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DEPARTMENT OF EDUCATIONAL TECHNOLOGY

BHARATHIDASAN UNIVERSITY, TIRUCHIRAPPALLI- 620 024

M.Sc. DEGREE IN MEDIA AND COMMUNICATION

(FIVE YEAR) INTEGRATED PROGRAMME

PREMABLE

The M.Sc. DEGREE IN MEDIA AND COMMUNICATION (FIVE YEAR)

INTEGRATED PROGRAMME is initiated by the Department of Educational

Technology, Bharathidasan University at a time when the country is rapidly expanding its

communication infrastructure especially that of the electronic media. The ‘liberalization’

of the airwaves led to a proliferation of satellite television channels increasing both

communication infrastructure and demand for software. Despite the multiplicity of TV

channels and programming options, there still remains an enormous need for innovative

non fiction/fiction programming and documentaries addressing issues of social concern

and education. The M.Sc. DEGREE IN MEDIA AND COMMUNICATION FIVE

YEAR) INTEGRATED PROGRAMME aims to create a generation of filmmakers and

media professionals who would be inspired to address this need.

Recent announcement by the Central Govt., to start 300 FM Radio Stations in the

country has opened new job avenues. In the coming years this will throw up challenging

job opportunities for the aspiring students in the nuances of radio program production. A

number of TV channels and Radio Stations have come up recently and realizing the need

for the man power in the coming years.

The M.Sc. DEGREE IN MEDIA AND COMMUNICATION (FIVE YEAR)

INTEGRATED PROGRAMME has been started. This well conceived program aimed at

giving full fledged training in all nuances of Journalism, radio, television and multimedia

production offers training in the field of Print Journalism, Camera, Editing, Script

Writing, Lighting, News Production, News reporting, News reading, News anchoring, e-

content development etc., for those students who are aspiring to be academically sound

and professionally challenging.

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PRELIMINARY DEFINITIONS AND NOMENCULTURE

In these Regulations, unless the context otherwise requires:

“Programme” means Degree Programme that is M.Sc., Degree Programme.

“Course” means a theory or practical subject that is normally studied in a semester.

OBJECTIVES

1. To provide an education that would enable the students to hold responsible

positions in a diversity of media related industries.

2. To provide students for entry-level careers as competent media professionals who

are able to deploy media technology and specialized technical personnel towards

a collaborative media production process.

3. To seek to cultivate intellectual curiosity, a sense of community professional

attitude and striving for innovation and experimentation.

4. To help its students to hold leadership positions in various T.V. channels,

production houses, media research and educational institutions.

The Course seek run a Five Year Integrated course in Media and Communication

on inter disciplinary basis with candidates who have passed +2 examination or

examination equivalent thereof as input so as to offer the course at an advance level and

to avoid repetition of subjects between undergraduate and Post-Graduate levels of study.

The course is aimed at preparing Post-Graduates with expertise in al subjects of Media

and Communication Science, including tools and techniques, with motivation for

research, teaching and/or industrial applications.

ELIGIBILITY

A candidate who has passed the Higher Secondary Examination conducted by the

Board of Secondary Education of Tamilnadu or CBSE or an examination equivalent

thereof, and who have obtained not less than 50% marks in all subjects, shall be eligible

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for enrollment as candidate for the M.Sc. Media and Communication (Five Year

Integrated) Course.

The candidate shall not have completed 21 years of age as on first of July of the

year of the application. For candidates belonging to SC/ST, the age limit is relaxable by 5

years.

NUMBER OF SEATS

The total intake shall be restricted to a maximum of 20 candidates.

MODE OF SELECTION

Selection will be made based on an Entrance Test (50 marks) and the marks

scored in Hr. Sec. Exam.

After preparing the merit list, selection will be made applying the communal

reservation of the Government of Tamilnadu.

DURATION

The course shall consist of ten semester, spread over five years.

COURSE STRUCTURE

The course is of higher and advanced level and makes the candidates motivated

for Media-based Training and Quality research.

There shall be a total of 44 papers for the entire five-year course of study, and a

dissertation covering 6 months during the final year (October to March). The Last date

for submission of the dissertation report shall be April 10, of each year. Common vive-

voce for all the students will be conducted on the last working day of April. The

dissertation report shall be evaluated by two external examiners, in an open presentation.

The detailed course structure is in the Annexure.

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CHOICE BASED CREDIT SYSTEM (CBCS)

The CBCS, as vogue at the University, from time to time be practiced. The

number of credits for each subject is indicated in the Annexure.

EXAMINATION

The academic year shall be divided into odd and even semesters and for each

semester there shall be 90 working days. Examination for the odd semester shall be

conducted in November/December and for even semester in May.

There shall be continuous internal assessment (CIA) for each paper (theory as

well as practical separately, wherever applicable), the maximum marks for which shall be

25. in awarding marks for the CIA, attendance, seminars, quiz, assignments, term papers,

test, etc., shall be 40% of the marks allotted for the CIA. Those candidates, who fail to

secure the minimum passing marks in CIA, will be permitted to improve the same

through private contact with the respective course teachers.

At the end of each semester there shall be an end semester Examination

(ESE). The maximum marks for each paper (theory and practical separately, where

applicable) shall be 75. the passing minimum shall be 40% of the marks allotted for the

End semester Examination. However, the aggregate passing minimum (i.e. CIA and ESE

put together) shall be 50%.

In paper XVII radio broadcasting and paper XVIII television production each

student shall produce two programmes each as decided by the teachers handling the

papers. Each programme shall carry 10 marks.

PRACTICAL AND SESSION WORK

a. Students of IV and V contribution to the production of the lab journal,

Bharathidasan University In-house journal. In the IV semester 6 issues

should be brought out and in the V semester another 6 issues have to be

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brought out. Each teacher shall be the issue editor with the Head of the

Department.

b. The issue editor concerned will guide and supervise the work of students

so as to bring out the lab-journal within the deadlines set by the

department council.

c. Once the Lab-journal is published where in every student has contributed,

the issue editor concerned shall award marks to the students. The marks so

awarded should not be less than minimum marks prescribe for pass.

d. The issue editor shall award marks to the students based on their

involvement and contribution in bringing out the lab-journal. At the end of

each semester the marks awarded by issue editor concerned will be

consolidated by the Head of the department.

e. A candidates shall be declared to have completed the lab-journal practical

if the candidate obtains 35% of the maximum marks prescribed.

INTERNSHIP

a. All students shall undergo an internship with a media organization from

time to time as specified in the syllabus.

b. Students will be assigned to media organizations for internship by the

Head of the Department and his/her decision in the matter is final.

c. At the completion of internship, the students shall produce during the

internship from the head of the organization where he/she has undergone

internship.

d. Students who fail to produce the completion certificate from the

organization will have to re-do the internship. Unless they successfully

complete the internship assignment and produce the completion

certificate, his/her examination result shall not be announced.

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VIVA-VOCE

There shall be viva-voce exam for 20 marks at the end of the forth semester.

QUESTION PAPER FORMAT

In every question paper there shall bi five questions of equal marks within internal

choice. Students have to answer all the five questions. There shall be one question from

each of the five units of each paper.

REQUIREMENTS FOR COMPLETION OF A SEMESTER

A candidate who has fulfilled the following conditions shall be deemed to have

satisfied the requirements for completion of a semester.

He / She secures not less than 75% of overall attendance in that semester taking

into account the total number of periods in all courses put together attended by the

candidate as against the total number of periods in all courses during that

semester.

However, a candidate who has secured attendance between 65% and 74% in the

current semester (short fall due to medical reasons only) will not be permitted to

appear for the regular examination of the current semester but will be allowed to

proceed to the next semester on payment of a condonation fee prescribed by the

University and they will be permitted to appear for the current semester Theory /

Practical examinations as arrears during the next semester University

examinations.

He / She earns a progress certificate from the head of the Department for having

satisfactorily completed all the courses pertaining to that semester, as prescribed

from time to time.

His / Her conduct is found to be satisfactory as certified by the Head of the

Department.

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PROCEDURE FOR COMPLETING THE COURSES AND BREAK SYSTEM

A student shall pass in the theory and practical examination, wherever applicable

separately. A student has to clear all the prescribed wherever applicable separately. A

student has to clear all the prescribed papers (theory as well as practical, wherever

applicable) in such a way that:

The first and second semester subjects are cleared at the end of the fourth

semester, the third and fourth semester subjects at the end of the sixth semester and the

fifth and sixth semester subjects at the end of the eight semester.

In case a student fails to clear the subjects within he frame stipulated as above,

he/she has to rejoin the course for the concerned semester and attend the classes for the

respective subject which he/she has to clear and take fresh CIA and ESE for the backlog

subjects. On clearing the subject(s), he/she shall be permitted to continue the course

appropriate batch.

AWARD OF DEGREE

On completion of the prescribed period of ht course and on clearing all the

prescribed subjects, the candidates shall be declared eligible for the award of the M.Sc.,

Degree Media and Communication.

CLASSIFICATION

Candidates, who have cleared all the subjects, will be classified as prescribed in

the CBCS, as in vogue from time to time.

RANK CERTIFICATE

‘Certificate of merit’ for the holders of the first five ranks shall be awarded.

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DEPARTMENT OF EDUCATIONAL TECHNOLOGY,

BHARATHIDASAN UNIVERSITY, TIRUCHIRAPPALLI-620 023

M.Sc., MEDIA AND COMMUNICATION

2010 – 2015

COURSE STRUCTURE

SEMESTER I

Part Course Codes

Hrs/

Week

Credits

Marks

I Language for science

4

100

II Stories, Essays and Grammar 4 100

III Introduction to Communication CC1 6 4 100

IV Media History in India CC2 6 4 100

V Computer Application for Mass

Media CC3 6 4 100

SEMESTER II

Part Course Codes Hrs/

Week Credits Marks

I Psychology for Media

Professionals CC4 5 100

II Reporting CC5 7 4 100

III Editing CC6 5 4 100

IV Writing for Media CC7 7 4 100

V Newsroom practice (Practical I) CC8 6 4 100

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SEMESTER III

Part Course Codes Hrs/ Week Credits

Marks

I Introduction to Audio Visual Media CC9 6 4 100

II

Film studies CC10A 6 4 100

Film Appreciation CC10B 6 4 100

III Design and Graphics CC11 6 4 100

IV Basic Photography CC12 7 4 100

V Photography (Practical) CC13 5 4 100

SEMESTER IV

Part

Course

Codes

Hrs/ Week

Credits

Marks

I

Script writing CC 14

7

4

100

II

Development communication CC15 6 4 100

III Print Production CC16 5 4 100

IV Lab journal production CC17 7 4 100

V Print production (Practical) CC18 5 4 100

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SEMESTER V

Part

Course

Codes

Hrs/Week

Credits

Marks

I

Design and graphics CC19 7 4 100

II Communication Theories CC20 8 4 100

III Radio & TV News casting CC21 7 4 100

IV E-content Development CC22 8 4 100

V Design and graphics (Practical) CC23

SEMESTER VI

Part

Course

Codes

Hrs/

Week

Credits

Marks

I

Radio production CC24 8 4 100

II Visual analysis tools CC25A 7 4 100

Art Appreciation CC25 B 7 4 100

III Media management CC26 8 4 100

IV Media society and culture CC27 7 4 100

V Radio production (Practical) CC28

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SEMESTER VII

Part

Course Codes Hrs/

Week

Credits Marks

I

Media Laws and Ethics CC29 7 4 100

II

Television production CC30 8 4 100

III

Television production

(practical)

CC31 7 4 100

IV Women and media CC32 8 4 100

V Video magazine production CC33A

Sound and Acoustic Techniques CC33B

SEMESTER VIII

Part Course Codes Hrs/

Week Credits

Marks

I

Advertising CC34 9 4 100

II Public relations CC35 9 4 100

III International communication CC36 9 4 100

IV Advertising (Practical)

CC37A 100

FCP Editing (Practical)

CC37B 100

V Research Methods in Communication and CC38

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Media

SEMESTER IX

Part

Course

Codes

Hrs/ Week

Credits

Marks

I

Multimedia and Internet

Technologies

CC39A

7

4

100

Lighting Techniques

CC39B

7

4

100

II

New media studies CC40 6 4 100

III

Graphics and animation

CC41

7 4 100

IV

Graphics and animation (practical) CC42 7 4 100

V Event Management CC43 100

SEMESTER X

Part

Course

Codes

Hrs/ Week

Credits

Marks

I

Project CC44

10 4 100

II

Dissertation CC45 10 4 100

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M.Sc. MEDIA AND COMMUNICATION

2010 – 2015

SYLLABUS

SEMESTER I

Paper I Language for Science (Tamil)

Paper II Stories, Essays and Grammar (English)

Paper III Introduction to Communication

Paper IV Media History in India

Paper V Computer Application for Mass Media

SEMESTER II

Paper VI Psychology for Media Professionals

Paper VII Reporting

Paper VIII Editing

Paper IX Writing for Media

Paper X Newsroom practice (Practical I)

SEMESTER III

Paper XI Introduction to Audio Visual Media

Paper XII (A) Film studies

(B) Film Appreciation

Paper XIII Design and Graphics

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Paper XIV Basic Photography

Paper XV Photography (Practical)

SEMESTER IV

Paper XVI Script writing

Paper XVII Development communication

Paper XVIII Print Production

Paper XIX Lab journal production

Paper XX Print production (Practical)

SEMESTER V

Paper XXI Design and graphics

Paper XXII Communication Theories

Paper XXIII Radio & TV News casting

Paper XXIV E-content Development

Paper XXV Design and graphics (Practical)

SEMESTER VI

Paper XXVI Radio production

Paper XXVII (A)Visual analysis tools

(B) Art Appreciation

Paper XXVIII Media management

Paper XXIX Media society and culture

Paper XXX Radio production (Practical)

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SEMESTER- VII

Paper XXXI Media Laws and Ethics

Paper XXXII Television production

Paper XXXIII Television production (practical)

Paper XXXIV Women and media

Paper XXXV (A) Video magazine production

(B) Sound and Acoustic Techniques

SEMESTER-VIII

Paper XXXVI Advertising

Paper XXXVII Public relations

Paper XXXVIII International communication

Paper XXXIX (A) Advertising (Practical)

(B) FCP Editing (Practical)

Paper XXXX Research Methods in Communication and Media

SEMESTER-IX

Paper XXXXI (A) Multimedia and Internet Technologies

(B) Lighting Techniques

Paper XXXXII New media studies

Paper XXXXIII Graphics and animation

Paper XXXXIV Graphics and animation (practical)

Paper XXXXV Event Management

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SEMESTER-X

Paper XXXXVI Internship

Paper XXXXVII Research project

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M.Sc. MEDIA AND COMMUNICATION - SEMESTER I

INTRODUCTION TO COMMUNICATION

Hours : 6 Code: CC1

Credits: 4

Objectives:

To acquaint students with the meaning of Communication, basic concept of

Communication

To acquire knowledge of various schools of Communication.

