delivering innovative communication initiatives for both new and continuing students

Delivering Innovative Communication Initiatives for both New and Continuing Students

A presentation at the Ontario University Registrar’s Association Conference 2008

eMedia Best PracticesAudience: Who are we talking to

?

Presented by York University 3

Audience: iGeneration

• Born 1990 – present

• iGens are also known as Generation Now, Gen Z, Homeland Generation, New Silent Generation.

• This is the first generation that has been born into a completely digital world.

• This generation expects immediate access to information with ready responses to enquiries.

• They are highly sophisticated users of new media and will be more Internet savvy.

• The class of 2009 will be the first members of iGeneration to graduate from high school.


Audience: iGeneration

• iGens are multi-taskers par excellence! It is not unusual to see a student Instant Messaging online, while talking on their cell phone and watching the TV at the same time.

• Social status for this generation is about who you are connected to and who wants to connect to you.

• They are very concerned about social issues.

• Participation is the new consumption for this group, driven by MIY (Make it Yourself) content: pictures, movies, blogs and music.

• Most receive 3,000 to 15,000 unsolicited impressions per day.

• iGens have a "gamer disposition."


Audience: iGenerationWeb site: www.youtube.com/watch?v=dGCJ46vyR9o

• A short video summarizing some of the most

important characteristics of students today - how

they learn, what they need to learn, their goals,

hopes, dreams, what their lives will be like and what

kinds of changes they will experience in their

lifetime.

• Created by Michael Wesch in collaboration with 200

students at Kansas State University.

http://www.youtube.com/watch?v=dGCJ46vyR9o


Audience: iGenerationWeb site: www.theglobeandmail.com/servlet/story/RTGAM.20071015.urc-technology-1016/BNStory/education/home

• Teachers are struggling to get and retain the

iGeneration students’ attention.

• They are browsing Facebook, playing solitaire and

trying to listen to the day’s lesson all at the same

time.

http://www.theglobeandmail.com/servlet/story/RTGAM.20071015.urc-technology-1016/BNStory/education/home


Social Media

• More than half (55%) of all online North American youths ages 12-17 use online social networking sites.

• iGens trust each other’s opinions, advice and reviews.

• 48% of teens visit social networking Web sites daily or more often.

• A JISC* survey of sixth-formers preparing to enter higher education has revealed that many have little regard for universities' attempts at marketing and teaching on sites such as Facebook and YouTube, and via blogs and podcasts. Many see it as an invasion of their territory.

• *Joint Information Systems Committee (JISC) supports United Kingdom post-16 and higher education and research by providing leadership in the use of ICT (Information and Communications Technology) in support of learning, teaching, research and administration. JISC is funded by all the UK post-16 and higher education funding councils.


Content Generation

• 57% create content for the Internet.

• 19% keep a blog and 38% read them.

• 94% own a cell phone.

• 76% use Instant Messaging.

• 48% download music using peer-to-peer file sharing.

• 75% students have a Facebook account.

• Teens are much more likely than adults to blog and they are also more likely to read blogs.

• Pew Report: Teen Content Creators and Consumers (2005)


Online PersonaWhat MySpace means to 16-year-old Megan

• Fox Interactive Media conducted a focus group

where iGeneration users were asked to create their

mood boards to illustrate the intensity of their

MySpace experience.

• Here, one user shows that, for her, MySpace is a

“world party” to which she’s “addicted.” It’s a “special

place” to get “the scoop”—“boys, friends, &

success.” Both “simple” and “complicated.” Simply,

it’s “my life.”


Online PersonaA screen grab of typical university student screen

• Confusing? To an iGen, this signifies connectivity –

to friends, family, personal interest groups,

classmates…


4 Ps to 4 Rs

RevealReward

Respect Retain

The New Language of Marketing: From the Four P's to the Four R's, Matthew Langie, Web Trends


Expectation Economy

• The Web has created a generation of well-informed consumers who have strong expectations.

• Competitors can be anyone: from Starbucks to American Eagle to the University they choose to attend — many organizations compete for time and loyalty.

