dell technology camp 2013 - case study

CASE STUDY: DELL TECHNOLOGY CAMP 2013

In October 2013, Dell hosted its sixth Technology Camp at the historic Maison des Polytechniciens in PARIS


AxiCom and Dell co-created Technology Camp in 2009 as a hands-on product experience and have consistently evolved the event since then

to showcase of Dell’s growing enterprise solution capabilities


More than 100 press, industry analysts and influencers from 19 countries across EMEA attended the event in Paris


Attendees were treated to a surprise guest on the day as Michael Dell headlined the main stage keynote, defining Dell’s transition to a

private company


Michael Dell was followed by a number of customers sharing their insight and experiences of working with Dell, including members of

rock band Linkin Park


Specific sessions also took place with industry analysts and channel influencers


A livestreamed Think Tank was held on site, with 15 experts and customers joined by 600 virtual participants from across Europe to

discuss various industry related security issues …


… while the remainder of the event featured breakout sessions providing thought leadership around the most critical forces facing

enterprise customers and product showcases


I HAD NO IDEA THE EXTENT OF DELL’S TRANSFORMATION. THE

COMPANY REALLY IS AN END-TO-END SOLUTIONS PROVIDER NOW

Edmond Varwijk, Dutch freelancer


THIS IS THE BEST TECHNOLOGY CAMP I’VE BEEN TO, GREAT

UPDATES, INTERESTING INSIGHT AND IN A BEAUTIFUL VENUE

Olga Popova, IT Manager, (Russia)


THIS IS THE BEST SERVICES FOCUSED ANALYST BRIEFING WE’VE EVER HAD

WITH DELL

Katy Ring, 451 Research (UK)


100+ MEDIA FROM 19 COUNTRIES

20+ CUSTOMERS & PARTNERS

20 DELL EXECS TOOK PART IN 73 INTERVIEWS

7 ANNOUNCEMENTS MADE

300+ UNIQUE ARTICLES IN TWO WEEKS

6,500 LIVESTREAM VIEWS

7.6M TWITTER REACH



Dell Technology Camp was an original concept developed by AxiCom for Dell and is the result of the hard work, creativity and deep

understanding of our business that AxiCom has

Jane Thompson, Dell