To make them understand the concept and process of Communication

To develop students to apply communication concepts to the field.

To study the Theoretical concepts and constructs in Indian and Western

Communication models.

To understand the Folk form of Communication.

UNIT I: COMMUNICATION

Definition – Nature – Scope – forms and purpose; Intention and Communication Need

for and the Importance of Human and Mass Communication

UNIT II: COMMUNICATION AS A PROCESS

Process of Communication: Source, message, channel, receiver (SMCR), feedback,

encoder, decoder, noise in communication- Message - Meaning - Connotation -

Denotation - Culture/codes - Communication as a Science - Definitions - functions -

barriers - selective nature of Information processing - Communication as expression -

Skill and process and understanding Communication - ASSURE model of

Communication

UNIT III: KINDS OF COMMUNICATION

Intra Personal - Interpersonal - Mass, Organizational, Verbal, Non-verbal.- Group and

Mass Communication - Characteristics and functions - Application of software -

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Communication as a Social Science - The Fact of communication - The Need for

Communication - Communication and Language - Communication and Information New

communication technologies and the emerging trends: global and Indian contexts.

UNIT IV COMMUNICATION THEORIES

Theoretical concepts and constructs in Communication models: Lasswell’s model, Two-

step flow theory, Schramm’s circular model, Whites Gatekeeper theory, Shannon &

Weaver’s mathematical model, Dance’s Helical model, Westley and Maclean model -

Communication Theories; Cognitive Dissonance - Selective Exposure - Perception and

Retention - Uses and Gratification Approach - Cultivation Approach - Marxist and Neo-

Marxist Approaches, semiotic, feminist, psychoanalytic approach- Social Learning

theory- Agenda setting - - Cultural studies approach- Effects of Mass Communication –

Bullet Theory, Limited effect model, Moderate effects Model

UNIT V TRADITIONAL MEDIA

Traditional Media; Definition - Nature and Scope – Characteristics of Folk Media –

Types of Folk Media; Folk Songs - Folk Dances - Folk Theatre – Improvisation of Folk

form of Communication.

REFERENCES

1. Hand Book of Journalism and Mass Communication, D’Souza, Y.K., Indian

Publishers

2. Distributors Books, New Delhi (1997)

3. Practising Global Journalism: Exploring reporting issues world wide, Herbert,

John., Focal Press, London (2001)

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MEDIA HISTORY IN INDIA

Hours : 6 Code: CC2

Credits: 4

COURSE OBJECTIVE

To study the history and development of communication media in India

To learn the techniques of journalism and put together a portfolio of journalism

work

.To study the Contribution of Newspapers and magazines in the nineteenth

century.

To study the Information New communication technologies and the emerging

trends.

To understand the psychological changes of audience.

To acquire the knowledge of digital technologies.

UNIT I: DEFINITION OF MEDIA

Changing role of media in communication/society - Types of media –Print media,

Traditional media, Electronic media, New media- History of Media: Evolutionary

milestones - Media and literacy. Media and Technology- Media and audience – Types of

audience –Audience measurement- Media and Business – Readership, Listenership and

viewership – Media raw materials - Media segmentation

UNIT II: MEDIA THEMES

News and advertising – Media and politics – Media and globalization – Media and

culture – Media and society – Political economy of media – Media and war -

Contemporary media themes - Emerging media concepts – Trends in media content

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UNIT III: PRINT

Language and society- development of language as a vehicle of communication –

invention of printing press and paper – pioneer publications in Europe and USA. Early

communication systems in India – development of printing – early efforts to publish

newspapers in different parts of India. Newspapers and magazines in the nineteenth

century – first war of Indian Independence and the press – issues of freedom, both

political freedom and press freedom.

UNIT IV: HISTORY AND DEVELOPMENT OF ELECTRONIC MEDIA

Radio: Development of radio as a medium of mass communication – technology

innovations; history of radio in India – radio as an instrument of propaganda during the

World War II. Emergence of AIR – commercial broadcasting – FM radio – state and

private initiatives.

Television: Development of television as a medium of mass communication – historical

perspective of television in India – satellite and cable television in India. Films: Early

efforts – film as a mass medium; historical development of Indian films – silent era –

talkies – Indian cinema after Independence; parallel cinema – commercial cinema;

documentaries – issues and problems of Indian cinema.

UNIT V: NEW COMMUNICATION TECHNOLOGIES

Development of new media; convergence – internet – on line-The emergence of newer

media of communication in the global village, the Internet, Email and mobile telephony

as media of cultural and socio-political communication, cross cultural communication

with technology- Formats and standards - Broadband services - Interactive TV - Web

Radio - Fiber optics - Mobile phone technology - Video on demand - Voice over IP

videoconferencing

REFERENCES

1. Kumar.J., Keval – Mass Communication in India

2. Ahuja , B.N. - History of press; Press laws and Communication (1988)

3. D’Souza, Y.K. - Communication today and Tomorrow (1999)

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4. Mehta. D.S. Mass Communication and Journalism in India (2001) Allied

Publishers Ltd, New Delhi.

5. Wood, Julia T: Communication Mosaics: An Introduction to the field of

Communication, Wadsworth, 2001.

6. Srinivastava H.O (2000)Broadcast Technology, Gyan Publishers, New Delhi




COMPUTER APPLICATION FOR MASS MEDIA

Hours : 6 Code: CC3

Credits: 4

COURSE OBJECTIVE

To develop the knowledge & skill in computer applications.

To learn the basic knowledge of computer applications software’s,

To learn the techniques of MS Office ,Corel Draw,

To make them to understand Web site development studio, video studios,

To learn the techniques of post production and edit set-up of mass media industry.

To acquire the knowledge of basic designing softwares.

UNIT I:

Introduction to computers – history and generation of computers; types of computers

hardware and software; digital technology keyboard functions. MS office and its

applications; MS-word with features; MS windows; Excel; MS Excess, presentation

manager; important commands; age maker, interfacing, working with text, page set up,

printing; formatting techniques; graphics and drawings

UNIT II

Coral draw environment, working with objects, outlining, clip are and symbols; control

of object outlines – text creation and alignment – Bitmap graphics – conversions – graphs

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– COREL SHOW – cartoons – use of Colours in publishing concepts. Multi-media –

definitions – CD-ROM and multimedia-business applications – educational application-

public utility ritual reality-multi-media skills

UNIT III

Idea & Visualization-Design format-Design Elements-Design Principles-Layout and

Layout Terms-Advertising Campaign- Internet Glossary- Macromedia Dreamweaver-

Dreamweaver: Tables & Layers.

UNIT IV

PageMaker: Combining graphics with text-CorelDraw-CorelDraw: Toolbox- -Adobe

Photoshop Topics-Photoshop: Layers, Channels-Photoshop: Filters & Effects-Photoshop:

Printing & Scanning-Photoshop: Resolution-Wed VS Print-The Global World of

Internet-Search Engine

UNIT V

Web vs. print – a comparison; advertising, copy creation and feedback on the Net,

profiling the reader, content generation and research; design of contents- Website

elements – visual design, background, Colours; sales promotion, service, promotion in

the website.

BOOKS FOR REFERENCE

1. Gregory Georges:Photoshop Ver(8) CS Professional Tricks and Techniques,

Unique Color Carton Offset Printers, New Delhi-4

2. Kelly L. Murdock :3dxMax 8 Bible, Sunny Offset Printers, Delhi.

3. Stephen House :Photoshop CS, LP Editorial Board, Lawpt’, Blue Line Printing

Industries, Kolkata, 2004.

4. Ted Alspach and Kelly L. Murdock: Illustrator 10 Bible Hungry Minds Inc.,

Newyork.

5. Nick vandome, Flash MX in easy steps, Himachal Impressions, New Delhi, 2003.

http://rcw.raifoundation.org/masscommunication/BAMC/Computerapplication-1/lecture-notes/Lesson-11.pdf






http://rcw.raifoundation.org/masscommunication/MACM/ComputerAidedcomm/lecture-notes/Lesson-11.pdf
















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M.Sc. MEDIA AND COMMUNICATION - SEMESTER II

PSYCHOLOGY FOR MEDIA PROFESSIONNELS

Hours : 5 Code: CC 4

Credits:

OBJECTIVES:

To acquaint students with the meaning of psychology, basic concept of

psychology.

To acquire knowledge of various schools of psychology.

To make them understand the concept of perception, motivation and learning.

To develop students to apply psychological concepts to the field.

To apply psychological concepts to the field of visual communication.

To understand the knowledge of visual and auditory senses of viewers

CONTENT

UNIT I: SCHOOLS OF PSYCHOLOGY

Gestalt school of psychology - Behavioural school of psychology - Psychoanalysis -

Stimulus response psychology

UNIT II: PERCEPTION AND AWARENESS – I

Characteristics of senses - Visual senses - Auditory senses - Other senses

UNIT III: PERCEPTION AND AWARENESS – II

Object perception - Organization and perception - Movement perception - Depth

perception - Attention and perception - Extra sensory perception

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UNIT IV: LEARNING, PERSONALITY AND MOTIVATION

Language and thought - Nature of intelligence - Age, changes in Intelligence - Shaping of

personalities - Testing aptitudes and achievements - Physiological basis of motivation -

Human motivation

UNIT V: SOCIAL BEHAVIOUR

Social psychology – perception of others - interpersonal attraction - stereotypes.

Application of psychological concepts related to visual communication.

PRESCRIBED TEXTS

Hilgard R Earnest, Atkinson C Richard,

Atkinson L Rita – Introduction to Psychology

REFERENCE

1. Parameswaran EG, Beena C – An invitation to Psychology




REPORTING

Hours : 7 Code: CC5

Credits: 4

Course Objective:

To provide knowledge of news reporting production techniques.

Understand the law and ethics of reporting.

Improving the knowledge of principles of editing and reporting for different

media.

Providing the information about responsibilities of press genres.

To learn ombudsman theory in reporting

To make them to understand the knowledge of structure and nature of work in

news agencies.

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UNIT I

Newspaper organization: structure – Reporting section: Chief Reporter, Correspondents

and reporters. Duties, responsibilities, rights and privileges – Objectivity, editorial

freedom Vs newspaper’s policies and objectives. Trends in reporting: Interpretative and

Investigative – Freelancing.

UNIT II

Writing News Report – Elements of news, Structure of News Story – Inverted Pyramid

style; Lead: importance, types of lead; body of the story; attribution, objectivity;

Interviews- types, techniques, preparation and writing interview story – Content writing

UNIT III

Reporting government and other agencies: Central, State and Local Governments, Rural

reporting – Beats and Special Coverage’s. Covering essential services Communications,

Transport, Education, and Health etc.- sources of news - Press Conference: Preparation,

Handout, and Press release. News agencies: Structure and functioning of news agencies –

agency services: subscription procedure, cost and use; Agency profile: PTI, UNI, AFP,

AP, Reuters, TASS, UPI.

UNIT IV

Reporting Legislature: Proceedings, Powers and Privileges of the House -

Responsibilities of the press - Reporting Judiciary: Powers and Privileges of the Court –

Precautions in reporting - Crime Reporting: Source of news, procedure, reporting style,

precautions in crime reporting, problems and hazards; Covering public meetings and

speeches: do’s and don’ts. Sports Reporting: Writing Style, Language use, Sports terms,

Use of pictures. Science Reporting - Financial Reporting. Industrial Reporting:

(Automobiles- Textiles) Features: Types, Characteristics, Styles, Subjects and Scope.

Writing Reviews: Book, Film: Procedure and Style.

UNIT V: PRESS ISSUES

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Role of press - Freedom of the press: right to publish and the right to privacy - Press

commission - Press codes and ethics - Press council’s guide to journalistic ethics -

Censorship and control in the press - Press ownership and monopolies - NIEO AND

NWICO

KEY TEXTS


Publishers




REFERENCES

1. Breaking News, Saxena, Sunil, Tata Mcgraw Hill Publishing Co LTD,New

Delhi(2004)

2. Visual Journalism, Harris, R. Christopher Lester, Paul Martin,Allyn and Bacon

(2002)

3. Elements of writing, Kinneavy L.James, Warriner, E.John, Rinehart Press, San

Francisco (1993)

4. In to the news room, Teel and Taylor, Prentice -Hall of India Pvt Ltd (1992)

5. The news writers handbook, stein, M.L. Paterno F. Susan,Surjeet

Publications,New Delhi (2003)

6. News writing and reporting, Neal M. James, Brown S. Suzanne,Surjeet

Publications, New Delhi (1982)

7. Media Power, Zachariah, Aruna,Kanishka Publishers, New Delhi (1999)

8. Journalism in India, Parthasarathy, Rengaswamy, Sterling Publishers Pvt Ltd(

1989)

9. Before the headlines-A handbook of TV Journalism ,Singh P.Chandrakant

Macmillan, New Delhi (1999)

10. Journalism for students, Sharma, M.S., Mohit Publications, New Delhi (2000)

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EDITING

Hours : 5 Code: CC6

Credits: 4

Course objective

To provide knowledge of news editing techniques.

