demographic - microsoft · 2018. 8. 14. · dan kerjaya yang sama jarang sekali kita melihat ada...
TRANSCRIPT
-
ASPIRASI RUMAH TANGGA
9%health
14%food
10% beauty
10% tips
17 %fashion
40% inspiration & values
editorialbalance
m e d i a k i t
-
25%15%
41-50
20-30
50%31-40
10%Above 51
1%17%19% 5%18%40%
NORTH EASTCOAST
CENTRAL SOUTHERN EAST MALAYSIA
BRUNEI & SINGAPORE
Publisher : Nu Ideaktiv Sdn BhdCEO : Syamil FahimEditor : Marliana ShamsuddinAdvertising : Mohd Ariff Mohd HashimCategory : Parenting & Family MagazineLanguage : Bahasa MalaysiaTarget Audience : Female, 25-50 Years OldFrequency : 7 issues per yearNo. of Pages : 148 pagesCover Price : RM 7.20Size : 21cm (W) x 27.5cm (H)Circulation : 30,000 copiesWebsite / Url : http://www.keluarga.my
23%
10%
20%
20%
32%
40%
25%
30%
PROfESSION
HOUSEHOLd INCOME
White Collars ProFessioNalsBlue Collars houseWives
rm 5,001 & aBoverm 2,000 - 3,000 rm 3,001- 4,000 rm 4,001 - 5,000
The magazine hosts a variety of special topics that are food for the soul for
families who desire and aspire to be and stay happy. It also shares inspirational guidelines and tips. The strength of the magazine is rooted in the wide range of interesting stories shared by regular folks and also insights into the lives of people of the palace. It also covers stories on fashions, beauty, religion, recipes, décor, health and current issues.
FOR MORe INFORMATION, cONTAcT OuR KeLuARGA, AccOuNT MANAGeR MOHd ARIFF MOHd HASHIM T: 012 627 6411 / e: [email protected]
95%
5%male
female
demographic &interest targeting
Memulakan tugas sebagai pensyarah pada tahun 2014, kedua-duanya yang kini berusia 29 tahun turut bertugas di kolej yang sama namun mengajar subjek berbeza. Anak kelahiran Jerantut Pahang ini juga tinggal di rumah sewa bersama.
“Sejak kecil lagi kami memang rapat, kemana sahaja pergi pasti berdua. Kalau orang lain cakap kembar ini selalu sedondon dalam bab pakaian, tetapi kami berdua boleh dikatakan sama dalam segala hal. Bukan kerana pertalian kembar tetapi mungkin juga disebabkan minat itu ke arah yang sama. Kami merupakan anak ketiga dan bongsu dari empat beradik. Jarak usia kami dengan abang memang agak jauh iaitu 20 tahun manakala kakak pula 14 tahun. Tetapi hubungan kami berempat sangat rapat dan selalu berkongsi cerita dan masalah bersama.
“Cuma, dengan kembar ini, walaupun kami punya minat yang sama, tetapi perangai kami sedikit berbeza. Saya jenis yang mudah panik, Aisyah pula tenang. Saya agak garang orangnya manakala Aisyah lebih lemah lembut.
Tetapi kami punyai minat yang sama iaitu gemar menulis. Dulu belum ada laptop jadi saya menulis di dalam buku log.
Aini Aisyah&
Kembar Bff Yang Kongsi Minat Dan Kerjaya Yang Sama
Jarang sekali kita melihat ada kembar yang memiliki minat dan kerjaya yang sama. Namun bagi Aini dan Aisyah, mereka bukan sahaja berkongsi uri yang sama, bahkan hobi juga sealiran. Kembar seiras ini sama-sama bertugas sebagai pensyarah selain turut aktif dalam penulisan novel.
