Important Dates in October

5 Graduation Application

Deadline

10 First 8 Week Class:

Withdrawal Deadline (Ends

11:59 p.m.)

15 Second 8 Week Class:

Registration Ends (4:45 p.m.)

16 Second 8 Week Class: First

Day of Classes

19 Second 8 Week Class:

Census Day / Last Day to

Drop with 100% Refund

(Ends at 11:59 p.m.) See

Dropping/Withdrawing

McCoy College of Business

DEPARTMENT OF MARKETING October 2018 Newsletter

The mission of the Department of Marketing is to educate students to function and grow in

a dynamic business world. We hope this newsletter will provide you with valuable

information to assist you towards graduation and to learn more about the department’s

activities, opportunities and organizations.

For additional information about the Department of Marketing, please visit our website at

www.marketing.mccoy.txstate.edu.

22 Registration for Spring 2019

Begins (6:00 a.m.)

29 Full Term Class: Last Day to

Drop/Automatic “W”

Deadline

(Both end at 11:59 p.m.) See

Dropping/Withdrawing

Happy Birthday…

1st - Dr. Becerra 2nd - Dr. Jillapalli

8th - Dr. Badrinarayanan

13th - Dr. Gupta

14th - Victoria 20th -JW

24th - Travis

2018 Frontiers in Service Conference

On September 6-9, 2018 The McCoy College of

Business at Texas State University hosted the 27th

Frontiers in Service Conference in Austin, Texas.

The Conference Co-Chairs were Raymond Fisk,

Linda Alkire, Sidney Anderson, and Steven

Rayburn.

The Frontiers conference was held at the Hilton Austin and featured 17 plenary

speakers and 143 concurrent presentations. It attracted attendees from 32

countries that presented their latest research on important service topics such

as service technology, base of the pyramid service, service design,

transformative service research, customer experience, service strategy, service

management, financial well-being, health care, social media, service

innovation, and service failure. The plenary conference speakers brought

unique perspectives to how service can improve lives.

The Co-Chairs would like to extend their gratitude to Texas State University, The

McCoy College of Business, and SERVSIG for their support. A special thank you

to Provost Gene Bourgeois and Dean Denise Smart for their warm welcome

speeches and continuous support. They also want to thank the ENACTUS team

and Mrs. Vicky West for their wonderful assistance.

This was the largest conference ever hosted by Texas State University! We are

truly overwhelmed by all the appreciation and kindness we have received.

Please visit our Frontiers Conference website for more detailed information --

http://www.frontiers2018.com/.

Marketing JUNIORS & SENIORS: INTERNSHIPS Gain valuable hands-on experience and course credit!

FOR SALES (MKT 4392)

EMAIL MR. NOLL OR VISIT THE WEBSITE:

http://marketing.mccoy.txstate.edu/internships/salesinternships.html

FOR MARKETING (MKT 4399) & SERVICE MARKETING (MKT 4393)

EMAIL MRS. DIETERT OR VISIT THE WEBSITE: http://marketing.mccoy.txstate.edu/internships/internships.html

Congratulations, BGS Nominees!

Beta Gamma Sigma (BGS) is the honor society for students enrolled in AACSB-accredited

collegiate business and management programs. Membership in BGS is the highest recognition

a business student anywhere in the world can receive in a program at a school accredited

by AACSB International. Given the extremely competitive nature of McCoy students, the GPA

cutoff to be nominated is typically very high. Students should be very proud of their

accomplishment!

BGS membership conveys academic excellence and a commitment to high principles and

superior achievement. I hope that all nominees will reserve Tuesday, October 16 on their

calendar for the induction ceremony and awards event.

Please congratulate the following marketing students for being invited to join Beta Gamma Sigma!

Marie Ambs

Rachel Boutin

Raven Boxie

Alexandra Castles

Daniel Cavasin

Jackson Czelusniak

Hanh-Dzung Duong

Maria Godinez Verduzco

Brittany Howard

Tori Hundley

Danielle Kaur

Elizabeth MacAllister

Hailey Mackay

Taylor Maiorka

Connor McDonald

Alexandra McWilliams

Jessica Naranjo

Ubaldo Perea Gomez

Rachel Salazar

Jacob Straughan

Hunter White

Yuandian Yuan

Congratulations to our very own GIA’s, Madison Ivers, Christina Sfamenos, and Joshua Stines,

for being recognized by BGS at both undergraduate and graduate levels. Also,

congratulations to our student assistant, Roxi Reese, for being nominated into BGS as well.

What is NSAC?

NSAC is a semester long course where

students work as a group to create a

comprehensive campaign for a national

client. Schools across the nation compete

against one another by pitching their idea

to the client and other industry

professionals. Texas State has a proud

history in this competition and has won two

national championships, two 2nd place

finishes, and four 3rd place finishes. Texas

State has placed in the top four in their

region the last three years.

