Dell Services for SAP HANA Customer Deck Updated: April 2012

Services

Explosion of Information is a reality

CRM Data

Opportunities

Transactions

Instant Messages

Mobility

Virtualization

Cloud

Demand

Planning

Analytics Challenges facing customers today: “By 2012, 70% of Global 1000 organizations will load detailed data into memory as the primary method to optimize BI application performance.” – Gartner

• Information explosion • Speed at which businesses must react

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The Reality of Consumerization of IT

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• Customers expect business experience to be as satisfying as personal experience

• Expectation to make decisions in real-time • Operation excellence requires being able to make

decisions at moments of risk • Both expect instant answers to any question

Requires a shift in thinking from transactions to interactions. Need to deliver and analyze data in real-time.

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The need for In-Memory Computing Pain points for both IT and Business

Costly for IT • High costs associated to purchase and

maintain hardware to handle ever increasing data volumes

• High TCO to administer/maintain multiple warehouses and transaction systems

• IT NOT the hero - dissatisfied business users – Processing and analysis results delayed – Data not real time

Challenge for business • Inadequate access to real time operational information

• Need to react faster to events impacting operations - long lag time between requests

• Need to uncover trends and patterns in an ad hoc, empowered manner

Real-time access to Operational Enterprise Data for Quick Decisions Data volume challenges

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SAP HANA - In Memory Computing for you

• Out Innovate the Competition. Predict market and product trends.

• Up to the minute visibility of granular demand and supply data

• Deliver fast and thorough analysis versus “trial and error” approach

Analyze data to predict trends Product Development

Sales Analysis

Need speed to impact the business

Supply Chain

Simplify and unify business processes

SAP HANA quickly processes massive amounts of real-time data by leveraging server memory

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Your reality with SAP HANA (opt slide)

100x faster analytics

In-memory hardware innovations

Real-time access to data

Speed Flexibility Lower TCO

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SAP HANA software architecture solution

DELL HANA Server

SAP ERP

SAP BusinessObjects software & other applications

SQL

MDX

BICS

SAP NetWeaver BW

Third Party

ETL

Replicate

What is SAP HANA? • SAP HANA is a pre-configured appliance that includes in-memory

software bundled with hardware

• Includes tools for data modeling, data and life cycle management, security, operations, etc.

• Provides support for multiple interfaces

HANA’s Capabilities • Analyze information in real-time at unprecedented speeds on large

volumes of non-aggregated data.

• Create flexible analytic models based on real-time and historic business data

• Foundation for new category of applications (e.g., planning, simulation) to significantly outperform current applications in category

• Minimizes data duplication

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How Dell’s SAP HANA can help (opt slide)

T-Shirt sizing for HANA Small (example): • Dell PowerEdge R910 • CPU: 2* x 7560 2.26 GHz • 256GB RAM • 1 Fusion-io ioDrive Duo 640GB, RAID 0 • Harddisk: 11 * 146 GB 15k rpm, RAID 6 • OS: SLES for SAP applications 11

SAP In-Memory Appliance is a multi-purpose, data-source agnostic, in-memory appliance that combines SAP software on Dell hardware with implementation services.

** This configuration is representational only **

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Services

Why Dell for In-Memory Computing

• Streamlined HANA implementations with Dell’s DIMCAM methodology to reduce TCO

• Quick results for complex data analysis • Leveraged expertise in solving “Big Data” issues • Custom designed industry solutions around the HANA appliance • Scalable, cost effective solutions to lower TCO • SAP Modernization offerings

− SAP assessment, migrations, Cloud for SAP Applications, virtualization, migrations for in-memory analytics, etc

Partnerships, certifications & IPs

World class practitioners

Proven methodology and track record

Global delivery model

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Services

Dell SAP HANA roadmap

Run Bolder (Mid Term)

Proof Points

• Dell and SAP has the vision and strategy for in-memory computing at the very heart of business applications

• No disruption to existing SAP landscape • Connectivity across both analytics and transactional systems in real-time • Deliver high innovative new business solutions optimized for speed, flexibility, and scalability with in-

memory computing

• Streamline the IT landscape and reduce TCO • Can be deployed “side-by-side” existing SAP transactional and SAP BW systems • Delivered as a “ready-to-deploy” software and hardware appliance • BI capabilities of SAP BusinessObjects and Data Services can directly leverage

• Make smarter decision supported by increased visibility • Enables customers to analyze their business operations using huge-volumes of detailed information

instantly and then analyze all of their transactional and analytical data in real-time • No impact on transactional system performance

Run Simpler (Short Term)

Run Smarter (Today)

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Dell Services SAP Portfolio

Core Technologies

Support Services

Private cloud with Infrastructure-as-a-Service

Services to design, build and run SAP HANA

Mobile SAP Application Development Services

Develop a roadmap to modernize SAP application

Migrate SAP applications Upgrade SAP to support emerging technologies

Dell Cloud for SAP Applications

Dell Services for SAP HANA

Mobility for SAP Solutions

Modernization Assessment for SAP

Solutions

Migration Services for SAP

Solutions Application Upgrades For

SAP Solutions

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The Solution Assessment, design, deployment and maintenance services for Dell’s SAP HANA.

