Delivering superior automotive eXPeriences The leading UK provider of demonstration fleet management services

A Magma Group Enterprise

Whenever we talk to our clients and ask them to

identify what differentiates us from our competitors,

they always refer to our people, philosophy and

attitude. By employing experienced personnel that are

aligned with our goals and those of our clients, we can

create increased value at all stages of the sales funnel.

We pride ourselves on having earned the industry’s

best retention rate in our sector with average client

tenure of over 14 years.

autoXP’s core philosophy for over 20 years has been “to deliver the best possible vehicle based brand experiences to our clients,

their prospects, employees and journalists.” We take a personal approach with each of our clients in order to understand their

key business goals, culture and needs before creating a bespoke solution. Our client portfolio consists of leading automotive

manufacturers and leasing companies.

autoXP Background

Since inception in 1989 we have led the industry by innovation

and best use of our skills and experience

We established the Institute of Car Fleet Management

We created the ‘demonstrators as a sales support function’

First Press Fleet under our management

In 1999 we formed the ‘Corporate Fleet Database for our fleet telemarketers to proactively place demonstrators

Our expertise was recognised by a group of investors led by The Magma Group. Seeking industry, leading solutions, these investors were keen to develop the excellent position already held by the company

Our focus is on continual improvement of procedures and techniques to:• Enhance brand awareness of your product range

• Create the maximum number of sales opportunities possible

• Ensure optimum efficiency & utilisation of your fleet

autoXP success in these areas has been achieved through

partnership, a passion for innovation and an intense

commitment on attention to detail.

Web-based demonstration booking platform developed

Established Pan European Events and Demo Support Network£PPM

Text Messaging was established in 2011

“Whether it’s running new product launch

programs that build 100’s of pre-launch

demonstrations with corporate prospects or

preparing and delivering high quality vehicles for

key journalists, autoXP has never let us down.”

COMMUnICaTIOnS DIrECTOr, MajOr EUrOPEan BranD

We created and marketed Carcost, the UK’s leading Total-Cost-of-Ownership solution autoXP relocated to a new

location with 95,000q feet of optimised, covered facilities. Incorporating industry leading, lean management practices

First Pan European new model launch event

Sales focus

Core activities

COrE aCTIvITIES

EvEnTS

WarranTy

nEW Car HanDOvEr

PrESS

vIP &CELEBrITy

rECaLL

COMPany CarS

CUSTOMEr rELaTIOnS

COrPOraTE / FLEET

• PDI

• Storage & repair

• accident Management

• Demonstrator handover

• Servicing

CHaUFFEUr

autoXP is unique in its ability to deliver

demonstration sales programs in different

process configurations depending upon bespoke

client circumstances. no other company

has the specialist, integrated ‘in-house’ core

competencies that are required to design, plan

and execute successful sustainable programs.

Programmes

FrOM PrOSPECT TO SaLE

• Minimises logistics costs from demonstrations

• allows dealers to utilise demonstrator vehicles

when not allocated to prospect testdrive

• Ensures dealers have direct contact with

prospects to build relationships

CEnTraLISED

EvEnTSEvent-based demonstration campaigns can be very effective

in encouraging suspects to engage with a brand for the first

time or motivating prospects to re-engage. These events

expose target audiences to test drive experiences in an

unconventional and therefore memorable and exciting

situations. This means that these prospects are more open

to dialogue and business conversations.

Magma blends the art of event design, with hard-nosed

business objectives to ensure maximum return from any

event programme.

nETWOrK

autoXP has designed programmes that integrate

fully with the dealer network to allow

manufacturers to run either national or regionally

targeted campaigns using demonstrator fleets

based within the network rather than at a central

location. The benefits of this approach are:

“Our lean and centralised hub ensures

consistent quality, the greatest flexibility and

reliability. The site layout and flow processes

have been designed to ensure that vehicles

are maintained in optimal condition.”

nEW MODEL LaUnCH

“autoXP is the only company that can

deliver a complete integrated solution to

a drive programme, from ‘suspect to demo

to sale’. It is invaluable to have that single

point solution”

HEaD OF SaLES – jaPanESE PrEMIUM• a small demonstration fleet can be moved

regionally with targeted telemarketing

prospecting support

• Magma CrM and closed loop sales

processes ensure that prospects have

correct sales follow up

….of times to exacting standards. yet we

are still looking to innovate and find better

ways to achieve the same goals of efficiency

and customer satisfaction.

Our quality management system means that we regularly

review every single process, KPI and benchmark to ensure

that they are driving us forward and improving client rOI.

We never stand still...

“very prompt response, very professional from

all contacts.Delivered by ‘alec’ who was an

excellent ambassador for Mercedez-Benz. Well

done all round. I have already placed my order!”

a single view of the customer, a single company to manage the whole programme,

a single goal – to help sell more cars.