Understand the law and ethics of Editing and writing.

Improving the knowledge of principles of editing and reporting for different

media.

Providing the information about responsibilities of press genres.

To learn theories of editing for press medium

To make them to understand the knowledge of structure and nature of work for

Editing board.

UNIT I

Editing: Nature and need for editing. Principles of editing, editorial desk, functions of

editorial desk copy editing preparation of copy for press – style sheet – editing symbols,

proof reading symbols and their significance.

UNIT II

Organization of editorial department in a newspaper - functions of editorial department;

duties, responsibilities and qualifications of editorial staff: Chief editor, News editor, Sub

Editors. News selection process: criteria – influencing factors; Copy desk functions, path

of a copy, morgue.

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UNIT III

Copy selection and copy tasting, basic principle of translation Principles of editing-

editorial space-news value-copy fitting, checking facts, continuity; paragraphing,

grammar, punctuation, taste, style, spelling etc; rewriting; headlines; importance,

functions of headlines, typography and style, language,

UNIT IV

Types of headline - typography and style, language, types of headlines; readability and

legibility Picture editing: importance of pictures, selection of news pictures, cut lines,

cropping methods and style sheet

Readability Tests: Flesch Reading Ease score and Human Interest score; Gunning Fog

Index; Comparison of readability scores

UNIT V

Opinion page: Editorial writing: Purpose, types of editorials, subjects, editorial policy,

Influencing factors, editorial writers and editorial freedom. Editorial Board:

responsibilities and function: Ombudsman –Review of Newspaper editorials Profiles,

Guest Columns, Letters to the editor, syndicate columns, sponsored

KEY TEXTS


Publishers




REFERENCES

1. Breaking News, Saxena, Sunil, Tata Mcgraw Hill Publishing Co LTD,New

Delhi(2004)

2. Visual Journalism, Harris, R. Christopher Lester, Paul Martin,Allyn and Bacon

(2002)

3. Elements of writing, Kinneavy L.James, Warriner, E.John, Rinehart Press, San

Francisco (1993)

4. In to the news room, Teel and Taylor, Prentice -Hall of India Pvt Ltd (1992)

5. The news writers handbook, stein, M.L. Paterno F. Susan,Surjeet Publications,New

Delhi (2003)

29



7. Media Power, Zachariah, Aruna,Kanishka Publishers, New Delhi (1999)

8. Journalism in India, Parthasarathy, Rengaswamy, Sterling Publishers Pvt Ltd(

1989)

9. Before the headlines-A handbook of TV Journalism ,Singh P.Chandrakant

Macmillan, New Delhi (1999)

10. Journalism for students, Sharma, M.S., Mohit Publications, New Delhi (2000)




WRITING FOR MEDIA

Hours : 7 Code: CC7

Credits: 4

COURSE OBJECTIVE

To enable the students to write effectively for various media.

To enable the students to learn techniques and rules of good writing and apply it

while writing.

To make them understand the concept of perception, motivation and learning.

To develop Writing Style, Language use, Sports terms and Use of pictures for

script writing.

To improving the knowledge of principles of editing and reporting for different

media

To providing information about responsibilities of press genres.

UNIT I

Historical background of writing – elements of language – writing as coding of contents

language for mediated communication.

30

UNIT II

Principles and methods of effective writing, rules of grammar, sentence construction;

paragraphing, narration; adjectives and adverbs, tenses, sequence, logic.

UNIT III

Creativity in writing – features, articles, profiles, interviews stories – business writing,

technical writing, letters.

UNIT IV

Writing for target groups special interest audiences

UNIT V

Translation techniques– media reviews of arts, performing arts and cinema; practical

exercises applicable to all units

KEY TEXTS


Publishers


3. Practising Global Journalism: Exploring reporting issues world wide,

Herbert, John., Focal Press, London (2001)

REFERENCES

1. Breaking News, Saxena, Sunil, Tata Mcgraw Hill Publishing Co

LTD,New Delhi(2004)

2. Visual Journalism, Harris, R. Christopher Lester, Paul Martin,Allyn and

Bacon (2002)

3. Elements of writing, Kinneavy L.James, Warriner, E.John, Rinehart

Press, San Francisco (1993)

4. In to the news room, Teel and Taylor, Prentice -Hall of India Pvt Ltd

(1992)

5. The news writers handbook, stein, M.L. Paterno F. Susan,Surjeet

Publications,New Delhi (2003)



31

7. Media Power, Zachariah, Aruna,Kanishka Publishers, New Delhi

(1999)

8. Journalism in India, Parthasarathy, Rengaswamy, Sterling Publishers

Pvt Ltd( 1989)

9. Before the headlines-A handbook of TV Journalism ,Singh

P.Chandrakant Macmillan, New Delhi (1999)

10. Journalism for students, Sharma, M.S., Mohit Publications, New Delhi

(2000)




NEWSROOM PRACTICE PRACTICAL

Hours : 6 Code: CC8

Credits: 4

Course objectives

To learn how to write news articles for various media like Print and Electronic

Media

To Provide content for preparing news reports on various topics.

To improve the knowledge of Interview personalities and prepare reports.

To Prepare list of questions for Various interviews.

To acquire knowledge of composition and Page layout.'

. To provide the technical knowledge of newsroom atmospherical

acquirements.

List of Practical’s

1. Writing News

2. Provide content for preparing news reports on various topics viz., crime, sports,

accidents, and politics.

3. Preparing Budget Report.

4. Writing Obituary.

32

5. Interview personalities and prepare reports.

6. Prepare list of questions for interview.

7. Headlines

8. Writing Lead

9. Writing Sports news

10. Writing Features

11. Writing Editorials

12. Editing Principles

13. Editing symbols

14. News selection

15. Agency reports

16. Readability

17. Writing Cut-line

18. Editorial page

19. Writing Reviews

20. Page layout

21. Translation

33



M.Sc. MEDIA AND COMMUNICATION - SEMESTER III

INTRODUCTION TO AUDIO-VISUAL MEDIA

Hours : 6 Code: CC9

Credits: 4

Course Objectives:

To make Students to understand the importance of AV medium.

To Give the students an overview of the development of Radio and Television.

To Give the students an understanding of the technological developments of

program production.

To learn the basic elements for production methods.

To acquire the knowledge of structure of satellite Television.

To make them to understand the recent trends in Television Broadcasting.

UNIT I

Audio-radio: radio as a medium of mass communication, characteristics of radio –

historical perspective, with special reference to India; types of ownership, audience,

commercial radio, educational radio, emerging trends, AM, FM, franchising, community

radio.

UNIT II

Television: television as a medium of mass communication – characteristics, ownership;

organizational structure of Doordarshan, satellite television channels, cable television,

educational television, commercial television, recent trends in television broadcasting.

UNIT III

Films: Films – nature, historical, background, technical aspects of film production, film

industry in India, status issues, problems, regional cinema, future prospects.

UNIT IV

Writing for radio – finer aspects of radio language; production methods finer aspects of

television script writing; narration – production techniques; film language and grammar;

34

impact of new technology on media language, news, features, talks, commercials,

interviews.

UNIT V

Writing for television, news, interviews, documentaries, short talks.

PRESCRIBED TEXTS

1. Kumar.J., Keval – Mass Communication in India

REFERENCE

1. Ahuja , B.N. – Audio Visual Journalism (1988)

2. Ahuja , B.N. - History of press; Press laws and Communication (1988)

3. D’Souza, Y.K. - Communication today and Tomorrow (1999)

4. Kamath, B.V - Journalists Handbook (1985)

5. Mehta, D.S - Mass Communication and Journalism in India (2001)

35




FILM STUDIES

Hours : 6 Code: CC10A

Credits: 4

COURSE OBJECTIVE

The course introduces the students to understand the importance of cinema as a

medium of mass communication.

To give the students an overview of the development of cinema as a cultural

form.

To give the students an understanding of the technological developments business

and commerce.

To study the nature of narrative and non-narrative- acting, costume and music.

To study the importance of Script writing and characterization.

To understand the cinema and national movement.

UNIT I

Film as medium: Characteristics –Film Perception; Levels of Understanding – Film

theory and semiotics-formalism and neo formalism- Film language – Film and psycho-

analysis –film and cultural identity; hermeneutics, reception aesthetics and film

interpretation

UNIT II

Film forms: narrative and non-narrative- acting, costume, and music –Film and post

modernism post structuralism and deconstruction, Impressionism, expressionism and

surrealism –Fiction: realism, symbolic simulation-typology genres of fiction-subjectivity,

causality and time- Concepts of national Cinema – Issues in World and Indian Cinema

UNIT III

Film production: Visualization –Script writing –characterization –storyboard-tool &

techniques, Continuity style: Composing shots- spatial (mise en scene) - temporal

36

(montage) – Camera shots: pan, crane tracking, and transition, Sound in Cinema:

dimensions and functions- Film audience – Review and appreciation of film.

UNIT IV

Development of cinema- Silent Era- Talkies- Regional cinema- Cinema censorship –

cinema and national movement – Development cinema after Independence – New wave

movement (80’s and 90’s)-Contemporary cinema– cinema and globalization. Cinema

verity – Robert Flaherty – Documentary movement in Britain – Documentary in India –

Films Division – Contemporary Documentary Film movement

UNIT V

Film economics, recent advancements in Film production, 3D films, film festivals,

awards.




FILM APPRECIATION

Hours : 7 Code: CC10B

Credits: 4

COURSE OBJECTIVE

To provide knowledge of analyzing shots and scenes.

To enable the students to understand the techniques of worldwide cinemas

Improving the knowledge of cinema critics.

Gathering the information about world film festivals and awards.

To understand the genres of cinemas.

To make them to understand the psychological measurements among audience.

UNIT 1

Cinema as an institution. The origin of cinema. Film review. Appreciation. Criticism.

Definitions. Qualities of film critic. Responsibilities of a film critic. Film and society.

Film

37

and politics. Shaping society. Film as an experience, Environment, Commodity and

Communication Media.

UNIT 2

Approaches to studying film. Narrative and Non Narrative films. Structure of a narrative

film. Cinematic codes. Mise-en-scene. Setting. Props. Costume. Performance and

movement.

Lighting. Camera and Camera movement. Editing. Sound. Narrative

UNIT 3

Genre, star and auteur. French new wave. Neo Realism. German Expressionism. Third

world

Cinema. Political Cinema. Representation of gender and sexuality. Soviet montage

cinema.

UNIT 4

Film audience. Audience positioning. Audience as the meaning makers. Hero worship.

Fan

clubs. Problematising the film audience

UNIT 5

Study of Great Indian and International filmmakers like Satyajit Ray, Adoor

Gopalakrishnan,

Akira Kurusowa, Ingmar Bergman and others.

FILMS

1. Buster Keaton: The General (1926)

2. Charles Chaplin: Modern Times (1936)

3. John Ford: The Grapes of Wrath (1940)

4. Vittorio de Sica: Bicycle Thieves (1948)

5. Akira Kurosawa: Rashomon (1950)

6. Robert Bresson: The Diary of a Country Priest (1951)

7. Stanley Kubrick: The Paths of Glory (1957)

8. Alfred Hitchcock: Vertigo (1958)

9. Satyajit Ray: Charulata (1964)

10. Sergio Leone: The Good, the Bad and the Ugly (1966)

11. Andrei Tarkovski: Solaris (1972)

12. Francis Ford Coppola: The Godfather (1972)

13. Adoor Gopalakrishnan: Kodiyettam (1977)

14. Anand Patwardhan: Bombay Our City (Hamara Shehar) (1985)

15. Zhang Yimou: Raise the Red Lantern (1992)

16. MajidMajidi: The Color of Paradise (1999)

17. Aki Kaurismaki: Le Harve (2011)

18. Michael Haneke: Caché (2005)

19. Martin Scorsese: Hugo (2012)

20. Alfonso Cuarón: Gravity (2013)

38

Books for study and reference:

1.Turner, Graeme.Film as social practice, Routledge, London, 1993

2.Monoco, James.How to read a film, Routledge, London, 2001

3.Nelmes, Jill.An introduction to film studies, Routledge, London, 1996

4.Vasudev, Aruna.The new Indian cinema, Macmillan, Delhi, 1986

5.Oxford guide to world cinema, Oxford, London, 2000

6.Subject of Cinema, Gaston Roberge, Sea Gull, Calcutta, 1990.

7.How to Read a Film: The Art, Technology, Language, History, and Theory of Film and

Media, James Monaco, NY: Oxford University Press, 1981.




INDIAN GOVERNMENT, POLITICS AND INTERNATIONAL RELATIONS

Hours : 6 Code: CC11

Credits: 4

Course objectives:

To understand the structure of Indian government.

Gathering Information about Indian and international politics

Providing the knowledge of Indian and international relationships.

Understand the policies of international agencies.

To make them to understand the Electoral system of politics

To acquire the knowledge of international relations

UNIT I

Government making, working of federalism, issues in governance at state and central

levels of state autonomy in India. Politics at the district level – panchayati raj, elections

and governance.

UNIT II

39

Nature of the party system: study of the major national parties and of some of the more

important regional parties, and their social bases; effects of fragmentation of parties on

the formation and working of governments at the center and the states.

UNIT III

The electoral system – process stresses and strains; secularism and communalism in

India– problems and trends. center-state relations, and reports on center-state relations.

