demo: "location based services"

Mahana

Mahana

Richard M. Bagdonas CTO

Bryan Menell CEO

"New & Emerging Agile Marketing

Models & Data Platforms"

Demo: “Location Based Services"

Mahana Delivering Context and Location with Bluetooth Smart Beacons

What Do We Do?

Mahana is a mobile consumer

app that features crowd sourced

wait times

We put a beacon at every

restaurant

Then the phone started to ring…


Bluetooth Core Specification 4.0

You use Bluetooth all the time

The latest version goes by many names


Official Branding from the SIG


What Do They Look Like?

“Low Energy” means battery power is feasible


Bluetooth Smart Fills a Gap

GPS not accurate

– This is why “check ins” present a list of possible

locations

GPS doesn’t work indoors

NFC designed for “very” near field


Which Devices Support It

iPhone 4S and later

Samsung Galaxy Series, Tab, Note

Google Nexus 4 and later

HTC One and One Max

Motorola Droid, RAZR, Ultra, Maxx and Mini, Moto G and X

Sony Xperia Series


Practical Applications

What You Will See Soon


Fine Dining

Mahana knows how often you

come into the restaurant, and

displays your name and

picture to the host or hostess

when you walk in

Guests don’t even have to

open the app


Airports and Travel

Your favorite airline app knows

how long security took, and if

you’re close to your gate

Airline club member’s picture

displays at the front desk right

when you walk in

Premier Club


Branded Apps for Venues and Events

Picture and profiles in VIP areas and Club levels

Message guests who haven’t visited the fan

experience area

Display wait times for specific entrances

Follow-up messaging on departure for post

surveys, or upsells


Hotel Industry

Hospitality

begins

when your

taxi pulls

up


Visual Data from iMedia Day 1 – Heatmap

[heat map from event pasted here]


Visual Data from iMedia Day 1 – Guest Pathing

[Graphic of guest pathing here]


How Hard Are They To Use?

We make it simple with iOS and Android libraries

for your mobile app

Beacon management as a service

Consumer Preference Engine provides offline

consumer information from application partners


Closing Thought

Context and proximity are going to

make your mobile apps more

engaging, driving higher brand loyalty


Thank You!

[email protected]