• Expectations are set outside your industry: the way people talk and engage with youth are set by brands in their environment, from Apple to YouTube.

• Copying competitors is a race to the bottom: Engage youth in ways that are true to your organization.

• Live where your customers live.

eMedia Best PracticesPresent Information in an Engaging Manner


Engage Your Audience

• First impressions are paramount. iGens will formulate their opinion about their institutions from their online experience — a University’s selling tool.

• Use a variety of media to engage including blogs, podcasts, chats, IM, texting, video etc…

• iGens want information at their fingertips in easy to understand language, in an intuitive and interactive format.

• If a university wants to be more attractive, it must make all the information it has on itself available faster and in a more organized fashion than others.



• “SUCCES” is…

• Simple

• Unexpected

• Concrete

• Credible

• Emotional

Made to Stick, Chip & Dan Heath


University of St. Thomas

Creates a compelling first impression – very

visual.

Identifies various types of visitors and provides

a quick engaging means to direct both the

prospective and current student to the content

that is relevant to them.

Web site: www.stthom.edu

http://www.stthom.edu/


York UniversityWeb site: www.yorku.ca/web/futurestudents/graduate/programs/

• Provides ability for applicant to quickly and easily

locate programs of study by keywords search with

advanced drop-down menu of categories.

• Prospective students can

“Ask an Admission Expert” by typing in their

questions or browse a list of top 10 questions.

http://www.yorku.ca/web/futurestudents/graduate/programs/


Notre Dame UniversityWeb site: nd.edu/prospective-student

• This Web site mimics the iPhones transition of

information when you click to select the next video.

• Interactions are dynamic and interesting,

encouraging the user to select a student that they

can relate to and hear their experience.

• Images show real life on the campus, even

decorated dorm rooms.

http://www.nd.edu/


University of Western AustraliaWeb site: www.expo.uwa.edu.au/

• UWA presents a graphically engaging invitation to

their EXPO 2007 for perspective students.

• The microsite continues in a format to keep a student

entertained and interested in their programs.

http://www.expo.uwa.edu.au/


University of Western AustraliaWeb site: www.expo.uwa.edu.au/

• Highlights of the UWA site include sample lectures

and testimonials available via podcasting for

perspective students to browse.

• Primary space is given to the “win a laptop” contest

and invitation to visit UWA Expo on MySpace.



University of CalgaryWeb site: www.ucalgary.ca/admissions/

• The admission page offers a simplified version of

the enrollment process, explaining how a student

can apply to the university.

• It speaks precisely to the audience who is browsing

their page.

Text

http://www.ucalgary.ca/prospectivestudents/


Fountain Valley SchoolWeb site: www.fvs.edu

• FVS has an incredibly engaging Web 2.0 user

experience, from photo blogs, to videos of students

taking the visitor on a tour of their school.

• The site focuses on giving the user the complete

experience they would have if they attend FVS.

• The site is also incredibly intuitive, steering the

visitor away from a traditional left navigation to a

unique experience.

http://www.fvs.edu/


Peddie SchoolWeb site: www.peddie.org

• Peddie sells its various programs through short 1 to

1:30 minute engaging clips that combine video with

images showing the Peddie experience.

• These clips are accompanied by short, clear

descriptions and are also hosted on YouTube.

• Throughout the site, the visitor gets to know some

of the students and faculty through information that

appears when images are rolled over.



Proctor AcademyWeb site: www.proctoracademy.org

• Proctor Academy’s Web site resembles iTunes, where the

visitor has opportunities to listen, watch, download and

engage in the experience.Information is intuitive and easy

to find; written clearly and succinctly.

• The site has an interesting

A to Z wiki-inspired encyclopedia.

• Filled with pictures, the site leaves you with an impression

of what life is like – socially and academically – at Proctor

Academy.



Use of WikisWeb site: www.shareideas.org/index.php/Category:Education

• An example of wiki software.