Mass Communication 32

UNIT IV

A course on Indian government and politics must address itself to the most fundamental

problems of our society in an attempt to understand the reasons behind their existence

and the seeming indifference, general study of governance in states and their performance

since independence.

UNIT V

Brief study of international relations–foreign policies of India, UK, USA, Russia; UN and

its agencies and their functions; regional organizations such as ASEAN, SAARC, OIC,

OAC, India’s relations with China, Pakistan, South Asian countries, West Asian

countries, Africa, Europe and America.


40



BASIC PHOTOGRAPHY


Credits: 4

COURSE OBJECTIVE

To provide specialized training in shooting photographs

To enable the students to understand and use photographs as a medium for

effective communication

To understand the importance of location selection.

To understand the importance of day and night light effects.

To identify the importance of filters used in color photography.

To improve the Knowledge of composition methods for photography.

UNIT I

Photography - elements and principles – visual language – meaning – photographer’s

jargon; composition of photography – Need for composing a picture, rules / conventions

of composition, elements of composition and their role / relevance in communicating a

message; Composition for a rectangular and square format; Techniques, methods of

controlling composition. subject and light.

UNIT II

Photographic equipment – cameras – types – formats – lens – their types and functions –

film – types and functions – accessories Still Camera: types, models features, functions.

Camera accessories- lenses: types, uses- Film: types, uses-printing and developing of

films- Dark room process- Digital format and process Filters: Need of filters in B/W

photography, basic colour relations, types and use of filters; Filter factor and its

significance

UNIT III

41

Colour photography: Light sources and their colour characteristics, meaning of colour

temperature, filters used in colour photography; Lighting and exposing for colour

photography Shots – focus – shutter – speed – selection of subject – Lighting: Properties

of light, diffused light; Light sources artificial and natural; Basic lighting set-up, lighting

for different situations, products, Indoor and outdoor lighting, controlling light, flash

light. Different types of photographs – action – photo editing – procedure – pictures for

newspapers and magazines – developing photographers' manual and computerized

photography

UNIT IV

Photographing people; portrait and still, wildlife; environment; sports; landscape;

industrial disasters; photography for advertising; conflicts – war – political and social

photography. Till Photography: Photojournalism –techniques-news values of pictures-

picture editing-photo feature and photo essay- Specialized photography: Advertising:

types: product –industrial fashion- Nature and wild life photography- camera shots-

Lighting techniques.

UNIT V

News values for pictures – photo-essays – photo features; qualities essential for photo

journalism; picture magazines – colour photography; impact of technology

REFERENCES

1. Thiagarajan.S - Practical Photography

2. Alaines George - Learning Photography

3. Longford Michael - Basics Photography

4. Kerns L.Robert - Photojournalism

42




PHOTOGRAPHY PRACTICALS


Credits: 4

COURSE OBJECTIVE


To enable the students to understand and use photographs as a medium for

effective communication

To provide the training in Architecture- Interior, Exterior Photography.

To provide the Knowledge of composition in various location.

To provide training to take different types of photographs.

To provide the Knowledge of Digital Image Format for Various Media.

LIST OF PRACTICALS

1. Composition

(a) Rule of Thirds, (b) Headroom, (c) Nose Room, (d). Subject, (e) Lens

2. Lighting- Types-key –fill- back - Rim- op-low- silhouette

3. Special Effects – Freeze frame – Slow shutter

4. Portraits

5. Product – Indoor, Outdoor

6. Advertising Photography

7. Architecture- Interior, Exterior

8. Environmental Photography

9. Industrial Photography

10. Photo-journalism

43

11. Photographs on Foods and Beverage

12. Monochrome to Color

13. Photo Essay – Photo feature

14. Digital Image Format for Various Media

15. Digital Print on Various Media



M.Sc. MEDIA AND COMMUNICATION - SEMESTER IV

SCRIPT WRITING


Credits: 4

Course objectives:

To develop the knowledge about Narrative script writing techniques.

To understand the importance of non- Narrative format.

To improve the talent of student on cinema script writing.

To study the importance of script at the time of cinema shooting spot.

To study the script Writing techniques for fictional and non-fictional program.

To provide some knowledge about Script writing for educational documentaries.

UNIT I:

Script: meaning and types of script. Concept of content and form. Role of a scriptwriter

in media. Elements of good script. Role of a script Writer. Importance of General

Knowledge and understanding of a theme. Process of scripting: idea formation, research,

and sequencing, opening and concluding.

44

UNIT II:

Writing Television Script. Writing for visuals. Concept of spoken language. Relation

between narration and visuals. Script layout: treatment, screen play one page and split

page, shooting and editing script etc. Writing for fictional and non-fictional program.

UNIT III:

Radio scripting and language. Writing to sound. Element of radio script. Stages of

scripting and editing. Writing for different programmes like talk, news, newsreel,

documentary, drama and teleserials, Standardization of TV Quiz

UNIT IV:

Analyzing the scripts of popular documentaries, films, teleserials and promotional videos.

Script wiring for cartoon movies. Use of idioms and phrases, proverbs, statistical facts

and adjectives in narration of a script. Use of common sense.

UNIT V:

Script writing for educational documentaries. Script writing for tele serials. Script writing

for a feature film. Analysis of movie scripts, short-film script, enrichment programme

script.. The concept of time in script. Scripting for commercials.

PRESCRIBED TEXT

Hilliard L. Robert – Writing for Television, Radio and News Media

REFERENCE

Stovall, Glenn – Writing for mass media valladares,

June.A – Craft of Copywriting

Milton, Shirley – Creative Connections (1982)

45




DEVELOPMENT COMMUNICATION


Credits: 4

COURSE OBJECTIVE

To enable the students to understand the Social, political cultural and economic

dimensions Of Communication.

To initiate the students to organize development programs in rural areas.

To make them to understand the knowledge of strategies and action plans in

development communication.

To understand the knowledge on Government and Non Governmental

Organization Works.

To understand the the theories , conceprts and philosophies in Development

communication.

To make them to analyze the improvements In developing and developed

societies.

UNIT I

Development: meaning, concept, process and models of development – theories – origin

– approaches to development, problems and issues in development, characteristics of

developing societies, development dichotomies, gap between developed and developing

societies.

UNIT II

Development communication: meaning – concept – definition – philosophy – process -

theories – role of media in development communication - strategies in development

communication - social cultural and economic barriers - case studies and experience –

development communication policy – strategies and action plans – democratic

46

decentralization, Panchayati Raj - planning at national, state, regional, district, block and

village levels.

UNIT III

Agricultural communication and rural development: The genesis of agricultural

extension, extension approach system – approach in agricultural communication –

diffusion of innovation – model of agricultural extension – case studies of

communication support to agriculture. Development support communication: population

and family welfare – health – education and society – environment and development -

problems faced in development support communication.

UNIT IV

Developmental and rural extension agencies : governmental, semi-government,

nongovernmental organizations problems faced in effective communication, micro –

macro – economic frame work available for actual developmental activities – case studies

on development communication programmes. Writing development messages for rural

audience: specific requirements of media writing with special reference to radio and

television.

UNIT V

Role of UN agencies, World Bank, community media experiments, Participatory

journalism, Development communication projects in India

KEY TEXTS

Pauline V. Young (1975) Scientific Social Surveys and research, New Delhi:

Prentice Hall of India Private Ltd.

REFERENCE

1. Gupta S P (1985) Statistical Methods, New Delhi: Sultan Chand and Sons.

2. Kothari C.R. (1985) Research Methodology, New Delhi: S. Chand and Co.

Ltd.

47

3. Parten B. Mildred Surveys, Polls and Samples, New York: Harper and

Brothers

4. Floyd J. Fowler (1984) Survey Research Methods, London: Sage

publications

5. Goode, J. Willian and Hatt, K. Paul (1982) Methods in Social Research,

Tokyo: Mc Graw Hill Kogakusha Ltd.

6. Gopal, M.H. (1970) An Introduction to Research Procedures in Social

sciences, Bombay: Asia Publishing House.




PRINT PRODUCTION


Credits: 4

Course Objectives:

To study the Basic principles of graphic reproduction processes.

To study the Layout designing and composition for print media.

To provide training in Colour processing Techniques.

To get practice on designing for industrial purpose.

To study the Software application: Corel Draw – In-design – Photoshop –

Quark Express.

To enable the students to learn basic techniques of Classified

advertisement.

UNIT I

Background of printing technology – Basic principles of graphic reproduction processes

– Brief know-how of early printing systems: Relief process- Letter Press: Platen, Flat bed

Cylinder, Rotary. Typography: Type characteristics – Type classifications – Type

48

measurement. Spacing: Importance – Techniques. Design and Layout: Principles – Types

– Functions.

UNIT II

Prepress: Design and Layout – Software application: Corel Draw – In-design –

Photoshop – Quark Express. Scanning: Methods – Tones: Line and Halftone. Computer

to Plate (CTP): DTP – Direct Plate – Reverse Plate.

UNIT III

Colour processing: Colour Theory – Colour Psychology – Colour Printing: Colour

Scanning – Colour Separation: Additive and Subtractive Processes – Colour Printing:

RGB and CMYK – Special Colours: Gold –Silver – Metallic Colours

UNIT IV

Printing: Off set Printing Process: Plate to Print – Sheet-fed and Web-fed press. Gravure

Printing Process: Plate making process – printing. Flexography Printing: Process. Digital

Printing: Process – Applications. Screen Printing: Processes of Screen preparation:

Stenciling – Five Star film – Manual and Machine Printing. Security Printing:

Applications Post Production: Lamination: Sheet – Die Cutting: Hard Platen – Flat Bed.

Pasting and Gluing: Online – Manual - Sticking: Normal – Heavy Duty – Packing: Mode

– Process

UNIT V

Packaging – Design: Functions and Characteristics – Concept – Shape and Proportion –

Elements: Types – Logo – Illustrations – colour – Corrugation: Different Plies – Online

Corrugation – Offline Corrugation – Micro-flute – Narrow Flute. Paper: History – Types

– Usage – Functions – Quality: Grams Per Square Meter (GSM) – COBB value –

Bursting Strength. Packaging Media: Types – Shipping and Retail Packaging – Primary

and Secondary Packaging – Flexible Packaging: Paper – Foil and Foil Laminates –

Plastic Films and Cellophane – Folding Cartons – Containers: Glass – Metal – Plastic:

Blister Cards/Packing – Polyethylene Terephthalate (PET) – Vinyl

49




LAB JOURNAL PRODUCTION- PRINT PRODUCTION


Credits: 4

DESIGN TECHNOLOGY (QUARK XPRESS or Adobe PageMaker)

1. Page Layout

2. Tools

3. Measurement

4. Guides

5. Page Grid

6. Picture effects

7. Style sheet

LIST OF PRACTICALS

1. Front page -Broadsheet

2. Sports page- Broad sheet

3. Tabloid, 4 pages – (A3, size)

4. Newsletter, 8 pages

LIST OF PRACTICAL’S

1. Logo

2. Visiting Card

50

3. Letter head

4. CD cover

5. Package design

6. Dangler

7. Standee

8. Magazine front cover

9. Brochure

10. Classified advertisement

11. Ear panels

12. Retail advertisement

13. Banner design (seminar, college festival, awards)

14. Brand promotion

15. Print Advertisement

51



M.Sc. MEDIA AND COMMUNICATION - SEMESTER V

DESIGN AND GRAPHICS


Credits: 4

Course objectives:

To study the importance of basic principles of designing.

To enable the students to understand the power of visualization.

To study the importance of Type composition.

To understand the views of living and non – living objects.

To understand the knowledge of designing software for graphical

applications

To improve the knowledge of creativity.

UNIT I

Elements of design and graphics, visualization, convergence and divergence –

conceptualization – functions and significance – fundamentals of creativity in art – logic

– style – value – tools of art – illustrations – graphs.

UNIT II

Basic elements and principles of graphics, design lay-out and production; typeface

families – kinds – principles of good typography; spacing – measurement – point system.

UNIT III

Type composition – manual – mechanical – lino – mono – ludlow – photo, DTP, use of

computer software, character generation – use of multi-media.

UNIT IV

Basic drawing skills - Drawing of living and non – living objects - Drawing backgrounds

- Adding depth and perspective - Use of colors and tones -color sense. Illustrations -

brand names - trade names - Jingles - Designing of ad

52




COMMUNICATION THEORIES


Credits: 4

COURSE OBJECTIVE

To provide a theoretical understanding of various approaches to mass

communication theories.

To enable the students to understand the evolution, nature and facets of

communication

To make them to understand the sociological theories.

To make them to understand the theories of press.

To acquire the Knowledge of models of communication.

To provide the knowledge of acquiring the new media theories and digital age.

CONTENT

UNIT I

Communication: Definition, the need for communication, Types of communication,

Functional requirements of society, Elements of communication, Function and uses of

communication

UNIT II

Sociological Theories: Social learning theory, Agenda setting theory, Uses and

gratification theory, Dependency theory, Theories of persuasion: Hypodermic bullet

theory, Individual difference theory, Cognitive theory, Personal influence theory

53

UNIT III

Normative theories: Authoritarian theory (Gulf), Libertarian theory (America, U.K.),

Social responsibility theory (India), Soviet media theory (Russia), Democratic participant

media theory (Third World Countries).

UNIT IV

Harold D. Lasswell’s model: Shannon and Weaver’s model: Osgood and Schramm’s

model: Bolton and Cleaver’s model: George Gerbner’s model: Theodore M.Newcombs

model: Berlo’s model: Dance’s Helical Model: Kite Co-orientation Model.

UNIT V

Powerful Model Theory: System Theory, Convergence Theory, New Media Theory,

Sociological Theory, Digital Age.

