demand for content based careers 6 feb
TRANSCRIPT
About me – Makarand (Mak) Pandit
Experience as a Technical Writer/Editor, Trainer - more than
20 years
Written books, manuals
Directed/edited/published videos, audios
Published several articles, Research Papers, White Papers
Worked a community volunteer, visiting faculty
06-Feb-15(c) Technowrites Pvt. Ltd.
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In this session
• CONTENT WILL BE IN DEMAND
• TYPE OF CONTENT IN DEMAND
• JOBS THAT CANNOT BE DONE BY
COMPUTER
• CONTENT ATTRIBUTES
• CONTENT-RELATED JOBS
• SKILLS NEEDED FOR CONTENT-RELATED
JOBS
• PREDICTIONS
06-Feb-15(c) Technowrites Pvt. Ltd.
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Content-paradigm
Content, Information, Data,
Knowledge, Education…many names
Internet has exploded the reach of
media
New sites, pages are being launched
everyday
Number of devices is ever-increasing
Content will be in demand
06-Feb-15(c) Technowrites Pvt. Ltd.
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Types of content in demand
Conventional
Text, Audio, Video
New Era
Photos, Opinions, Polls, Screencasts, Bites
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Definition
of
Content
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Can’t computers generate
content?
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Computers generate data, not
content
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This is how computer processes data
This is how human
processes data
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A writer’s job
cannot be done
by a computer
Dr. Michio Kaku06-Feb-15(c) Technowrites Pvt. Ltd.
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Content appeals, data doesn’t!
Reader relates to content through
experience, culture, and
emotions!
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Government of the people, by
the people, for the people, shall
not perish from the Earth.
Abraham Lincoln
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Presentation of content, by the
human, for the human, will not
perish from the Earth.
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Who creates content
Professionals – Writers, Authors, Domain Experts, Teachers
Users – Products, Software, System
Society – Members, Citizens, Consumers, Students
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Issues in User-Generated Content (UGC)
Not engaging, Not refined
Not systematic, Not trust-worthy, Not accurate
Contains conflicting opinions
Event-driven, Impulse-driven, Susceptible to Mood
variations
Non-certified
Exposed to manipulation
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Only professionals can generate
good content – that can sell!
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Types of
Content-related
Jobs in demand
• TEXT AUTHORS
• MEDIA AUTHORS (AUDIO,
VIDEO)
• EDITORS
• TRANSLATORS
• TECHNICAL WRITERS
• INSTRUCTIONAL DESIGNERS
• TRAINERS
• ANALYSTS
• CRITICS
• JOURNALISTS
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Attributes of Content
Genre: Education, Entertainment
Delivery format: Text, Audio, Video, Links
Broadcast Medium: Newspaper, Magazines, Internet, ebooks
Domain specificity: Generic, Specialized
Consumption: One time, Continuous
Updates frequency: Daily/ Weekly / Fortnightly
Life: Minutes to Years
06-Feb-15(c) Technowrites Pvt. Ltd.
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Skills needed
Grasping power (ability to learn)
Observation
Analysis
Communication (Language, Articulation, Writing, Editing)
Media Conversion
Technology
Legal awareness
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Tools needed
Technology: Computers, Camera, Recorders
Internet Searching/Surfing
Publishing
Protection
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Content
Processes
• Content discovery
• Content pull
• Content conversion
• Content repurposing
• Content localization
• Content refinement
• Content marketing
• Content curation
• Content amalgamation
• Content syndication
Sites: Scribd, Scoop.it, Pinterest,
Tumblr, Lynda, Facebook, Mouthshut,
Stumbleupon, Mashable06-Feb-15(c) Technowrites Pvt. Ltd.
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Publishing &
Broadcast
• Self-publication
• Community Publication
• Websites
• Podcasts
• Videos
• Alerts
• Bites
• Clips
• Feeds
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Predictions
• Web magazines will be popular
• New file formats (epub) will
emerge
• Increased Content accessibility
readers (epub3)
• Education to be cheaper
• Second-income jobs & Part-time
jobs will be available in content
space
• Plagiarism will increase
• Private broadcasting/podcasting
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Credits
• Dr. Michio Kaku (Blog & Book)
• Dictionary.com
• Wikipedia
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Anyone who is connected, will need
content!
This will create millions of jobs! Make the
most of this opportunity…
- Mak Pandit
Send your feedback [email protected] and ask for PDF of the
presentation
Follow me on twitter: @makpandit
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