• It allows users to create, edit and link Web pages

easily. Wikis are often used to create collaborative

Web sites and to power community Web sites.

• ShareIdeas.org is an online community and wiki for

sharing ideas about how to use mobile

communications for social and environmental

benefits.

http://www.shareideas.org/index.php/Category:Education


Whitman CollegeWeb site: www.whitman.edu/admission/

• iGeneration is very concerned with social issues.

• Whitman College provides its Environmental Policy

in understandable language as a link from its

homepage.

• Providing prospective students with this information

upfront shows that the institution understands what

is important to its target market.

http://www.whitman.edu/admission/


University of OttawaWeb site: www.uottawa.ca/virtualtour/index.html

• Prospective students can learn about many facets of

the University online, however, once they set foot on

campus, they will instinctively know if this school is

the right one for them.

• U of Ottawa developed a virtual tour to simulate the

campus experience for prospective students.

http://www.uottawa.ca/virtualtour/index.html

eMedia Best PracticesUse eMedia Innovations


Points to Ponder

• Prospective students want to hear and learn about the university experience from their peers.

• They are less concerned with what a school looks like and more concerned with the experience they will have.

• iGeneration has grown up in the digital age and expect interactions to provide them with interactivity on a whole new level.

• iGeneration members strive to find truthful and authentic experiences.

• Students receive information about your university from external sites.


Technical StatsWeb site: www.w3schools.com/browsers/browsers_stats.asp

• The iGeneration are highly sophisticated with new

media and within a computerized environment.

• It is fair to assume there are no boundaries for

browsers and display resolutions issues when

developing any new eMedia initiatives.

• iGeneration are quick to download the latest plug-ins

to fully engage in online experiences.

http://www.w3schools.com/browsers/browsers_stats.asp


Public Discussion ForumWeb site: www.universitynetwork.ca/forums/

• While there is no one blog or site that university-

bound students flock to for information about their

institution of choice, there are discussions occurring

all over the internet.

• UniversityNetwork.ca is a Canadian Univeristy

Community discussion group that allows any student

to comments and start a topic.

http://www.canada-city.ca/canadian-universities/posting.php?messageid=199


Discussion Forums and Blogs

• www.smusa.ca/forum/default.asp

• www.thestudentroom.co.uk/forums

• http://talk.collegeconfidential.com/

• www.utours.ca/component/option,com_fireboard/Itemid,62/

• http://britishexpats.com/forum/showthread.php?t=497522

• www.universitynetwork.ca/forums/

• http://bulletin.studylink.com/showthread.php?t=459

• www.discussionforums.us/forum/showthread.php?t=4412

• www.toronto.net/Search.aspx?s=accolade&start=270

• http://chronicle.com/forums/

• www.justlinux.com/forum/showthread.php?threadid=151160

• http://www.canada-city.ca/canadian-universities/posting.php?messageid=199

• www.forumforthefuture.org.uk/node/1295

• www.youth.gc.ca/yoaux.jsp?&lang=en&flash=1&ta=1&auxpageid=796

• http://theuniversityblog.co.uk

• www.fatcult.com/dave-barry-on-choosing-your-university-majors

• http://marcroger.com/dneero-surveys/choosing-the-right-universitycollege

• http://blogs.guardian.co.uk/mortarboard/2007/11/university_rankings_dont_measu.html

http://www.smusa.ca/forum/default.asp

http://www.smusa.ca/forum/default.asp

http://talk.collegeconfidential.com/

http://www.utours.ca/component/option,com_fireboard/Itemid,62/

http://britishexpats.com/forum/showthread.php?t=497522

http://www.universitynetwork.ca/forums/

http://bulletin.studylink.com/showthread.php?t=459

http://www.discussionforums.us/forum/showthread.php?t=4412

http://www.discussionforums.us/forum/showthread.php?t=4412

http://chronicle.com/forums/

http://www.justlinux.com/forum/showthread.php?threadid=151160


http://www.forumforthefuture.org.uk/node/1295

http://www.youth.gc.ca/yoaux.jsp?&lang=en&flash=1&ta=1&auxpageid=796

http://theuniversityblog.co.uk/

http://www.fatcult.com/dave-barry-on-choosing-your-university-majors

http://marcroger.com/dneero-surveys/choosing-the-right-universitycollege

http://blogs.guardian.co.uk/mortarboard/2007/11/university_rankings_dont_measu.html