Total Sales Solution

Our programmes are designed to enable manufacturers

to implement structured scalable solutions that can be

deployed in different configurations to maximize impact.

autoXP has tried and tested integrated processes that

help move prospects down the ‘sales funnel’ and ensure

that any lead generated is comprehensively tracked and

followed up by the appropriate person.

Whilst our Total Sales Solution platform integrates the

necessary components and processes within the

customer journey, each individual brand will need

subtly different approaches to maximize brand ‘fit’

and sales opportunity. We work closely with your

marketing, fleet and dealer teams to roll-out.

Ensuring any potential process is rigorously tested

and approved before roll out to ensure any potential

process or goal misalignment is prevented.

The Magma data engine can combine multiple databases

from the brand, dealer network, Magma or 3rd parties to

create a target set of ‘suspects’, either retail, SME or fleet.

Our automotive Intelligence TM CrM system is used to

then control and report on the whole campaign in real time

showing both activity and exactly where every single lead is

within the process and who is responsible for the next steps

to ensure every opportunity is maximized.

Suspects

Prospects

Engagement & nurture

Programmes

Demo

Experience

Surveys and Satisfaction

Sales leads

Sales

Measurement is a crucial

element to each part of our

process and we have an

online reporting suite that

allows manufacturers to track

the status of any programme,

it’s cost profile and the

results in real time.

HuNtiNg

MaGMa DaTa EnGInE

TELEMarKETInG

PrOFILInG

nUrTUrE PrOGraMMES

COnvErSIOn

LEaD ManaGEMEnT

DEaLEr TraCKInG

FIELD TEaM InTELLIGEnCE

MaGMa aDvanCED rETaILInG SOLUTIOnS

vEHICLE EXPErIEnCE

UTILISaTIOn ManaGEMEnT

vEHICLE PrEParaTIOn

HanDOvEr PErSOnnEL

EXPErIEnTIaL EvEnT & BranD DIFFErEnTIaTIOn

“I would just like to say I recieved excellent

service from your staff during the demonstration.

I think the use of SMS to advise of the delivery/

collection time is a great idea. The demonstration

service offered is the best I have experienced. It is

definately a plus factor in choosing my next vehicle.“

Facilities

• Full time in house training staff

• Dedicated learning and classroom facilities

• Extensive e-learning programmes

• Bespoke, reliable proven system

• Configurable online reporting

• iPad, android and Smart phone friendly

Information technology

On-site product Training

• State of the art technical centre 2013

• Space available for rapid or major expansion if required

• Entire site now converted to automotive one stop shop solution

• Optimally positioned location

• Selected from short-list of 18 potential sites

• Easy access to M40 and M1

Optimum location

“The person who delivered the car to me was so enthusiastic

about it I ordered one within three hours”

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Product knowledge is fundamental to providing class-leading brand and vehicle experiences. all autoXP brand ambassadors must complete specific knowledge-based learning tasks and meet stringent competency assessment criteria

accessibility to our booking systems , 24 x 7 with mobile technology

technicians trained to OEM standards for all client brands

Each touchpoint with the customer is key, that’s why we focus on customer service and brand appreciation

Environment is considered at all stages of the process

additional eXPertise

Whilst initially Magma focused around strategic consultancy

based activities, over the last 6 years we have been

expanding our services to now incorporate business units

focused upon delivering operational management, change

and excellence for our partners.

Magma adds significant skills, processes and systems to the

‘core’ autoXP offering and we leverage our group synergies to

create world-class programs for our automotive clients. The

autoXP ‘Total Sales Solution’ program incorporates multiple

Magma group divisions to give brands reassurance of a

focused in-house controlled program run by experts.

Magma Executive Strategy: Global automotive strategic solutions

Magma Services: intelligent automotive sales solutions

Magma People: Global expertise in automotive experts

21 Century retail: next generation automotive e-tailing

Magma Communications: Pr, corporate communications and investor relations

Magma Innovations: Early stage technology acceleration

Magma Technology: New product creation and business development

ignite: Leading edge automotive marketing communications

automotive Intelligence: Industry and consumer insight

Headlineauto: automotive news and Pr stories for UK journalists & OEMs

autoXP: Delivering superior automotive experiences

Magma Group is, and always has been,

flexible, technology rich, fanatical about

robust process and engaged with the very

best talent. We have over 300 years of

global automotive experience in our senior

management ‘brains trust’ team, that have

worked for over 22 brands on 4 continents.

Magma is:

• automotive business solutions

• Game changing concepts and services

• Transformational thinking

• Innovative implementation

headlineauto.co.uk

PEOPLE

TECHNOLOGYINNOVATIONS

EXECUTIVESTRATEGY

auto XP

Unit 3, appletree road

appletree Industrial Estate

Chipping Warden

OX17 1LL

Email: experience@autoxp.co.uk

Tel: (0)14 9447 1871