finish. His presentation and finishedcases are mesmerizing.

Please take advantage of thisopportunity to hear a world class speaker ata world class resort. It will be a great timeto share with your colleagues and family.

For further information, contactRonald S. Good, President, [email protected].

Puerto RicoDr. Jose A. Morales-Diaz

[email protected] Puerto Rico Society of

Orthodontists met for its summercontinuing education course at TheCopamarina Beach Resort in the beautifuland sunny southern coast of Puerto Rico,the speaker was Dr. Gary Opin fromConneticut. This past August 13th ourlocal society presented a training seminarexclusively designed and prepared for ourOrthodontic dental assistants, we had fullattendance and it was an excellentopportunity for staff development. OnNovember 5th we had the well-known Dr.Anthony Giannelly lecturing aboutdifferent treatment modalities, techniquesand mechanics. This past December 11thour group celebrated its traditionalChristmas Party at Dr. Milton Matos’country house, it was an amazing, joyfuland unforgettable party where themajority of our members participated.

Please show yourappreciation to our

advertisers and sponsorsby using them.

TELL THEM THE

MASO JournalSENT YOU!


GRADUATE PROGRAM REPORT…GRADUATE PROGRAM REPORT…Albert Einstein Medical Center

Orthodontic Residency ProgramDr. Alan J. Borislow, Chairman and Program Director

[email protected] current third year residents, Drs. Mark Huls, Tony

Pasquale and Clay VanderWall are actively engaged in researchprojects and will present their findings to the faculty in the spring.Mark and Clay are jointly involved with, “Comparison ofSurgeons and Surgical Techniques: Primary Surgical Protocolsand Secondary Bone Grafts in Unilateral Cleft Lip and PalatePatients at Lancaster Cleft Palate Clinic”. Tony’s project is “Bondfailure: An In Vivo Comparison of Two Self-Etching Primer andAdhesive Systems”. In 2004-05, the current third year residentswere also involved with a limited clinical study, “Palatal CanineExtrusion – A Clinical Comparison of Ballista Loops andElastomeric Material”. A poster-board on this topic was presentedat the 2005 AAO Annual Meeting in San Francisco under thecategory of the AAO/Dentsply Program. Mark Huls representedhis fellow classmates. Regarding the forthcoming AAO AnnualMeeting, Tony Pasquale was selected as Einstein’s representativeto the Resident Clinician Scholars Program where he will presenthis clinical research findings.

Temple UniversityDr. Orhan C. Tuncay, Professor & Chairman Dept. of Orthodontics

[email protected] Department of Orthodontics at Temple had another good

year. Conceptual plans to re-build the department were drawn andapproved by the university. The capital campaign was launchedoff in the spring of 2005. So far, our progress to attract thenecessary funds has been satisfactory. But we still have asignificant amount left to raise. Temple has been good to all of usproviding the lifestyle we all had asked for. Now it is the turn ofalumni to show the strength of their commitment and interest. Asthe head of the Capital Campaign Committee, Dr. Albright haddone an outstanding job, touching everyone. The Albrights arecommitting an exceedingly generous figure to the department. Thecompletion of the new department is scheduled for 2008.

The publication record of the faculty, again, has been good thisyear. Meanwhile, the editorial office of the journal Orthodontics &Craniofacial Research will be transferred to the Netherlands. Dr.Tuncay has announced his decision to step down from theeditorship nearly two years ago. Finally, a replacement was found.Prof. Anne-Marie Kuijpers-Jagtman will be the new editor.

Dr. Nicozisis’ discovery of relaxin effects on tooth movementare now in the clinical trial stage. Also, this year Dr. Smaha haddeveloped a system and software where the 3D animation work isonly a click away. No longer interminable hours of rendition workare required. Earlier, Drs. Arcuri, Ahl, and Rothenberg had startedwork to understand facial expressions and their effect on the smileattractiveness. We will soon release the data from their work, aswell as, current studies of smile enhancement.

In preparation for our new facility we now have a 3D camera.With one click all patients now have 3D facial photos. Theseimages will be integrated with the cone-beam 3D data. We trulyhope this technology will be routinely used on every patient fordiagnostic and treatment planning purposes. Temple Orthodonticsis the world leader in 3D imaging and animation.

Recently, Dr. Nicozisis joined the Angle Society and this yearDr. Kristin Albright Thiry along with Dr, Hyun-Duck Nah willfollow the trend. Presence of Temple in the Angle Society hasbeen noticeably strong.