Public Online Chat and IMWeb site: http://answers.yahoo.com/question/index;_ylt=AuOgQetbX0baT6ONndDCtXUjzKIX;_ylv=3?qid=20080130084117AAO6zGx

• Sites such as Yahoo Answers have become the

source of student queries appealing to the public at

large to help them make these important decisions.

http://answers.yahoo.com/question/index;_ylt=AuOgQetbX0baT6ONndDCtXUjzKIX;_ylv=3?qid=20080130084117AAO6zGx


Reviews & OpinionsGive current students the opportunity to voice their opinion

• Sites such as RateMyProfessors.com and The

Campus Squirrel Listings encourage individuals to

rank and rate their experiences with their

universities.

• It provide a forum for students to rank their courses,

instructors, dorm rooms, food etc…


Interactive Q&A’sSome universities have their own online chat within their Web site

• University of Guelph hosts scheduled chat sessions

and provides a list of dates and topics of

discussions.

• University of Evansville offers prospective students

the opportunity to chat in real-time with admissions

counsellors and current students.


YorkU BlogBlogs that prospective students can participate in

• YUblog provides interaction between prospective

and current students, links to videos, chats and other

York events.

• Bloggers also monitor social media outlets and

respond to queries that appear.


The CourtWeb site: www.thecourt.ca/

• An initiative of Osgoode Hall Law School, The Court

is a site where scholars, practitioners and other

interested citizens can discuss the recent work of the

Supreme Court of Canada.

http://www.thecourt.ca/


Interactive Contest

• iGens like to compete.

• Concordia University created a Concordia Photo

Picks in Flickr where they invited students to submit

their best shots of the campus.

Concordia University held an Open House and Flickr Photo Contest


Interactive ContestWeb site: www.nightlifemagazine.ca/umontreal

• l'Universite de Montreal and NightLife magazine

have launched a video contest with more than

$6,000 in prizes, including an HD camcorder, a co-

op position at the magazine and cash prizes.

• The assignment: "tell us how creative people

contribute to building our future."

• The public will vote February 4-27 on the Web site,

which currently features one sample video and

rules/guidelines.

http://www.nightlifemagazine.ca/umontreal


Alumni Recruitment ProgramWeb site: www.bulletin.uwaterloo.ca/2007/jan/03we.html

• The University of Waterloo started an alumni

recruitment program in 2006.

• In its first month, the school received 180 applicants

from the referral program.

http://www.bulletin.uwaterloo.ca/2007/jan/03we.html


Post-Graduate SuccessWeb site: www.fes.uwaterloo.ca/cooljobs/arnold01.html

• The University of Waterloo developed a site within

each of its faculties that, each month, highlights the

cool jobs of graduates from that faculty.

• Prospective students often select schools (and

careers) based on the promise of what the future will

bring.

http://www.fes.uwaterloo.ca/cooljobs/arnold01.html


FacebookA popular social networking Web site launched on February 4, 2004

• On March 2, 2007, a poll conducted by

eMarketer.com discovered Facebook was the most

viewed site among all respondents with more

females aged 17-25 (69%) visiting the site than

males (56%).

• In Facebook, there more than 500 groups and

events listed, including 144 university-specific

applications ranging from surveys, quizzes,

language exchanges, professor ratings, SkoolPool

and much more.


Guerilla Marketing Video

• Encourages current students to show prospective

students what life at York is like.

• Close to 5,000 online visits.

• iGens want to see the university in action, from

images of students participating in clubs and

activities to showing the personality the students

brings to the university.


Guerilla Marketing Video

• York’s “Culture Show” has nearly 8,000 visits on

YouTube.


