Demand Generation Activities for August - page 1Channel/ Activity

Description Deliverable Lead Deadline

Minister Speech/ sound bites

Engage Dr. Chizema/MoH through memo to request statement by minister, engage Health Matters team

Memo Dr. Makawa Today

Draft, and record speech from Minister that can be edited into sound bites

Speech Dr. Makawa July 17th

Provide TA for editing/production of sound bites

TA/support CSH Ongoing

Local Radio Edit SFH radio programs for campaign use, develop discussion guide

Finalized radio spots

George Sikaswe/SFH

July 19th

Develop budget and logistics plan for rolling out local radio spots, fund spots

Roll-out plan CHAI-Lyndsey

July 19th

National TV Develop script for “Your Health Matters” segment, and “Health Tips”, and scrawling messages

Script CIDRZ July 19th

Send Memo to Dr. Mbewe to get MC segment on “Your Health Matters”

Dr. Makawa July 20th

Engage Health Promotion unit to secure KGMZ segment on MC

Dr. Makawa July 20th

Channel/ Activity

Description Deliverable Lead Deadline

Media sensitizationJuly 27th

Hold breakfast/lunch for key media opinion leaders

Venue/funding

CHAI July 17th

Draft, and deliver invitation letters Signed letter Dr. Makawa/ CHAI

July 17th

Develop education al materials, presentation and handout for meeting

Presentation/ handout

JHPIEGO July 24th

TV flashes Engage house of chiefs and produce media flashes with traditional leaders saying “Go for MC”

Recorded spots

SFH – Alick July 27th

Source photos of Chiefs supporting MC Promotional photos

SFH – Alick July 27th

Source airtime for airing Chiefs’ messages through Health Promotion unit or partners

Dr. Makawa July 23rd

Radio Pheonix Engage RDZ to get a session for a panel discussion on MC

Dr. Makawa July 27th

Engage ZNBC to see if Mansi Therapy can be dedicated to MC

Dr. Makawa July 27th

Demand Generation Activities for August - page 2

Channel/ Activity

Description Deliverable Lead Deadline

Service delivery schedule

Prepare national service availability schedule for Call 990

Schedule for circulation

CHAI July 17th

Unicef Brothers For Life

Follow-up to see if Unicef would support the MC campaign with ambassadors

CHAI July 20th

Wall branding Have walls in service delivery locations branded TBD TBD

Churches Develop and send introduction letter for church officials (church mother bodies) on campaign

Letter circulated

Dr. Makawa/ CHAI

July 27th

Parliament Develop and send introduction letter for MPs on campaign, request time to address MPs

Letter circulated

Dr. Makawa/ CHAI

July 27th

Private sector Sensitize HR departments and leverage work leave programs for HIV

TBD TBD

Flyers Mobilize people to hand MC flyers on main roads during rush hour

TBD TBD

Demand Generation Activities for August - page 3