denver event - 2013 - mobile media basics for community engagement
DESCRIPTION
TRANSCRIPT
Mobile Media Basicsfor CommunityEngagement
July 18, 2013
Amy Gahranwww.contentious.com
@agahran
bit.ly/fundingmobilepaper
2
Links for this talk:
bit.ly/foundationmobile
4
Do you want to reachyour community?
They’re on theirphones!
Mobile is everywhere!
6
7
8
9
10
11
ACTION!
12
Mobile is taking over
13
“By 2015, more U.S. internetusers will access the Internetthrough mobile devices than
through PCs or other wirelinedevices.”
IDC, Nov. 2012 forecast
2012: Smartphone tipping point
14
Mobile: over 1/3 of alldigital media minutes
15
16
17
The future is here.It just isn’t evenly distributed yet.
18
You don’t have time to treatmobile as an afterthought
19
Mobile digital divide: NIH 2010
62% of homeless youth own a cell phone.
40% have a working phone.
17% used their phone to call a case manager.
36% to call either a potential or currentemployer.
51% of youth connected with home-basedpeers on the phone.
41% connected to parents.
That was 3 years ago!!!!!
••••
•
••20
21
June 2013, Pew Internet
22
Do you want local people to find you?
Dude, where’s my community?
23
Take outyour phones!
24
Mobile is PERSONAL!
25
Adopt a mobile mindset
DARE: Try using yoursmartphone and/or tablet for
EVERYTHING!
...for one week.(even just a day or two)
26
27
What makes a killer mobileproject?
ASK YOUR COMMUNITY! (well, sorta...)
28
Local Mobile Market Researchbit.ly/localmobilesurvey
Short, easy to do: 8 questionsFoundations or grantees could useNot demographicsDevices, access behaviorActionable info: Which mobile channels to
use first?25-50 every 6-12 monthsYes, mobile changes that fast
•••••
••
29
30
Current trend:Small tablets = Big deal
$329 $199 $159 !!!
Where to start?
31
32
Problem with native apps:
You can’t link into them!
33
Links open inbrowser, even if
you have the app!
34
Mobile-friendly website:Core of mobile strategy
Inbound links = Engagement!
35
Mobile-friendlywebsite
36
37
38
Responsive web design
39
Responsive site design
OaklandLocal.comBostonGlobe.comQz.com
•••
40
Consider text alerts!
SMS text messaging is the most popularnon-voice phone activityWorks on any phone.Use sparingly. It’s not free, and people
hate text spam.Use a reputable SMS vendor or service.
Really: It’s not free!
•
••
•
41
42
SMS interactivity tools
Twilio.com: SMS & voice interactivity,customization. Huge developer community
MobileCommons.com: Includes SMSand other tools. Comprehensive but verypricey, intended mainly for largeorgs/projects
•
•
43
New Idea! Text/e-mail-driven pollto your data/report
Community Fdn. serving Boulder County: new trendsreport coming out very soonSmall chunks on mobile-friendly website: linkable,
shareableOpt-in text/e-mail: Weekly Q: What don’t you know
about Boulder County?Links to polling tool, multiple-choice answerResponse page links to relevant page in report
mobile site.Keep score, compare, compete.Impatient? Slam through all Qs OKC-style!
•
•
•
••
••
44
Mobile-friendly e-mail
45
Mobile social media
46
Mobile Web app
47
48
U.S. smartphone market
49
Native app: Voto Latino
50
51
Use existing apps and services
52
53
U.S. tablet market share
54
ProPublica’s NEW iPhone/iPad magazine
55
56
The future is here.It just isn’t evenly distributed yet.
57
Vojo.co
58
Future of mobile?
59
You will be assimilated
60
Questions for you:
How comfortable are YOU with usingmobile for media, services, connection?How about your grantees? Are they
comfortable?How does your community use mobile?Where is your local mobile digital divide?What could you do next?
•
•
•••
61
Links for this talk:
bit.ly/foundationmobile
62