delivering uninhibited thinking across differing marketing channels
TRANSCRIPT
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How we help brands deliver UNINHIBITED
thinking across differing marketing
disciplines
October 2015
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Thanks for taking the time to see a little of Initials. The next few slides gives you a little flavour of who
we are and what we’re all about as a creative communications agency . Enjoy…
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2006BORN OFFRIENDSHIPNOT IDEALISM 45+
INDEPENDENT CREATIVE AGENCY WITH ACCESS TO EUROPEAN AND GLOBAL NETWORK
6 PILLARCLIENTS
7.2m2013/14
TURNOVER
27.16.18AWARDS
ACROSS
CLIENTS
ACTIVATED IN
COUNTRIES
How we size up
5 CENTRES OFEXCELLENCE1BOTTOM
LINE
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Why our ideas
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Why our ideas
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The journey of an idea
HEAD Hands
HEART
Only through understanding explicit insight about whose
behaviour we need to change can an idea meet,
or exceed the needs of the Brand, the Consumer and
all interested parties
Create a sense of richness that cannot help but
engage, provoke intrigue at all interaction points and become more interesting
and compelling the further the idea is pushed
An idea is not an idea worth pursuing unless it can be
delivered as we say it can, and has had the rigour of pre-testing and a method
for measuring its effectiveness put in place
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One essential ingredient
InterrogationScene setting Collaboration
Culture MiningConsumer Talk
Pre-testing
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PLANNING& STRATEGY
BrandCampaign
TechnologySocial
ACTIVATION
App Development Brand AdvocacyCategory DevelopmentCommunity Management Customer Journey Planning Design & BrandingeDMEvents Exhibitions & ConferencesIn-Store POSMarketing Toolkits On & Offline Advertising Partnership MarketingPromotional Marketing Retailer Specific ActivationSponsorship ExploitationWeb Design & DevelopmentVideo Content Production
AUTOMOTIVE BROADCAST
HOME, LEISURE & TECHNOLOGY
FMCG & ALCOHOL PROPERTY, RETAIL & TRAVEL
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Our most famous ideasA Dulux App that turned the world inside out
Getting Peugeot to No.1 in the UK charts and over 10 million YouTube hits
Helping JS donate £150 million (and counting) worth of sports and cooking equipment to schools
Convincing Tour de France officials to escort a peloton of Dave cyclists down the finishing stretch #tourdewhere
Helping a giant panda and Oscar winning Hollywood superstar perform livefor the first time in the UK, backed by a supermarket and 16 brands
A Quorn cookbook that went to No.1 in the Amazon charts
Putting a 55-ton Naked Juice surf machine in the middle of the City
Helping Britain socialise through Monty Python’s last hurrah, getting timeless comedy #trending
A Doritos advergame that resulted in 55 individual Facebook communities
Persuading Beyonce to sing for Trident gum
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NEW FIAT 500 LAUNCH
Developing a launch programme to excite and entertaintrade and lifestyle media and act as a springboard for
social media content, dealer activity and consumer press
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VIDEOCONTENT
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HOW WE MADE IT ALL HAPPEN
Once we landed the strategy and idea, we worked closely with Fiat rostered agencies, or brought in specialists to create a bespoke integrated team.
ATL
Social Media and Fiat Website
Entertainment PR
PRSet-build, Staging and
Logistics
Film Production
Artist Managemen
t
Partnerships in Music
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Helping consumers decide the Nation’s favourite flavour
DO US A FLAVOUR
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Creating the ‘most successful’ promotional campaign to celebrate
Cadbury’s sponsorship of the Olympics
UNWRAP GOLD
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ACTIVE KIDS
Creating organisation and consumer communications to encourage engagement
with the collection scheme – helping to get kids to lead healthier, more active lives
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Linking with one of the world’s biggest Diva’s to help Trident chew over more sales
BEYONCE UNWRAPPED
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Driving customer acquisition for anew product with a digital and social only
communications campaign
BEDROOM IN A BOX
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Breaking down the barriers to being more creative outdoors
OUTSPIRATION
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MALE GROOMING
Creating global shopper toolkits with messages tailored to shopping needs
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208 Launch
Helping aFrench car get to No.1
in the UK charts
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Helpingholiday-makerstake a leap into
the unknown
Global Toolkits
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All channels
Continuingconversations
off air
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THEBEGINNING...
There’s a lot more where this came from, but that’s enough about us for now - we’d like to talk
about you...
Initials Marketing • 4th Floor, 7 Swallow Place, London W1B 2AG • worldofinitials.co.uk • +44(0)20 7747 7400
{ As we like to think of it }
Jamie MatthewsCEO