delivering mobile drupal to the enterprise
DESCRIPTION
Today’s mobile ecosystem is highly competitive and offers many challenges for organizations. To remain competitive and to ensure the best mobile user experience at the enterprise-level, organizations need to think of mobility not as a separate channel but rather an integrated one that has the unique ability to drive new growth and deepen customer relationships with brands. As such, organizations face enormous hurdles in deploying mobile content – including scalability, security, authentication, efficiency and cost. Further, they need to be able to deliver a clean, cohesive, and comprehensive experience to their consumers across all device types and distribution points albeit the complexity at the enterprise-level. Drupal provides the functionality and modules that can help your organization create a comprehensive platform that powers consumer interaction across the digital and mobile landscape. At NorthPoint, we have built one of the top 10 food applications available on the iPhone store; we created the mobile application for the #1 headache/pain reliever medicine; we developed the mobile strategy for the #1 children’s hospital in the U.S; we are in the process of building the Olympics site for a major network television; and we provided the 3G mobile launch site for one of the top wireless carriers. Matt Dorman, NorthPoint Senior Manager, will share insights from these and other real-world scenarios that will help set the example for mobile within the enterprise.TRANSCRIPT
Twitter: @matthewdormanDrupal.org: mdorman
Email: [email protected]
June 11, 2012
Delivering Mobile Drupal to the Enterprise
ABOUT NORTHPOINT Founded in 2003 Headquartered in New York with a second office in Boston 130+ employees split between offices Enterprise digital platform strategy & technology consulting firm Content Solutions Focus
Building Digital Platforms Selection and Recommendation of Technology Stacks Re-platforming CMSs and Content Migrations Mobile Websites and Applications Information Architecture and Content Strategy Website and Microsite Development Community Development / User-Generated Content Platforms Website Scalability / Performance Management Content Syndication and Video Serving
MATT DORMAN
NorthPoint Senior Manager
Expertise Mobile Applications (iOS / Android apps) Editorial / Publishing Workflows Enterprise Web Content Management Content / Site Architecture Migrations
OUTLINE
Mobile Stats Drupal Platform Mobile Stages Use Cases
University Paid Dynamic Content Large Hospital Prof Svc Company
Drupal Tools
MOBILE PENETRATION
5
Mil
lion
s of
Ter
abyt
es p
er m
onth
1
2
3
4
0
Mobile traffic prediction
2014201320122011 20142009
425M Facebook mobile users, 2x more active than Desktop Twitter: Mobile revenue higher than Desktop
Opportunities Only 21% of Google’s
largest advertisers have a website that is optimized for mobile
Communicate directly with consumers
Additional Advertising Medium
DRUPAL AS A MULTI-PLATFORM CMS Drupal is a multi-channel distribution platform
Targets desktops, mobile phones and tablets One content store for multiple platforms Flexible content model and template engine allows for:
Frequent content updates Responsive design User generated content / user feedback
Available Tools Mobile Themes Services Mobile Tools WURFL Context Module
MOBILE STAGES
USE CASE: UNIVERSITY
Platform-agnostic Information Architecture Consistency of design across platforms is important No specific contextual mobile functionality The University of the Arts mobile traffic has tripled Winner: Webby People’s Voice Award
USE CASE: PAID DYNAMIC CONTENT
Feed Your Apps Web Service Powered by Drupal Authentication Sync Content for Offline Usage Read and write to Drupal Case Study: Eat This, Not That!
FROM A BOOKTO A WEBSITE
TO A $4.99 iPHONE APP
USE CASE: LARGE HOSPITAL
Highly-contextual mobile site Navigation through campus Make simple appointments through mobile Shared content store Strip down some desktop functionality
Complex Information Architecture
Reuse of content needed Doctors’ contacts Divisions General information
Mo
bile
sp
eci
ficContent Volume
USE CASE: PROFESSIONAL SERVICES COMPANY Focus on crucial information
Company information Contact details
Use cases No specific contextual functionality User tasks are similar as on desktop Need for very high usability and nice
design Good responsive design must attract
customers
HELPFUL TOOLS
ModulesMobile ToolsWURFLViews JSONServicesContextThemesOmegaAdaptiveThemeOthergroups.drupal.org/mobileDrupal 8 Drupal is a registered trademark of Dries Buytaert.
New York Office130 W 42nd Street, 5th Floor,
New York, NY 10036212.819.1700
www.northps.com
@northps