dental inbound sample reports
TRANSCRIPT
Custom Monthly ReportsOctober 2013
Marketing TrackerWeb Tracker
Staff EfficiencySEOPPC
Mobile
Sample Reports123 ABC Lane
Any Town, USA 00000
Prepared by: Dental Inbound222 S. Church St. Charlotte, NC 28202
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Marketing TrackerStaff Efficiency
PPC/SEO Results
How are you doing on the phone:
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Marketing TrackerStaff Efficiency
PPC/SEO Results
Call Tracking
The following is last month’s data on how your marketing tracking lines performed.
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Marketing TrackerStaff Efficiency
PPC/SEO Results
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Marketing TrackerStaff Efficiency
PPC/SEO Results
Call Tracking Key Takeaways: Obviously the Latino calls are driving a great number of conversions Missed Calls are an issue but you have a very high call volume In a short period of time it looks like your adwords campaign generated a lot of conversions Since last month the mobile ads look to have driven website visits form 300-1100!!!
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Marketing TrackerStaff Efficiency
PPC/SEO Results
Staff Efficiency Grader:
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Marketing TrackerStaff Efficiency
PPC/SEO Results
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Marketing TrackerStaff Efficiency
PPC/SEO Results
Staff Efficiency Key Takeaways:
Missed calls are a concern and it looks like new patients calls are only converting at 50% Might need to look at some training for the staff Coached calls will give you an idea
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Marketing TrackerStaff Efficiency
PPC/SEO Results
PPC/SEO Campaign:Ad Group Results:
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Marketing TrackerStaff Efficiency
PPC/SEO Results
PPC Ranking:
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Marketing TrackerStaff Efficiency
PPC/SEO Results
SEO Organic Ranking:
Mobile Campaign:
PPC/SEO/Mobile Key Takeaways: I’m putting more money to Mobile it’s the best value for any marketing Your PPC CTR is great and Mobile Impressions are fantastic (123,000 Mobile VS 11,175 on PPC) You consistently in the top 5 on PPC and number one in all formats on mobile SEO is steady it looks like there is increased competition that has hurt your ranking recently There is a steady increase in new advertisers each month causing more dilution but you’re still
performing in the top 5 and mobile nobody has figured out yet so your at the top there and probably taking 0ver 75% of the leads there.