We are looking for account executives, art

directors, copy writers, account planners,

media planners, researchers, and designers

to help compete for this year’s

client, Wienerschnitzel! Students receive

course credit as a marketing elective (MKT-

4397, Directed Study in Marketing).

Apply for the Spring 2019 National Student Advertising

Competition (NSAC) Case Competition Class

Positions:

Account Executive – guides team with

campaign development; works closely with

advisors; and leads pitch presentation

development.

Art Directors – translates marketing strategy

into the visual components of the

campaign and works closely with the copy

team.

Copy Writers – writes copy for all ad

mediums; works closely with the art team;

and possesses strong English and writing

skills.

Account Planning – performs primary and

secondary research and ensures the

consumer is always represented in

advertising strategy.

Media Planning – defines and articulates

media strategy; selects appropriate media

channels; and develops the budget.

Production/Designers – writes and designs

the campaign book; assists in the

development of collateral; and must be

proficient with InDesign.

To apply:

By October 19, send the following

documents to Dr. Clay Craig

at cmc365@txstate.edu:

The deadline to submit is October 19th, 2018.

If you have questions, contact Dr. Rick T. Wilson at rick.t.wilson@txstate.edu, Dr. Clay Craig

at cmc365@txstate.edu or Dr. Mike Devlin at mdevlin@txstate.edu

1) Cover letter indicating the one or two positions you are applying for, including your Texas

State NetID;

2) Current resume highlighting relevant skills and experience;

3) Online portfolio of any relevant work related to advertising or design (required for art,

copy, and production/designer positions). Interviews are October 25-26.

Recap of September Events:

Our kickoff meeting was a success

with many new faces joining our

AMA family. Continuing through

September, we hosted two

workshops and one speaker

meeting. At the speaker meeting,

we listened to both Rachel Holtin,

of Austin Foodstagram, and Karim

Sidaoui, who visited us from the UK.

Rachel talked about the

importance of influencers, while

Karim taught us to focus on

matching your digital media

Pictured are the 2018-2019 Officers and

Executive Council

American Marketing Association (AMA)

*See www.txstateama.com for more details about Marketing Week and all our upcoming events

Upcoming events:

Marketing Week 2018: Laying the Foundation Oct. 1st-5th*

Oct. 4th: New Working- a new way of networking between Austin AMA,

Texas State, St. Edward’s, and the University of Texas at St.

Edward’s, 6:30-9pm

Oct. 5th: Escape Room Social- work on team-building and problem-

solving skills at Escape Space Games, times vary

Speaker Meetings every other Wednesday

Workshops every other Tuesday

platform to your audience. Both emphasized how digital media is changing the game

in the world of marketing.

Additionally, we had some fun times at both of our socials! Our first social of the year

went out with a bang. We played games and socialized with fellow members, new

and returning. Next, we held our Blazer tag social, where the blazer was optional.

Everyone got the opportunity to play in some intense rounds of laser tag, while also

working on team building skills. Overall, this past month has been eventful, and we all

are looking forward to what the rest of the year holds.

Linda Alkire and Ray Fisk hosted 3 international scholars:

Visiting Scholars

Daniela Berg (She is Linda Alkire's PhD

student at the University of Queensland,

Australia). Her presentation was entitled:

“Interactive Service Robots in service

settings and their effect on consumer

and service provider wellbeing”. Daniela

visited with her co-supervisor Nicole

Hartley.

Karim Sidawi (PhD student at The

University of Manchester, UK). His

presentation was entitled:

"Understanding holistic customer

experience through its dimensions using

artificial intelligence”. Karim visited the

marketing department from September

10 – September 21, 2018. During his visit,

Karim met with various faculty members

in the marketing department, observed

a class, delivered a guest lecture, and

was a speaker at the AMA chapter at

Texas State.

The Marketing Department organized

a research seminar by Professor

Rebekah Russell-Bennett, Co-

Editor Journal of Services Marketing,

Queensland University of Technology,

Australia.

Her presentation was entitled "How to

Reverse-Engineer a Journal Article”.

The Center for Professional Sales recently hosted the annual Sales Ambassador Appreciation

Luncheon for the Sales Ambassador organization from Texas State University Friday, September

21st. The Sales Ambassador organization is a select group of sales students that are selected

based upon their work in the classroom and their commitment to the sales profession. The

Headliners Club, which is a private dinning club situated on top of the Chase building in

downtown Austin, Texas, was the site for this year's luncheon. The facility has been home to

many past presidential visits, not to mention everyday events for the top political and business

organizations in Austin, Texas. Also, in attendance were two corporate partners (Cintas and

TEKsystems) with representatives from the Austin area. Mr. John Chartier represented

TEKsystems from Austin, Texas. Representing Cintas were Matthew Patterson, Tito Romero, Evan

Floyd and Jerrod Wilson. Each corporate partner briefly

addressed the Sales Ambassadors regarding various

topics about their industry and company. Vicki West,

Wayne Noll and Dr. Aditya Gupta were in attendance

representing the sales faculty. Christina Sfamenos,

Madison Ivers, Jeremy Cox and Kathleen O'Brien were

also in attendance from the graduate school and are

heavily involved in the sales center.

