demo training2015
DESCRIPTION
A Guide to Demo Days with Crystal StarTRANSCRIPT
Crystal Star Demo Training
2015
Founded by Linda Page, Ph.D, Tradi5onal Naturopath
Dr. Linda Page was compelled to research alterna5ve avenues of healing a@er being sequestered in a hospital with a life-‐threatening illness. With only a liDle knowledge of herbs, she read voraciously. She began to formulate the many compounds, which would eventually save her life.
As she healed, she completed degrees in Naturopathy and Nutri5on from Clayton College of Natural Health. A master classical herbalist, she founded Crystal Star in 1978 and today has formulated well over 250 whole herb combina@ons. Today, her best-‐selling book, Healthy Healing, is used as a textbook at many educa@onal ins@tu@ons teaching natural health courses.
Whole Herbs for the Whole Person
Why choose Crystal Star® whole herb formulas? Choose the power of whole herbs! Most whole herbs, as edible plants, are as safe to take as foods. Only the whole herb can give the whole benefit! You can rely on Crystal Star® whole herb combina@ons for safety and effec@veness. The value is in the formula, not simply one or two chemicals within it, no maDer how potent they are. Low probability of side effects with whole herbs. S5ll, If you are taking prescrip5on medica5ons, we suggest you consult with your physician before star5ng a self-‐help program. All formulas are formulated by Dr. Linda Page. A leader in the natural foods industry, Dr. Page has been formula5ng herbal combina5ons since the early 80’s. At one 5me, her formulas were sold in bulk in the bins of the natural foods stores in California. Even then, they were sought a@er for their rapid ac5vity and safety factor.
Commitment to Quality
At Healthy Healing, our commitment to quality is unwavering. To insure we use the highest quality ingredients, we take the following ac5ons: To verify authen5city, each botanical ingredient is given an iden@fy test upon arrival. The iden5fy tes5ng and micro analysis are conducted both internally, and by outside 3rd par5es. The ingredients listed on our label are in our products, at the specific formula amounts. Our labs are GMP 3rd party cer@fied, and NSF registered. COA (Cer5ficate of Analysis) accompanies every herb in our formulas. When wild herbs are in danger of becoming ex5nct, we move to cul5vated herbs. When there's possible GMO contamina5on, we move to cer5fied organic herbs. As a company we will con@nue to align ourselves with industry ini@a@ves, quality companies, and quality individuals. Keep an eye out for our 100% Ingredient Verifica@on. We're proud of our products, the legacy, the ingredients, our integrity, and the Crystal Star brand. The Crystal Star product line is, and always has been, legi@mate.
Why Crystal Star?
• Product Line Effec@veness – Unique & proprietary formulas
• Products and formulas can’t be found anywhere else – Long standing reputa5on for product line
effec5veness
• Informa@on Resources For Demo Tables – Healthy Healing book or flyers – Crystal Star Catalogs – Quarterly Print NewsleDer
• Supplier Reliability – Predictability – Same day shipments – Focused and consistent internal execu5on
• Brand Equity – Nearly four decades of established recogni5on
• Corporate Ini@a@ves – Non-‐GMO Verifica@on – Gluten-‐Free Cer@fica@on – New Products – We use only cGMP manufacturers;
extensive tes@ng is performed on all of our herbs
Label Upgrade • Increased visibility
– Stand apart on the shelf – Vibrant & intense colors
• Easier to read! • Categorized by product family
– Separated by color, GMO-‐Free & Gluten-‐Free s5ckers on applicable products
Top Demo Products 1. Adrenal Energy 2. Immune Support (An5-‐Bio) 3. Inflama Relief (An5-‐Flam) 4. Bwl Tone 5. Bladder Comfort 6. Fat & Sugar Detox 7. Female Harmony 8. Muscle Relaxer 9. Natural HST 10. Relax caps 11. Night caps 12. Women’s Best Friend
Adrenal Energy
• Non-‐GMO verified. Adrenal Energy is a long range, non deple5ng energizer. Whole herbs in Adrenal Energy™ can help you rebuild from a run down system.
• Supports recovery from: – Chronic Stress – Burnout or Anxiety – Chronic Fa5gue/Exhaus5on Most people feel improvements in less than one week.
Immune Support (form. An5-‐Bio)
• Our premier First-‐aid responder. • Echinacea species s@mulate immune defenses.
• Provides an arsenal of natural immune boosters and lympha5c support to help keep you healthy, naturally.
• Natural benefits for people with mild cold/flus.
• Yarrow induces a cleansing sweat to help bring down a fever.
Inflama-‐Relief (form.An5-‐Flam)
• Non-‐GMO Verified. An5-‐Flam offers fast relief with a good safety profile. Featuring herbs like white willow, turmeric extract, Jamaican dogwood.
• Powerful ac5vity with suppor5ve and relieving herbs.
