denver startup weekend june 2011 - 401(k) foster pitch
DESCRIPTION
This is a deck two founders of Brandfolder used to pitch 401(k)Foster, later re-branded as Portfolio Foster, at Denver Startup Weekend in June 2011 (where they first met). It was a great team to work on this concept over 48 hours, but as happens to many projects, this one fell into the background as we all returned to our real jobs. American workers neglect one of their most valuable assets, their retirement savings, so the idea may resurrect itself in the future.TRANSCRIPT
you and your clients...together
a resource for financial advisors
Monday, June 6, 2011
What is 401(k) Foster?
✓ Value-added customer management and engagement tool for independent financial advisors
✓ Personal finance tool for anyone who has or has had a 401(k)
✓ Lead channel for independent financial advisors to grow assets under management
Finding clients and building a customer base is one of the most important aspects of becoming a successful financial advisor. (Bureau of Labor Statistics)
Monday, June 6, 2011
Monday, June 6, 2011
Monday, June 6, 2011
Who do we sell to?
Registered Investment Advisor # 98,874
Sure, your investments are doing just fine. Anymore
money you want to send my way? You’ve been getting my mailings right? No? Ok talk to you in six months.
Hi, my name is Donald
www.401kfoster.com/donald
Monday, June 6, 2011
User Acquisition
Adviser --> current/prospect clients --> invites advisers --> ...
LinkedIn – email blast/share between network
Survey sent out with call to action to visit site
Biz dev deals: job search/placement sites: careerbuilder, theladders, glass door
Monday, June 6, 2011
added value
Monday, June 6, 2011
Customer Management and Engagement Tool
White label solution for financial advisor to interact with clients
Benefits
Customer retention (keep them engaged)Gain / grow trustThink you know what the hell you’re doing(look bigger than you actually are)
401kFoster Monetization: tiered-based subscription
Monday, June 6, 2011
WHAT THE HELL IS A 401(k)?http://whatthehellisa401k.com
Personal finance tool for anyone who has or has had a 401(k)
Information portal with language & understandable examples
Discussion Boards for Community
BenefitsYou reconnect with your money
401kFoster Monetization: Free
Monday, June 6, 2011
Lead generation for independent financial advisors to grow assets under management
www.401kfoster.com is an open lead channel
We provide calls to action to connect users with financial advisors
Benefit: Increase AUM (name of the game)
401kFoster Monetization:Pay for leads ($ amount & % of assets acquired)
Monday, June 6, 2011
Current Engagement Process
Tee time? Tea time?What the hell is a
401(k)?
“flooded with shit, all sorts of shit”Monday, June 6, 2011
manage. engage. grow.
Monday, June 6, 2011
ManageOn the brink of collapse
Aww...much better
efficiency
Monday, June 6, 2011
Engage
I’m ignoring you
Did you say treat?
Gain share of wallet
Monday, June 6, 2011
Grow
Monday, June 6, 2011
How are we getting the data?
Financial advisorsUser / organic prospectsPublic, government sourcesBrightscope (401k ratings)Yodle (connection to banks)
Monday, June 6, 2011
Monday, June 6, 2011