For more information about the Center for Professional Sales,

please contact Mrs. Vicki West at VW03@txstate.edu

Center for Professional Sales

Congratulations to the Texas State University, Center

for Professional Sales, Case Competition team for

advancing as one of twelve finalists from across the

United States in the AT&T National Sales Competition

event. The finals will be held on October 18 - 20 at

the world headquarters for AT&T in Dallas, Texas. The

team was challenged by selling various AT&T

products and services to a company in a video

conference arrangement.

The Center for Professional Sales is a fully certified

sales center and a member of the University Sales

Center Alliance. For more information, contact Mrs.

Vicki West, VW03@txstate.edu

Team members L-R: Tyler Connery, Weston

Jenkins, Shannon Remy, Sarah Grizzle, Victoria

Luckenbill, Colton Schwartz. Not pictured -

Reagan Ruddock, Team coaches - Vicki West,

Wayne Noll, Assistant graduate school coaches

- Christina Sfamenos, Madison Ivers, Jeremy Cox

Case Competition Team Advances!

Research Spotlight Scholarly Activities – October 2018

Peer-Reviewed Publications:

Rayburn, Steven W., Sidney T. Anderson, and Karen H. Smith (2018) “Designing Marketing Courses based on Self-Determination Theory: Promoting Psychological Need Fulfillment and Improving Student Outcomes;” Journal for Advancement of Marketing Education; 26; 22-32.

Conferences:

Frontiers in Service Conference, Austin, TX. Linda Alkire Sidney Anderson Ray Fisk Ravi Jillapalli Sarah Mittal Steven Rayburn

Awards, Honors, and Leadership:

Taewon Suh presented the keynote speech at PROCEED: Startup Meets Mittelstand in

Meisenheim, Germany. This event was a conference for German startups and mid-

sized communities to have conversations and connect to international communities.

Ruth Taylor is one of the 5% of the many Marquis Who's Who biographers who have

been selected as a recipient of the Lifetime Achievement Award.

Graduating in December? Apply Now!

All students who intend to graduate or participate in the commencement

ceremony this semester must complete a Graduation Application through

CatsWeb on the first day of classes. You can access the application via

Catsweb > Student > Student Records > Apply to Graduate.

The application deadline for Fall 2018 is October 5, 2018.

If you have questions about the application, please contact the Advising Center in person

(115 McCoy Hall), by phone (512-245-1993), or by email (businessadvising@txstate.edu).

Please contact Bruce for assistance with any of the following:

What to do with my major-—- career exploration

Developing a strategic career management plan

Job search tools and techniques

How to work a career fair

Building an effective resume

Practice interviews --- tips and techniques

Developing and improving networking skills

Any other career related matter

Please email Bruce your daily class schedule to arrange a meeting. Meetings

are typically held in his office in Career Services, LBJ Student Center, 5th floor

but other arrangements may be made on a case-by-case basis

CONNECT WITH BRUCE

bhoward@txstate.edu

Bruce Howard Career Advisor

McCoy College of Business

Bruce is an alumnus of Texas State University and brings more than 40

years of business and leadership experience in the fields of accounting,

finance, energy, management and marketing to help students and alumni of

the McCoy College of Business with developing effective career strategies.

questions about

STUDENT ORGANIZATIONS GET INVOLVED!

The Department of Marketing actively supports three student

organizations, all of which have successful track records in gaining

student involvement, contributing to the university and community, and

succeeding at the highest levels of competition. These organizations are

a major component of the department’s ongoing pride and tradition. If

you would like to be a part of any of these exciting and career-oriented

groups, contact the advisors listed below:

American Marketing Association (AMA)

Dr. Karen Smith - ks07@txstate.edu

Dr. Gail Zank (Case Advisor)- gz10@txstate.edu

American Advertising Federation (AAF)

Dr. Rick Wilson - rtw34@txstate.edu

Enactus (Formerly SIFE)

Mrs. Vicki West - vw03@txstate.edu

CONTACT INFORMATION

Texas State University is a tobacco- free campus.

/dept.marketing

McCoy Hall 424

601 University Drive

San Marcos, TX 78666

(P) 512.245.7428

(E) marketing@txstate.edu

Editor, Roxi Reese

[rmr164@txstate.edu]