Source ingredientsSource bottlesDecide ‘recipe’Decide image/brandObtain required certificationsDefine & execute production process

1.1.1. Identify organic suppliers 1.1.2 Test main ingredients

1.2.1 Identify organic suppliers 1.2.2 Test main ingredients

1.3.1 Identify organic suppliers 1.3.2 Test main ingredients

1.4.1 Identify organic suppliers 1.4.2 Test main ingredients1.5.1 Identify organic suppliers 1.5.2 Test main ingredients1.6.1 Identify organic suppliers 1.6.2 Test main ingredients

Identify pilot distribution channelsEvaluate pilot channelsSelect main channelsExpand channels

Define ‘user’ instructions Obtain customer feedbackImprove/adjust user instructions

Identify possible materials optionsEvaluate biodegradibilitySelect environmentally responsible materials

2.1.1. Contact possible distributors2.1.2 Identify willing distributors

2.2.1 Supply on consignment2.2.2 Evaluate sales

2.3.1 Select effective channels2.3.2 Negotiate terms of sale

2.4.1 Continuously repeat ‘distribute’ steps2.4.2 Review channel performance

3.1.1. Define use procedure3.1.2 Test and improve use procedure

3.2.1 Define & apply customer survey3.2.2 Analyse results

3.3.1 Identify changes to use procedure3.3.2 Change use procedure

4.1.1. Contact suppliers4.1.2 Obtain products specs

4.2.1 Review studies4.2.2 Evaluate results

4.3.1 Rank options – best fit4.3.2 Select best fit

Relates to morning ritual experiencePersonalises morning ritual experienceIntensifies sense of personal timeComplements existing body-care regimeExtends morning ritual without taking time –Usable in less then one minute

Relates to ‘natural’ and ‘healthy’ ideasIs justifiably healthy and naturalIs relatively novelCosts less then $25Is certified organic (ISO)

Is useful in multiple situations (e.g. climates)Is portableIs variable – e.g. comes in a variety of options

Is customisable by the user

Is related to the ‘analogies’ of refreshment (waterfall) and mental cleansing (‘flowers’)Is safe to useHas an appealing imageIs 100% replaceable/recyclable

Costs less then $25

Is certified organic (ISO)

Usable in less then one minute

Relates to ‘natural’ and ‘healthy’ ideas

Is justifiably healthy and natural

Is relatively novel

Is useful in multiple situations (e.g. climates)

Is portable

Is customisable by the userIs safe to use

Has an appealing image

Is 100% replaceable/recyclable

‘Waterfall’ herbal spray

‘Waterfall’ herbal spray – ginseng & lemongrass refrigerable aerosol

This option is a easy-to-use, relatively inexpensive additional to the morning body-care ritual that emphasises a rejuvenating personal morning time while being usable in a short timeframe

Main features:

Pre-prepared herb (lemongrass/ginseng) body spray, packaged in an aerosol can, cooled in fridge, used as a facial cooling spray in an awakening, refreshing morning experience

‘Waterfall’ (brand) analogy……..

‘Mist’ room refresher

‘Mist’ herbal room humidifier – ginseng & lemongrass

This option is used to create an indirect (not directly applied) longer-lasting refreshment experience in any room, including a bathroom, to complement a morning ritual

Main features:

Pre-prepared herb (lemongrass/ginseng) infused water diffused is a room (bath/living) using a humidifier to create a longer-lasting (but non-cooling) refreshment experience

‘Mist’ (brand) analogy……

‘Home brew’ herbal spray – ginseng & lemongrass refrigerable pump spray

‘Rain’ herbal spray – ginseng & lemongrass Homemade spray kit

This option is similar to option 1, but involves the user preparing their own infusion, and to reuse the same refillable spray pump. The advantage is that the process is ‘home made’ but it is not as convenient as option 1…..

Main features:

Home-made herb (lemongrass/ginseng) infused water diffused using a reusable spray pump bottle….

‘Rain’ (brand) analogy……

Easy to use/not time-consuming

Recyclable/reusable

Complements existing morning ritual

Expresses ‘natural’ analogy well

Inexpensive (less then $25)

The best option is a pre-prepared refrigerable aerosol spray – it is easy to use, portable, can be used in a short timeframe, recyclable, fits easily into the morning ritual, is specific to the bathroom environment, & expresses the ‘natural’ analogies (i.e. waterfall, lemon & ginseng infusion)…