Virtual CampusPut the student on your virtual campus

• Using technology that has been developed for

children’s videos, you can showcase students in

their new environment.

• If students can envision what it is like to be on

campus, they will use this to determine whether or

not the university is a good fit for them.


Locator-based ApplicationWeb site: http://ifind.mit.edu/

• MIT has introduced iFind, enabling students and

their friends to instantaneously exchange locations

on campus, talk to users nearby and micro-

coordinate more effectively.

http://ifind.mit.edu/


Online Laundry SystemWeb site: www.esuds.net/faq.do

• Esuds is an online laundry system that gives

students the ability to check the availability of

washers and dryers.

• Students are notified that their laundry is finished via

text message or e-mail.

http://www.esuds.net/faq.do


Wireless Campus Safetywww.ravewireless.com/guardian.shtml

• RaveGuardian is a wireless service that enhances

campus safety. A student activates the timer when

walking to class or to their car; if the student doesn’t

deactivate the timer, campus police are notified with

the student’s GPS location and personal profile.

• GPS systems are being added to campus buses and

shuttles that allow their location to be tracked in real

time via cellphone.

• NJIT’s Smart Campus Project which will allow NJIT

students to locate their friends or find out how many

people are currently using the library or computer

labs in real time.

http://www.ravewireless.com/guardian.shtml


Mash-UpsWeb site: www.webmashup.com/cgi-bin/jump.cgi?ID=521

• User-generated content that combine two areas

previously unrelated together are increasing in

popularity.

• For example: Keegy is a Web site that collects

content from around the web and organizes it by its

popularity and by geographic location.

• Encourage students to create multimedia “mash-

ups” that showcase your university’s features, for

instance a visual depiction of how students

personalize their degree (i.e. a Physics and Theatre

Major can show what their typical day looks like from

one extreme to the other.)

http://www.webmashup.com/cgi-bin/jump.cgi?ID=521


Content SnackingWeb site: www.iTunes.com

• iGens are interested in trying items on for size before

committing to them.

• For example, in iTunes, users are able to listen to

the music and preview video footage before making

their purchase.

• Universities can provide students with opportunities

to sample classes online and “experience” the

university.

http://www.iTunes.com/


PodcastIn the News

• Article featured in Metro,

“Students find podcast lectures fit their schedules”.

• York Professor Diane Zorn, has audio/video

podcasts of lectures available. Showcase these

elements in tandem with a snapshot of the

interactive Web site noting the virtual office hours.


PodcastWeb site: www.yale.edu/opa/podcast/

• Yale University currently provides 15 different series

of podcasts for download and listening via iTunes

and common RSS feed aggregators.

• The podcasts are provided in MP3 format for easy

use on computers or multimedia devices.

http://www.whitman.edu/content/admission/learn-more/journals


Text MessagingWeb site: www.txttouch.com/schools.php

• In North America, texting has become popular with

students (who often text one another in class or in

places where “talking” isn’t permitted) as well as with

online voting on programs such as American Idol.

• Texting is most popular among individuals ages

10-25 in North America.

• Schools are now using text messages to contact

parents instead of sending multiple school letters.

One such company specializing in Staff-to-Parent

text messaging is Txttouch.

http://www.txttouch.com/schools.php


Recruiting VideoWeb site: www.youtube.com/watch?v=JcXF1YirPrQ

• Google uses this recruiting video posted on YouTube

as an introduction to the life of a Googler.

• The video showcases various people and aspects of

the business including meetings, workspaces and

even what lunchtime looks like.

http://www.whitman.edu/content/admission/visiting/schedule-a-visit


Memorial ‘rant’Web site: www.mun.ca/rant/

• Memorial University put together a campaign based

on the rant component of The Rick Mercer Report.

http://www.mun.ca/rant/


Online VideoWeb site: www.bsu.edu/reallife/

• iGens are drawn to “unplugged” guerilla video, and

aren’t generally interested in watching scripted

versions.

