demographic/geographic profile american male (group #2) american female (group #3) foreign male...

Demographic/Geographic Profile

American Male (Group #2)

American Female (Group #3)

Foreign Male (Group #1)

Foreign Female (Group #4)

VIRTUAL WORLD “AVATAR” PROFILE (Ch.7)

Psychographic/Behavioral ProfileAmerican Male (Group #2)




VIRTUAL WORLD “AVATAR” PROFILE (Ch.7)

VIRTUAL-WORLD “AVATAR” SCENARIO BRAND ASSOCIATIONS (Ch.7)

Geo-Demographic Profile





Brand Associations





VIRTUAL-WORLD “AVATAR” SCENARIO BRAND ASSOCIATIONS (Ch.7)

Psychographic/Behavioral

ProfileAmerican Male (Group #2)




Brand Associations





VIRTUAL-WORLD “ SCENARIO INTERACTION MOTIVATION PROFILE (Ch.8)

VIRTUAL WORLD SCENARIO “MOTIVES”During Avatar Script Interaction

& “MOTIVATION” for VIRTUAL BRANDS

MOTIVES AM. MALE (#2) AM. FEMALE (#3) FOREIGN M (#1) FOREIGN F (#4)

Physical

Security

Social-Emotional

Psychological –

Actualization

Other($, Image,

New, Pleasure, etc.)

VIRTUAL WORLD SCENARIO PROFILE … KNOWLEDGE - “ABILITY” (Ch.10)

Beliefs Feelings AttitudesAvatar Profile

“AMERICAN MALE” (#2)

Virtual World Interaction

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“AMERICAN FEMALE” (#3)


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“FOREIGN MALE” (#1)


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“FOREIGN FEMALE” (#4)


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demographic/geographic profile american male (group #2) american female (group #3) foreign male...

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