delightful singular enriched inspired · stories, each hotel stages with talent a unique...

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A COLLECTION OF STORIED BOUTIQUE HOTELS MGallery is a collection of storied boutique hotels to discover the world and beyond, providing a delightful and unique experience inspired by the local essence of the hotel and its authentic story. Each MGallery location leaves guests enriched with a collection of emotions that make their stay truly memorable. mgallery.com DELIGHTFUL SINGULAR ENRICHED INSPIRED INK HOTEL AMSTERDAM THE NETHERLANDS FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT AUGUST 2018 – PHOTOS © ACCORHOTELS PHOTO LIBRARY

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Page 1: DELIGHTFUL SINGULAR ENRICHED INSPIRED · stories, each hotel stages with talent a unique personality and story, experienced by guests through its architecture, interior design and

A COLLECTION OF STORIED BOUTIQUE HOTELSMGallery is a collection of storied boutique hotels to discover the world and beyond, providing a delightful and unique experience inspired by the local essence of the hotel and its authentic story. Each MGallery location leaves guests enriched with a collection of emotions that make their stay truly memorable. mgallery.com

DELIGHTFULSINGULARENRICHEDINSPIRED INK HOTEL AMSTERDAM

THE NETHERLANDS

FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT

AU

GU

ST

20

18 –

PH

OTO

S ©

AC

CO

RH

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Page 2: DELIGHTFUL SINGULAR ENRICHED INSPIRED · stories, each hotel stages with talent a unique personality and story, experienced by guests through its architecture, interior design and

HOTEL MUSE, BANGKOK THAILAND

MOLITOR, PARIS FRANCE

SANTA TERESA, RIO DE JANEIRO BRAZIL

HOTEL DES ARTS, SAIGON VIETNAM

GRAND HOTEL VILLA IGIEA, PALERMO ITALY

93 %MGALLERY CUSTOMERS EITHER SATISFIED OR VERY SATISFIED

BY THEIR STAY EXPERIENCE

79 %OF GUESTS

ASSOCIATE MGALLERY WITH STORIED BOUTIQUE HOTELS

HOTEL DE PARIS, ODESSA, UKRAINETHE WILLIAM INGLIS, SYDNEY, AUSTRALIATARCIN FOREST RESORT & SPA, BOSNIA HERZEGOVINAVICTORY HOUSE LEICESTER SQUARE, LONDON, UNITED KINGDOMTHE RETREAT PALM DUBAI, UNITED ARAB EMIRATES

DOMESTIC 49 % INTERNATIONAL 51 %

BUSINESS 38 % LEISURE 62 %

CUSTOMER PROFILE

LATEST OPENINGS

PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS

CAPITALS, KEY CITIES & RESORT DESTINATIONS

MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS

TOP 5 FLAGSHIPS TO VISIT

KEY IDENTIFIERSStorytelling (STORM process)Charming and genuine hotels with their own thoughtful stories, each hotel stages with talent a unique personality and story, experienced by guests through its architecture, interior design and service offers.

Inspired by her offerInspired by Her program seeks to meet the specific requirements of the female leisure and business travelers through a suite of services and amenities such as adjusted bathrobes, feminine touch in the F&B etc.

Memorable momentEvery MGallery hotel creates a truly singular, charming and often extravagant experience of the destination that leaves guests with unforgettable memories.

POSITIONINGRATING Boutique Premium International 4 & 5 starsSEGMENT Premium

DEVELOPMENT New Built & ConversionNETWORK 91 & 9,430 HOTELS ROOMS

PIPELINE 42 & 5,573 HOTELS ROOMS

26COUNTRIES

46 €BRAND AVERAGE RATE PREMIUM

VERSUS INDEPENDANT HOTELS

EUROPE53 hotels

4,879 roomsPipeline: +1,078 rooms

ASIA / PACIFIC30 hotels3,524 roomsPipeline: +3,185 rooms

AFRICA MIDDLE EAST

5 hotels 668 rooms

Pipeline: +1,020 rooms

AMERICAS3 hotels 359 roomsPipeline: +290 rooms

NUMBER OF HOTELS AND ROOMS PER REGION

NETWORK + PIPELINE

71 %

18 %

+61 %

CRS* CONTRIBUTION RATEMGallery room revenue via AccorHotels CRS*

WEB MGallery online direct sales: AccorHotels web sites and mobile• 381,000 MGallery room nights• €58 M MGallery room revenue

MOBILE GROWTH MGallery room revenue via AccorHotels CRS*

DISTRIBUTION

Net

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Pip

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Jun

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18O

ther

fig

ures

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PROGRAMMINGROOMS URBAN RESORTS

— Average number of rooms 100-150 100-150— Room average size* (sqm) 28-36 30-40+balcony— Total Gross Floor Area* (sqm) 65-100 72-110

FOOD & BEVERAGE

WELL-BEING

MEETINGS, EVENTS & OTHERS

1 restaurant1 bar1 ‘S’ room (nice to have)

Spa (required for Serenity hotels)Fitness centreSwimming pool (nice to have)

Living room Meeting roomsBusiness corner

* For AAA ultra city center, historic conversion, the room size

and areas can go down by 15-20%

Net figures *Central Reservation System