Why Dell? • Dell SAP technology Partner for HANA

appliances. • Dell SAP HANA Center of Excellence for

HANA best practices. • Dell’s In-Memory Computing and Analytic

Methodology (DIMCAM) specialization for in-memory solutions.

Dell SAP HANA Deployment Services: • Onsite deployment of Dell SAP HANA

Appliance. • Installation of HANA Software. • Applying latest patches. • Configuration of Data Services. • Support for SAP HANA Go Live Tests.

Dell SAP HANA services

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Services

In-Memory Analytics Service Offerings

Data

Information Plan

Infra-structure

BI Services

• In Memory Analysis Advisory Services • HANA / BWA Roadmap and Assessment • Business and IT Alignment • In Memory Workshops and Value Identification

services • Analytics Mobility Planning

Information Management

Strategy

Infrastructure

Information Access

• EIM Solution Implementations • Extract, Load and Transform • Performance Optimization • Enhanced Workflow- and

Trackingsystems • Dell EIM methodology enhancers / accelerators • Toolsets: − SAP BusinessObjects Data Services

• Visualization and Analytics Implementation • Analytics / Innovation Factories • Solution Accelerators: − Visualization Solutions −Mobility Solutions

• Global Service Delivery −Near Shore, Offshore, Offsite

• Toolsets − SAP BusinessObjects tools, − BusinessObjects Explorer

• Architecture / Sizing assistance • Solution Accelerators − Infrstructure planning − Server Optimization − Innovation / Modernization − Planning −Demmand Planning

• Customer Specific Planning • Toolsets: −HANA Servers, BWA

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Services

Key Takeaways

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Compelling solution for ERP rapid-deployment solution for profitability analysis with SAP HANA successes

Quick implementation of data analytics

Scalable, cost effective solutions to lower TCO

Leverage Dell Consulting Services to maximize the value of SAP HANA through a collaborative approach

Streamlined HANA implementations with Dell’s DIMCAM methodology to help reduce TCO

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• Manage growing data volume and complexity efficiently • Lower landscape costs

• Business designed and owned analytical models • Use data from anywhere

• Fast and easy creation of ad-hoc views on business • Access to real time analysis

• Increase speed of transactional information flow in areas such as planning, forecasting, etc

• Remove constraints for analyzing large data volumes – trends, data mining, etc • Structured and unstructured data

SAP HANA Value Proposition

Make decisions in real-time

Accelerate Business Performance

Unlock New Insights

Increase Business Productivity

Improve IT Efficiency

Addressing key business drivers

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Services

Delivering results with SAP HANA

Consumer Industry Large consumer products goods company needed to analyze all their POS data to predict demand.

• Target – stock shelf levels with 48 hour turn-around • Data set is 460 billion records (40 TB) • SAP HANA running on Dell resulted in faster analysis with

better price and performance • Moved from 5 days down to 2 days for shelf turnaround • Eliminated out of stock scenarios during promotional

periods

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End-to-end solutions; Dell Services is with you every step of the way

How do I keep my equipment and, more importantly, my data safe?

I need to keep things going smoothly.

I need a simple way to stay on top of my IT and do the rest of my job.

I know my end result; what is the best way to get there?

I could use some help getting up and running fast.

Protect Support Manage Design & optimize Implement & deploy

Applications & business process outsourcing Infrastructure & cloud Support & deployment Security solutions

Services

Dell Global Services

#1 in Healthcare IT worldwide (Gartner)

#1 for IT Service & Support Customer Satisfaction (TBR)

7 Outsourcing Excellence Awards (Outsourcing Center/Forbes)

Manage: • 2.5M+ clients • 36 customer data centers

Support : • 12.8M clients • 1.4M servers &

storage systems

• 10K+ SaaS customers • Manage over 6.2M

SaaS seats Dell IT saves $200M over two years through standardization, consolidation and automation. Reduces maintenance costs to <50% of IT spending

Dell Services presence globally

43,000 team members | 90 countries | 60 tech support centers | 7 global command centers

Thank You

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