TEXT

Mass communication theories, an introduction, MC Quail, Dennis, Sage Publications,

London (1987)

BOOKS FOR REFERENCE

Media , Home and Family, Hoover, M.Stewart, Clark Schofield, Lynn, Alters ,F. Diane ,

Taylor and Francis group ,USA (2004).

Communication theories and Models, Andal, N.,Himalya, Bombay(1998).

Communication in the Digital Age, Raj ,A.N., Authors Press, New Delhi

(2000).

Communication management ,Diwan, Parag, Deep and Deep publication,New Delhi(

1997).

Media and Mass Communication, Bhattacharjee Shymali,Kanishka Publsihers, New

Delhi (2005).

54




RADIO & TELEVISION NEWSCASTING


Credits: 4

COURSE OBJECTIVE

To providing the knowledge of production techniques of AM and FM radio.

Gathering knowledge about applications of radio broadcasting.

Develop their knowledge of management power on maintaining the of TV and

Radio industries.

Developing the knowledge of webcasting video clips for news.

To provide the knowledge of technical objects using for newscasting like OB Van

To make them to understand the errors and emergencies for correcting the on air

programming.

UNIT-I:

History of Radio. Characteristics of radio medium. Radio production fundamentals.

Purpose of production and type. Information and scripting. Interviewing. Methods of

interviews. Location of recording. Narration Styles. Music recording. Magazines and

sequences. Remote broadcasts. Evolution of radio broadcast in India. Radio as an

educational tool. Radio programmes and formats.

UNIT-II

News policy and practice. Structure of News Story. 5 Ws and 1 H of news. Inverted

Pyramid style. Hard and Soft Leads. Mews reading and presentation methods.

Pronunciation. Vocal stressing. Inflection. Quotation marks. Errors and emergencies.

Headphones. Trails and promos. Phone-in programmes. Listener’s letters.

55

UNIT-III:

Components of TV news. Live Telecast environment and its significance. Work

elements. Video and Audio Elements. Interactive Elements. Technical elements. Types

and Importance of news items. Priority Issues. Catchy items. Sequencing of TV news

bulletins. Role of TV News editors. Role of Studio and media Professionals in TV News

casting.

UNIT-IV:

News production and requirement, electronic still, electronic news gathering, satellite

newsgathering. Role of OB vans. Web casting Video Clips for News. Breaking News.

Headlines. Repetitive cycles of news. Importance of archive and stock shots for news

editing.

UNIT-V:

News production teams & their roles. Television News Language – Pronunciation, voice

delivery (infliation and defliation), accent. TV news as compared to news in Print Media,

news for Interval, news portals. Flash news scrolling. Logo and Weather updates. Risk

Management in News casting.

56




E-CONTENT DEVELOPMENT


Credits: 4

COURSE OBJECTIVE

To provide a theoretical understanding of E-Content development.

Understand to Develop E-Learning Modules.

Developing the knowledge of softwares of multimedia.

Providing the knowledge of writing scripts for E-Contents.

To provide the knowledge of checking the audio quality, and playback issues.

To provide the knowledge of developing the full form of E- content for the

perfect activity.

UNIT I

Elements of E-contents, E-books, E-learning and E-shopping - E-content design

concepts, design elements, tools. Design of user interface

UNIT II

Use of a Content Development software. Hypermedia applications design- User interface

design. Object display. Audio quality. Playback issues. 3D object displays.

UNIT III

Multimedia Programming: Scripting. Overview and Definitions. The Score and the Stage.

Using The Score. The playback head- Channels, Frames, Sprites, Cast members.

Markers, Editing Frames. Dot Syntax, Parentheses, Character spaces, Comments.

Operators, Lists. Types of Scripts- Messages and Events

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UNIT IV

Overlaying Regions- Support for Other Media - fitting media to regions-

Synchronization. Adding duration of time to media – dur. Delaying Media -- the begin

tag. Sequencing Media -- the seq tag . Parallel Media -- the par tag.

UNIT V

Developing a full-form e-content for a predetermined activity.




DESIGN AND GRAPHICS (PRACTICAL)

Hours : Code: CC23

Credits:

DESIGN TECHNOLOGY (CORELDRAW)

1. Vectors and Tools.

2. Tools and the Edit menu.

3. Tools and the Groups.

4. Tools and Arrange menu.

5. Perspective; Node Editing.

6. Bitmaps in Vectors; Filters and Lens.

7. Tips and Tricks; T-Shirts, Key chains, Print.

DESIGN TECHNOLOGY (ADOBE PHOTOSHOP)

1. Tools.

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2. Layers.

3. Selections.

4. Colours

5. Paths.

6. Web objects and tricks.

7. Mixture of all-important points.

LIST OF PRACTICALS

1. Masking.

2. Print advertisement

3. Photo editing

4. Colour Correction

5. Background editing

6. Cloning

DESIGN TECHNOLOGY (FLASH)

1. Work area

2. Flash Drawing

3. Simple animation

4. Masking

5. Importing Images

6. Tweens and motion

7. Adding animation

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8. Animation on path

9. Designing layout

10. Creating buttons

11. Action script

12. Sound and video

13. Hexadecimal colour codes

LIST OF PRACTICALS

1. Presentation

2. 30 sec short film / ad film

LIST OF PRACTICAL’S

1. Logo

2. Visiting Card

3. Letter head

4. CD cover

5. Package design

6. Dangler

7. Standee

8. Magazine front cover

9. Brochure

10. Classified advertisement

11. Ear panels

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12. Retail advertisement

13. Banner design (seminar, college festival, awards)

14. Brand promotion

15. Print Advertisement



M.Sc. MEDIA AND COMMUNICATION - SEMESTER VI

RADIO PRODUCTION


Credits: 4

COURSE OBJECTIVE

To empower the students to produce program for the broadcast media

To enable the students to master the individual skills for producing pieces for air.

To enable the students to learn basic techniques of radio reporting, writing and

on-air production.

To enable the students for producing programmes for on air.

To make them to understand the error and emergency period programs

To learn the styles of narrating formats for radio scripts.

UNIT I

History of Radio. Characteristics of radio medium. Radio production fundamentals.

Purpose of production and type. Information and scripting. Interviewing. Methods of

interviews.

UNIT II

Techniques of Sound Recording, Sound Effects, Editing. Radio in India; use of radio for

education; instructional programmes in radio; conceptualization for educational radio;

research for radio programmes. Location of recording. Narration Styles. Music recording.

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Magazines and sequences. Remote broadcasts. Evolution of radio broadcast in India.

Radio as an educational tool. Radio programmes and formats.

UNIT III

Target audience for production of programmes for radio; formats for programmes,

planning and scripting for radio programmes, collection of material for programmes;

documentation; production of programmes for radio, evaluation, assessment and analysis.

UNIT IV

Writing for radio – News – Interviews – Special Audience Programme - News Reading

Techniques. News policy and practice. Structure of News Story. 5 Ws and 1 H of news.

Inverted Pyramid style. Hard and Soft Leads.

UNIT V

News reading and presentation methods. Pronunciation. Vocal stressing. Inflection.

Quotation marks. Errors and emergencies. Headphones. Trails and promos. Phone-in

programmes. Listener’s letters.

REFRENCES

1. Radio Production, Robert Mc Leisch , third edition, Reed Elsevier, Oxford, 1994.

2. Ramanujam R.C. Mass Communication and its Digital Transformation, APH

Publising Corporation.

3. Kumud Kundu. Cyber Media and Information Technology, Mangalam Publishers,

Delhi.

4. Rawat D.K.S. Digital Media and Communication Technology, Swastic

Publishers, Delhi.

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M.Sc., MEDIA AND COMMUNICATION - SEMESTER VI

VISUAL ANALYSIS TOOLS


Credits: 4

COURSE OBJECTIVE

To enable the students to understand and interpret media text

To enable the students to effectively apply visual analysis tools in analysis media

contents

To enable the students to understand the psychological approaches of visuals.

To understand the Oedipus complex criticism for analyzing the pros and cons

To acquire the knowledge of portrayals of women in media

To understand the Freud’s theory for analyzing the media languages.

UNIT I: SEMIOTIC ANALYSIS

A history of subject-The problem of meaning-Signs-Signs and truth-Language and

speaking-Connotation and denotation-Systematic analysis -Paradigmatic analysis-

Metaphor and metonymy-Codes-Semiotics of the television medium

UNIT II: FEMINIST ANALYSIS

Portrayal of Women in Media – Portrayal of women in News Media - Male gaze – Male

domination – Women Marginalization in the Media – false consciousness – the consumer

society(Targeting Women as Consumers)

UNIT III: PSYCHOANALYTIC CRITICISM

The unconscious-Sexuality-The Oedipus complex-Symbols-Defense mechanisms-

Dreams-Aggression and guilt-Psychoanalytic analysis of media: a cautionary note-

Jungian psychoanalytic theory

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UNIT IV: SOCIOLOGICAL ANALYSIS

Some basic concepts-Uses and gratifications-Content analysis

UNIT V: INTERPRETATIONS OF PRINT ADVERTISEMENT

Sign in Signs: a premier on applied semiotics-The maiden in paradise: a case study-

Psychoanalysis aspects of the text-An aside of moisturizers and anxiety -Final comments

on perfume and anxiety-Commercials and anxiety




ART APPRECIATION

Hours : 7 Code: CC25B

Credits: 4

COURSE OBJECTIVE


To enable the students to understand the architectural style of Indian and western

art.

To Improving the knowledge of aesthetical approaches of art.

To Improve the designing skills of interior and exterior art works.

To develop the knowledge of Indian aesthetical art forms

To make them to understand the western art forms and styles.

UNIT 1

Indian Art: proto historic period, historic period - Buddhist, Jana, Hindu,Gupta

Architecture; Northern temple, temples in the Decan.

UNIT 2

Southern Temples- Pallava, Chola, Pandya, Vijayanagar and Nayaks, Islamic Period -

architecture, imperial style, provincial style and mughal style.

UNIT 3

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Sculptures - the mauryas, the Kushans, the Guptas, Chalukyas, the Hoysalas, the

Pallavas. The

Cholas, Pandyas, Vijayanagara paintings, murals - north Indian, south Indian, Miniatures

- mughal paintings, Rajput painting, Rajasthan, Pahari paintings, Modern Indian painting.

UNIT 4

The Western Art and Architecture - Egyptian, Greek, Roman, Early Christian, Byzantine,

Romanesque, Gothic, Italian, Flemish, German, Dutch, Spanish, English, French and

Modern art.

UNIT 5

Aesthetics - The function of art, Art, Artist and Society, Social responsibility of the

Artist,

Indian Aesthetics, Beauty, the Rasas.

Books for study and reference:

1.Edith Tomory, History of Fine Arts in India and the West, Orient Longman Limited,

India, 1989.

2.Yuri Borev, Aesthetics, Progress Publishers, Moscow, 1985.




MEDIA MANAGEMENT


Credits: 4

COURSE OBJECTIVE

To enable the students to get acquainted with media management and the

challenges facing managers in a period of technological and social change

To enable the students to develop knowledge of managing in media organization.

Students will practice planning, motivating, organizing, staffing and evaluating

within an organizational framework.

To understand the knowledge of administration and media management in media.

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To provide the knowledge of ownership patterns of mass media.

To acquire the knowledge of economic strategy of print and electronic media.

UNIT I

Principles of media management and their significance – media as an industry and

profession.

UNIT II

Ownership patterns of mass-media in India – sole proprietorship, partnership, private

limited companies, public limited companies, trusts, co-operatives, religious institutions

(societies) and franchisees (chains). Policy formulation – planning and control; problems,

process and prospects of launching media ventures. Organization theory, delegation,

decentralization, motivation, control and co-ordination

UNIT III

Hierarchy, functions and organizational structure of different departments – general

management, finance, circulation (sales promotion – including pricing and price – war

aspect); advertising (marketing), personnel management, production and reference

sections; apex bodies: DAVP, INS and ABC. Changing roles of editorial staff and other

media persons. Editorial – Response system.

UNIT IV

Economics of print and electronic media – management, business, legal and financial

aspects of media management. Budgeting and finance, capital costs, production costs,

commercial olity, advertising and sales strategy, completion and survival, evolving a

strategy and plan of action, operations, production schedule and process, evaluation,

budget control, costing, tax, labour laws and PR for building and sustaining business and

audience.

UNIT V

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Planning and execution of programme production – production terms, control practices

and procedures. Administration and programme management in media – scheduling,

transmitting, record keeping, quality control and cost effective techniques. Employee /

employer and customer relations services; marketing strategies – brand promotion

(space/time, circulation) – reach – promotion – market survey techniques - human

research development for media. Foreign equity in Indian media (including print media)

and Press Commissions on Indian newspaper management structure.

REFERENCE

1. Sohn, Ardyth, et al. Media Management: A Casebook Approach. 2nd ed. New

Jersey: Lawrence Erlbaum, 1999.

2. Media Management: A Casebook Approach (2nd Ed.) by Ardyth B. Sohn, Jan

LeBlanc Wicks, Stephen Lacy and George Sylvie (Lawrence Erlbaum Associates,

1999).




MEDIA, SOCIETY AND CULTURE


Credits: 4

COURSE OBJECTIVE

To enable the students to identify the basic elements of society and culture

To understand the dynamics of media, culture and society and study the core

concepts of a critical reading of the media.

To make them to understand the function of mass Communication in our society.

To acquire the knowledge of regulatory mechanism of Government bodies.

To make them to understand the social process of media in our society

To make them to understand the knowledge of challenges and trends in digital

society.

