delight 2016 | delight is not a campaign — maggie lang
TRANSCRIPT
DELIGHT IS NOT A CAMPAIGN
MaggieLangSr.Director,GuestMarketingKimptonHotels&Restaurants@maggielang@kimpton
“Surprise islikecrackforyourbrain…”
SURPRISE VS. JOY
“LET’S ORDER LUNCH …”
CAMPAIGN VS. CULTURE
ENGINEER THE UNEXPECTED:
IT IS THE RIGHT THING TO DO
DELIGHTCANGOINMANYDIRECTIONS
DELIGHT BRINGS SMILES. DELIGHT CREATES LOYALTY.
BRINGSTORYTELLINGINTOYOURCULTURE
HOW CAN WE GET STARTED?
• Itstartswithyou.Starttoday.• Engageyourleadershipinconversations.• Invitespeakersfrombrandsthatdoitwell.Getinspired.• Tapintowhatmotivatesyourleadership team.• Publishandsocializesmallsuccesses.It’sinfectious.• Invitefeedbackfromyourcustomers.Beopen.
THANK YOU