department of economic development & transportation boston trade & cultural promotion 2005...

Department of Economic Development & Transportation

Boston Trade & Cultural Promotion

2005 Nunavut Trade ShowConference Session 1

May 10, 2005


Intro• Purpose• Background• Partners• Events• Cost-Benefit• Long Term Strategy


Purpose• Partnership with Government of Canada and

Government of Nunavut• Promote Nunavut businesses and products in the New

England area• Key sectors:

– Arts & Crafts– Fisheries & Game Meat– Tourism

• Create long-term, sustainable economic development benefits for Nunavut


Background• In 2001, Honourable Ron Irwin, Canadian Consul General

in Boston, proposed an economic and cultural promotion project for 2004

• Work began on staging “Nunavut Collection” from Prince of Wales Museum in Yellowknife at Peabody Essex Museum

• This would be the first exhibition of the collection outside Canada


Partners• Canada:

– Indian and Northern Affairs…………….…...$110,000– Heritage Canada ………………………..……$ 40,000– International Trade Canada………….…...…$ 92,000– Foreign Affairs Canada……………….……...$ 20,000

• Nunavut:– Culture Language Elders & Youth………….$400,000– Economic Development & Transportation….$71,500– Department of Environment…………………..$15,000– Nunavut Tunngavik Inc. ………………………$19,000


ParticipantsNunavut:

– Nunavut Development Corporation– Nunavut Tourism– Members from Nunavut Arts & Crafts Association

USA:– Peabody Essex Museum– The Constance Killam Trust– The Elizabeth Killam Rodgers Trust


Promotion Events 2004/05Arts• Boston Gallery Buyers’ Trip to Nunavut

– June 2004 • Boston International Fine Arts Show

– Nov. 2004• “Our Land” at Peabody Essex Museum

– Nov. 2004 – Jan. 2005• Inuit Images Art Gallery Show & Sale

– Dec. 2004 • “Northern Journey” Pucker Gallery

– Feb. 2005


Promotion Events 2004/05Fisheries

– Boston International Seafood Show, March 2004 / 05

Performing Arts

– Boston Canada Club’s Christmas Event, Dec. 2004

Tourism

– Canadian Tourism Commission Luncheon, Jan. 2005

– Trade Meetings: Nunavut Arts & Tourism Business


Fisheries: Boston International Seafood Show

2005:• Sales: $372,000 CN

– Nunavut’s first booth presence• New canned product: Nunavut Arctic Char

Chowder – Launched at the annual Canada Reception

2005:• Projected sales: $780,000 CN• Cambridge Bay received 2005 standing orders

from buyers for an additional 4,000 pounds


Arts & Crafts

• Boston Gallery Buyers’ Trip to Nunavut – June 2004, four gallery buyers came to Rankin Inlet to

purchase stock at the Nunavut Arts Festival

• Boston International Fine Arts Show– November 12-14, 2004– Palaya Qiatsaq Lecture: “Inuit Art, Tradition, Transition

and Transformation”

• 2004 sales: $29,000 USD


Peabody Essex MuseumOur Land: Contemporary Art from the

Arctic

• Nov. 2004 – Jan. 2005

• Collection of 50 Inuit artworks

• Sculpture & Prints

• Textile Art & Photography

• Video & Sound Installation

• Over $40,500 USD in Sales


24%6% 5%

65%

High Art Fine Craft Craft Other

Pre-Christmas Sales Distribution PEM


Arts & Crafts Venues• Inuit Images Art Gallery Show & Sale

– December 4, 2004, Marriott Hotel, Boston– Nunavut throat singers and drummers – Nunavut food at a reception for 60 people– Sales: $23,500 USD

• Pucker Gallery: “A Northern Journey” Exhibition– February 12 – March 7, 2005– An exhibition of Inuit art featured performance by a Nunavut artist – Dinner for 45 promoting Nunavut food products– Estimated sales at over $100,000 USD

• Boston Canada Club’s Christmas Event– December 4, 2004 – Featured Nunavut performing artists


Cultural Industries

• Peabody Essex Museum Family Day– December 4, 2004 – Featured Nunavut performing artists


Tourism

• Canadian Tourism Commission (CTC) Luncheon– January 19, 2005– CTC and Nunavut Tourism invited American

travel writers and tour wholesalers to promote tourism products


Media Campaign• Nunavut had good penetration with over 30 sources:

– Print, radio, web media• Confirmed over 6 million circulation hits• Feature articles in the Boston Globe & New York

Times • Combined circulation of over 1.5 million


Sales Figures

Arts and Crafts $319,493

Seafood (Fresh Arctic Char only)

2004 sales to Legal Seafood $ 372,000

2005 projected sales to Legal $ 780,000

Sales to other new clients from BISS $ 24,000

Total $1,495,493


Project CostsConsultant fees – Phase I & II 100,000Departmental staff time and travel 100,000Cost of PEM exhibition 500,000Heritage Canada Contribution 40,000Foreign Affairs Contribution 5,000NTI Contribution 19,000Consulate Contribution 15,000INAC Contribution for Trade Mission 10,000Seafood Show attendance X 2 30,000Miscellaneous 10,000

Total $829,000


Cost Benefit• Media coverage in terms of value of

advertising exceeded several million dollars• Previous work sets the stage for a full scale

trade mission• Export ready businesses to develop and make

an entrance in the US market


Investment Attraction• Context is Canada-Nunavut International Business

Development MOU – Between ITCan & ED&T

• IT Investment Development Branch Proposal:– Overcome obstacles from last year– Clearly define investment opportunities in Nunavut– 6 to 8 actionable briefs for posts– Qualified investors identified – Direct representation with potential investors


Future Missions• Aerospace and cold weather testing• Mining industry• Tourism infrastructure• Dimensional stone products (eg. Marble)• Environmental technologies• Film & performing arts


Questions?

department of economic development & transportation boston trade & cultural promotion 2005...

Documents

nunavut slide

sales slide

nunavut trade

canada slide

featured nunavut

government of nunavut

nunavut businesses

nunavut tunngavik