Deli-crafted quality without the deli.

New Hillshire Farm® Sandwiches deliver the premium, deli-style quality your customers crave.

10000039806 Hillshire Farm® Ham & Swiss Classic Sandwich

10000039825 Hillshire Farm®

Turkey Bacon Club

10000039807 Hillshire Farm® Chicken Salad Classic Sandwich

HILLSHIRE FARM MASTERBRAND STYLE GUIDE

Leverage the power of the Hillshire Farm® brand.

Brand name helps to increase consumer willingness to spend by

conveying taste and quality3

75% of those aware of Hillshire Farm® brand consider buying it for their lunchmeat1.

37% of consumers eat a sandwich once a week or more4.

68% of consumers expect that products in clear hand wrap will be or definitely are fresh2.

Consumers are willing to pay over 15% more for hand-wrapped “flat” deli-style packaging2.

Known for meticulously crafted deli offerings, Hillshire

Farm® has earned its place as a trusted brand among consumers. With 75%

of customers considering Hillshire Farm® for their lunchmeat purchases, you can be ready to satisfy their

hunger while delivering the brand they know and trust.1 Our perfectly seasoned meats, premium cheeses and hearty bread come

together in a full line of sandwiches, flatbreads and subs you’ll be proud to serve.

We make a great sandwich. You make a great impression.

65% of consumers believe

brand names taste better3

86% of consumers are aware of the Hillshire Farm® brand1. high

quality

55%

Consumers perceive the Hillshire Farm® brand

to be

of consumers saying they would be very

likely to recommend1.

with

of sandwiches are purchased

away from home4

13

FEATURES BENEFITS

Premium ingredients Serve deli-style quality without the need for back-of-house prep

Clear, hand wrap packaging Looks fresh and tastes like you made it back-of-house

Full portfolio of deli favorites Meet a variety of needs with a full portfolio of sandwiches

Power of a premium, trusted national brand Please customers with the brand they love and trust

of sandwiches are eaten

23

on-the-go4

HILLSHIRE FARM MASTERBRAND STYLE GUIDEHILLSHIRE FARM MASTERBRAND STYLE GUIDE

Hillshire Farm® Hearty Classic Sandwiches are the perfect sandwich for hearty appetites. These sandwiches have uniquely chosen ingredients like cracked wheat bread, swiss cheese, and double the heartiest of meats. They are sure to delight!

Hillshire Farm® Film Hand-WrapDeli Sandwiches

A Perfectly Crafted Lineup

Hillshire Farm® Flatbread Sandwiches

Hillshire Farm® Flatbreads have the leading consumer varieties. We have hand-picked all of the ingredients like smoked turkey and genoa salami with your customer in mind. We have the insights that drive purchase behavior.

10000039807 Hillshire Farm® Chicken Salad Classic Sandwich

10000039826 Hillshire Farm® Cold Cut Combo

10000039828Hillshire Farm® Turkey Ham & Cheese Club

10000039825 Hillshire Farm® Turkey Bacon Club

10000039809 Hillshire Farm® Italian Combo

10000039808Hillshire Farm® Turkey &Provolone Classic Sandwich

10000039774 Hillshire Farm® Tuna Salad Sandwich

10000039806 Hillshire Farm® Ham & Swiss Classic Sandwich

Contact your Tyson Foodservice Representative, Broker, Distributor Sales Representative or visit tysonfoodservice.com for more information.

Consumers believe that clear hand-wrapped sandwiches

are more premium than other sandwiches2

All Hillshire Farm® Sandwiches will be featured in clear hand-wrapped packaging offering consumers absolute quality of portfolio

Strong brand and merchandising on shelf

Clear packaging for visibility—consumers perceive visibility as an indicator that there’s nothing to hide

New Premium Packaging Features

1 2018 Tyson Proprietary Brand Awareness Research | 2 Tyson 2016 Proprietary Convenience Package Research 3 2017 Nielsen Convenience Store Choice Drivers | 4 Menu Monitor, 2018 Sandwich Consumer Trend Report

©2020 Tyson Foods, Inc. Trademarks and registered trademarks are owned by Tyson Foods, Inc. or its subsidiaries, or used under license.

10000039806 Hillshire Farm® Ham & Swiss Classic Sandwich

Product Code Description

Rfrgrtd Shelf-Life*

(days)

Frozen Shelf-Life

(days)

NetWt.

(lbs.)

Case Pack

Nutr. Serv. Size

Cal(kcal)

Fat (g)

TransFat(g)

Chol. (mg)

Sod.(mg)

Carb.(g)

Prot.(g)

Dietary Needs

Hillshire Farm® Classic Sandwiches

10000039808 Turkey & Provolone Classic Sandwich 14 360 8 10 1 460 15 0 55 1390 54 28 ● ●

10000039807 Chicken Salad Classic Sandwich 14 360 8 10 1 500 17 0 40 1090 65 23 ●

10000039806 Ham & Swiss Classic Sandwich 14 360 8.4 10 1 500 17 0 70 1300 54 34 ● ●

10000039774 Tuna Salad Sandwich 14 360 8 10 1 510 17 0 25 940 69 21 ●

Hillshire Farm® Flatbread Sandwiches

10000039825 Turkey Bacon Club 10 270 8.6 10 1 550 19 0 65 2170 62 34 ● ●

10000039828 Turkey Ham & Cheese Club 10 270 9.8 10 1 550 16 0 70 2510 63 37 ● ●

10000039826 Cold Cut Combo 10 270 9.2 10 1 720 36 0 120 2670 61 36 ● ●

10000039809 Italian Combo 10 270 8.6 10 1 740 40 0.5 95 2750 62 35 ●

HILLSHIRE FARM® SANDWICHES

– Low Sodium products have 140mg of sodium or less per serving.

– No Trans Fat products have zero grams trans fats per serving.

– Calorie Smart products have 200 calories or fewer per serving. – Products containing no gluten ingredients.

– All Natural* products are minimally processed, no artificial ingredients.

– No MSG products contain no added MSG.

– Reduced Sodium means the product is a 25% or more reduction in the amount of sodium from a reference food. (Reference product will be noted on label and/or spec sheet)

*Refrigerated Serving Preparation: Thaw 24 hours in refrigerator prior to serving.