1© 2013 Alteryx, Inc.

Delivering Service Offerings Anytime, Anywhere

2© 2013 Alteryx, Inc.

Goals for Session

1 2 3Discuss The

Delivery Challenges For Marketing

Service Providers

Share the Alteryx Solution with

Detailed Scenarios

Next Steps

3© 2013 Alteryx, Inc.

Recap

• Automating Data Blending & Enrichment for Marketing Service Providers

• 3 Keys to Accelerating Revenue Growth with Innovative Data Services

• Delivering Service Offerings Anytime, Anywhere

4© 2013 Alteryx, Inc.

Blending and Modeling

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

5© 2013 Alteryx, Inc.

Building that Predictive Model

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

6© 2013 Alteryx, Inc.

Develop Innovative Offering

@

7© 2013 Alteryx, Inc.

How does Alteryx help?

8© 2013 Alteryx, Inc.

Alteryx’s Mission is To Humanize Big Data and Empower Data Artisans Within The Business

Data Artisan

Capabilities of Data Scientist that Drive Largest Value Today

Line of Business Data or Business Analyst

9© 2013 Alteryx, Inc.

Traditional Model for Building Analytical Dataset Wastes Time, Money, and Opportunity

Ask for the Right Analytical Modeling

Get the Right Data TogetherDelivering Customer

Output

67% Of Time

10© 2013 Alteryx, Inc.

Alteryx Empowers the Business Analyst

Create Advanced Analytics

Enrich Data Customer Value / Margin

1/10th of time

11© 2013 Alteryx, Inc.

Utilize & Integrate any data source

Inte

gra

te

Rapid design of predictive

analytics with unique spatial understanding

Analy

ze

Busin

ess O

utp

ut

All Relevant Data

Enrich

Proprietary Data

Consumerize the use of sophisticated analytics

The Alteryx Solution

12© 2013 Alteryx, Inc.

Automating your Process with Alteryx

13© 2013 Alteryx, Inc.

The Need: Scaling and Automation

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

14© 2013 Alteryx, Inc.

Alteryx Customers Making Analytics Real for Their Business

15© 2013 Alteryx, Inc.

Deliver your offering in an Analytic Applications Anytime, Anywhere

16© 2013 Alteryx, Inc.

The Need: Productization

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

17© 2013 Alteryx, Inc.

Remove the Complexity

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

18© 2013 Alteryx, Inc.

Remove the Complexity

Customer Data Files

Cleanse and

PrepareBlend Enrich Analyze Client Output

19© 2013 Alteryx, Inc. Confidential.

Deliver your offering Anytime, AnywhereCreate & Share Analytic Apps in the Cloud- Alteryx Analytics Gallery

http://gallery.alteryx.com/

20© 2013 Alteryx, Inc.

Utilizing the Alteryx API to deliver an impactful offering

21© 2013 Alteryx, Inc.

Utilizing the Alteryx API to deliver an impactful offering

22© 2013 Alteryx, Inc.

Conclusion

Improve the speed in your processing through Automation

Discuss The Data Challenge for Visual

Analytics

Deliver your offering Anytime and Anywhere

Customize the product to fit your customer needs

23© 2013 Alteryx, Inc.

Download the Alteryx Project Edition today to begin Humanizing Big Data

www.alteryx.com/download

24© 2013 Alteryx, Inc.

• Marketing Service Providers• MSPs• Data Compliers• Data Aggregators• Data blending• Data integration• Data analyst• Business analyst• Data cleansing• Alteryx Project Edition• Matt Madden

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