delhi food walks

NEW DELHI INSTITUTE OF MANAGEMENT

SUMMER TRAINING REPORT ON

B2B RELATIONS & SOCIAL MEDIA PROMOTION

For

DELHI FOOD WALKS

By

SAJAL SINGHAL

71

In Partial Fulfillment for the award of the degree

Post Graduate Diploma In Management

2012-14


50 (B &C), 60, Tughlakabad Institutional Area, Newdelhi -110062

E-MAIL: [email protected] Website : www.ndimdelhi.org


SUMMER TRAINING REPORT ON

B2B RELATIONS & SOCIAL MEDIA

PROMOTION

For

DELHI FOOD WALKS

Under the supervision

Of

ANUBHAV SAPRA

Submitted by- Submitted to-

SAJAL SINGHAL Ms. POONAM RAWAT

ROLL NO. 71


CERTIFICATE


ACKNOWLEDGEMENT

In this project I have made an honest and dedicated attempt to make the research

material as authentic as it could. And I earnestly hope that it provides useful and

workable information and knowledge to any person reading it.

During the small time frame of two months in which the project reached its

completion, there were a few people whom I would like to thank and without whose

help the project would have not seen the light of the day.

I would like to express my profound reverence and heartfelt gratitude to my industry

mentor Mr. Anubhav Sapra for assigning me such project that gave me a real

practical exposure and for his timely response which immensely helped in giving the

project the direction it needed till the end, and my team leader Miss Sanya Nakra and

my HR manager Miss Kanika Gupta.

I would also like to thank my faculty guide Prof. Poonam Rawat for her

unconditional co-operation and kind support in preparing the report.

Finally, it gives me an immense pleasure to acknowledge Delhi Food Walks, who

have been nice enough to give us a chance to do the project and providing me a

wonderful support throughout and have been instrumental in making it a rich

experience.

SAJAL SINGHAL

PGDM (2012-2014)

New Delhi Institute of Management


DECLARATION

I Sajal Singhal student of New Delhi Institute of Management (2012-14) declare that

every part of the Project Report on “B2B Relations & Social Media Promotion, in

Delhi & NCR” submitted by me is original.

I was in regular contact with my faculty guide and contacted several times for

discussing the project.

Date of project submission: 22/07/2013

Signature of the Student

Faculty Mentor’s Comments:

_____________________________________________________________________

________________

_____________________________________________________________________

________________

_____________________________________________________________________

________________

Signature of Faculty guide

Prof. Poonam Rawat


TABLE OF CONTENTS

CONTENTS PAGE NO.

EXECUTIVE SUMMARY 7

INDUSTRY OVERVIEW 8-16

COMPANY PROFILE 17-31

SERVICE BRIEFING 32-38

ON THE JOB TRAINING 39-48

KEY OBSERVATION/FINDING 49-50

MAJOR LEARNING 51-52

CONCLUSION 53-54

CONSTRAINTS 55-56

RECOMMENDATION 57-58

BIBLIOGRAPHY 59-60

APPENDICES 61-79


EXECUTIVE SUMMARY

The local food movement is now spreading globally, yet is not well understood. To

many, local food is exclusively about proximity, with discriminating consumers

demanding higher quality food grown, caught, processed, cooked, and sold by people

they know and trust. But an equally important part of local food is that it satisfies our

taste & also increases our love towards our home country. This report is all about,

how Delhi Food Walks is helping all the foodies to connect & explore the rich,

delicious & diverse food in Delhi lanes.

My report is based on my work as an intern at Delhi Food Walks, assisted the officials

to increase its corporate tie-ups & helped in the gathering & creation of database for

DFW, which has been in the market from the last one year. This report also highlights,

details about the activities undertaken to increase the popularity of the company which

includes giving presentation to clients, distribution of promotional material, promotion

on social networking website like facebook.

I have found out that Delhi Food Walks is a new concept in India, which is trying to

spread the street food industry globally by helping all the foodies to connect &

explore the rich, delicious and diverse food in Delhi lanes. The main competitor of

DFW is verDelhi Food Tours. The name of the DFW is new which does not influence

the consumer.

In this report, I have made suggestions that DFW should concentrate on

advertisement, hoardings and posters can be put over to public transports like buses,

metros and railway stations as in these area maximum number of people visits daily

and this will help to create more awareness of DFW, should target more and more

Foreign Tourist and the Multinational Company (MNC’s) as the local citizen are well

aware about the street food outlets in Delhi and DFW should try to enter into tie-ups

with tours and travels operators which will help to expand the business of Delhi Food

walks.


INDUSTRY OVERVIEW


STREET FOOD INDUSTRY IN INDIA

Street foods describes a wide

range of ready-to-eat foods

and beverages sold and

sometimes prepared in public

places, notably streets. Like

fast foods, the final

preparation of street foods

occurs when the customer

orders the meal which can be

consumed where it is purchased or taken away. Street foods and fast foods are low in

cost compared with restaurant meals and offer an attractive alternative to home-

cooked food. In spite of these similarities, street food and fast food enterprises differ

in variety, environment, marketing techniques and ownership. As the recession makes

fine dining take a step down, new and innovative street players take a step up.

Companies are now willing to step out into the sidewalks and are launching cart

models that are redefining the street food in India. 'Hog Dog' was one of the first new

ventures to launch carts on popular high streets and malls. Following it was 'Hot &

Juicy', Yo China's 'Yo-on-the-go', Street Foods of India owned by Zorawar Kalra.

Recently Ferns & Petals launched 'Chatak Chaat' that serves chaat in a hygienic way.

Going the cart-model way now is Chilli Seasonss.

Industry experts say that restaurants have witnessed a 20% decline in guests due to the

economic slowdown as people are no longer willing to spend on luxurious dining and

are prefering small eateries. As a result of which many retail investors and traders are

now experimenting with small format food chains. It's easy to set up such carts as it

requires low capital investment and has high chances of success.

Chilli Seasonss' new street food initiative, 'A la cart' has recently launched a pilot cart

in Delhi. It serves innovative Pan Asian fusion food including satays, pita pockets and

wraps with a distinct gourmet flavour. Explaining the logic behind entering this

business, Sheetal Bahal, CEO of Chilli Seasonss says, "there was a lot of white space

in the street food market. This genre is slowly picking up as more and more customers


realise that it's more hygienic and economical. Also, such places serve different

cuisine that is prepared in a way to satisfy the Indian palate". Chilli Seasons plans to

add 50-100 stores over the next one year.

If someone walks on any street and will find a string of brightly coloured carts stall

selling affordable snacks. The growing popularity of street shopping and shopping

malls & food courts, the demand for variety and choices for the consumers has

reached peak. To fulfil this demand of consumer, new players are entering this space

to add an international flavour s .These food carts are now present in airports, cinema

halls and hypermarkets.