• Ball State University reaches out to prospective

students by providing blogs that showcase 12

students at various stages of their degree. Within the

content are really great videos that showcase what it

is like to be a student.



eMedia Best PracticesSimulate the Experience


YorkU’s E-PartyWeb site: www.yorku.ca/web/futurestudents/eparty/

• E-Party includes various online tools that enable

prospective students to experience the University.

• eChat

• Online Videos

• Downloadable Screensaver

• Student Blogs

• eTrivia Quiz

• Career CyberGuide

http://www.yorku.ca/web/futurestudents/eparty/


V-LettersWeb site: www.yorku.ca/web/futurestudents/intl/neel/2007/local.html

• V-Letters are sent to prospective student with

embedded videos and links for more information

as a follow up to recruitment visits.

http://www.yorku.ca/web/futurestudents/intl/neel/2007/local.html


• Participate in external university sites.

• Encourage students to volunteer as student

ambassadors.

Participate in External SitesWeb site: www.considercanada.org/ambassadors/stories/

http://www.considercanada.org/ambassadors/stories/


Apply Business Best PracticesWeb site: www.pg.com/jobs/cac/justincase.jhtml

• Proctor & Gamble have asked potential employees

to demonstrate their interest in the company through

an online case study simulation.

• The simulation draws on members of its existing

staff as well as individuals from around the globe to

work together on a case study that simulates the

P&G work environment.

http://www.whitman.edu/content/admission/visiting/schedule-a-visit


Downloadable WidgetsWeb site: www.theweathernetwork.com/weather_centre/wcdesktop

• Create a downloadable tool for the prospective

student such as a countdown clock to the start of

university that can be posted on the students

desktop.

• For example, The Weather Network has developed

widgets you can download to your computer desktop

that can be added to your sidebar or dashboard.

http://www.theweathernetwork.com/weather_centre/wcdesktop


Mobile and Wireless TrendsBorrowed from games and applications, more user-generated content will become available

• Geocaching is a treasure-hunting game which can

be played on any mobile device with integrated or

external GPS receiver.

• Orbitz launched mobile access to enable user to get

flight status and find hotels.

• Universities may want to consider providing mobile

access to their Web site for specific news or events.


Multimedia / Virtual WorldWeb site: www.wired.com/gaming/gamingreviews/multimedia/2004/09/65052?slide=4&slideView=3

• In 2004, Wired featured an article called “Campus

Life Comes to Second Life”. However, according to

Gartner Research, Second Life reached its peak in

January 2007 and it’s trending downwards.

• Habbo is an established virtual online world for

teens, with localized communities set up all around

the world.

• In January 2008, Paramount announced that it will

start marketing virtual goods based on its movies in

Habbo’s virtual world.

Need to show examples

http://www.wired.com/gaming/gamingreviews/multimedia/2004/09/65052?slide=4&slideView=3

eMedia Best PracticesTrends and Stats


eMedia Trends

• Industry analysts predict that online video will be the hottest item in 2008.

• Searches conducted on Google now include videos in search findings.

• With 70 per cent or more in broadband penetration in North America, streaming video is a “must” marketing tool.

• eMarketer reported that 123 million Americans watch a video at least monthly, and three-quarters tell a friend about them.


eMedia Trends

• Video is an enormous opportunity to engage, educate and entertain (those being the new “Three Es” of successful marketing).

• According to Paul Kemp-Robertson, editor of Contagious, a magazine with headquarters in London that identifies marketing innovations, if 2006 was about user-generated content and 2007 about social media, then 2008 is about the conversation.

• According to a Gartner Inc report, the global mobile games market is on track to grow 49.9 per cent in 2007 to $4.3 billion and will hit $9.6 billion by 2011.


Top 10 Social Media Sites

1. Facebook

2. YouTube

3. Myspace

4. Blogger.com

5. Flickr

6. Photobucket.com

7. Livejournal.com

8. Skyrock.com

9. Dailymotion.com

10. Digg.com

Based on listing on Alexa.com for Canada ranked by popularity – February 18, 2008


1


2


3


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5


6


7


8


9


10


Online Video AdsWeb site: www.adverblog.com/archives/cat_online_video_ads.htm

• Showcase engaging and appealing student videos in

media external to the university Web site.

