delvinia dig: managing the mobile hype in canada
DESCRIPTION
If you’ve ever left your mobile phone at home, you’ll understand how heavily Canadians have come to rely on their mobile device. However, our study of Canadian mobile behaviours conducted through AskingCanadians, revealed that most mobile owners don’t appear to be using the more advanced features that mobile providers tout and marketers dream of fully leveraging.TRANSCRIPT
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
insights for your business.
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Annual profiling initiative of 160,000 AskingCanadians members.
Extracted a statistically representative subset of responses (n=5,680, 50/50 gender split, age and province breakdowns as per Stats Can).
Conducted a follow-up survey with 1,000 statistically representative AskingCanadians smartphone owners to uncover further insights.
Digital and interactive experts discussed the results and provide a POV.
Methodology
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Get a copy of the Delvinia Dig mobile report:
dig.delvinia.com
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
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How are 'Canadians' using their mobile devices?
What do Canadians think of mobile marketing?
How does a marketer manage the hype?
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Mobile Usage
1.Features
2.Camera
3.GPS / Location
4.Apps vs. Website
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Mobile Usage
1.Features
2.Camera
3.GPS / Location
4.Apps vs. Website
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Mobile Usage
1.Features
2.Camera
3.GPS / Location
4.Apps vs. Website
Do you know if your mobile device has a GPS feature?
Moderate Awareness
Low Usage
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Mobile Usage
1.Features
2.Camera
3.GPS / Location
4.Apps vs. Website
Application
Mobile Website
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Mobile Marketing
1.Proximity Marketing
2.Targeted Ads
3.Mobile Coupons
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Mobile Marketing
1.Proximity Marketing
2.Targeted Ads
3.Mobile Coupons
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Mobile Marketing
1.Proximity Marketing
2.Targeted Ads
3.Mobile Coupons
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Managing Mobile
1.Customer Experience
2.Provide Value
3.Educated Consumers
Keep it simple & convenient
Personal nature of mobile devices
Consider the environment & context
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Managing Mobile
1.Customer Experience
2.Provide Value
3.Educated Consumers
Understand your customers needs
More value = Deeper engagement
Think of ‘Marketing’ as a ‘Service’
source: trendwatching.com/briefing
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Managing Mobile
1.Customer Experience
2.Provide Value
3.Educated Consumers
Don’t assume the customer understands
Start simple, add features over time
Incorporate the instructions into your ads
4%
“Is this one of those psychology tests? I see a lizard staring at me!”
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9
Ways to get a copy of the full report:
dig.delvinia.com
www.delvinia.com
ScanLife www.2dscan.com