delivering exceptional customer service ifma new mexico presentation sept 2009
DESCRIPTION
A presentation given to 100 facilities and construction executives at a IFMA New Mexico meeting. The two hour interaction provided tools and real world examples of how to look at customer service in the world of facilities and construction delivery.TRANSCRIPT
Delivering Exceptional Customer ServiceDavid Carrithers
IFMA New Mexico
September 10, 2009
Why A Spirit Of Serving Customers Matters?
"UNITED BREAKS GUITARS"
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http://www.youtube.com/watch?v=5YGc4zOqozo
My Views Of Customer Service
Supporting Over 60,000 Buildings
Another Name For This Conversation…
Silence is not golden.
Facilities Management & Customers?
? ?
Tale Of Two Facilities
The Impact Of Facilities On Perceived Customer Service & Value
Sharing One View
The Struggle Between…
The Needs of the Facility and the Customer
The Business and the People
The Rules and the Relationships
Customer RetentionWhy Businesses Lose Customers
Source: American Society For Quality
Service Profit ChainLinking Employees and Customers
Share What A Bad Experience Can Mean? Have you ever had poor customer service? People not living up to their commitments? Not recognized or listened to? What they said didn't match what they do?
The Friendliest Store In Town
When You Hear Strategic Relationships What Comes To Mind? Employees? Peers / Site Team? Subcontractors? Clients? End Users (our Clients’ Customers)? Internal Customers? External Customers? Industry Associations & Contacts?
What Is The Customer Buying?
Need To Ask Yourself?
14
Are They Buying?
Materials Handling? Concrete?
Project Management?
Cheap Construction?
A Buddy?
Estimating? NO
15
Relationship Words…
To exceed our customers expectations by providing high quality, responsive construction and facility operations services with empowered professional employees.
Build relationships that withstand the test of time by keeping our promises and honoring our commitments.
Customer Satisfaction is the Measure of Our Success!
Our Clients Are Buying Our Mission
The Client Wants A Relationship That Performs…
What Our Clients Are Buying?
Professional Customer Service with repeatable, predictable and positive outcomes
Different kind of construction relationship Not Status Quo Responsive, safe solutions and innovation Construction experts that can be trusted to do what is right &
watch out for the client’s interest first Responsive and timely communications Transparency in decisions, work, results A flexible resource pool and experience base
We Must Live Our Mission And Values!
YES
13
Customer Focus Of Our BrandCentennial Objective: Driven to provide solutions that allow our customers to look like heroes and remove the conflict & stress out of construction projects.
To be the trusted advisor of our clients.
Start Thinking About Customer Satisfaction?
Searching For The Perfect…
Customer
Better Marketing Attracts Right Customers
?
?
?
20
We have Strategic Relationships on multiple fronts (employee, clients, subcontractors, partners) and encounter them every day. For the purpose of this presentation we are focusing on Strategic Relationships with our current customers. Our premise: Those contracts with excellent customer strategic relationships achieve higher gross margins.
Relationships At Heart Of Value Statement
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Relationships Define Us
Our Competitive Advantage
Tools To Help CS Culture Take Root
Zero Punch
List Club
4.0 Club
100% Club
Customer Service
Stand Downs
One On One Sessions
Customer Satisfaction Surveys
Stories
We ShareNew Employee
Orientation
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Continually Evolving Customer Focus
Program Alignment System for Success
Welcoming New Clients
How Do You Listen?
A Crash Class In CS For Me
When Things Go Wrong
http://www.hulu.com/watch/5528/kitchen-nightmares-theres-a-fly-in-myeverything
Be Honest With Yourself – Look Around You, Respond!
Customer Satisfaction Is Owned By All
Customer Service For Centennial A Culture Of Service Decision Making Close To Customers Not Just Responding – Thinking For Them Training Efforts To Improve Skills Rewards Programs To Drive Behavior Everyone On The Team Responsible For CS Empowered To Make A Difference You Are Not Alone – Reach Out For Help
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0
0.5
1
1.5
2
2.5
3
3.5
4
CSS Average
2006 2007 2008
Highest 10
Lowest 10
We looked at the 10 highest and 10 lowest Gross Margin % contracts in 2006, 2007 and 2008 YTD (volume above $2M) and compared them with their Customer Satisfaction Survey Scores.
Strategic Customer Relationships Drive Success
Relationship Value GAP
So What Do You Think The Difference Represents Between The Top & The Bottom?
Found In Customer Satisfaction Data Hard skills drive higher overall customer
satisfaction scores until @ 3.7 To get 3.7+ rating, need to concentrate on
the softer skills: Attitude and cooperation Communication Honoring commitments Value for money Office staff management
[From a correlation analysis of 748 surveys covering 4 years]
Key ThoughtThe Soft Stuff
Is
The Hard Stuff
It Starts With Communications!
Listening To Your Customers’ Suggestions See the big picture. Ask yourself, "Is this a onetime event, or
indicative of a trend?” Think strategically about your customers'
businesses, find ways to help them cut costs and increase profits.
Go beyond supporting the physical building, or selling your services, make yourself valuable to your customers as an advisor.
Be a student.
Five Dimensions to Quality Customer Care
(defined by customers)
1. Reliability
2. Responsiveness
3. A Feeling of Being Valued
4. Empathy
5. Competency
Customer Service is not a technique, it is a mindset.
The Things that Customers WantSource: "Customer Retention in a Week", Jane Smith
Customers will come back if:
Your keep your promises
You are willing to help
You inspire confidence
Your treat customers as individuals
You make it easy for customers to do business with you
All the physical aspects of your product or service give a favorable impression
Oh The Nail..
Remember…
Silence is not golden.