Traditionally, the street food business in India has been fragmented and localised in

different regions. Mumbai was the centre for the iconic 'Vada Pao' and Delhi was

synonymous to 'Chandni Chowk Chaat'. "Street food was always popular in India. The

interesting thing is that now we are offering it in an organised retail format. Street

food was always about getting yummy food on the go. The reason that this sector has

gained prominence now is that the public is more hygiene conscious and wanted

innovative snacks.

Ashish Kapoor, (MD of Yo China) who deals in chinese food and experimenting

with the dishes, has so far opened stores and the company plans to open 100 by the

year end.

Like all businesses, it is important to have the right product at the right price and the

right location to sell. "We are targeting high footfall areas and customers from a

certain socio-economic background. We serve fusion food and our customers need to

have an evolved taste to enjoy that," says Mr. Bahl( MD Of Zaika food.)


STREET FOOD INDUSTRY IN DELHI

Delhi is the city of historical

landmarks. Everything from

Asoka-era iron pillars to

Mughal forts to the haunting

tombs of the various invaders

who held sway over Delhi

for shorter or longer periods

to the massive Purana Qila

(Old Fort) which is said to date back to the time of the Mahabharata can be found

here.

Eating out on the streets in Delhi is not just a cooking experience — it’s just a crash

course in history, sociology and anthropology all rolled into one, with the added bonus

of a close-up look at the quirks and foibles of the incredible diversity of people who

make up the national capital

.

For example a “gol gappa” the tasty balls of fried dough filled with savoury water,

tangy chutneys and an assortment of texture differentiators from tiny slices of boiled

potatoes or peas to pomegranate seeds. While any vendor on Delhi’s streets will be

offering with a plate to the people, in some parts of old Delhi where the Nawabi

influence of Lucknow lingers, they offer to the people with “batashas” – the same, yet

subtly different. And in the newer parts and malls, we can even get the Mumbai

version, “pani puri.” In fact, many food courts in malls have attempted to bring

together the highlights of Delhi’s street food, ranging from kabab to kachori.

And Delhi’s newest landmark, the Metro, is the best and easiest way to do the rounds

of Old and New Delhi, sampling the street delights on the way. People have to just

hop on to the red line metro and get off at Chawri Bazar. A stagger and a push as the

area is incredibly crowded, away from the entrance is Ashok Chaat Corner, home to


some famous old Delhi-style chaat. Person can try the paapri chaat (tiny, crisp disks

topped with lashings of sweet and hot chutneys and sweet curd, before heading back

on the metro to the next stop — “Chandni Chowk” the heart of Delhi’s eat street.

At the entrance to the Chandni Chowk station, we can try some terrific “dahi bhallas,”

before taking the next lane into “Galli Parathe wali”, literally, Paratha Lane, where

one can have more varieties of stuffed parathas than we thought existed.

Ustad Moinuddin in Chawri Bazaar, close to the house of the great Urdu poet, Mirza

Ghalib, or Old Delhi landmark, Karim’s, cheek by jowl with the majestic Jama

Masjid, for meat that has been cooked more or less the same way for centuries. For

dessert, there’s nothing to beat the rabri falooda at Gyani’s, hard by the Fatehpuri

Masjid. In the winter, person can have the other great Sikh’s speciality like – makke

(maize) rotis and sarson ka saag (mustard leaf). Great food, history lessons and culture

in one handy package!

Despite its incredible variety of culinary delights, Delhi’s roadside eateries are facing

the heat of competition from upstart rivals. The holy trinity of Delhiwallah’s is now

more likely to be masala dosa, Manchurian noodles, and momos, the steamed

dumplings from Tibet which have virtually replaced tikki and samosa as the capital’s

favoured snack. No visitor can claim to have ‘done’ Delhi without having done the

street food rounds.


Hot-spots Destination for Food Walk in Delhi:

Connaught Place

Con-naught Place, or CP as the young

generation refers to it popularly, has

been keeping shoppers and food

lovers happy for decades. With the

advent of the metro and strengthening

of other transport routes, the heart of

Delhi has become more accessible

than ever before.

The gastronomic delights of CP can never cease to surprise even the most seasoned

Delhite. From budget options to the completely luxurious, the food menu of this place

is indeed pretty well distributed. Fast food to traditional, global cuisines to

experimental, the restaurants and eateries of CP have it all. Fast food chains like

Dominoes, Mc Donalds, Pizza Hut and many others, further increase the choices for

the food lover. When one walks into Galena or the United Coffee House, one can

realize why CP continues to be a ruler on the food map of Delhi even today!

Kamla Nagar

Nestled right next to the University

area of North Campus lies Kamla

Nagar- a popular shopping destination

for the young and the old alike. While

most people know it for the brightly lit

shops, arrays of branded showrooms

and still more places to shop, few

consider it an ‘eating’ destination. It

might come as a surprise to many that

it is actually an open secret to the hundreds of students who live in North Campus and

enjoy the delicacies of Kamla Nagar every day.


Kamla Nagar, popular as Knags among the students, features a lot of food haunts in a

variety of cuisines. Whether it comes to possess an eclectic taste of having a

continental or Chinese cuisine, a delicious glass of cold Lassi, this amazing market

place never disappoints the foodies. The place suits the taste buds of everyone whether

it comes to eating Maggie on roadside by a local vendor or having bhelpuri, bhature,

tandoori momos or branded eating places like Kenventers. There is a good chance that

the food on our mind can easily reach our plates.

Kamla nagar Market is also a shoppers’s hub. From branded showrooms to traditional

jewelers, Kamala Nagar keeps every shopper satisfied. In the bylanes of the market,

people come across old shops selling the choicest of Indian spices, absolutely fresh

and hand ground in their houses. Thus, Kamla Nagar is not only a food walker’s

paradise; it is indeed the ultimate destination for the shopper in us as well!

Chandni Chowk

Shahjahanabad, now popular as Purani Dilli or Chandni Chowk, was originally a city

established by the Mughal emperor Shahjahan in 1648. It was considered a gem of

the empire, and continues being the

heart of the Capital as well.

Chandni Chowk is known for its

intricate alleys and eclectic shops, it

is a food walker’s paradise. A blog or

a book couldn’t possibly cover the

dozens of options that the place has to

offer. Whether it’s kachoris, jalebis,

chole bhature prepared in desi ghee,

gajar ka halwa, or choicest Islamic meat preparation, Chandni Chowk is the place to

be.Chandni Chowk has the historic places Jama Masjid and Lal Quila. Daryaganj,

the main road in Chandni Chowk, turns into the book lovers’ paradise, as loads of

second hand booksellers set up shop on the pavements, offering unbelievable deals to

the readers.