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UNIT I

Media and Society: Contemporary importance of Media in modern society; Media’s

influence on audiences’ thinking and social behavior: Media dependency-Pluralistic

media and Indian society

UNIT II

Media in Democratic Society-Media and social process: Mediated role and social

conferment, status conferral, socialization-Politics and Industrial power: Political

economy of policy perspectives

UNIT III

Media, politics and ideology: Market oriented media and social dilemma culture and

communication –mass-mediated culture- Communication and social conflicts- Religion

and communication. Contemporary relevance of Gandhian model of Communication

UNIT IV

Communication across cultures – new communication technologies –change and

challenges-trends in mass communication in the Internet era- knowledge society

Information rich and information poor

UNIT V

Mass Communication: Characteristics; Mass media – Growth, New media context,

access, control and use. Functions of Mass communication – information, education and

entertainment, Social Norm, Status conferral, Privatization, Monopolization,

Canalization, Inoculation, Mass society and Mass culture.- Dysfunctions : stereotyping,

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cultural alienation, impact on children; Regulatory mechanism: government , professional

bodies and citizen groups.

PRESCRIBED TEXT

Masterman, Len - Teaching the Media

REFERENCE

1. Joshi.P.C. - Culture, Communication and Social Change

2. MacBride, Sean - Many Voices One World

3. Barrat, David - Media Sociology

4. Pandian.M.S.S. - The Image Trap




RADIO PRODUCTION PRACTICALS

Hours : Code: CC28

Credits:

1. Radio Programme fundamentals, Purpose, Type of radio programmes –

characteristics – News, Drama, Music, Talk, Interview, Group discussion,

Documentary.

2. Information and Script Writing for radio programmes – Standard Script forms

3. Writing for Radio – Style grammar – format writing tools, creative writing &

editing

4. Sound recording Editing – Sound effects

5. Style of radio announcements – Compeering – Narration – Voice Modulation

6. Methods of Interviews, Location of recording, Music recording, Magazines,

Remote broadcast.

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7. News reading and presentation methods, pronunciation, vocals stressing,

Inflection, quotation marks, errors and emergencies. Headphones, Trials and

promos. Phone in programmes, Business letters.

8. Making commercials and discussion programmes. Purpose and styles. Voicing

and treatments. Music and effects. Controls of discussion programmes. Ending

the programmes.

9. Satellite Radio- worldspace

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M.Sc. MEDIA AND COMMUNICATION - SEMESTER- VII

MEDIA LAWS AND ETHICS


Credits: 4

COURSE OBJECTIVE

To enable the Students to understand the regulatory aspects of print or electronic

journalism, or radio, or television station management.

To give an ability to use their knowledge and reasoning skills to make ethical

decisions in their professional practices.

To enable the Students to analyze libel law, privacy, objectivity, responsibility,

freedom of speech and censorship, and the role of the press in society.

To enable the Students to understand the regulatory aspects of print media.

To providing the knowledge of cyber laws information technology act.

To improve the knowledge of ethical decisions in their professional practices.

UNIT I

Press Laws: National objectives, Responsibilities of the press, Rights and Privileges;

Freedom of the press and Reasonable Restrictions; Defamation, Sedition, Obscenity,

Incitement of violence, Press and registration of books act 1867, Copy right law, The

Working Journalists acts of 1955, 1956, and 1958; Contempt of court act 1971. The

Newspaper (Price & Page) Act 1971. Press council guidelines; Press Council code on

Communal writing; Editor’s Responsibilities

UNIT II

The law of copyrights-Trade related Aspects of Intellectual Property Rights (TRIPS) &

TRIMs; International Intellectual propriety of rights; The Contempt of Courts Act 1971;

The India Telegraph Act, The design Act, 1911, The Patents Act, 1957 Law of

defamation; Libel and Slander; Prasar Bharti Act; The Broadcast Bill; cable television act

1995, Broadcasting Services Regulation Bill, 2006, Cinematograph Act 2006

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UNIT III

Right to information (Information Bill; Laws of Human Rights- Child labour Acts-

Indecent Representation of woman (prohibition) Act, 1986, The monopolies and

restrictive Trade Practices Act, 1969, Salient feature

UNIT IV

Cyber Laws-Information Technology Act, 2000; Hackers, Cyber Terrorism, Cyber

Stalking, spamming, cryptography and digital signature, computer viruses, child

pornography, privacy and cyber crime, electronic governance; Copy right Act 1957

UNIT V

Fundamental Rights, Directive Principles of State Policy, Centre-State Relations,

Legislative relations, Emergency Provisions, Amendment of the Constitution,

Parliamentary Privileges

1. PRESCRIBED TEXTS

2. The Law of the Press in India, Durga Das Basu, Hall of the Indian Pivate

Limited, New Delhi

3. The Constitutional Law of India, Durga Das Basu, Prentice Hall of India, New

Delhi.

4. Indian Press Profession to Industry, Arun Bhattcharee, Vikas Publication, Delhi

5. Media Ethics and Laws, Jan R. Hakemulder, Fay Acde Jonge, P.P. Singh

REFERENCE:

1. Theory and Practice of Journalism - Ahuja, B.N.,

2. Freedom of State - by Peter Arches and Lord Reay, National Academy, New

Delhi

3. Know your Copyright - G.D. Ghosla,

4. Law of Copyright - Narayanan

5. AIR Manual

6. Law for Cinema and Videos - Vijay Malik

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7. Mass Communication in India – Keval J. Kumar

8. Media Ethics: Cases and Moral Reasoning – Cliforgd G. Christians, Mark

9. Fackler, Kim B. Rotzoll, Kathy Brittain McKee

10. Ethics in Human Communication – Richard L. Johannesen




TELEVISION PRODUCTION


Credits: 4

COURSE OBJECTIVE

To enable students understand the medium Television’ historically, technically

and aesthetically.

To understand the function of television production equipment and facilities i.e.

cameras, switchers, audio consoles, tape recorders, and lighting equipment.

To developthe aesthetic and critical insights

To enable the students for proper appreciation and evaluation of production

techniques.

To understand the production techniques methods for production.

To understand the knowledge of updating versions of future world Television.

UNIT I

Fundamentals of video. Photography and video. Camera. Tape and recording. Film

transfer and Video processing. Audio and power devices. Video display systems. Multi-

camera production.

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UNIT II

Camera parameters. Lens. Frames. Films. Exposure. Focusing. Sharpness and contrast.

Cameral filters. Lighting systems. Lighting methods and needs. Shooting plans and

backgrounds. Getting organized for shooting. Importance of. Backgrounds. Real and

unreal backgrounds. Neutral background. Economical settings. Location selection. Pre-

production planning.

UNIT III

Editing in videography. Basics of video editing. Physical editing. Cutting points and

transitions. Order of shots. Editing methods. Generations of editing. Edit controllers.

Post-production editing. Good editing techniques.

UNIT IV

Production techniques. Script writing. Purpose of scripts. Length and style of scripts

Story boards and components. Pre and post-production techniques. Effective shots. File

shots. Footages. Special effects. Graphics and animation. Chromo - key usage. Economy

shooting

UNIT V

Writing for TV – News & Current Affairs Programmes – TV Anchoring – TV Camera

Types – TV Post Production Techniques, International Standards for Digital Audio &

Video – The Future of World TV.

PRESCRIBED TEXT

Television production handbook, Herbert Zettl,Wadsworth Publication,New York

(2003)

REFERENCES

1. Whittaker, Ron Television Production, Mayfield Publishing (2005)

2. Hampe, Barry Video Scriptwriting, Penguin (1993)

3. Set Lighting Technician’s Handbook. Box, Harry Boston: Focal Press

(1993)

4. Audio Sweetening for Film and TV. Blue Ridge Summit, Hubatka, Milton

PA: TAB Professional and Reference Books( 1985)

74

5. Audio Production Techniques for Video. Huber, David Knowledge

Industry Publications, Inc., White Plains, New York (1987)

6. Lewis, Colby The TV Director/Interpreter. Communication Arts Books,

New York (1968)

7. Mathias, Harry Electronic Cinematography.: Wadsworth Publishing Co.,

Belmont, California (1985)

8. Metrazzo, Donna The Corporate Scripwriter’s Book. Portland, Oregon:

Communication Publishing Co (1985)

9. Shetter, Michael Videotape Editing Elk Grove Village, IL: Swiderski

Electronics Inc (1985)

10. Smith, Coleman Mastering Television Technology. Richardson, Texas:

Newman Smith Publishing Co. Inc (1988)

11. Utz, Peter Recording Great Audio. Mendocino, CA: Quantum Publishing

(1990)




TELEVISION PRODUCTION PRACTICALS


Credits: 4

To understand the function of television production equipment and facilities i.e.

cameras, switchers, audio consoles, tape recorders, and lighting equipment.

To develop the knowledge of different film formats.

To develop the knowledge of lighting techniques.

To enable the students for Pre production and post production techniques.

To get a training of short film and documentary film production techniques.

To get the knowledge of Multi-camera production techniques.

Practical

1. Production planning, pre production and postproduction planning-duties and

responsibilities of producer/director. Production techniques-video format;

75

documentary, serial, talk show, interview, demonstration, discussion, profiles,

commercials. Set designing and make up – visualization and composition-

aesthetics-directing the actors directing the crew. .

2. Planning and Production of indoor and outdoor shootings, planning and

management of live shows.

3. Film transfer and Video processing. Video display systems. Multi-camera

production. Lighting systems- Lighting methods and needs. Mike positioning and

arrangements.

4. Shooting plans and backgrounds. Getting organized for shooting.

5. Importance of backgrounds. Real and unreal backgrounds. Neutral background.

Economical settings. Location selection. Post-production editing

6. Applications of Production techniques- Script, Length and style of scripts, Story

boards and components, Pre and post-production techniques, Effective shots, File

shots, Footages, Special effects. Graphics and animation, Chromo key usage and

Economy shooting methods.

a. Commercial (30 Seconds Max)

b. Short / Documentary (15 minutes’)

c. Concept theme- Focus- Treatment-Narration (story- past tense)

d. Script – Story board

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WOMEN AND MEDIA


Credits: 4

COURSE OBJECTIVE:

To empower the students to explore the effects of media images on the

construction of identities, especially gender and how much of our sense of self is

contrasted and compared to popular media images.

To enable the students to analyze the status of women in media, society.

To make them understand the feminist concepts of women.

To make them to understand the present scenario of women tn workplace.

To enable the students to portraying women in imaginary concepts proudly.

To make them to understand the vedic women in vedic society.

UNIT I:

Women in Vedic society - Women in Colonial period – The different forms of marriages

- Social customs and rituals of Vedic, Puranic and Moghal Era - Status of women in

emerging India – case studies

UNIT II:

Gender gap and gender bias - Patriarchy and patriarchal society - Male and female

migration – Different types of Violence against women – Difficulties faced by Women in

labour force – Problems of career women – Domestic Violence

UNIT III:

Anarcho feminism - Amazon feminism - Cultural feminism - Eco feminism - Liberal

feminism - Socialist feminism - Pop feminism – Incorporating feminist theory in Mass

Communication – Methodology – Feminism and mass Communication practice

77

UNIT IV

The progress of women in Journalistic workforce – Women’s Employement and status in

the magazine industry – Place of women in the broadcast industry – The face of the

network news – Women in public relations: feminist perspectives – visual images and

Re- Imaging.

UNIT V:

Women in Television -Women in Journalism - Women in Radio - Women in Films -

Women in Advertisements - Women in Alternative media



M.Sc. MEDIA AND COMMUNICATION - SEMESTER-V

VIDEO MAGAZINE PRODUCTION


Credits: 4

COURSE OBJECTIVE

Providing knowledge about video magazines.

Understand the knowledge of online magazines.

Gathering the information about business development on video magazines.

To make them to understand the video magazine uploading formats.

To learn the principles of architecture and designing principles of video

magazines.

To make them to understand the promoting techniques in multimedia

applications.

UNIT I

Basics of Video Magazine, Online magazine, Video magazine publications,

Applications, Basic tools for video magazine production. Elements of Video magazine.

Introduction to E- Magazine.

78

UNIT II

Difference between online magazine and video magazine, online video advertising,

Business, Marketing, Corporate companies, Video sharing, viral video log, cyber

bullying, cyber zine.

UNIT III

Architecture and Designing principles of video magazine, Online file formats: Video

magazine uploading formats, PDF, PNG

UNIT VI

Hyper link applications, Server client maintenance, Server spaces and data storage,

Multimedia applications, Marketing strategies – brand promotion (space/time,

circulation), Space for Advertising, Video Blog Designing.

UNIT V

Current trends on video magazine, Editorial – Responsibilities, cyber law and ethics,

Commercial Aspects of video Magazine Production .

REFERENCE

1. Professional Web Design - Theory and Technique On The Cutting Edge,

Holzschlag Molly.E., Galgotia Publications Pvt. Ltd, 1997, New Delhi

2. Designing Interactive Websites, Mohler James.L. & Duff Jon.M., Thomson

Learning, 1999, Africa

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M.Sc. MEDIA AND COMMUNICATION - SEMESTER- VIII

SOUND AND ACOUSTIC TECHNIQUES

Hours : Code: CC33B

Credits:

OBJECTIVE

To make students aware of the basic principles of sound.

To learn about sound techniques.

To impart knowledge on acoustics and psycho-acoustics.

To make them to understand the knowledge of studio management.

To learn the knowledge of special effects and its functions

To learn the techniques of dubbing for various recording.

UNIT I

PRINCIPLES OF SOUND -The Human Ear; Characteristics of Sound:

Compression & Rarefaction -Velocity, Amplitude and Acoustical Phase -Loudness,

Frequency and Human Hearing -Timbre and Sound Envelope–Physical types of

microphones –microphone selection and use.

UNIT II

LISTENING SOUND- Educated Ear: Cognitive & Affective Information -

Analytical & Critical Listening; Sound’s Dynamic Range; Acoustics & Psycho Acoustics

of Sound: Binaural Hearing -Mono & Stereo effects -Direct & Reflected Sound -

Reverberation& Echo.

