Aim: To deliver the world’s biggest & best festival of sustainability!

Issues

Its got “green” in the title

We want people to travel!

Partnership based - lots of mixed messages and competing brands

Tiny budget

Go non-green

go to where your audience are

Use people who can bridge

but stick to the message

Strategic partners - power of the many

Destination Bristol

First group

Triodos, Good Energy, Wessex Water

Our saviour!

Get the basics right

Expert in comms

Hold the core message

Be forthright (no compromise)!

No money - get creative!

Beer

Bristol Mermaid

“If were not enjoying it more than everyone else, then why the hell will

they want to come and play with us?” Solitaire Townsend - Futerra