Major Players:

Delhi Food Tours & Delhi Food Adventure are the major players in the industry

besides Delhi Food Walks. The largest being Delhi Food Tours, which has diversified

its business into Food tours, Cooking classes, Barbeque classes, Event management &

Dine-out clubs.

Delhi Food Tours

Delhi Food Tours started almost 3 months before Delhi Food Walks, but it has grown

& diversified itself at a very fast pace. Delhi Food Tours is run jointly by the family of

four people, viz. Husband & wife duo, the father & the mother of the former.

Delhi Food Tours (DFT) provides customized food tours that provide an opportunity

to explore a variety of Indian cuisines as they can only be found in the local eateries of

New Delhi. Each tour consists of tastings at 4-6 different restaurants along with a Tea

Tasting conducted under the guidance of a professional tea taster. The idea is to

experience food from across India within the geographical confines of New Delhi.

DFT offers both lunch and dinner tours that are available 7 days a week.

Unlike typical tour companies, DFT conducts tours for groups of 2-8 people per meal

with a minimum of one food guide per 4 people. Thanks to our focus on small groups;

tours are customized on the basis of spice tolerance, allergies, and sensitivities of each

guest. All tours are conducted by Prashant and/or Ayesha personally (owners).

DFT started off as a food tour organization in late 2011. Its goal was to give foreign

tourists a local experience by taking them to the kind of small restaurants most

Delhiites grew up going to.

Delhi Food Tours (DFT) is India's only award winning food tour and cooking class!

They have no sister concerns. They are also the food tour operators for the Australian

High Commission, the American Embassy and the American Women's Association!

With over 550 guests from 37 countries in our first year, DFT is the most reliable food

tour experience in Delhi. It is the creation of a former lawyer and his wife (a corporate

trainer), all tours are run by the owners personally. The food walk is conducted by a


husband-wife duo, who pick you the customers from their hotel and take them up to 6

different restaurants, tasting food, tea and coffee from across India in 3-4 hours!

They have also diversified their business into various parts:-

1) Food Tours

2) Mum’s Kitchen cooking classes

3) Dad’s Grill

4) DFT Dine-out club

5) DFT Expat Events

6) Party Management

Whereas Company Delhi Food Walks only organizes food tours at the moment.


COMPANY PROFILE

Delhi Food Walks (DFW) began its journey 2 years down the line to act as a bastion

of Delhi food culture and bring the people together. It initially organized walks for

tourists and foreigners for it wanted to expose them to the real taste of India and guide

them about the optimum markets and cuisines available in Delhi. Gradually, it

extended its network and opened the doors of its service for the Indian students, youth

and corporate. In 2013, in its 3rd

phase, Delhi Food walks beckons people from all

walks of life and as it has grown old with time, so has its taste and experience.

DFW have now customized their walks for all the groups. DFW organizes food walks

as per the interest of the customers and as per the customer time suitability as DFW’s

ultimate aim is to make the customers happy and make them “feel home” even in this

foreign land.

Till date, DFW have already explored the lanes of Chandni Chowk in Central Delhi

which is popular for Desi Indian food like chole bhature, jalebi, kachori, standard ice-

creams and faludas. The old traditional style is not only exhibited in food but also, the

way it is served and the guests are addressed to. Towards North Delhi lies Kamla

Nagar bustling with young Indians 24*7. It is an ideal destination for shopaholics and

epicureans. From Italian Pasta to Chinese momos, it specializes in all!! Connaught

Place is designed by Edward Lutyens and it stands as an epitome of modernization in


Delhi, it is the 5th

busiest commercial market in the world. In its every nook and

corner one can locate the Indian spices and other gourmet delights. So, it goes unsaid

that Delhi Food Walks is making continuous efforts to fuse the various cultures and

people together.

Delhi Food Walks (DFW) is an initiative that brings all the foodies together and let

them share their food secrets. They feel proud introducing people to the concept of

customized food walks taking them through the lanes of Delhi and exploring it's rich

heritage and Multi-cuisine Culture for which Delhi is known for.

Delhi Food Walks is an initiative that connects all the foodies and let them share the

food secrets with the people around. It is a multi-cuisine platform that serves the

delicious delights on wheels in pocket fitting prices.


Unique & Salient features of the company:

1. Outreach: Along with the Delhiites, people of Indian origin in association with

DFW, Delhi Food Walks (DFW) have a strong network of international tourists as

well.

From young to old alike they provide a soothing experience. DFW have a uniform

presence on various blogs and various newspapers and are also a known face in Delhi

University.

2. Customized food walks: DFW offer generic food walks as per the taste and

convenience of a “majority” that joins in. But besides the generic food walk, it offer

customized walks wherein people can approach in groups and it takes them on a Delhi

food ride as per group specifications and requisites.

3. Social networking: Due to elaborated presence of DFW in Delhi, DFW have a

strong network of people and it provides a platform to the people to meet and treat.

4. Respecting cultures: During the food visits, DFW ensures to have a healthy

discussion and interaction with each other to better understand the taste and lifestyle

of different people. It respects the opinion of every individual and thus, provides a

platform to understand the various cultures.

5. Off the scene talent and hospitality: DFW have a robust team of young Delhiites

who are multi talented, dynamic and enthusiastic. They leave no stone unturned in

providing the best of hospitality to the august guests of DFW and work with

determination to make DFW a success.


Below are the places where the food walk is generally conducted, Chandni Chowk

being the hottest destination. While doing the internship in the company, we also got a

chance to join the food walk that was help in the Chandni Chowk area!

LOCATIONS

Connaught Place

Kamla Nagar

Chandni Chowk

Tilak Nagar

Zakir Nagar

New Friends Colony

Rajouri Garden

Nizamuddin

Malviya Nagar

C.R. Park

Many more………


Below are the benefits, that one or the corporate can expect to derive from the food

walk. Customization is the stand out point for conducting the food walk, because the

food walks are conducted on the basis of the taste & the preference of the customers.

If somebody has less spice tolerance, then he/she can inform the same to the person

in-charge of conducting the food walk.

Employee recreation & target oriented performance are also one of the major

differentiating factors for conducting the food walk.

BENEFITS

Employee recreation

Team building exercises

Target oriented performance

Cultural experience & awareness

Variety of food walks

Advertisement & publicity

Customization


There are various overall benefits that one can derive from the food walks. These food

walks can also be organized for the family members on special request. Delhi Food

Walks also provide special discount coupons to its customers during festive seasons.

The food walks are also organized for parties and special events. DFW also ensures

the comfort and the quality of food for all its customers. Customer satisfaction the

main motto of Delhi Food Walks.

OVERALL BENEFITS

Family food walks

Parties & events

Incentives & vouchers for corporate & employees on tie ups

Festival discounts & offers

Customized group food walks & special packages on request

Guarantee of quality & comfort


The food walks are conducted for a minimum of 5 members, to a maximum of 20

members. DFW provides the customization option of Veg food walk as well as Non-

veg food walk. These walks are conducted on the basis of spice tolerance of the group

members. The package prices of food walks differ on the basis of the area in which

the walk is being conducted, number of group members, etc.

