denmark
DESCRIPTION
TRANSCRIPT
TervetuloaTervetuloa
VelkominnVelkominnVelkommenVelkommen
VälkommenVälkommenVælkominVælkominTeretulemastTeretulemast
Terveh tulguaTerveh tulgua
TikilluaritsiTikilluaritsi
Burie båetemeBurie båeteme
2
Did you know that our ancestors were Vikings? That’s why we like to travel!
Did you know that we have a hotel that disappear every year!
The Ice Hotel in Jukkasjärvi
Did you know that during the summer we have daylight 24 hours - The Midnight sun
OurMarket
OurMarket
NONO
SESE
DKDK
ISIS
FIFI
TheNordicCountries
TheNordicCountries
In the Northen part of Europe
In the Northen part of Europe
The Nordic CountriesThe Nordic Countries
37%
22%
19%22%
populationpopulation
1818
3030million
2424
€€
presentpresent
20042004
€€
independenceindependence
The IssueThe Issue
qualityqualityvaluevalue
unemploymentunemployment
inflationinflation
incomeincome
spendingspending
confidenceconfidence
Access toAccess to
computer Internet cell phone
computer Internet cell phone
80%80%
Source: OECD, Science Technology & Industry Scoreboard
Expenditures
on R&D, software &
higher education
Expenditures
on R&D, software &
higher education
4,24,34,64,74,74,85,25,2
6,06,5SE
USFIKRCHJPCADKNLDE
as a percentage of GDP
IT societiesIT societies
They have time to travel.They have time to travel.
weekendsweekends
annual leaveannual leave
20 weeks20 weeksper year
workwork
public holidayspublic holidays
disposable incomedisposable income
travel expenditurestravel expenditures
€118 billion€118 billion
€6 billion€6 billion5%
per year
They can afford to travel.
They loveto travel.They loveto travel.
The IssueThe Issue
alternativesalternativeschangechange
40%40%
30%30%
20%20%
10%10%
totaloutboundtravel
totaloutboundtravel
16 million travelers
it ain’t easy!it ain’t easy!1,
600
km
Stockholm
Vietnam
Australia
Thailand
Northern Summer / Winter
112
2
3
4567
8
9
10
11
9
6
6
Time difference
Distance (km)
15596
7897
8268
Flight time
21
11
10
1 300
1 647
2 109
Avarage* price per air ticket (USD)
* Source – luftgrop.se
The IssueThe Issue
convenienceconvenience
OurTargetGroups
OurTargetGroups
DINKsDouble Income No Kids
DINKsDouble Income No Kids
YIPsYoung Independent Professionals
YIPsYoung Independent Professionals
Active ElderlyTravelers
Active ElderlyTravelers flexibilityflexibility
timetime
moneymoney
independent =independent =
of all householdsof all households
childlesscouple
single parent+ single child
singleperson
70%70%
independent travelers with …independent travelers with … no obligations plenty of money unlimited time
no obligations plenty of money unlimited time
WHO ARETHESE
PEOPLE?
WHO ARETHESE
PEOPLE?
2.01.81.61.41.21.00.80.60.40.20.0
all adults 15—24 25—44 45—64 65—74 75+
trips per year
age / years
trips per traveler
trips per adult
active elderly travelersper year
across the Nordic countries
2,000,0002,000,000
terrorism terrorism
disease disease
war war
OurActivities
OurActivities
NORDIC PROFILE BRIEFAPRIL 2008
ECONOMY OF SCANDINAVIA
• Scandinavian population – about 24 millions• Largest exports – iron, paper wood • All 4 countries are doing well both socially
and economically • An agening population (30 % of the
population are over 50 yars old)
• Small household sizes
Key sources used by Nordic travellers to decide destination
for a trip(It is a very consumer driven, sophisticated market)
• Travel Agent 20%• Internet 20%• Travel promotions/articles60%
Sources for booking overseas travel
• Travel agent 70%• Internet 25%• Others 5%
How do Nordic travellers travel?• Alone 20%• With friends 50%• With family 75%
TRAVEL TRENDS
Activities when travelling to foreign countries
Rest & Relax and tours 70%Tours only and exploring the country 30%
Top destinations in Asia (2007)1. Thailand – 700 0002. Singapore – 134 0003. Malaysia – 125 0004. Australia – 62 0005. Dubai – 55 0006. Hong Kong – 54 2007. Japan – 46 000
Holidays in the nordic countries•School holidays – one week in the middle of February (week 9 or 10)
•Easter holiday – one week in April (week 15 or 16)
•Summer break – 10 weeks streching over the months of June, July and August. Scandinavians usually takes out their vacation during this period
•Autumn break – school holidays one week in the middle of november
•Christmas Holidays – Usually 2 weeks over the christmas holiday and new year
Fairs
In-HousePresentations
Educational
Press
Conferences
Tour-Op.
Visits
Media Lunches
activitiesactivities
travel agentstravel agents
information information
education education
qualificationqualification
brochuresbrochures
manualsmanuals
seminarsseminars
road showsroad shows
VietnamAmbassadors
VietnamAmbassadors
Key issues for the future
• Responsible tourism
• Building bridges between cultures
• Integration of local elements in Resorts and Restaurants.
• Vietnams advantages in Eco tourism.
• Adventure tourism• Online reservations• Online informations• Direct flights• Quality and safety• Infrastructure• Roads• The people!
OurSummary
OurSummary
love to travel individually have €16 million to spend have 20 weeks at their disposal are looking for alternatives
16 million people who …16 million people who …
in briefin brief
herehere
caters to individual travelers offers quality and safety is available all year round offers an alternative climate
a destination that …a destination that …
in briefin brief
therethere
KiitosKiitos
Kærar þakkirKærar þakkir
Mange takkMange takk
Tack så mycketTack så mycket
QujanaqQujanaqGiitit ittGiitit itt
AitähAitäh
Takk fyriTakk fyri
Presented byLena Skogström
Ericson
Presented byLena Skogström
Ericson