demolitionnews.com rate card

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Demolition news.com the most wiDely reaD anD regularly-upDateD Demolition news resource in the worlD

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Page 1: DemolitionNews.com Rate Card

Demolitionn e w s . c o m

the most wiDely reaD anD regularly-upDateD

Demolition news resource in the worlD

Page 2: DemolitionNews.com Rate Card

Demolitionn e w s . c o m

reDefining marketing in the Demolition inDustry

the ongoing economic recession has made

us all painfully aware of the need for value

and measurability, particularly in the area of

advertising and marketing spend.

and that’s why Demolitionnews.com has

torn up its existing advertising rate card and

created something totally new; something

that reflects the value we’re able to deliver,

and the level of measurable exposure we’re

able to give to your brand, products or

services.

Demolitionnews.com consistently attracts

well over 12,000 visitors per month (statistics

provided by analytic pro and available on

request) that together contribute more than

22,000 individual page views.

that is 22,000 opportunities to put your

company’s brand in front of a readership of

known demolition professionals.

our weekly this week in Demolition

electronic newsletter – the only newsletter of

its kind in the demolition world – is read by

around 2,500 demolition professionals around

the world, and attracts an average of more

than 2.5 “click-throughs” per link.

our exclusive video content attracts

hundreds of hits both on the

Demolitionnews website and via our

youtube channel; and our Demo talk radio

online radio show is setting new standards in

industry news delivery.

Page 3: DemolitionNews.com Rate Card

Demolitionn e w s . c o m

so how Do you utilise this route

to the Demolition market?

we have devised a series of advertising

opportunities to suit every budget and

marketing aim.

• Business Directory

a low-cost advertising solution, ideally suited to

small companies and consultancies. listings are

provided by you, together with a link to your own

website or email address. Business Directory

listings are priced at £50 for 12 months.

• Video upload

provide us with a pre-recorded video showing your

product or service, and we will add it to our

youtube channel anD feature it on

Demolitionnews and in our this week in

Demolition electronic newsletter. Video uploads

are charged at £200 per video, although we are

investigating a “per-click” model (see over).

• Banner ads

put your company front and centre of the

Demolitionnews homepage with an animated

banner advertisement linked directly to your

company website to allow you to actively monitor

traffic from our site to yours. Banner ads are

priced at £500 for 12 months

• exclusive email blasts

Deliver your marketing message to around

2,500 known demolition professionals.

simply provide us with the words or an

electronic document, and we will do the rest.

one-off email blasts are priced at £300 per

blast, but discounts are available on

multiple/regular orders.

• Demo talk radio

each monthly

(currently) episode

provides two key

advertising

opportunities.

for £200, you

can secure a

15-second slot

(either provided

pre-recorded by you

or recorded by us free of

charge).

for £500 per episode, we will record a

three-minute pitch, a one-per-show ad in

which you can extol the virtues of your

company’s product or service for a

maximum of three minutes.

• Video podcast

our video podcasts are unique in the world

of demolition and construction media.

featuring exclusive interviews, product

insights or project profiles, these exclusive

video broadcasts can be seen on the

Demolition news website anD on our

youtube video channel.

to secure a 15-second “pre-roll” video ad to

appear at the beginning of each exclusive

video podcast is just £200 per video or £1,000

for a full year. (customer to provide

pre-recorded pre-roll ad).

Page 4: DemolitionNews.com Rate Card

Demolitionn e w s . c o m

Demolitionnews exclusiVes

in addition to these more “obvious”

advertising mediums, Demolitionnews is

pleased to announce the introduction of

several totally new opportunities:

• in-line advertising

worried that readers may not click on

advertisements? worry no more. with our

in-line advertising system, you have the

ability to “buy” a key word or phrase and to

conceal a weblink behind it. for example, we

could link each positiVe mention of the

word excavator, implosion or consultant

direct to your website. this service is

available for £500 per quarter.

• per-click Video

many demolition companies and equipment

manufacturers would love to have a video of

their product in operation (or in which their

service is explained) but just don’t have the

time or resources. with our per-click video

option, we can take that problem away from

you in one of two ways. we will produce a

(maximum five minute) uk-based video for a

one-off fee of £500 including the visit, travel,

editing etc. or, we will produce the same

thing for nothing and will instead charge

you £1.50 per youtube view (you can instantly

monitor the number of views online) up to a

maximum of 1,000 views, after which all

views are free. in other words, the onus is

on Demolitionnews to produce and then

promote video content of the highest

possible quality and “watchability”!

• ebook profit share

have you produced a technical paper,

instruction manual or a guide to a technique

or a new item of legislation that you believe

would be of use to the wider demolition

community? if so, Demolitionnews will help

you deliver that information to market on a

50:50 profit share basis through our soon-to-

be-launched ebay store. you get your ebook

or guide to an audience of around 2,500

named demolition professionals around the

world, and you get paid to do so.

(ebook pricing subject to negotiation).

please note!

unlike our paper-based competitors, our

advertising mediums are not cast in stone.

indeed, we actively encourage our advertisers

to use us to help develop new and exciting

means of communicating with the

demolition world. so whether you have a

customer incentive programme you’d like to

share, new product or service you’d like to

announce, or if you’d like to drum up support

for your next exhibition, seminar or public

event, Demolitionnews.com is here to help.

Demolitionnews.comthe most widely read and

regularly-updated demolition news

resource in the world.