DFW charges around Rs. 1000 per head, in case there are 5 members in the group &

these charges go down to Rs. 700 per head, in case there are 20 members in the group.

It all depends on the bargaining power of the clients & the customers.

For conducting Veg food walk, DFW charges a lesser amount as compared to Non-

veg food walk.

STRUCTURE

Minimum – 5 members in a group

Maximum – 20 members in a group

Customization option :

Veg food walk

Non-veg food walk


FACTS ABOUT DELHI FOOD WALKS(DFW)

1.Single owner proprietorship:

Delhi Food Walk doesn’t have any group companies at the moment. It’s a kind of a

single proprietorship rather than being called as a company. It’s just one year old.

2.Promoters:

Mr. Anubhav Sapra is the promoter & the owner of Delhi Food Walks. There are no

senior executives or chairman at the moment & the company operates with the help of

freelancers & MBA interns.

3.Hierarchy:

As DFW is very small at the moment & has no permanent employees, it doesn’t have

a fixed hierarchy and organisational structure. It operates will the help of MBA interns

& freelancers.

4.Services:

Delhi Food Walks offers food tour services to the corporate, individuals & specially to

the foreign tourists. Its food tour services are offered only in Delhi & not in the NCR.

It majorly conducts food walk in the Chandni Chowk area of Old Delhi, which is

known for generations for its street food. It offers the following types of food walk to

the customers:-

Corporate & Departmental Unit

(DU) food walk VIP food walk

Employee’s family food walk


• Corporate & Departmental Unit (DU) food walk- -DFW Organised a food walk

for the employees in different departments of the clients.

• VIP food walk— DFW Organised a food walk for the senior professionals of

the clients like board of members, foreign delegates etc.

• Employee’s family food walk--- DFW organised a food walk for the family

members of the employees, owner, etc of the client company.

The company also provides customization for veg & non-veg food walk. The

walks are organised during breakfast, lunch, snacks as well as dinner time.

5.Geographical Spread:

The company only operates in the Delhi region & focuses mainly in the northern parts

of Old Delhi. Currently it has no plans to expand & operate in the NCR.

6Market/Customer Segment:

Customers of Delhi Food Walks consists of the corporate, individuals & the foreign

tourists. It also targets several schools & colleges for its food walk business.

7.Market Postion of the Company:

Delhi Food Walks holds the 2nd

spot in the Delhi region. The 1st spot is held by Delhi

Food Tours

8.Future Plans of expansion:

Right now, the food walks are organized only on Sundays, but the company is

planning to expand its customer base & also start operating on weekdays. It is

planning to expand by entering into tie-ups with the corporate & tour operators like

SOTC, Thomas Cook, etc. In this process, the company is also thinking about hiring

permanent employees, once the business expands.

9.Company’s Revenue Model:

The main source of revenue model for the company are the foreign tourists. The

owner is able earn close to Rs. 5000-7000, by conducting just a 3-4 hour food walk

for the foreign tourists. But his earnings are considerably less, around Rs. 2000, when


he conducts food walks for the Delhiites. For the same, the company is planning to

enter into tie-ups with several tour operators to get hold of more & more foreign

tourists.

10.New Initiatives taken towards better promotion:

Delhi Food Walks has come out with new promotional techniques. One of its recent

facebook post highlights the same:-

Impacts of new initiatives: This strategy has helped Delhi Food Walks to get hold of

the new customers, by giving away restaurant discount coupons to them!

11.Office Location of DFW:

DFW is very small & has no branches or offices. The meetings are held in Café

Coffee Day & thus there is no requirement of funding/loans at the moment.

12.Organisation Plans for year 2013 – ’14:

The company plans for the year 2013-14 is to hire professional & permanent

employees & spend a good amount on the advertisement & growth in the current year.

The company has started revamping its website, so that the customers can gather

maximum information about the food tours & the upcoming events through it.

Delhi Food Walks

2 July near New Delhi

Hello people,

We kept our promise and have started distributing the coupons to people

who have recently joined the DFW family.

To know if you are the lucky one please go to the " OTHER" inbox

folder, where there will be a surprise awaiting all our lucky members

So rush now and check the "other" folder.

https://www.facebook.com/DelhiFoodWalks?hc_location=timeline

https://www.facebook.com/DelhiFoodWalks/posts/490030487747504

https://www.facebook.com/pages/New-Delhi-India/106517799384578?ref=stream


13.Turn Around model by which Company has benefitted:

The company has benefitted from its policy of hiring the MBA interns & freelancers.

It was not required to pay any stipend to the interns & paid a very small sum to the

freelancers, in return for their services. Thus, it was able to make profit & also grow in

the due course of time. All the people/freelancers working at Delhi Food Walks, work

at their own comfort, so it was not required to rent any office space for its operations,

which helped it to save a lot of money.

14.KEY PERSON OF DELHI FOOD WALKS (DFW)

Mr. Anubhav Sapra (Director & Founder, Delhi Food Walks)

Mr. Anubhav Sapra is the founder & the leader of Delhi Food Walks. He is

responsible for co-ordinating with the freelancers. These freelancers are ultimately

responsible for hiring the school or college interns for short duration. Mr. Anubhav

Sapra is the permanent leader of Delhi Food Walks. Except him, all the other people

An avid food connoisseur, gregarious in his conduct and an explorer by heart, Mr.

Anubhav Sapra is the soul of Delhi Food Walks.


He is the reason behind the inception of Delhi food walks for his love for Delhi street

food and a never terminating yearning to explore this stupendous city, for what it has

in store for us the next moment, nobody can anticipate!!

Mr. Anubhav completed his masters in political science from Delhi University and he

did his diploma in sustainable rural development from NIRD. With a vision to create a

better society to live in and to emancipate the underprivileged section of our society,

three years back he joined a grass root organisation. He has been working since then

with this organization and undoubtedly has become the driving wheel of it because of

his determination.

Besides his love for society and fellow human beings, Mr. Anubhav is passionate

about organizing food expeditions and socializing with different people with similar

gastronomic interests

.


SERVICE BRIEFING


Delhi Food Walks only organizes food tours in the Delhi region & is in the process of

expanding & diversifying its business.

Delhi is not just India’s political capital. It is also the culinary and cultural centre of

India. As a result, one can get access to amazing food from across India within South

and Central New Delhi. On the food tours, one can expect to taste food from Chennai,

Goa, Lucknow, Gujarat, Punjab and of course, Delhi itself.

