demonstrate the value of internal communications … and get noticed by your boss
DESCRIPTION
How to Demonstrate the Value of Internal Communications and get noticed by your Boss One of the biggest challenges internal communicators face right now is proving the success and value of their internal communications strategy to the organisation. In this webinar, denise cox, Newsweaver’s lead communication consultant, and Marc Wright, Publisher of simply communicate, share insights, tips and examples on how to measure your communications and how you can demonstrate business value to your organisation. What you will take away: - How to turn raw data into meaningful metrics - How to prove business value and ROI to the organisation - How to get a seat at the top table where strategic decisions are made About Newsweaver Newsweaver is an award-winning communications software provider with two solutions; INTERNAL CONNECT for internal communications and CUSTOMER CONNECT for email marketing. Newsweaver’s powerful, easy and measurable communications software, helps over 4,000 users in 96 countries worldwide deliver relevant, targeted and engaging communications. Newsweaver clients range from large multinationals and government agencies to SMEs, charities and associations across the globe, and include Saudi Aramco, Shell, Zurich Insurance, Royal Mail, Aon Hewitt, Aviva, Royal Bank of Scotland (RBS), KBC Bank, Institute of Chartered Accountants, Sky, G4S and ACCA. Newsweaver has obtained the internationally recognised ISO 27001 data security certification, which highlights our commitment to the protection of our customers data."TRANSCRIPT
Demonstrate the Value of Internal Communications … and get noticed by your bossdenise cox, Lead communications consultant, NewsweaverMarc Wright, Publisher, simply-communicate
EMPLOYEEENGAGEMENT
Interactive Emails
SOCIALCONVERSATIONS
Interact and Engage
Employees
INSIGHT & MEASUREMENT
Understand Communication
Performance
DISTRIBUTIONTEAM
COMMUNICATION Alligned & Branded
Local Comms
EVENT REGISTRATION
Event calendaring made easy
INTERNALCONNECT
Newsweaver Internal Connect
400 blue-chip and FTSE 100 organizations in 97 countries use Newsweaver Internal Connect to help them inform, engage and inspire
employees
denise coxLead communications consultant, NewsweaverTwitter: @newsweaver_ic @denisecoxBlog: www.newsweaver.com/internal-communications-blogWebsite: www.newsweaver.com/internal-communications
Marc Wright Publisher, simply-communicateTwitter: @simplycommsWebsite: www.simply-communicate.com
Twitter hashtag: #nwwebinar
AgendaYou are of value
Communication channels
Data into meaningful metrics
Demonstrate business value
Get noticed
Q&A
To view the full webinar click here
To see how Newsweaver can work for you Visit http://www.newsweaver.com/
Or contact [email protected] to book a live demo
You are of value
Companies that are highly effective at internal communication are 1.7 times more
likely to outperform their peers
Source: Towers Watson 2011 – 2012 Change and Communication ROI Report
Companies highly effective at both communication and change management are 2.5 times more likely to outperform
their peers as companies that are not highly effective in either area
Source: Towers Watson 2011 – 2012 Change and Communication ROI Report
Nearly two-thirds of the companies surveyed report that line managers are
taking on more responsibility when it comes to communication with employees
Source: Towers Watson 2011 – 2012 Change and Communication ROI Report
A 25% increase from 2009-2010 in senior executives getting on board with internal communication.
Today 60% of senior executives say they’re making a stronger effort toward internal networking, with more
leaders engaging with managers and front line staff
Source: VMA Group - a UK based IC recruitment company
Communication channels
EmailIntranet
Newsweaver/Melcrum 2013
Of all the channels you currently use - select the 3 most effective
Social
F2F
Turn data into meaningful metrics
Tie comms strategy to business strategy Objectives Key Performance Indicators (KPI) Metrics
A multichannel approach
Data dashboard
To view the full webinar Click here
Create meaningful data segments – across organization
Data into meaningful metrics
Data into meaningful metrics
IntranetTop five popular destinations:1. Directory2. Human Resources DIY3. Expenses4. Room bookings5. Canteen menu
IntranetIntranet teams are measuring the wrong things; traffic, hits and page views. Is more traffic automatically a good thing? No.
The number one complaint about Intranets: “It’s a WASTE OF TIME!”
A good Intranet? Delivers true value to your organization; saving time for your employees.
Source: Gerry McGovern
1. Search terms used2. Sections visited3. Average time spent on the Intranet per employee4. # of page views per employee5. % and frequency of employees that view content6. % and frequency of employees that contribute or update content7. Level of employee satisfaction with the Intranet
Source: Worldwide Intranet Challenge global partnership
7 essential Intranet metrics
Objectives for internal social networks
Demonstrate value to business performance
Get noticed
Your content communicates effectively
7You use insight and measurement
You share your success
You communicate effectively
Your leaders communicate effectively
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2
3
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5 steps to getting noticed
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Visit our Learning Center at www.newsweaver.com/internal-communications
Twitter: @newsweaver_ic Website: www.newsweaver.com
To view the full webinar click here
To see how Newsweaver can work for you Visit http://www.newsweaver.com/
Or contact [email protected] to book a live demo