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Reimagine Customer and Partner Engagement Mike Stone SVP Marketing, Community Cloud [email protected]

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Reimagine Customer and Partner Engagement

Mike Stone SVP Marketing, Community Cloud [email protected]

Safe Harbor  “Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements, the achievement or success of which involves risks, uncertainties, and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make.  The risks and uncertainties referred to above include – but are not limited to – risks associated with possible fluctuations in our financial and operating results; our rate of growth and anticipated revenue run rate, including our ability to convert deferred revenue and unbilled deferred revenue into revenue and, as appropriate, cash flow, and our ability to grow deferred revenue and unbilled deferred revenue; errors, interruptions or delays in our service or Web hosting; breaches of our security measures; the financial impact of any previous and future acquisitions; the nature of our business model; our ability to continue to release, and gain customer acceptance of, new and improved versions of our service; successful customer deployment and utilization of our existing and future services; changes in our sales cycle; competition; various financial aspects of our subscription model; unexpected increases in attrition or decreases in new business; our ability to realize benefits from strategic partnerships; reliance on third-party computer hardware and software; the emerging markets in which we operate; unique aspects of entering or expanding in international markets; our ability to hire, retain and motivate employees and manage our growth; changes in our customer base; technological developments; regulatory developments; litigation related to intellectual property and other matters, and any related claims, negotiations and settlements; unanticipated changes in our effective tax rate; factors affecting our outstanding convertible notes and credit facility; fluctuations in the number of shares we have outstanding and the price of such shares; foreign currency exchange rates; collection of receivables; interest rates; factors affecting our deferred tax assets and ability to value and utilize them, including the timing of achieving profitability on a pre-tax basis; the potential negative impact of indirect tax exposure; the risks and expenses associated with our real estate and office facilities space; and general developments in the economy, financial markets, and credit markets.  Further information on these and other factors that could affect the financial results of salesforce.com, inc. is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including our most recent Form 10-K. These documents are available on the SEC Filings section of the Investor Information section of our website at www.salesforce.com/investor.  Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make their purchase decisions based upon features that are currently available.

Celebrating 15 Years of Customer Success

Image

FPO

World’s #1 CRM Company

#1 most admired in software

#7 best company to work for

World’s Most Admired Software Company

2011 • 2012 • 2013 • 2014

World’s Most Innovative Company

4TH YEAR IN A ROW!

*Source: IDC, Worldwide CRM Applications 2014-2018 Forecast and 2013 Vendor Shares, Doc #248875, June 2014

Become a Customer Company Connect with your customers in a whole new way

THE CUSTOMER SUCCESS PLATFORM

Community Cloud Reimagine customer, partner and employee engagement

Leaders Rapidly Adopt Community Cloud

June 2013 Today

3,400+ Communities

We All Engage With Communities Every Day

pledged to projects

$1.3B 200k calls to

businesses per day

78m bike rides

shared

10m matches per day

85% of B2B

marketers use

94% recruiters use to vet candidates

Community Cloud Customers Benefit On An Even Greater Scale

Connects Field

Service Reps

Connects Independent

Auto Dealers

Connects Global

Marketing Operations

Connects Patients

And Doctors

Connects Resellers

and Customers

Connects Citizens to Public Services

Successful Businesses Must Engage A Broad Ecosystem

Employees

Brokers

Customers

Vendors

Resellers

Suppliers

Agencies

Retailers

But Today’s Technology Falls Short

Branded and open BUT…

Not personalized or interactive

Websites

Interactive discussions BUT…

Not connected to business data

Social Communities

Connected to business data BUT…

Not mobile or personalized

Portals

Reimagine Customer, Partner and Employee Engagement

Connected Drive action and integrate data and records Personalized Recommend relevant content to each user Fast Implement quickly with templates that run on any device

A System of Record AND Engagement

System of Record System of Engagement

Business Data Feed Files Groups Profile

Customer Community Employee Community Partner Community

Communities Connect The Whole Business

Increased Channel Sales Resellers, brokers and

agents are more engaged and productive

Customer Driven Decisions Quickly understand changes in

customer sentiment and behavior

Customer Self-Service Customers can help each other and themselves anywhere, any time.

Interactive Brand Experience Extend online brand with constant interaction with and between customers

Aligned Ecosystem Connect employees, patients, suppliers, vendors to experts, data, files and posts

Extended Business Process Create cases, update leads, approve expenses all within

the community

Community Cloud: Built for Your Success

Personalized

Rich Topics & Profiles Reputation Endorsements

Connected

Records, Data & Actions Connect API SEO

Mobile

Native in Salesforce1 Responsive Design Accessible via any

Browser

Fast

Templates Community Designer

Custom Branding

Continuous Innovation With Every Release

User Reputation and Scoring Mobile Branding Custom Mobile Apps Expertise on Topics Topics on Records Unlisted Groups Group Announcements Community Feed Managed Topics Private Video Library Support Case Creation Support Case Escalation Q&A Deflection Community Designer Responsive Design Templates Community Manager Console Partner Integration New Follow Model

New Features

Community Designer Community Manager Console

Files Connect

Mobile Recommendations in Feed Feed Recommendations Email Attachments to Groups Search Engine Optimization Custom Domains Salesforce Files Sync File Permissions Unlisted Groups Public Community Access Files Connect for Microsoft Community Dashboards Community Moderation Feed Action Federated Search Q&A in the Feed Google Drive Search, Share, Edit Profile Based Rollout

Now You Can Make Your Own Connections

Join Salesforce Success Community

Learn Best Practices

success.salesforce.com salesforce.com/communities

Thank you