If someone wonders about the differences between North and South Indian cuisine, or

if someone thinks that Indian food is limited to curry, they have got some wowzer for

them. A Delhi Food walks walk will cover up to 6-7 different famous food points of

the destination. The whole point is to get a better understanding of the food and

culture of mainstream Delhi with well travelled locals.

Unlike any other experience of this kind, Delhi food walks pick the customers from

their hotel (subject to location & only for foreign tourists), take them out, pay for all

the food, explain each dish, its origins and how to eat it and drop them back once food

walk overed. It’s completely hassle free! All people need is to bring their appetite and

the camera.

Delhi Food Walks maintain obsessively high standards of hygiene. They serve only

bottled water on our tours and all guides carry hand sanitizers and wet wipes.

How much one can eat is entirely dependent on the person. DFW recommends eating

a little bit at each place to save space so that you can experience as many places as

possible.

The tours take approximately 3-4 hours.

Lunch Tour: Subject to the location, they will pick you up at 12 Noon.

Dinner Tour: Subject to the location, they will pick you up at 6 PM.

Pick up/drop from within South and Central Delhi (except Karol Bagh). This includes

transport, food and non-alcoholic drinks.


Delhi food walks can arrange transport for there customers if they are staying in

Gurgaon or Noida at their request.

For what to expect, please visit DFW on facebook at

www.facebook.com/delhifoodwalks

Guidelines for the tours:

All prices include transport. If customer are staying within South or Central

Delhi (except Karol Bagh), the car/van will pick you up from your hotel (for

foreign tourists only), be with you for the entire duration of your tour and then

drop you back to your hotel: If you are staying elsewhere, they will pick you up

from and drop you to a mutually agreed pick up point.

All tours are conducted by Anubhav Sapra

Skipping the preceding meal is highly advisable.

Dress code applicable for all tours: Ladies are requested to dress conservatively.

Shorts, short skirts and spaghetti straps are to be avoided.

There are no limits on the number of people they can cater to on a given

package. However all packages can be arranged on an exclusive and private

basis at an extra cost, if there are no previous bookings for that date.

DFW encourage you to help them serve you better. Please do let them know if

any person have any preferences/allergies/dislikes well in advance so that they

can mould the tour around you. They try to customize and tailor the packages to

the clients’ tastes, so please do speak to them and tell them what you expect or

prefer.


Here are some of the beautiful pictures clicked during the food walks!


Other Activities Undertaken by the company:

INSIGHT OF CAMPUS FOOD WARS:

Campus Food Wars is one of the event conducted by DFW in the different colleges

and the universities like Delhi University and IP University.

In order to identify the food popular zones and foodies in Delhi the company launched

the aforesaid competition which was divided into 3 phases over a period of around 15

days.

The phases are as follows:

MY FOODIE MOMENT: Capture

the sarcastic, weird, hilarious foodie

moments of your life. People make

sure that in those pictures either the

person should be savouring something

or experimenting with the food.

CANTEEN DHAMAKA: In this

category one can choose the most

popular canteen dish or the one

prepared with some distinguished

ingredient or spices.

Click its photograph; write a brief description as why the dish you have chosen is so

unique.

THE FOOD ADDAS: The food addas has made the life of the consumer easier

because of the doorstep facilities are offered. If somebody skips a breakfast/lunch at

home he/she don’t have to loiter around with an empty stomach. Customer have so

many ''chachas'' and ''kakas'' around their college with a pasted smile on their faces

despite of melting heat and freezing cold in Delhi. These cha-chas and kakas have a

purpose to feed their customers and earn some bucks to finally feed their family.

DFW salutes them!! In this round DFW is seeking for the famous food addas around

college campuses and its specialty, one leisurely gesture might earn them a fortune.


For conducting an event DELHI FOOD WALKS(DFW) is taking help from the

sponsors and following are the things which DFW is looking from the sponsors

1.Offline Marketing to expand the network further of DFW

2. Online marketing by sharing official website of DFW and page on the company’s

facebook page, and displaying advertisement in their blogs and websites and wherever

possible.

3. Financial/Manual aid in designing posters and brochures.

4. Sharing contacts if possible.

5. Gift vouchers or discounted coupons for Dfw events and competition winners.

6. From restaurants or “hotel owners”: DFW requests them to add DFW in their

“Delhi travel guide” so that tourists can avail the facilities offered by DFW and relish

the Indian food.

7. From corporate: Dfw offers sponsor to design specialized schemes for employees

on various occasions.

8. From media house: Invite people for Delhi food walks and let them explore this city

with Dfw and promise to offer them beyond the imagination experience.


Following Are The Activities which DFW Is Doing For There Sponsors

1. Online marketing- DFW promise to share the page of sponsors and other details

on DFW website and official facebook page.

2. Offline marketing- To mention the name of sponsor organization/company in

Dfw posters and brochures.

3. Event sponsors- DFW can add companies to the list of sponsors ,helping in

organizing and funding DFW events and attractive prizes for the winners.

4. For the corporate- Employees are the heart of any organization and the bonus and

perks drives them to work with determination. So, Dfw plan to offer customized food

walks at reduced prices for employees of sponsors companys on special occasions or

in a festive season.

5. Share our contacts whenever and however possible.

Dfw presents Campus Food war13 which were held in the different campuses in

Delhi. In this events Dfw asks the people to click the photographs while eating in the

campus canteen and the people will have to upload the photographs in the Dfw

facebook page, persons whose photographs will get maximum likes and shares will be

the winner,and will get free coupons for Dfw walks.

In this type of the events of DFW, DFW will display the names sponsor’s company

name ,in the posters /hording of the events.


ON THE JOB TRAINING


Objective of Training

To establish business to business relations of DFW

To prepare database of the company, to do cold-calling, to create proposals of

DFW and to give the presentation about DFW services to the prospective

clients

To increase awareness anout the DFW with the help of social networking

websites.


Details of Work Assigned

During the two months of training, I had the privilege to work under the guidance of

the owner of DFW Mr. Anubhav Sapra. The training included to observe how the

company conducts the food walks. It also included negotiations with clients in terms

of price, time of food walk, number of people in food walk, kind of street foods etc.

Major activities performed:

Preparing data base of various companies for Delhi Food Walks

Conduct cold calling

To prepare corporate presentation and proposals of DFW for the clients

Sending proposals to the interested clients and follow ups

Giving presentation to the clients and distribution of promotional material

To visit companies at different locations of Delhi and N.C.R.

My work also involved social media marketing. The aim was to get around 4000 likes

for the company on their facebook page which we achieved.

The training also included exposure to negotiation with the clients in terms of price

and number of members in food walk.