UNIT III DESIGNING SOUND- The roles & responsibilities of a sound designer -

Elements of Sound -Perception of various sounds. The steps involved in designing sound

-Functions of Sound with respect to Dialogue –Sound aesthetics.

UNIT IV

FUNCTIONS OF SOUND - Function of Sound with respect to Picture -Functions

of Sound with respect to Special Effects -Functions of Sound with respect to Music –

Special effects and its functions; dubbing; creative usage of sound.

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UNIT V

STUDIO MANAGEMENT- Studio and live mixing speech -Studio Management:

Equipment Management -Transmission & Reception -Studio Operations -Studio Layout

& Design-The Sound Control Room -The Sound Recording Room; Station Management

BOOKS

1.Jan Maes and March Vereammen “Digital Audio Technology”, 4thEdition Focal

Press,2001

2.Randy Thom, Audiocraft: An Introduction to the Tools and Techniques of Audio

Production

, 2nd edition(National Federation of Community Broadcasters, 1989).

3.Carl Hausmanm and Philip Benoit “Announcing, Broadcasting, Communicating Today,

Thomson, 2004.

REFERENCES

1.David Miles Huber “Modern Recording Techniques” 5thEdition Focal Press,2001

2.Carole Fleming “The Radio Handbook” 2ndEdition Routledge,2002



M.Sc. MEDIA AND COMMUNICATION - SEMESTER-VIII

ADVERTISING


Credits: 4

COURSE OBJECTIVE

To provide specialized training in the advertising industry

To develop overall creative and technical skills in production of advertisements.

To understand the knowledge of global marketing.

To understand the knowledge of relationship between Ad agencies and production

companies.

To make them to understand the measurement of audience.

To acquire the knowledge of conducting the campaign for advertising purposes.

UNIT I

Introduction to advertising – relevance of advertising in markets today; Evolution and

history of advertising; Advertising and the Marketing process. Constituents of

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advertising. Advertising as Communication, Status of Advertising industry in India,

Socioeconomic effects of Advertising, advertising in Global marketing context; Leading

advertisers (national and international); Advertising theories: Hierarchy of needs ,

Stimulus-Response theory;

UNIT II

Types of Advertising: Consumer, industrial, Corporate, Cooperative, Retail, Farm,

Comparative, Public service, Life-style and Trade. Strategies, merits and demerits;

Critical analysis of ads; Campaign Planning; Situation analysis; The planning cycle –

contemporary models; Strategy in campaign planning: Types of campaign (teaser /

testimonial / launch)

UNIT III

Advertising Agency: Structure and functions, Types of Agencies, Agency selection,

Media relationship, Global marketing and advertising; implications professional bodies;

advertising genies association Advertising standards Council, Profiles of leading

international and Indian Agencies, diversifications and specializations, professional

ethics, challenges and requirements.

UNIT IV

Advertising forms; ad production Copy: copy platform, copy format, elements, appeals,

Visuals and other creative elements. Techniques of print ad. Production. Audiovisual

commercials: procedure and techniques. Media: Print, electronic, outdoor and new

media: characteristics, cost effectiveness. Media planning strategy and methods; Case

study of prints and commercials

UNIT V

Overview of Media Concepts- Target Audience, Markets, Reach & Frequency,

Scheduling, Strengths & Weaknesses of Mediums (SWOT); Media Terminology, IRS &

TAM, Costings. Setting media objectives (media market analysis); Media Planning

Process. Product Linkage Data; Markets; Writing a client Media brief; Factors affecting

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reach / frequency; Scheduling Patterns; Usage of Media Mix; Budget Setting, allocation

of budget to media types – Effective frequency estimator; Target Reach and Cost

Efficiency – Media buying & placement (how to buy print / television space & time, CPT

vs CPRP analysis); Exposures – potential, measuring vehicles; Presentations.

PRESCRIBED TEXT

Chunnawala S.A and Sethia - K.C Foundations of advertising – Theory and

Practice

REFERENCE

1. Dennison, Dell – The advertising Handlook (1999)

2. Jefkins, Frank – Advertising Made simple (1992)

3. Kotler, Philip – Marketing Management (1980)

4. Batra, Rajeev; Myers C. John , Aaker A. David – Advertising

Management (1996)




PUBLIC RELATIONS


Credits: 4

COURSE OBJECTIVE

To enable the students to establish effective public relations with different

Departments of an organization

To equip the students to become effective PROs

To understand the functions of PROs in organization

To make them to understand the proper communication techniques for PROs

To understand the advertising and PROs relationship.

To learn the Evaluation and research for PROs.

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UNIT I

Public Relations: Evolution of Public Relations, Four basic elements of public relations

PR as a management concept, PR as a profession, PR Functions: public opinion,

propaganda, and publicity, PR firms in India: status and growth.

UNIT II

Public Opinion: Attitudes in opinion formation. Changing existing attitudes; Formation

of public opinion; Group influence on individual opinion; Rational basis of public

opinion; Propaganda; techniques of Pernicious Propaganda. Communication: Internal

Communication; External Communication; Communication process; Informal

Communication; Formal Communication; Semantics in Verbal Communication; Non

Verbal Communication; Employee’s Role in Communication

UNIT III

Organization; Public relation Policy Committee; Planning Committee in the Public

Relation Department. The Public relation Counsel; The public relation Budget; Media

Relations and Publicity Selection of publicity media; Types of publicity; Communication

with the media; Tools of PR: Advertising, (house journal) Periodicals, Films, Employee

Relation, shareholders, special events, PR publics, consumers, community, government,

media. PR role in a Natural Disaster, PR in private and public sectors, Public Relations

practices in the global context; Code of professional standards for the practice of public

relations; Code of ethics in India

UNIT IV

Evaluation and Research: Advantages of Public Relations Research; Limitations of

Public Relations Research. Types of Public Research; Public Opinion Research; Research

of a corporation ‘s Public Relations and the Public relations of other companies; The

public relation Audit; Research on Influence on Public Opinion; Basic Research in

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Human Relations; Organization for public relations research; Public Relation research by

outside research firms; Qualification for public relation research

UNIT V

Measuring advertising effectiveness- Pre and post test, Cross-cultural and Lifestyle

research, Trends in Advertising research in India: Professional Ethics, issues and

problems; Global marketing and advertising in future.

PRESCRIBED TEXTS

Lesly , Philip - Handbook of Public Relations and communications.

REFERENCE

1. Anuja B.N, Chhabra, S.S - Advertising and Public Relations

2. Gupta, OM - Basic aspects of Media Writing

3. Stovall, Glen James - Writing for the Mass Media




INTERNATIONAL COMMUNICATION


Credits: 4

COURSE OBJECTIVE

To understand the communication channels and strategies are used to shape

opinions across cultural boundaries in the globalised world.

To develop effective communication strategies for maintaining relationships in an

increasingly inter-dependent world.

To acquaint students with the meaning of political Communication,

To study the basic concept of UNO.

To acquire some knowledge of international telecommunication and regulatory.

To gather some knowledge of globalization on media systems.

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UNIT I

Political, economic and cultural dimensions of international communication –

communication and information as a tool of equality and exploitation – international

news flow – imbalance – media growth – international, regional and internal disparities.

UNIT II

Communication as a human right – UNO’s Universal Declaration of Human Rights and

communication – international news agencies and syndicates, their organizational

structure and functions – a critique of western news values.

UNIT III

Impact of new communication technology on news flow – satellite communication – its

historical background – status – progress – effects – information super highways –

international telecommunication and regulatory organizations –

UNIT IV

UNESCO’s efforts in removal imbalance in news flow – debate on new international

Information and Economic Order –MacBride Commission’s report – non-aligned news

agencies news pool – its working, success, failure.

UNIT V

Issues in international communication – democratization of information flow and media

systems– professional standards; communication research – telecommunication tariffs;

information - prompted cultural imperialism – criticisms; violence against media persons;

– effects of globalization on media systems and their functions; transnational media

ownership and issues of sovereignty and security; international intellectual property

rights; international media institutions and professional organizations; code of conduct.

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M.Sc. MEDIA AND COMMUNICATION - SEMESTER-VII

ADVERTISING (Practical)


Credits: 4

COURSE OBJECTIVE

To provide specialized training in the advertising industry.

To develop overall creative and technical skills in production of

advertisements.

To get a training of advertising in markets today.

To study the Techniques of print ad Production.

To observe the current trend of advertising techniques.

To identify the Media planning strategy and methods.

1. Narrative and Non –Narrative techniques for script

2. Preparing the content, creating the storyboard for an Advertising.

3. Planning procedures for Production work

4. Character selection and props designing

5. Set and background designing

6. Collection and shooting of video resources

7. Rendering ,Timing and delivery of various media formats of same production.

8. Music composition exercises

9. Simple and complicated approaches.

10. Numbers of 1-min Advertising output should be in DVD format

11. Preparing the content, creating the storyboard for a media advertisement.

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12. Planning procedures for media advertisement

13. Collection and shooting of video resources

14. Narration and music composition exercises

15. Timing and delivery of various media formats of same production.

16. Simple and complicated approaches.



M.Sc. MEDIA AND COMMUNICATION - SEMESTER- IX

FINAL CUT PRO Editing (Practical)

Hours : Code: CC37B

Credits:

Objectives:

To provide training for digital editing application that helps beginners and

seasoned professionals achieve stunning results.

Students will become familiar with the user interface while you learn how to

perform editing functions.

Students will be enable to learn the real-world media to learn practical approaches

to video editing—

To learn basic techniques to Final Cut Pro’s powerful advanced features.

To provide training for MAC operating systems .

to provide training for on- air editing from 3point camera sources.

PRACTICAL

Building and Navigating a Project

Video Editing Essentials

Trimming Techniques

Capturing and Transferring Footage

Transition Effects

Editing with Multiple Tracks and Camera Angles

Video Effects

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Titles and Graphics

Audio

Color Correction and Project Finalizing

Outputting and Encoding

Delivering, Authoring, and Archiving

15 min output should be in DVD format




RESEARCH METHODS IN COMMUNICATION AND MEDIA

Hours : Code: CC38

Credits:

Course objectives

To learning the Knowledge about qualitative and quantitative methods of media,

To learn the techniques of analyzing validating the dates.

To understand the ethical aspects of media research.

To understand the knowledge of methodology section for research.

To learn the knowledge about findings and conclusion of the valuable research.

To understand the concept of research for contributing some social responsibility

to the society.

UNIT I

Definition – elements of research – scientific approach – research and communication

theories – role – function – scope and importance of communication research – basic and

applied research. Research design components – experimental, quasi-experimental,

benchmark, longitudinal studies – simulation – panel studies –corelational designs.

UNIT II

Methods of communication research – census method, survey method, observation

method – clinical studies – case studies – content analysis.

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UNIT III

Tools of data collection: sources, media source books, questionnaire and schedules,

people’s meter, diary method, field studies, logistic groups, focus groups, telephone,

surveys, online polls. Random sampling methods and representativeness of the samples,

sampling errors and distributions in the findings.

UNIT IV

Media research – evaluation, feedback – feed forward – media habits – public opinion

surveys – pre-election studies and exit polls. Report writing – data analysis techniques –

coding and tabulation – non-statistical methods – descriptive – historical – statistical

analysis – parametric and non-parametric – uni-variate –bi-variate – multi-variate – tests

of significance – levels of measurement – central tendency – tests of reliability and

validity – SPSS and other statistical packages.

UNIT V

Media research as a tool of reporting. Readership and / audience surveys, preparation of

research reports / project reports / dissertations / theses. Ethical perspectives of mass

media research.

90



M.Sc. MEDIA AND COMMUNICATION - SEMESTER-IX

MULTIMEDIA AND INTERNET TECHNOLOGIES


Credits: 4

Course objectives

To study the Multimedia system architecture and its functions.

To understand the importance of Multimedia I/O Technologies.

To get knowledge about Web servers, browsers and Web spiders.

To learn how to transfer data’s to web client server technologies.

To study about Multimedia application classes. Game systems. Interactive

TV.

To empower the students to produce Video conferencing. Hypermedia

mails.

UNIT I:

Definition of Multimedia. Multimedia systems. Multimedia elements. Multimedia

applications. Multimedia system architecture. Evolving systems of multimedia- HDTV,

UDTV. Digital signal processing. Multimedia file formats, standards, communication

protocols, conversions. Data compression and decompression. Types and methods of

compression and decompression. Multimedia I/O Technologies.

UNIT II:

Internet technology. An overview of OSI model. History of the World Wide Web. Web

documents. Web servers, browsers and Web spiders. Search engines and applications. E-

commerce. E-learning. E-Examinations. Active Server Pages. Personal Home Pages.

URLs and Call activations. File transfers over the net. Mirror sites.

UNIT III:

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Internet Services. ISPs. Types of ISPs. Setting up of an Internet account. Connect to

WWW by configuring your own TCP/IP. Installing and configuring the modem. Internet

options and their usage. Multimedia application classes. Game systems. Interactive TV.

Set top boxes. Video conferencing. Hypermedia mails.

UNIT IV:

Introduction to HTML. HTML Tags and their applications - Commonly used HTML

Commands. Structure of an HTML program., Document Head. Document Body. Lists-

Types of Lists (Unordered List (Bullets), Ordered Lists (Numbering), Definition Lists).

Adding Graphics to HTML Documents.

UNIT V:

Tables: Introduction to Header, Data rows, Caption Tag. Width, Border, Cell, color, span

attributes. Linking Documents. Links (External Document References, Internal

Document References); Images as Hyperlinks (Image Maps). Frames and their usage.

Methods of creating web pages- in-line frames, handling of media elements in web pages.

