dennis wedderkop ted style. best practice vodafone
DESCRIPTION
In our TED-style best practices, leading digital strategists from companies such asDELL, Vodafone, the UK Army and HRS will provide you with insightful first-handinformation about where companies stand today and their current social mediastrategies.TRANSCRIPT
How Vodafone integrates Social CRM data to gain Social Insights for Cross and Up-Selling
We need to know our customers –again and better
Data is the new oil
How did we do it?
Our Solution: Social CRM
5 of top ten pages are ProSieben TV shows
Mobile network affinity
13
200% higher voice usage177% higher data usage
Over 200% higher average revenue per user
Facebook fans vs. Average Customers
Social media users are twice as often contract customers
The average customer lifetime ismore than 50% higher
Our Learnings
1 Much deeper customer insights that enrich imperfect crm data
2 Better targetting opportunities, lower wasted coverage
3 Qualitative and quantitative evidence:Facebook fans are highly valueable
Reach will still increase
Location based and mobile data
More preferences due to verb driven communication