Weekly Report

Week 1

In the first week of my training at Delhi Food Walks, I prepared a questionnaire to

know about the food preferences of the customers and conducted the survey in

Malviya Nagar. I was provided training about generating lead and also received

training on how to work for various deals for Delhi Food Walks. During the training

the seniors also provided inputs about communication with the clients

I was provided with database of the companies. The purpose was to call the

companies and explain to them about the services provided by DFW. The

questionnaire is attached on annxure-1 and data base is on Annexure 4

Once the companies started showing interest in services of DFW and some companies

asked to send the proposal, I prepared the proposal with help of my other team

members and sent the proposal to the clients.

Week 2

In the second Week of my training at Delhi Food Walks I continued calling up the

companies. In addition to calling to more companies, I kept on sending the proposals

to the interested companies along with keeping a track of the earlier proposals sent . In

the 2nd

week, I did a lot of cold calling and got a good response from some of the

companies.


SAMPLE OF SALES PROPOSAL

Dear Mr. Deepak!

Hope you are doing great!

This is in reference to our discussion on phone on Friday, in which you asked us to

send a 'Proposal' to your company.

'Delhi Food Walks' is an initiative that connects all the foodies and lets them share

the food secrets with the people around. It is a multi cuisine platform that serves the

delicious delights on wheels in pocket fitting price.

The food tour takes place under the guidance of a professional, pertaining to your taste

buds and time schedule. We at Delhi Food Walks conduct several kinds of food

walks,viz. 'Corporate and Departmental Unit food walk', 'VIP food walk' and

'Employee's family food walk'.

These food walks are conducted across several famous locations in Delhi; 'Connaught

Place', 'Chandni Chowk', 'Kamla Nagar', 'New Friends Colony' to name a few.

If,'Multisoft Systems' subscribes to our food walk package, it will get benefited in

the following ways:

- Employee recreation

- Team building exercise

- Target oriented performance

- Cultural experience & awareness

- Advertisement & publicity

- Customization

- Parties & events

- Festival discounts & offers


- Incentives & vouchers for corporate & employees on tie ups

- Guarantee of quality & comfort

We accompany a minimum of 10 people and maximum of 20 people and provide

customization options like 'Veg food walk' and 'Non-veg food walk' and organize food

walks for 'Breakfast', 'Lunch', 'Snack' and even 'Dinner'.

Please also find attached herewith, the presentation of our company.

These and many more options can be created to suit you specification. Let me know if

you need any further information on this.

Thanks & Regards,

SAJAL SINGHAL

Marketing Intern | Delhi Food WalkM +91 9971527849

Website: www.delhifoodwalks.com

http://www.delhifoodwalks.com/


Week 3

In third week of my training, I continued the cold calling process to generate more

leads. I followed up those companies, where the proposal was already sent. Besides

me, my seniors were also keeping a track of those companies where the proposal was

already sent. As this was only the 3rd

week of our internship in Delhi Food Walks, I

was not given the responsibility to give a presentation to the interested corporate

company if required. I was only responsible to do generate leads from the database

that I created earlier.

Week 4

In week 4 of my training, seniors gave me new task of social media promotion of

DFW on social networking website. They set a target to cross 4000 likes for the

facebook page of the company. The founder of the company wanted me undertake the

task of crossing 4000 likes in the next two weeks. I put my efforts in promoting the

page by sharing about DFW facebook page with all my friends and requesting them to

like it and suggest it to their friends as well. I managed to achieve the given target of

achieving the number of likes cross 4000.

I was asked to find out ways in which the company can help improve its facebook

page & make it more attractive & eye catching. I gave few valuable suggestions to the

owner of the company.


Above is the snapshot of facebook page of Delhi Food Walks & it shows that 114 of

my friends like it due to my reference. It also shows that the company has 4462 likes

on its facebook page at the moment

Week 5

In the fifth week at Delhi Food Walks I continued with the social media marketing on

the facebook page of DFW. DFW had already crossed 4000 likes mark on its

facebook page, I kept on doing the same & help the company reach close to 5000

likes as soon as possible.

I was also assigned to study the Website of Delhi Food Walks properly & help the

company identify the bugs & also give suggestions on how to make the website more

interactive. I was asked to study the websites of Delhi Food Tours (one of the biggest

competitor of Delhi Food Walks) & make note of the point of difference between the

website of the two companies.


Week 6

In the sixth week of my training I continued with the online promotion in order to get

as many likes for facebook page of DFW . I also visited the companies in Delhi to

Greator Kailash-2 (M Block market) & distributed flyers in several companies & also

talked with the HR & explained them about the company's services. I also collected

their visiting cards for the creation of Database. The company is in the process to

strike a deal with Trident Systems located in GK-2. The visiting cards of company

which I collected is attached on Annexure-5 database of the company is attached on

Annexure-3 and the flyer of the DFW is attached on Annexure-4.

For the first time that, me and my team members were given the responsibility to visit

the companies & give them a brief presentation on the spot. . The snapshot of the

DFW presentation is attached on Annexure-3

Though the process of cold calling turned out to be successful & I had also sent the

proposal to several companies,

I also got an opportunity to join one of the food walks conducted by the company in

the Chandni Chowk area of Old Delhi. It was great experience for us because we were

able to see, how a food walk is actually conducted. The owner of the company took

the people who have come for the food walk to various famous eating eating points

located in the Chandni Chowk & Chawri Bazaar area. The people who had come for

the food walk were able to taste 7-8 dishes of different locations

The owner of the company was already leading the group of people and kept on

pointing out the places of interest that came in our way. He also explained about the

differentiating factor of each dish that we tasted.


Week 7

In the seventh week of my training I along with my team members went to the famous

'Galleria towers' in Gurgaon and distributed flyers in several companies & also talked

with their employees & explained them about the company's services. We also

collected their visiting cards for the creation of Database. We covered at least 20

different companies in Galleria towers.

The visiting cards of company which I collected is attached on Annexure-5 and

database of the company is attached on Annexure-3 and the flyer of the DFW is

attached on Annexure-4

I covered all the offices located in Galleria towers floor by floor. Meanwhile I also

managed to establish good contacts with few of the corporate & their response was

encouraging for us. Many of the companies said that they would surely subscribe to

the packages of Delhi Food Walks because it was offering an unique service at a

reasonable price.

DFW is in the process of entering into tie up with Space Technologies ltd.

The visiting cards of company which I collected is attached on Annexure-5 and

database of the company is attached on Annexure-4.


Week 8

In the last week of my summer training, I and my team member went to Noida

Sector-18, Atta Market (opposite Great India Place Mall) & distributed flyers in

several companies & talked to their employees & explained them about the company's

services. We also collected their visiting cards for the creation of Database. We

managed to collect 10 visiting cards.

Most of the companies that we covered were the real estate companies like

‘Supertech’ & few broking firms like ‘Indiabulls’. We also covered 2 IT companies in

Noida.

People working in Indiabulls were quite excited when they heard about this concept.

They told that liked this new idea of conducting food walks by Mr. Anubhav Sapra &

were quite excited to join the food walks in the coming months.