• Safe and gentle enough for regular use • Helps relieve tension headaches, sore joints, mild pain.
BWL-‐Tone
• Non GMO-‐Verified. For men and women seeking gentle support for colon/bowel system. Best product on the shelf !
• Wild Yam, chamomile and peppermint help reduce gas.
• Marshmallow and slippery elm help soothe the colon bowel system, while apple pec5n offers soluble fiber that’s gentle enough for people with sensi@ve colons
Bladder Comfort
• Build your urinary tract defenses. Cleansing herbs support urinary health, kidneys and bladder. Feel beDer fast.
• Cleanse the bladder. Cranberry extract, uva ursi, cleavers and juniper help cleanse toxins.
• Soothe. Goldenseal and Jamaican dogwood in the blend soothe discomfort.
Fat & Sugar Detox • Quick cleanse for faster weight loss! Supports
metabolism of fats & sugars and eases food cravings.
• Whole herbs like garcinia cambogia and mustard seed support normal fat burning without over-‐s5mula5on or side effects.
• Supplies chromium picolinate and chromium from herbs to help balance blood sugar.
• A specific for weight concerns related to too much fat and sugar in the diet.
Female Harmony • Non-‐GMO Verified. Helps PMS symptoms. Reestablishes hormone harmony. Also helpful to revitalize and energize a@er menopause.
• Liver tonics like burdock support normal metabolism.
• Relaxing herbs like oatstraw and chamomile calm mood swings and irritability.
• The only whole herb product of its kind on the market, Female Harmony addresses hormone balancing needs for women through their PMS years all the way through the change of life.
Muscle Relaxer • Non-‐GMO Verified. Formulated for people with overworked muscles, women with menstrual cramps, or spasmodic, cramping pain.
• Fast ac@ng for fast relief! • Herbs like kava kava and Jamaican dogwood
relax muscles. • Muscle Relaxer is the most potent whole herb
muscle relaxing product available.
An@-‐Hst (Now Natural Hst)
• Fast ac@ng... Natural herbs ease conges5on. Helps clear mucus.
• Relief begins in 10 minutes or less. • Safe and gentle enough for regular use
• Helps to reinforce your body’s defenses against allergens.
Night caps • Encourages a natural, higher quality of rest and
sleep. All natural herbal formula gently encourages sleep without morning sleepiness.
• Valerian and scullcap promote respul sleep, and relieve stress and anxiety for people with insomnia.
• Kava kava relaxes overworked muscles and eases nighrme muscle aches.
• Dosage: 2 caps 30 minutes before going to sleep.
Relax caps • Non-‐GMO Verified. A whole herb formula for reducing anxiety or chronic stress
• Who is Relax caps for? -‐ People under a great deal of stress -‐ Animal companions under stress
While drug therapy can provide good short-‐term results in anxiety reduc5on, it has serious drawbacks over 5me like addic5on and over seda5on. Herbs like lady slipper and ashwagandha in Relax caps tone, relax and have a strengthening effect on the nervous system.
Woman's Best Friend • Non-‐GMO Verified. Strengthens, cleanses and normalizes the ovarian-‐uterine area. Helpful for women experiencing prolonged painful menstrual periods.
• Woman’s Best Friend has been called life changing.
• Herbs like Jamaican dogwood, cramp bark, goldenseal ease discomfort.
• Long-‐term support from red raspberry, squaw vine helps normalize cycle.
Healthy Healing Ini5a5ves
• Customer Service Excellence & Execu@on
• End User Interac@on & Informa@on Source – Web site Content & depth – Informa5onal eNewsleDers – Print NewsleDers
• Healthy Healing 15th Edi@on • NEW Labels
– Phasing in
• Cer@fica@ons – Non-‐GMO – Gluten-‐Free
• Store Support – Demos – Training – Promo5ons – Reliability
Crystal Star Demo Days Valida5on Form
• Store Name_________________________________ • Store Address_______________________________ • City__________________ State_______________ • Demo Date ___________________________ • Hours Worked_______________________________ • Results from Demo Day • Employee Training_________________________ • Store Adding New Product___________________ • End User Sales____________________________ Restocking
Order__________________________ • Notes__________________________________________________
___________________ __________________________________________________________________________ __________________________________________________________________________ Recommenda5ons__________________________________________________________ __________________________________________________________________________ __________________________________________________________________________
• Store Manager Signature___________________ • Crystal Star Signature__________________
Date_____________________________________________ • Internal Use Only • Name________________________ Hrs____________ • Rate___________ Total Paid______________
Thank You
• Thank you for you @me and support! It’s appreciated more than you know.
• There are a lot of great things happening with Healthy Healing.
• Please relay any sugges5ons or feedback to Tony or Sarah– we’ll do our very best to address the ques0on.
• Good Luck, and remember we’re always available to help!