demystifying user experience
DESCRIPTION
Slides from the talk I gave at IIT Chennai. Organized by TiE Chennai. Covers the basics of UX and gives an idea of different hats UX Practitioners wear to create world class experience.TRANSCRIPT
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Demystifying User experience
Uday M. Shankar
IIT Chennai ‒ March 2011
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udayms acrossthinlines.com - linkedin - twitter - facebook - skype – about.me
: Owns Prototyping at Yahoo
: developer turned designer
: UX Evangelist for twelve years
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Typical user
unforgiving
No prejudice
short
attention
expect things
to just work
would compare
options
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You may disagree!
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U have Heard these
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Where do I start?
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The Basics
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Behavior is a function of
the Person and his or
her Environment.
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Here is a Fact!
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Goes beyond the food
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Innovative Smart & Solves a problem
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Unboxing an Apple Device
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Those mystic privileged beings!
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UI layout
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Behavior definition
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Add life to design
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Helps users find stuff
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Understand needs
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Think Globally
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Not about philanthropy
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They write stuff
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Yeah...! You too!
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Giving life to dreams
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SEO, Web Analysts etc.
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How to add UX to your product
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*stolen slides ;)
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Great UX is more than good design
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“IF I’D ASKED MY CUSTOMERS WHAT THEY WANTED, THEY’D HAVE SAID A FASTER HORSE”
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“…PEOPLE DON’T KNOW WHAT THEY WANT UNTIL YOU SHOW IT TO THEM.”
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READ THIS
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DESIGN INNOVATIONS
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GMAIL
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FAMILIAR?
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IRCTC, KSRTC & MANY OTHER GOVERNMENT PORTALS
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NIKE
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ADDING MORE
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SPINNING THE SOCIAL ANGLE
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WE KNOW WHAT HAPPENED TO INTERNET EXPLORER
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CREATING ECO-‐SYSTEMS AROUND YOUR SOLUTIONS
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Acknowledgement & Appreciation
Google Images & Yahoo!
Slideshare - User Experience Design in Business Insurance – Tom Nunes (http://www.slideshare.net/tomnunes) Designing the UX Curve 2.0 – Andy Budd (http://www.slideshare.net/andybudd)
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Any questions?
Blog
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References
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