52Mei 2018
Seri DewiOleh: Zaiton Abdul Manaf Foto: Nurul Akmar Azimi Solekan: Kelrina Busana: Fana Couture
I S S N 1 6 7 5 - 0 3 8 1
S E M . M ' S I A RM7.20
Aspirasi Rumah Tangga
50++STAIL
BERAYAMENU
RAMADAN SAHUR
& BERBUKA
HariSelamat
Ibu
Fattah Amin‘SYURGA’
DIADI HATI SAYA
KEMBARRagamFamili
Wajah Seiras Anak Pun Keliru - Diana Johor
Saya Ada Single, Twin & Triplet - Siti Habshah
Cabaran Yang Membahagiakan
– Rosnah
m e d i a k i t
P r i N t
LOCATION
GENdER
AGE
*Source Karangkraf Network Sdn Bhd
-
PAGES VIEWEd
543,063280,939UNIQUE VISITORS
23.98%14.68%35-44
45-54age
Target Audience: “THe HAPPY FAMILY” 22-45 YeARS
fACEBOOK
133,449134,547
fOLLOWS
LIKES
INSTAGRAM
17,969fOLLOWERS
77.1%
22.9%male
female
43.42%25-34
11.92%5.44%
0.56%
18-2455-64
Above 65
keluargamagkeluargamagazine
www.keluarga.my
demographic &interest targetingm e d i a k i t
NORTH CENTRAL SOUTHERN2.14%4.2%
81.08%
2.29% 5.17%5.12%
GENdER
MONTHLY TRAffICMONTHLY AVERAGE
d i g i t a l
EASTCOAST
EAST MALAYSIA
BRUNEI & SINGAPORE
FOR MORe INFORMATION, cONTAcT OuR KeLuARGA, AccOuNT MANAGeR MOHd ARIFF MOHd HASHIM T: 012 627 6411 / e: [email protected]
LOCATION
*All infomation given as at June 2018
*Source: Google Analytic 2018
-
m e d i a k i t
AD OPTIONSStandard *D&M
Rich Media *D&M
Video
InteractiveEngagement
Native
Social
AD FORMATPRODUCTIONCOST AD DIMENSION
RATE (RM)
ESTIMATED WEEKLY IMPRESSIONS
BUY TYPE
Leaderboard
Super Leaderboard
Header Banner
Medium Rectangle
Masthead
RM1,000
Interstitial
In View Video
In Image Ad
curtain Ad
catfish
RM3,000
Branded Video(Inclusive cross share to additional 2 Selected Media Title)
Video crawler
Microsite
Mini Game
depends On concept
depends On concept
Branded Advertorial(Inclusive cross share to additional 2 Selected Media Title)
email Marketing
SMS Marketing
RM1,000
RM500
RM500
Facebook Post
Facebook Live
Facebook Timeline cover
Social Polling / Quizzes
custom Brand Post*Maps/call/VonVon/GIF etc
Instagram Posting
Instagram carousel
Instagram Story
RM500
depends On concept
RM500
depends On concept
depends On concept
728x90, 320x50
970x90, 320x100
1024x90, 320x100
300x250
970x250, 300x300
800x600, 320x480
640x360
624x125 (Responsive)
976x469 (Responsive)
970x90, 320x50
700x900
820x312
cPM
cPM
cPM
cPM
daily
daily
cPM
cPM
cPM
daily
Per Post
Per email
Per SMS
Per Post
Per Post
Per Week
Per Post
Per Post
Per Post
Per Post
Per Post
40
50
60
50
3,000
5,000
60
50
70
3,000
8,000
1,000
From 8,000
From 5,000
10,000
0.30
0.50
3,000
5,000
1,500
Bespoke
Bespoke
1,000
2,250
2,250
40,000
40,000
40,000
40,000
est 40,000 Reach
est 40,000 Reach
est 40,000 Reach
Min 5,000
Min 1,000
est 40,000 Reach
dIGITAL Ad
*D&M refers to Desktop and Mobile Visit http://advertising.karangkraf.com/magazine/about-us for more info.
advertising rates &specification
TECHNICAL DETAILS
FULL PAGE
Trim Size
Bleed Size
Text Area
21cm x 27.5cm
21.6cm x 28.1cm
19cm x 25.5cm
PRINT Ad
PRINT AD SIZE
ADVERTISMENT RATES
SERIES OF DISCOUNT
Full Page Half Page
RM 8,000
RM 7,200
RM 6,600
RM 6,000
RM 4,000
Outside Back Cover
Inside Front Cover
Inside Back Cover
Full Page
Half Page
1/2 PAGE (V)
1/2 PAGE (H)
Trim Size
Bleed Size
Text Area
Trim Size
Bleed Size
Text Area
10.5cm x 27.5cm
11.1.cm x 28.1cm
8.5cm x 25.5cm
21cm x 13.75cm
21.6cm x 14.35cm
19cm x 11.75cm
fULL PAGE 1/2 PAGE (V) 1/2 PAGE (H)PRINT SIZE SPECIFICATIONS(Width x Height)
RM 6,000
RM 5,700
RM 5,400
RM 5,100
RM 4,000
RM 3,800
RM 3,600
RM 3,400
Casual
2 insertions
4 insertions
6 insertions
DEADLINES DEADLINESMATERIAL REQUIREMENTS MATERIAL REQUIREMENTS T&CPrint DigitalBooking Deadline
6 weeks before the publication dateMaterial Deadline4 weeks before the publication dateCancellation5 weeks before the publication date
Advertising Agencies.• Digital delivery of advertisements via Quickcut / Asia On Time (AOT)• 1 set of color proofdirect Advertisers• Portable Document Format (PdF)• 1 set of color proof
Booking Deadline2 weeks prior to insertion dateMaterial Deadline3 working days prior to insertion dateCancellation4 weeks prior to insertion date
Format : JPG, GIF, HTMLAGENCY COMMISSION
• Prime position, Booklet & Gatefold are non cancellable.• All confirmed booking must be published within the agreed calendar year.• A surcharge based from the normal rate will be levied for unfulfilled insertions.• Materials other than FPFC and standard banner’s deadline is to be advised.
• All accredited agencies will be entitled for 15% of agency commission.
- Full colour
- Full colour
FOR MORe INFORMATION, cONTAcT OuR KeLuARGA, AccOuNT MANAGeR MOHd ARIFF MOHd HASHIM T: 012 627 6411 / e: [email protected]