Some of people who were working in Noida, even suggested us to start a food walk

in areas like Ghaziabad & Faridabad. We noted down their feedback & gave the same

to the owner of the company The visiting cards of company which I collected is

attached on Annexure-5 and flyer of DFW is attached on Annexure 4.


KEY OBSERVATION

``


After completing the project assigned to me, I came across various things which I

think, would be helpful for the growth of the company. There are few

recommendations to the company according to me which if applied can be beneficial

for the company.

I have found out that Delhi Food Walks is a new concept in India, which is

trying to spread the street food industry globally by spreading the flavor of

street food to the foreign tourist ,etc . Delhi Food Walks is helping all the

foodies to connect & explore the rich, delicious and diverse food in Delhi

lanes.

The competition faced is very high majorly with Delhi Food Tours.

The name of the DFW is new which does not influence the consumer much.

Awareness message is not very effectively communicated because the service

advertisement of DFW was not there in radio/FM or newspapers. Most of the

people heard the name of Delhi Food Walks for the first time. The awareness

through media like TV commercial, print ad are ticked very less. The

consumers came to know about company in the social networking website for

the first time.


MAJOR LEARNING


At my summer training at Delhi Food Walks my mojor learning are as follows

The concept of food walks and the process of conducting food walks by DFW

Gathering information to create the Database of the contacts of the new

companies to do Cold calling and generate the lead

Preparing proposals and presentation for the target audience and prospective

clients

Social media promotions

Client handling, answering the queries of the client on the phone and how to

pitch a client

I also learned that one should always have one contingency plan for the adverse

situation. One should always be motivated towards their work in order to

perform in an effective and efficient manner.

\


CONCLUSION


Conclusion

During my Summer Training I found that Delhi Food Walks is a new emerging

company, and has been conducting successful food walks in various locations of Delhi

and exploring various hidden locations for food walks. Delhi food walks business is

increasing through the tie up with the corporate, travel operator and other business

houses .Delhi Food Walks is getting accolades from the customers and its popularity

has increased with the social networking websites like Facebook.


CONSTRAINTS


CONSTRAINTS

During my training in Delhi Food Walks I faced difficulty during dealing with

few companies as they didn’t find the service offered by DFW useful for them,

as their employees were already aware of the famous food points of Delhi .

The awareness of concept of food walks and DFW is not so high, so due to this

I faced difficulty in promotion of DFW.

I faced little difficulty during coordination with the seniors as DFW doesn’t

have any office..


RECOMMENDATION


After completing the project assigned to me, I came across few suggestions which

might be helpful for the growth of the company. The recommendation to DFW are as

follows:

The quantity of food can be increased so that customers will feel more satisfied

regarding the quantity of food provided by Delhi Food Walk.

Autos and rickshaws can be hired as sometimes the distance between two food

stalls, people feel problems,

The food walks can be conducted in NCR also as per the suggestions by few

people.

DFW should concentrate on advertisement, hoardings and posters can be put

over to public transports like buses, metros and railway stations as in these area

maximum number of people visits daily and will create more awareness of

DFW.

DFW should target more and more Foreign Tourist and the Multinational

Company (MNC’s) as the local citizen are well aware about the street food

outlets in Delhi.

DFW should try to enter into tie-ups with tours and travels operators which will

help to expand the business of Delhi Food walks.

DFW should conduct the Food Walk during Public Holidays as this period will

attract more consumers and will help in overall growth of the company


BIBLIOGRAPHY


REFRENCES

BOOKS:

1. G.R Foxall., critical perspectives on business and managemen.. Consumer

Behavior Analysis, Routeldge Publishers.

2. W. John, Kahn V. James, 2005, Research in Education, IX edition,

Prentice Hall of India Pvt. Ltd.

3. Marketing Management, 12th

edition, Philip Kotler, Kevin Lane Kotler,

Published by Prentice Hall, USA.

INTERNET:

1. https:// www.delhifoodwalks.com/

2. https:// www.delhifoodtours.com/

3. https://www.google.co.in/

4. https://www.euromonitor.com/

5. https://www.wikipedia.com/

6. https:// www.reportlinker.com/ci02054/Restaurant-and-Food-Services.htm/l

7 https://www.timesofindia.indiatimes.com/

https://www.google.co.in/

http://www.wikipedia.com/

http://www.reportlinker.com/ci02054/Restaurant-and-Food-Services.htm/l


APPENDICES


ANNEXURE1 Questionnaire on Delhi’s Street Food Preference:-

1] Gender : a) Male b) Female

2] AGE :

a) Less than 18 b) 18-25 c) 26-34 d) More than 35

3] Educational Qualification :

a)Undergraduate b)Graduate c)Post graduate d)Others (please specify) __________

4] Occupation :

a) Student b) Salaried c) Self-employed d) Housewife e)Others :______________

5] Marital Status :

a) Single b) Married

6] Which is your favourite Street Food Destination ?

a) Connaught Place b) Chandni Chowk c) Kamla Nagar d) Others:_____________

7] Why you like the above ‘Tick Marked’ Destination the most ?

a) Taste b) Price c) Service/Space d) Variety e)Others:______________

8] How frequently do you prefer/like consuming Street Food ?

a) Daily b) Twice a Week c) Once a Week d) Once a Month e) Never

9] What time do you like consuming Street Food ?

a) Morning b) Afternoon c) Evening d) Night

10] Please mention the name of your favourite Street Food : _______________________________

11] Do you consider Street Food hygienic ?

a) Yes b) No

Your Name - ___________________; Residential Location - ___________________; THANK YOU !!


ANNEXURE-2 CORPORATE PRESENTATION OF DFW

Above is the Screenshot of the Corporate presentation made by me for Delhi Food

Walks.


ANNEXURE3-DATABASE CREATED FOR THE COMPANY &

THE STATUS OF COLD-CALLING

S.no.