At Temple we are committed to maintain our leadership rolewith the help of exceptionally talented residents and faculty.

University of MarylandStuart D. Josell, DMD, MDent Sc, Acting Chair, Department ofOrthodontics Baltimore College of Dental Surgery University of

Maryland Dental School University of Maryland, Baltimore [email protected]

The department plans its move into a new dental school andclinical facility by July of 2006. Plans included for the state-of-the-art facility include a larger clinical area and eventualconversion to a completely electronic patient record and 3-Dconebeam imaging. The postgraduate program has increased thesize of its incoming class to four. Congratulations to the Class of2009 including Erik Higginbottom (University of Maryland),Daniel Hoffacker (University of Maryland), Lisa Blickley(University of Pennsylvania) and Philip Vahab (SUNY-Stonybrook). The department and the Association of the Alumniand Friends of the Orthodontic Program of the Baltimore Collegeof Dental Surgery, Dental School, University of Maryland, Inc. isplanning the alumni reception for the AAO Meeting in Las Vegasand the annual continuing education event in June 2006.Additional information will be forthcoming. Faculty member andMASO member Robert Scott was recently featured in The Hill,the publication of McDaniel College.

University of Medicine and Dentistry of New JerseyNew Jersey Dental School

Department of OrthodonticsDr. Robert E. Binder, Professor and Interim Chair, Department of

Orthodontics - [email protected] Academic year has passed and the cycle continues, this

year it seems to be based on the number four. Four postgraduatestudents completed the postdoctoral program on graduation day,May 25th and another four will commence on Tuesday July 5th,and four individuals will be joining the part time faculty orincreasing their time commitment to the department.

On the most part, the four graduates will be returning to theirhome stomping grounds. Mark Bogdan, who received his dentaltraining at the University of Maryland, will be joining his dad,Frank also an NJDS ortho graduate, in practice in Bayonne, NewJersey and Frank will be increasing his time teaching at NJDS.Fernando Duarte, a University of Florida graduate has returned toMiami, Florida. Frank “Drew” Lasley from the land of the Beanand the Cod and a BU grad has returned to Massachusetts to seekpractice opportunities. Solidad Minera, from the University ofGuatemala will be remaining in New Jersey for at least the nexttwo years while her physician husband completes his training.

Our incoming crop of new students also hails from fourdifferent locales. David Caggiano an NJDS graduate has been inprivate dental practice for several years. The other three are recentdental school graduates; Corey Turk from Columbia University,Tania Saint-Amant from University of Pittsburgh and Irena

continued on next page


Dr. Tjoa, a graduate of the University of Pennsylvania, washonored as the 2005 recipient of the 2005 William S. Kress

Research Award presented during the Annual Session in Bermuda.His thesis entitled “Toward Understanding Mechanisms

underlying craniofacial phenotypes of Crouzon syndrome:Analysis of transgenic mice expressing the bone-targeted C278F(Crouzon-FGFR2 mutation)” received the highest score of all theentrees reviewed by the MASO Education and ResearchCommittee. Dr. Tjoa joined us from Holland to receive the award.

The Kress Award is given yearly to the most outstandingResearch Thesis by a graduate resident within MASO’sgeographical area. To qualify, residents are to send theirapplication to the MASO office.

Congratulations and best wishes to Dr. Tjoa for a successful future!

Dr. Stephen To Hao TjoaReceives Kress Award!

Several years ago, the membershipof the New Jersey Association of

Orthodontists realized that competitionfrom general dentists and other dentalspecialties were becoming a growingconcern. The Association conducted itsown focus groups which resulted inrecognizing the need to educate thepublic to the benefits of having theirorthodontic care administered by anorthodontic specialist. The findingsconcluded that children and adultswanted better smiles and straight teethbut many did not understand thedifference between the specialist andthe generalist.

Each year companies spend hundredsof millions of dollars on tooth whiteningprograms, tooth pastes and dental

products, promoting the desire for a beautiful smile. Aggressive massadvertising campaigns for “high tech” alignment correctingappliances have become commonplace. Often the ads make nomention of which dental specialist might better serve the community.

