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Delivering on Your Promise:
A Guide to Building a Personal Brand for Success
Diane B. Zile
JERA Partnerships, LLC
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Personal Branding
If you don’t define the kind of person
you want to be with intent and
purpose…
Others will do it for you!
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Brand Equity Model
From "Strategic Brand Management: Building, Measuring, and Managing
Brand Equity" by Kevin Lane Keller. © Pearson Education Limited 2013.
Resonance
Judgments
Performance Imagery
Salience
Feelings
1. IDENTITY
Who are you?
2. MEANING
What are you?
3. RESPONSE
What about you?
4. RELATIONSHIPS
What about you & me?
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Branding Basics
1.Set Yourself Apart
2.Know Your Target Customer
3.Develop a Personality
“The 3 Steps to Building a Winning Brand Strategy”
Entrepreneur Magazine – February 26, 2015
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5
Active
Thoughtful
Preferences
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6
AcceptingQuestioning
Preferences
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7
Active
Questioning Accepting
Thoughtful
Preferences
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DiSC
Dominance
Steadiness
Influence
Conscientiousness
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Clues
• Passions
• Needs
• Drives
• Obsessions
• Characteristics
• Qualities
• Yearnings
• Hopes/Expectations
• Achievements
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Talent
1.Better than 90% of the rest of the
population
2.Demonstrated repeatedly and
consistently over time
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Heart
1.What do you care about?
2.What do you dream about?
3.What is your unique contribution
to this world?
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Impact
1.Your view of yourself?
2.Your relationships?
3.Your career?
4.Your community?
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Personal Power
• Own it
• Use it
• Stop giving it away!
Might for Right!
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The “Kailua” Effect
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Know Your Audience
PeersTeam
Friends
Manager
Family
Future Employers
Customers
Clients
Community
Board of Directors
C-Suite
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Brand Image
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Brand Image
SUBSTANCE
STYLE
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Personal Branding
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#1 Intellectual Curiosity
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#2 Positive Energy
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#3 Connection
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#4 Influence
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#5 Impact
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Action Plan
Authenticity
Awareness
Adaptability
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Diane Zile
www.jerapartnerships.com
Office: (303) 635-1800, Ext. 1
Questions?