Name of the Company Address

Email

Contact Status

1

Anu Auto India Private Limited Small Scale Industries

102-103, Gurgaon, Delhi, Delhi

http://[email protected]

242341240

No. not responding

India 12201

2

H.C.L Tech India Private Limited

P No-3, Gurgaon, Delhi, Delhi, India 122001 hcltechnologies.com

9810258662 Wrong no

3

Nortel Networks India Private Limited

Orchid Plaza,2Nd Floor, Gurgaon, Delhi nortelnetwork.com

242342200

No. not responding

Delhi, India 122001

4

AVON INFOLINE

B-31,NEAR SAHARA LINES,

www.avoninfolines.webs.com

9990301443

No. not reachable

BEHIND

http://[email protected]/




TECH MAHINDRA DIGICALL

NOIDA SECTOR-64,NOIDA-201307

5

Brain work technologies

70A/18,first floor,industrial area, brainworkindia.net

45781159

Pending for 10/5/13 at 11am (HR told to call on 10/5/13 as she was busy)

rama road industrial area,

Called again on 10/5/13, but they told us to call back on Monday

new delhi-15

Call & speak to Miss Binu on 14/05/13 btwn 11-2p.m.

opp. To kirti nagar metro station

Call again on Monday (20/5/13)

6

MULTISOFT SYSTEM(0-10crs)

B-125,sector-2,near sector 15metrostation, noida-201301

www.multisoftsystems.com

[email protected]

(0120)-2540300,4333774

Proposal sent on Monday to Mr. Deepak

(+91) 9810306956

Phone not picked on Thursday(16/5/13) - try again

7

Allied Pickfords (10-100crs)

802, ILD Trade Centre, Sector 47, Sohna Road, Gurgaon

www.alliedpickfords.com

[email protected]

(0124) 4495000 Not interested

http://www.multisoftsystems.com/

http://www.multisoftsystems.com/

mailto:[email protected]





122001

8

IFS Solutions India Pvt Ltd(10-100crs)

3rd Floor, Tower A, Logix Cyber Park, C - 28 & 29, Sector - 62, Noida 201301 www.ifsworld.com

[email protected]

(0120) 4146444 2411858 Not interested

9

Aricent(10-100crs)

Plot No-31, Electronic City, Gurgaon Sector-18, Gurgaon – 122015 www.aricent.com

(0124)-4095888

Called on Monday(13/05/13) but no-one picked the phone

Not interested

10

Royal Sundaram Alliance Insurance Company Limited

28-A First Floor, Prahlad Market, Desh Bandhu Gupta Road, Karol Bagh, DL 110005

www.royalsundaram.in

(011) 4567 8288

No. does not exists

11

United India Insurance Co Limited

1726/56, Naiwala, Karol Bagh, Naiwala, New Delhi, DL 110005 www.uiic.co.in

(011) 2574 3181

No. does not exists

12 WIPRO

Plot No 480-481,Udyog Vihar, Phase - III Gurgaon – 122016 www.wipro.com

(124) 308 4000

13 INFOSYS

7th Floor, Tower- www.infosys.com

(124) 3922000

HR not present, to call




B,Unitech Cyber Park,Gurgaon – 122001

back on Tuesday (14/5/13) between 10-12p.m.

Not interested

14

ABL Database Marketing

2nd Floor, Pvr Plaza, H Block, Connaught Place, Delhi – 110001

(+91) 9971122333

No such requirements right now

15

Cached Solutions

G-17 Vijay Nagar Chowk, GTB Nagar Metro Station, Near Delhi University, Vijay Nagar, Delhi – 110009

(+91) 9582222265

A man picked the phone & told that we are targetting wrong companies

16

J K M Overseas Private Limited

242, Opp. Geetanand Ashram

91 124 2265291/2265292

No. does not exists

Gurgaon Sohna Road, Bhondsi

Gurgaon – 122102

Haryana

0124 - 4338300

17

City Innovates Pvt. Ltd., Gurgaon, Delhi Sector 29

(+91) 8586975914

No proper response, need to call again on Monday

Gurgaon, Delhi -122002 Not interested

18

adi automobile

ff-304g,sushant shoping

www.adiautomotives.com

[email protected]

ph:01244200501- Not interested

http://www.adiautomotives.com/

http://www.adiautomotives.com/




PVT arcade, sushant lok,guragao 122001

04

fax:01244200505

19

bachmann industries india LTD

plot no. 10 sector 6 mathura road faridabad 121006

www.buchmannindia.com

[email protected]

phno.: +911292241040 Not interested

fax:+911292242126

20

climax overseas PVT LTD

152,sector 3,imt manaser gurgaon haaryana 122050

www.climaxoverseas.com

ph no : +911244557700 ( 100 lines ) Not interested

fax : +911244557755

21

aliffa agro india PVT LTD

247,2nd floor, tribhuvan complex ishwar nagar new delhi110065 www.aliffaindia.com

ph no: +911126312225

Proposal sent : [email protected] (13/05/13)

mobile: +919810898270

Need to call on Monday (20/5/13)

22

anmol bakers PVT LTD

sector 16, b2/3 nodia

www.anmolbakers.com

phno: 01204748888 Not interested

ph no : 0120-4748999

23 Mobikwik

8A,DDA,Pocket1,sector-7,dwarka(near palam airport)

No contact details

254-A frst

http://www.buchmannindia.com/

http://www.buchmannindia.com/



http://www.climaxoverseas.com/

http://www.climaxoverseas.com/

http://www.aliffaindia.com/

http://www.anmolbakers.com/

http://www.anmolbakers.com/


floor hauzrani market, opposite max hospital

24

sentio technologies

254-A frst floor hauzrani market, opposite max hospital

No contact details

23

Destination staffing pvt ltd

Opp ,B-10,Sector-8,near badola mother dairy,dwarka

No contact details

24

Trident Information Systems

M-31A, M-Block Market,Greater Kailash-II

www.tridentinfo.com

[email protected]

+91 11 3292 0380

Proposal sent : [email protected] (13/05/13)

May subscribe to our package if they get convinced

25

Pristine Business Solutions

A-1, 2nd Floor,Madhu Vihar market,IP Extension www.pristinebs.com

[email protected]

88821838

51 ALREADY IN PROGRESS

26 Franconnect

C-94,Sector -8 ,Noida[Headquarterd at USA] www.franconnect.com

[email protected]

120-4758100

Could not connect on this no.

27

Nucleus Software Exports Ltd.

A-39,Sector-62,Noida

www.nucleussoftware.com

0120 403 1400

No such requirements right now

http://www.tridentinfo.com/

http://www.tridentinfo.com/




http://www.pristinebs.com/



http://www.franconnect.com/



http://www.nucleussoftware.com/

http://www.nucleussoftware.com/


28 3 Pillar Global

B-25,Sector-58,Noida www.3pillarglobal.com

120.397.7100

Lady heard but told that our company does these tours/parties once in a blue moon

29 Pangea3

B-23,Sector-58,Noida www.pangea3.com

0120-6668000 Not interested

30 Serco India

Plot-94 and 95,Sector 18,Udyog Vihar www.serco.in

[email protected]

No contact details

31 CVENT

Cyber City,gurgaon www.cvent.com

IN PROGRESS

ALREADY IN PROGRESS

32 Fluor

10th floor,tower c,cyber city,gurgaon www.fluor.com

0124-256 0651

Called several times on 9/5/13 but no response (will try again)

http://www.3pillarglobal.com/

http://www.pangea3.com/

http://www.serco.in/




http://www.cvent.com/

http://www.fluor.com/


ANNEXURE-4 FLYER OF THE DELHI FOOD WALKS


ANNEXURE-5 VISITING CARDS COLLECTED