DENIM PREMIERE VISION THROWS OPEN THE DOORS TO CREATIVE INNOVATION AND INVITES YOU INSIDE ITS MANSION OF DENIM.Fira Montjuïc, Hall 8, Avenida Reina Maria Cristina, Barcelona. Look no further: this is the place to see and be seen next 18 and 19 November. Dare to push open the doors of the very select Mansion of Denim, where a vibrant, summery lightness will inspire you, and where the bold international denim community will surprise you.

Bathed in a Californian atmosphere and a festive, Coachella-style mood, set to the beat of the industry’s most creative collections, Denim Première Vision invites you to discover the best in premium denim, the latest innovations, and never before seen developments...

For two days, the Mansion of Denim welcomes spring summer 17 to a thirst-quenching coolness. So let the wind, heat and dry air guide you through a truly summery, freedom-loving season.

For its 17th edition, Denim Première Vision asserts itself more than ever as a unifying and inspiring event for the entire global chain of upscale and creative jeanswear. The show serves the needs of an industry with its own specific calendar, codes and values.

Faithful to its original concept and values, Denim Première Vision brings together all in one place a unique and rigorously selected offer reflecting the global premium denim market.

u 87 exhibitors - Weavers (52%), manufacturers/launderers/finishers (19%), accessory makers (22%), fibre producers and spinners (2%), technology developers and promotional organisations (5%)… - among the most influential in the sector, constituting the bulk of the value-chain of worldwide denim production and manufacture;

u 6 new exhibitor companies that have been rigorously selected (see annex for details): 3 manufacturers / finishers / launderers - BAYKANLAR TEKSTIL, FIREMOUNT TEXTILES, ARITEKS BOYACILIK - 1 weavers - ADVANCE DENIM LIMITED - 1 accessories manufacturer - KASIV LEATHER LABEL - and 1 fibre producer - HYOSUNG CORPORATION;

u Know-how and developments from the 21 most important countries in the jeanswear industry - Turkey (33% of exhibitors), Italy (14%), Spain (8%), Morocco (8%) as well as Japan, France, Germany, Pakistan and Hong Kong ;

u 4,000 international visitors (3,905 in Nov. 14 / 4,131 in May 15) - premium and high-end fashion and jeanswear brands; designers, and major luxury names - looking for quality and exclusivity;

u 1 common goal: Bringing together, in a pertinent manner, the elite of the specialised international offer, and creating a global platform to serve a global industry;

u 1 unique gathering, rich in inspiration, meetings and events. The exhibition’s complete calendar of events will be forthcoming shortly. But

among the season’s major events, are:

üThe Denim Trend Tasting - 18 November at 12:30 pm, Principe room: This seminar organised by the Première Vision fashion team is the

perfect place to learn more about seasonal influences and get a firm understanding of spring summer 17.

This season, the Denim Trend Tasting is presented by consultant Michelle Branch, an international expert in the denim industry - from product development to production, from technological innovations to finishings, from style to the construction of collections, including marketing and sales challenges.

(Space is limited. Register here: presse-info@premierevision.com)

üThe 1st Denim Smart Conversation - 19 November at 11:30 am, Principe room:

An exclusive master class to understand the innovations and challenges related to responsible creation and production in the denim industry. This event will also present the strategies and actions put in place by Denim Première Vision to better respond to the new issues of responsibility in the sector.

The Denim Mansion Party !

If there’s a Mansion, there’s a party! Don’t miss the private party organised by Denim Première Vision:

� Wednesday 18 November starting at 9:30 pm at the Sutton Club Calle Tuset, 13, 08006 Barcelona

(Admission upon presentation of show badge)

Contacts:Denim Première Vision press office 2e BureauIgor Robinet-Slansky Marie-Laure GirardonT. +33(0)1 70 38 70 30 T. +33(0)1 42 33 93 18M. +33(0)6 42 06 31 02 m.girardon@2e-bureau.com i.robinet@premierevision.com

Denim Première Vision would especially like to thank the city of Barcelona, as well as its Office of Tourism, for their welcome and support.

Denim Première Vision

18 & 19 November 2015 9.30 – 18.30

Hall 8, Fira Barcelona Montjuïcwww.denimpremierevision.com

� Follow Denim Première Vision on Facebook, Twitter, Instagram and Linkedin ! And download the Denim Première Vision app on our website

denimpremierevision.com, or by clicking here.

Any questions ? Need help organising your trip or your stay in Barcelona ? See our website under the section “Visit / Prepare your trip”, or click here.

#DENIMPVSTAY C O N N E CT E D