• Feature students and their work for other students in

high traffic mediums such as theatre listings, gaming

sites and Hollywood gossip sites.

• For example, Adidas released an animated video

that tells the pretty amazing story of the German

shoe manufacturer Adi Dassler. The video is

featured in YouTube and other media Web sites.

http://www.adverblog.com/archives/cat_online_video_ads.htm


eMedia Key Learnings


How to Stay in the Game?

Vision• Does it have the potential to influence or shape your university's

vision?

New business concepts • Can it point you to new ways of doing business or entirely new

ventures?

New products, services, experiences• Can it inspire you to add “something” new for a certain cohort?

Marketing, advertising, PR • Will it help you to speak the language of those already “living” a

trend?


How to Stay in the Game?

Cost/ROI• Does it fit in the budget?

Resources • Can you maintain it; constantly improve it?

Lifespan• When do you take down the application?

Do it now or not at all.

eMedia Best PracticesReferences


References

iGeneration

http://en.wikipedia.org/wiki/New_Silent_Generation

http://en.wikipedia.org/wiki/IGeneration

http://en.wikipedia.org/wiki/Generation_Z

http://www.smartmanager.us/eprise/main/web/us/hr_manager/articles_sept07_generation

http://en.wikipedia.org/wiki/Internet_generation


Expectations Economy

http://trendwatching.com/briefing/


http://www.stthom.edu/Public/index.asp

http://www.nd.edu/


http://www.ucalgary.ca/

www.fvs.edu

http://www.furman.edu/

www.peddie.org

www.proctoracademy.org

http://www.whitman.edu/

http://en.wikipedia.org/wiki/New_Silent_Generation

http://en.wikipedia.org/wiki/IGeneration

http://en.wikipedia.org/wiki/Generation_Z

http://www.smartmanager.us/eprise/main/web/us/hr_manager/articles_sept07_generation

http://en.wikipedia.org/wiki/Internet_generation



http://www.stthom.edu/Public/index.asp

http://www.nd.edu/


http://www.ucalgary.ca/

http://www.fvs.edu/

http://www.furman.edu/

http://www.peddie.org/

http://www.proctoracademy.org/



References

Engage Current Students


http://answers.yahoo.com/question/index?qid=20080130084117AAO6zGx

http://forums.studentawards.com/ViewThread.asp?Ttoken=&SiteID=0&ForumID=61&MessageID=217298


http://www.uoguelph.ca/

http://www6.miami.edu/UMH/CDA/UMH_Main/0,1770,36737-1;53206-2,00.html


http://www.youtube.com/watch?v=gkefE1srcXM

http://www.youtube.com/watch?v=H9OW3UGy2Jo

eMedia Trends


www.whitman.edu

Simulate the Experience

http://www1.law.wnec.edu/

http://www.pgjustincase.com/

http://www.youtube.com/watch?v=JcXF1YirPrQ

Demonstrate Post Graduate Success

http://www.fes.uwaterloo.ca/cooljobs/

Stats

Forrester Research

eMarketer


http://answers.yahoo.com/question/index?qid=20080130084117AAO6zGx

http://forums.studentawards.com/ViewThread.asp?Ttoken=&SiteID=0&ForumID=61&MessageID=217298


http://www.uoguelph.ca/

http://www6.miami.edu/UMH/CDA/UMH_Main/0,1770,36737-1;53206-2,00.html


http://www.youtube.com/watch?v=gkefE1srcXM

http://www.youtube.com/watch?v=H9OW3UGy2Jo



http://www1.law.wnec.edu/

http://www.pgjustincase.com/

http://www.youtube.com/watch?v=JcXF1YirPrQ




delivering innovative communication initiatives for both new and continuing students

Education

york university

content generation

igeneration igens

homeland generation

new silent generation

social media

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online experience