REFERENCES

3. Designing TCP/IP Internetworks, Bennet Geoff, Galgotia Publications Pvt.Ltd,

1998, New Delhi

4. A Text Book of Internet & Web Page Design, Srivastav Raj Kumar, Dominant

Publishers and Distributors, 2001, New Delhi

5. The Internet Book, Comer Douglas.E., Prentice Hall of India Private Limited,

2003, New Delhi

6. Internet With Web Page, Web Site Design Bible, Underdahl Brain & Underdahl

Keith, Idg Books India (P) Ltd, 2000, New Delhi

7. Webmasters Handbook, Galgotia, Prima Publishing, 0, New Delhi

8. Hands On Html, Robertson Greg, Bpb Publications, 1999, New Delhi

9. Mastering Html 4 Premium Edition, Ray Deborah.S. & Ray Eric.J., Bpb

Publications, 1999, New Delhi

10. The Complete Reference Web Design, Powell Thomas.A., Tata McGraw-Hill

Publishing Company Limited, 2000, New Delhi

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11. Professional Web Design - Theory and Technique On The Cutting Edge,

Holzschlag Molly.E., Galgotia Publications Pvt. Ltd, 1997, New Delhi

12. Designing Interactive Websites, Mohler James.L. & Duff Jon.M., Thomson

Learning, 1999, Africa




LIGHTING TECHNIQUES

Hours : Code: CC39B

Credits:

OBJECTIVE

To make students aware of the basic principles of Lighting.

To learn about in-door and outdoor Lighting techniques.

To impart knowledge on colors from different Lightning sources.

To Understand the use of reflectors, diffusers, mirrors, skimmers in outdoor

photography.

To make them to understand the sources of lights.

To learn the uses of filters and reflectors.

UNIT I

Basic principle of light. Electromagnetic spectrum, visible spectrum. Behaviour of

light falling on an object – absorption, reflection refraction, transmission, diffraction,

dispersion, scattering of light, refractive index. Inverse square law. Basic principles of

colur , CIE diagram , trichromatic theory of vision.

UNIT II

Quality of light : Specular, diffused and bounced. Types of light : Natural day

light, Incandescent, (tungsten- halogen, [Tenner (10K), Senior (5K), Junior (2K), Baby

(1K), Inkie Multi 10, Multi 20 etc], photoflood), fluorescent, (Kino Flo), Metal Halide

enclosed AC arc (HMI) etc.

UNIT III

Basic understanding of ratio lighting (key + fill : fill alone) use of back light,

kicker and back ground light. How to lit up an indoor situation. Use of light source filters.

Use of reflectors, mirrors, skimmers in an outdoor situationColour Temperature, Electro

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Magnetic spectrum, Available Light, Artificial Light, Light Dispersion-Soft Light, Hard

Light, Light Sources-Tungsten Lamps, Overrun Lamps, Tungsten -halogen, Gas

discharge lamps, Fluorescent Lamps, Light Fittings-Soft Lights, Spotlights.

UNIT VI

Effects projectors, Follow spots, Lighting Control, Lighting Problems, Lighting

for

Colour, Pictorial Lighting, Atmospheric Lighting, Animated Lighting, Lighting Effects,

Lighting on Location, Single source lighting, Three Point and Five Point lighting, Light

Measurement methods-Incident, Reflected and Surface brightness method.

UNIT V

Use of different diffusers (Butter paper, Tissue paper, Gateway, Acrylic sheets

etc.)

Fore ground, mid-ground, back ground Separation to create depth. Golden rule.

Introduction to ‘source’ lighting as the key-concept of ‘Realist ‘School of

cinematography. Composition : Fore ground, mid-ground, back ground separation to

create depth. Golden rule. Properties of convex lens as the originating factor of

perspective. Control of perspective using different prime

lenses. High-key and low-key lighting, manipulation of tone and contrast indoor-outdoor

matching. Light as a tool of expression and dramatization.

REFERENCES 1. Des Lyver .Focal Press Video lighting 2. Fill and Thornley Lighting technology 3. Murphy Complete lighting guide 4. Carlson. Professional lighting hand book 5. John Hart. Lighting for action




NEW MEDIA STUDIES


Credits: 4

To learning the Knowledge about Social control and democracy

To learn the techniques of E- Governance

To understand the ethical aspects of New media.

To understand the knowledge of audience analysis.

To learn the knowledge about findings for ICTs .

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To understand the concept of Cybercrimes and Pornography IT policies.

UNIT I

New media Technology – characteristics: Information Superhighway, Convergence,

Structure and Functions; - social and cultural consequences: fragmentation and digital

Isolation; Social Control and Democracy – Privatization and Competition – New media

access and control – Digital Divide: - E-governance – process, social and legal

frameworks – Policy initiatives

UNIT II

Information and Knowledge society – Definitions and characteristics of Information

Society, Post-industrial society – Information Society Theories: Daniel Bell, Machlup,

Webster, Schiller – Evolution of New media audiences: Elite, Mass, Specialized and

Interactive – New media uses and gratifications – Influencing factors

UNIT III

Social and Cultural effects of New Media: Social Networking, Information Overload,

Information Rich and Information Poor, Knowledge Gap and Cultural Alienation New

media impact on old media – ICTs for Development – Empowerment, right to

information

UNIT IV

New Media Theory – Perspectives, Technological Determinism, Constructivism,

Functionalism, Postmodernism, Characteristics of New Media – Uses, Adoption ICT and

Social Transformation – socio-technical paradigm, Information commodification new

consumption norms – knowledge gap. New media issues: Invasion of Privacy, Piracy,

Cybercrimes and Pornography IT policies, Information Bill and Regulations

95




GRAPHICS AND ANIMATION


Credits: 4

Course objectives

To study the importance of basic Elements of designing.

To enable the students to understand the power of visual psychology.

To study the importance of Type file formats.



applications

To understand the views of living and non – living objects.

UNIT II:

Fundamentals of Computer Graphics. Concepts, elements, principles of visual design,

layout principles, Balance, contrast and harmony, perspective design & communication.

Electronic media design (television & computer) – Still & moving, visual only, text only,

visual & text. Tools for creating visual design – for print and electronic media,

automation and graphics. Language of color, form & color, theory of contrasts, illusions

of Space & Form, design psychology.

UNIT II:

Graphics input - output devices: Direct input devices - Cursor devices - direct screen

interaction - logical input. Line drawing displays - raster scan displays. Two-dimensional

graphics. Raster graphics - Scan conversion of polygons - region filling - algorithms. File

formats –GIF, JPEG ,TIFF , Graphics Animation Files , Postscript/Encapsulated

Postscript files.

96

UNIT III:

Curves and surfaces: Parametric representation of curves - parametric representation of

surfaces - planes - curved surfaces - ruled surfaces. Three-dimensional graphics: 3D

transformations - normal, oblique central projections - 3D algorithms - hidden lines and

hidden surfaces removal. Lighting, perception and depth of field.

UNIT IV:

The art of animation -animation aspects, color and texture, animation principles.

Elements of animation. Preparing for animation. Steps of recording animation, Animating

with space to time. Segment manipulation options. Introducing ink effects. Making

multimedia Animation. Creating a cast number within paint, rotating cast members.

Creating a film loop. Using the tools. Pallets. Importing cast members.

UNIT V:

Choreographic sprites and loops. Introducing markers, using the tempo channels, adding

sounds, using transition channels. Introducing interactivity. Non-linear animation, Flash

animation, 3D illusion, asymmetry, overall composition, logo, and creation shooting and

editing videos. Animation using flash, Director, Morph and other packages.

97




GRAPHICS AND ANIMATION PRACTICALS


Credits: 4

Course objectives

To study the importance of basic principles of Animation.

To enable the students to understand the power of visualization.

To study the importance of colors and texture.



applications

To understand the views of multimedia building blocks.

1. Graphic input functions. Three-dimensional computer graphics. 3D

transformation and perspectives. Perspective depth. Scan conversion. Hidden

surface removal and shading. Graphics systems-display structures.

2. Two-dimensional transformation -translation rotation. Scaling. Reflection.

Transformation of plane objects. 3-Dim transformation. Modeling for CAD -

Geometric modeling. Wire-frame modeling. Surface modeling. Solid modeling.

Applications of graphic designs using graphic editors and image processors.

Graphic image clips for designing.

3. Animation- animation aspects. Color and texture. Animation principles. Preparing

for animation. Step recording animation. Animating with space to time. Segment

manipulation options.

4. Introducing ink effects. Multimedia building blocks. Presentation tools. NIFF.

Production Tips Images. still images. color and Image file formats. Color models.

5. Animation for integration- Creating a cast number within paint. Rotating cast

members. Creating a film loop. Using the tool pallet. Importing cast members.

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Choreographic sprites and loops. Introducing markers. Using the tempo channels,

adding sounds. Using transition channels.

6. Introducing interactivity. Non-linear animation. Flash animation. 3D illusion.

Asymmetry. Overall composition. Logo. Image Morphing and warping.




EVENT MANAGEMENT

Hours : Code: CC43

Credits:

Corse objectives

To providing the management capabilities on Events in different areas.

To learning the capabilities of marketing strategy and sales promotions .

Understand the planning process for events and campaign.

To make them to understand the knowledge of financial checklist of event

management.

To make them to understand the knowledge of conducting workshops for a

conceptual events.

To learn the techniques of promoting a process in event management.

UNIT I

Introduction to event, Determining Market, Market Research, type of event, 5 ‘W’s and

involve ‘F’, Establishing Business Site, Business Resources and Equipments, process of

event management. Planning: Concept, Importance of planning, Types of plan, Steps in

planning, limitations of planning, Management By Objectives.

UNIT II

Financial Planning, Relationship with sponsor, planning of event, customer relationship,

Services Pricing, Client and Supplier contracts, Operation Records, marketing & selling

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of ticket, Advertisement of event, Operation & Logistics. Definition of Workshop, Types

of Workshop, Ideal duration of Workshop, Execution of Workshop, Advantages of

Workshop

UNIT III

Media planning, Marketing, Advertising and Promotion, Employees & Personal,

determining communication objective , target audience , step of event , making Ads ,

booking process , making of invitation card. Introduction to Media; the Printed world,

The Broadcast Media, Film as a Media, Web as a Prominent Media Campaign; Dynamics

of creating and executing the complete campaign strategy – sales Promotion, Public

relations, local advertising, Campaign budgeting and execution, testing and Evaluation.

UNIT IV

Permission and legal requirements, Accounting, Record Keeping and Taxes, permission

of municipal corporation, permission of police commissioner, permission of traffic

police, medical arrangement.

UNIT V

Development, The Event Planning Process, Working with Suppliers, Request for

Proposal, Costing of event up to execution, managing cash flow in event, Award Winning

Events, assignment and project work. Evaluation, Coordination and Control:

Coordination: Concept, Significance, Techniques Control: Meaning, Process, Requisites

of effective control, Control techniques, Sporting Events; Running Events –Writing Your

Major Event Strategy; UK Sport’s World Class Events Program; Preparing a Bid; A

Suggested Business Plan Template; Insurance & Legal Issues; Marketing and

Sponsorship; Health and Safety & Risk Assessment; Data Protection; Volunteers; Ethical

Considerations; Anti-Doping; Environment; Tourism and Sporting Events; The

Economic Impact of Major Events; Sports Development; Support Services; Directory of

Useful Contacts and Resources; Checklist and Practical Last Thoughts

100



M.Sc. MEDIA AND COMMUNICATION - SEMESTER-X

INTERNSHIP PROJECT


Credits: 4

OBJECTIVE

To enable the student to get exposure to actual situations and day-to-day functioning

of an advertising agency or professional studio.

To get exposure to actual situations and day-to-day functioning of an advertising

agency or professional studio.

To enable the student to get exposure to enter in to Film industries.

To create job opportunities in Print or electronic media.

Students can create their own job in media.

The intern can be exposed to the particular area of specialization.

CONTENT

For period of two months, the student will be attached to an agency or studio, on an

internship basis.

The intern will be exposed to the particular area of specialization already chosen.

Progress of the intern will be closely monitored by the department guide in co–

ordination with studio/agency guide

A report and viva voce will complete the process of evaluation.

101



M.Sc. MEDIA AND COMMUNICATION - SEMESTER-X

DISSERTATION


Credits: 4

RESEARCH PROJECT SPECIALIZATION – ANY ONE OF THE FOLLOWING:

1. Environmental communication;

2. Women, children and media;

3. Science and technology communication;

4. Human rights and media;

5. Alternative media;

6. Political communication;

7. Health communication;

8. Rural communication;

9. Communication in disaster management;

10. FM radio;

11. Web radio and television;

12. Brand management;

13. Film studies

14. Feedback systems, and any other area identified by students and faculty

jointly/individually.

102

DISSERTATION

Every student will have to do a dissertation/project report in any area of mass

communication detailed in the curriculum under the guidance of regular/guest faculty.

The objective of the dissertation is to enable a student to have an in-depth knowledge of

the subject of his/her choice. It should be a research-based effort and should endeavor to

create new knowledge in any area of mass communication.

PROJECT STUDY (REPORT -120 AND VIVA -30)

Guidelines for Project Study for Post Graduation:

i) Conceptualization of Subject and Research Problem (20 marks)

ii) Analytical Presentation of Review of Literature (30 marks)

iii) Presentation of Methodology (30 marks)

iv) Data Analysis and Discussion (30 marks)

v) Final Draft and Presentation (10 marks)

--------------

Total 120 marks

CHAPTERISATION

1. Introduction

2. Review of Related Literature

3. Research Methodology

4. Analysis and interpretation

5. Discussion and Conclusion

6. Bibliography

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7. Viva-voce

ATTACHMENT

Each student will have to undergo a four-week or more attachment in any of the media

such as newspapers, magazines, radio, television, agencies of advertising and public

relations/ corporate communication, or any other identified by the students and faculty

jointly/individually facilities for which are easily available locally or regionally.