delightful singular enriched inspired · stories, each hotel stages with talent a unique...
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A COLLECTION OF STORIED BOUTIQUE HOTELSMGallery is a collection of storied boutique hotels to discover the world and beyond, providing a delightful and unique experience inspired by the local essence of the hotel and its authentic story. Each MGallery location leaves guests enriched with a collection of emotions that make their stay truly memorable. mgallery.com
DELIGHTFULSINGULARENRICHEDINSPIRED INK HOTEL AMSTERDAM
THE NETHERLANDS
FIND YOUR LOCAL DEVELOPER CONTACT ON ACCORHOTELS.GROUP/HOTELDEVELOPMENT
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HOTEL MUSE, BANGKOK THAILAND
MOLITOR, PARIS FRANCE
SANTA TERESA, RIO DE JANEIRO BRAZIL
HOTEL DES ARTS, SAIGON VIETNAM
GRAND HOTEL VILLA IGIEA, PALERMO ITALY
93 %MGALLERY CUSTOMERS EITHER SATISFIED OR VERY SATISFIED
BY THEIR STAY EXPERIENCE
79 %OF GUESTS
ASSOCIATE MGALLERY WITH STORIED BOUTIQUE HOTELS
HOTEL DE PARIS, ODESSA, UKRAINETHE WILLIAM INGLIS, SYDNEY, AUSTRALIATARCIN FOREST RESORT & SPA, BOSNIA HERZEGOVINAVICTORY HOUSE LEICESTER SQUARE, LONDON, UNITED KINGDOMTHE RETREAT PALM DUBAI, UNITED ARAB EMIRATES
DOMESTIC 49 % INTERNATIONAL 51 %
BUSINESS 38 % LEISURE 62 %
CUSTOMER PROFILE
LATEST OPENINGS
PRIME SECONDARY AIRPORTS LOCATIONS LOCATIONS SUBURBS
CAPITALS, KEY CITIES & RESORT DESTINATIONS
MAJOR DOMESTIC DESTINATIONS OTHER CITIES & ATTRACTIVE TOURISTIC DESTINATIONS
TOP 5 FLAGSHIPS TO VISIT
KEY IDENTIFIERSStorytelling (STORM process)Charming and genuine hotels with their own thoughtful stories, each hotel stages with talent a unique personality and story, experienced by guests through its architecture, interior design and service offers.
Inspired by her offerInspired by Her program seeks to meet the specific requirements of the female leisure and business travelers through a suite of services and amenities such as adjusted bathrobes, feminine touch in the F&B etc.
Memorable momentEvery MGallery hotel creates a truly singular, charming and often extravagant experience of the destination that leaves guests with unforgettable memories.
POSITIONINGRATING Boutique Premium International 4 & 5 starsSEGMENT Premium
DEVELOPMENT New Built & ConversionNETWORK 91 & 9,430 HOTELS ROOMS
PIPELINE 42 & 5,573 HOTELS ROOMS
26COUNTRIES
46 €BRAND AVERAGE RATE PREMIUM
VERSUS INDEPENDANT HOTELS
EUROPE53 hotels
4,879 roomsPipeline: +1,078 rooms
ASIA / PACIFIC30 hotels3,524 roomsPipeline: +3,185 rooms
AFRICA MIDDLE EAST
5 hotels 668 rooms
Pipeline: +1,020 rooms
AMERICAS3 hotels 359 roomsPipeline: +290 rooms
NUMBER OF HOTELS AND ROOMS PER REGION
NETWORK + PIPELINE
71 %
18 %
+61 %
CRS* CONTRIBUTION RATEMGallery room revenue via AccorHotels CRS*
WEB MGallery online direct sales: AccorHotels web sites and mobile• 381,000 MGallery room nights• €58 M MGallery room revenue
MOBILE GROWTH MGallery room revenue via AccorHotels CRS*
DISTRIBUTION
Net
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PROGRAMMINGROOMS URBAN RESORTS
— Average number of rooms 100-150 100-150— Room average size* (sqm) 28-36 30-40+balcony— Total Gross Floor Area* (sqm) 65-100 72-110
FOOD & BEVERAGE
WELL-BEING
MEETINGS, EVENTS & OTHERS
1 restaurant1 bar1 ‘S’ room (nice to have)
Spa (required for Serenity hotels)Fitness centreSwimming pool (nice to have)
Living room Meeting roomsBusiness corner
* For AAA ultra city center, historic conversion, the room size
and areas can go down by 15-20%
Net figures *Central Reservation System