AzNetMarketing.com

Title: Are You Making These Mistakes With

Your Dental Website?

AzNetMarketing.com

After having looked at hundreds of dental websites, I’ve come across some fatal mistakes (flaws) many of them have, and the majority of these are being produced by big, national dental marketing firms, so shame on you!

AzNetMarketing.com

When you launch your website on the internet you must have a goal you want to achieve with it. I know this may sound like common sense, but many of these dentists websites are not following this golden rule.

AzNetMarketing.com

Hiding Your Phone NumberTake a look at a current dental website I came across on the Internet. This commits almost all the flaws I mention below. This is the entire homepage and look how huge that image is.

AzNetMarketing.com

No text for visitors or google to find. Dark background with lighter font color, which is very hard to read. Phone number no where that’s visible. No blog. This is what your website should not look like! This was done by a big, national dental marketing firm.

AzNetMarketing.com

Dental practices want new patients. The internet is where they are, so your website better do its job of enticing people to pick up the phone and call your office. If not, your website is just another wasted piece of internet real estate.

AzNetMarketing.com

What I see on many dental websites is a hidden phone number. You are making the visitor work to find it. Guess what? They’re gone if this happens! Instead, have your number high up on every web page of your site, so it’s visible. Don’t make them look for it.

AzNetMarketing.com

No Call To Action

You’ve got to take your visitor by the hand and tell them what you want them to do on each and every page of your website. If you don’t, they won’t know what to do, and you’ll have wasted all that good content for not. We refer to this as a direct response website.

AzNetMarketing.com

The main call to action as mentioned above is to have them call your office to make an appointment. You achieve this by not only having the number high on the page, but also having a statement like, “Contact Our Office At  480-555-1212 To Schedule Your Complimentary Consultation” at the end of every content page, including your About page, which many dentists don’t do, and that page gets a lot of views from a new visitor.

AzNetMarketing.com

Chaotic Design

What I see the majority of the time is homepages, as well as interior pages that have too much stuff, making it very difficult for a  visitor to know what you want them to do. Instead, have lots of white space, with black text, which makes it very easy to read and consume.

AzNetMarketing.com

Many dental design firms go for pretty, with lots of color, but this defeats the purpose of a user-friendly website. The biggest “no-no” in web design is a dark colored background with a lighter font.  Especially if a percentage of your patients is 50 years or older. They will struggle to read your content, get frustrated, and leave, never to come back again. This is a lost opportunity you don’t want to experience.

AzNetMarketing.com

No Blog

I would say 80% or more of the dental sites I’ve seen do not have a blog. This is a massive lost opportunity to have valuable content, not only for your visitor to consume, but for google to consume and rank in organic results, which will bring your practice much more traffic from those searches, resulting in more potential phone calls and patients.

AzNetMarketing.com

Nowadays, people will do their research  before they make a decision. Having a blog with highly valuable information on it, will create a perception that you are the authority in your area. When people feel this way, they will call you and not the dentist down the street.

AzNetMarketing.com

Over-Sized Images On Homepage

95% of all dental websites are guilty of this one! Why design firms do this, I don’t know, but this is a huge waste of valuable real estate on your homepage. Not to mention, it’s usually of a stock photo (model) that every other website has, making your site look like all the rest.

AzNetMarketing.com

These big images are of no value to google in regards to ranking, and they take up a massive amount of space that could be filled with your highly profitable services, etc. To not to take up more than 1/8 of your homepage with any single image you have. And more importantly, try to make it an actual patient, and not a stock photo, found all over the web.

AzNetMarketing.com

Duplicate Content

Many of the big dental marketing firms provide template websites that all look the same, and unfortunately they provide the bulk of the content making it very desirable for the busy dentist.

AzNetMarketing.com

The problem with this is you now have a website like your competitors, with the same content on it. This is called duplicate content, and google does not like this! They will see your website is not unique and original, and therefore not reward you with high rankings.

AzNetMarketing.com

Need A Website Redesign Or New Dental Website?

Contact Us To Discuss Your Needs