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Delivering impact in a connected world © TNS Delivering consistency in a connected world

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Page 1: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Delivering consistency in a connected world

Page 2: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Lavazza

Page 3: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Page 4: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Page 5: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Natural?

Luxurious?Lively?

Page 6: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Page 7: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

1.

Create your brand’s visual language

Page 8: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Create your brand’s own visual language

Daring

Bold

Different

Non-conforming

Page 9: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Create your brand’s own visual language

Billboard Instagram

Page 10: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Create your brand’s own visual language

Luxurious

Superior

Powerful

Exclusive

Page 11: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Create your brand’s own visual language

Website Instagram

Page 12: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

2.

Find your tone of voice

Page 13: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Find your tone of voice

Page 14: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Find your tone of voice

Refined

Intelligent

Competent

With style

Page 15: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Find your tone of voice

Tweet

Page 16: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Find your tone of voice

Spontaneous

Enthusiastic

Fun

Page 17: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Leverage technology to add value

3.

Page 18: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Leverage technology to add value

Enjoy going to the bathroom For everyoneFun

Page 19: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Leverage technology to add value

Page 20: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Ensure coherence across all touchpoints

4.

Page 21: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Ensure coherence across all touchpoints

Spontaneous

Enthusiastic

Fun

Page 22: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Ensure coherence across all touchpoints

Print ads

Page 23: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Ensure coherence across all touchpoints

Packaging

Tweet

Page 24: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

To wrap up

Leverage technology to

add value

3.2.

Find your tone of voice

Ensure coherence across all

touchpoints

4.1.

Create your brand’s visual

language

Page 25: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Better everyday living

Creative and practical design

For everyone

Affordable

To wrap up

Place IKEA furniture in your home with augmented reality.mp4
Place IKEA furniture in your home with augmented reality.mp4
Page 26: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Page 27: Delivering impact in a connected world · Delivering impact in a connected world © TNS To wrap up Leverage technology to add value 2. 3. Find your tone of voice Ensure coherence

Delivering impact in a connected world

© TNS

Better everyday living

Creative and practical design

For everyone

Affordable

To wrap up

Place IKEA furniture in your home with augmented reality.mp4
Place IKEA furniture in your home with augmented reality.mp4

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