Based on the NJAO focus group findings, a bold long rangestrategy was launched. Budgetary constraints, especially in anexpensive media area, was the daunting task to be overcome todeliver the proper message. Initially, the program produced abrochure and accompanying advertising media. The early testcampaign produced moderate results. It wasn’t until the launchingof the NJAO website, which was capable of delivering a largeamount of information to the public, that the program became bothsuccessful and economical. The Association’s educationalmessage was being delivered to the public.

Driving the public to the website was the key. A unique adver-tising program was tested by running small news print ads with thephrase “Need Braces” and the NJAO web address. With economicresponsibility, it was possible to flood the state with this message.Ads were placed during the spring, late summer and fall schoolopening times when most parents make the decision to have theirchildren and often themselves evaluated for orthodontic treatment.

The site has received nearly 17,000 hits since its inception. Ithas delivered the NJAO message and continues to do so. The sitealso lists all NJAO members and gives them the option to place alink to their own website. This is a true win-win program.

This spring, the NJAO will bolster it’s advertising campaignwith 60 second radio spots, all based on the “Need Braces” tagline and the message to visit their website.

As of this submission, by typing “New Jersey Orthodontists”for a typical Google search, the NJAO ranking moved to thenumber 2 position. This is without the help of expensive webmaster manipulations to artificially move one’s site up the list.

The members of the New Jersey Association ofOrthodontists… “Proactive and Ahead of Their Time.”

NJAO - Ahead of Its TimePRO-ACTIVE STATE CONTINUES TO EDUCATE

PUBLIC ON CHOOSING AN ORTHODONTIST

by Mr. Gene Krisukas, Marketing Consultant to the NJAO

UMDNJ report continued from previous page…Levenescu from University of Pennsylvania.

In an effort to increase the diversity of our faculty, the newmembers also hail from diverse backgrounds. Susan Riderreceived her ortho training at Saint Louis, Ronald Loewinger atPennsylvania, Robert Montemurno at Farleigh Dickinson, andTodd Sherwood at Pittsburgh.

Five of the faculty has been named by the New Jersey MonthlyMagazine as “Best Dentists in New Jersey for 2005.” They arePeter Antonellis, Anil Ardeshna, Robert Binder, George Langer,and Joseph Lohner.

With our new students and our new faculty, as well as new andincreased staff, the NJDS Department of Orthodontics is lookingforward to another great year and a great future.

The Department of Orthodontics has initiated a fundraisingcampaign, in conjunction with the UMDNJ Foundation to help inthe building of a new 24 to 30 chair clinical facility along with allof the appropriate support area. Contributions for the WilliamJoule/Harry Bull Memorial Library are being actively solicited asa part of the emBRACE the Future Fund

emBRACE THE FUTURE - NJDS ORTHODONTICS

2006 CONTINUING EDUCATION EVENTRegistration information has been sent to all MASO members:

MARCH 3, 2006MASO CE Event

Philadelphia Downtown Marriott Hotel

Drs. R.G. “Wick” & Moody Alexander 8:00 AM to 9:00 AM

Registration & Continental Breakfast

9:00 AM to NoonSeminar

Noon to 1:00 PMLunch Provided

1:00 PM to 4:00 PMContinuation of Seminar

Download registration information at www.MASO.org


Dr. Ron Gross enjoys the music and dancingduring the Beach Party

Drs. Sterritt (left) &Solomon enjoy

some social timewith their wives inthe exhibit hall.4

Past President Dr. Mariotti gives a SpecialRecognition Award to Dr. Constance Greeley

for her outstanding contributions to theMASO Annual Session.

The MASO Board members show you how to dress while in Bermuda (leftto right) Drs. George Scott, Luis Toro Jr., Robert Williams, Mario Polo,Robert Binder, John Mariotti, Constance Greeley, and Steven Siegel.

Dr. Polo (right) presentsa plaque to Dr. Mariotti,

to honor him for his yearof service as President.4

Scenes From MASO’s 52nd Annual Session

Lifetime Achivement Award winnerDr. Ronald Gross (left) and Gerard A. DevlinMemorial Award winner Dr. Frank Krause.

ATLANTIS, PARADISEISLAND, BAHAMAS 2006

“Orthodontistsin Paradise”

DETAILS INSIDE

MMAASSOO JJoouurrnnaallMIDDLE ATLANTIC SOCIETYOF ORTHODONTISTSDr. Richard A. Levy, EditorMs. Anita Field, MASO Executive Director17 South High St. – Suite 200Columbus, OH 43215

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