department of media studies & mass communication

DEPARTMENT OF MEDIA STUDIES &

MASS COMMUNICATION

BS (Hons) - Media Studies &

Mass Communication

DEPARTMENT OF MEDIA STUDIES & MASS COMMUNICATION

ABOUT

The Media Studies and Mass Communication Department was established in 2015. IQRA National university introduced 4years BS program of Media Studies and Mass Communication for the first time in Peshawar.

Full-time faculty members, specialized in communication-related academic research and professional media disciplines are available in department.

The undergraduate curriculum of the Media Studies and Mass Communication Department is

made up of skilled courses that focus on the practice of journalism and media production and conceptual courses that teach students to analyze media and media institutions in a democratic society. We stand out among other mass media programs in our emphasis on both practice and theory.

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I feel honored and proud to be working as a Head of Media Studies and Mass Communication Department

of IQRA National University. Initiating and starting a Media Studies and Mass Communication BS four

years program for the first time in Peshawar is another milestone and achievement for the University. You

are lucky if you get admission in this department because you have the opportunity to learn from the

Journalists, Anchors, Reporters, Field Professionals, Well experienced Instructors and Qualified teachers.

As I myself have worked as News Anchor/Reporter in PTV News, Geo-News and as a Producer in Capital

TV. In my 9 years field experience I have covered the media coverages and Interviews of Prime Minister,

President and other VIP Personalities and having an honor of reading PTV’s 9PM Prime KHABARNAMA

from Islamabad for almost 2 years so I am well familiar with the dimensions and efforts involved in media

and journalism. I feel it's important to familiarize students with practical work of Journalism, Broadcasting

and other Media activities along with the theoretical work.

The Department of Media Studies & Mass Communication of INU offers you to become an expert News

Anchor, Reporter, Broadcaster and Journalist

Being an expert in linguistics for a Journalist is as essential as oxygen is essential for breathing. This

platform is determined to train you on excellent and proper levels in linguistics (English and Urdu).

In the premises of this institution all the necessary tools and equipment are present that are required to

train a Reporter, Anchor and Producer. This provides the students with opportunity to polish and groom

their skills during the studies.

I aim to produce such Anchors, Broadcasters, Cameramen, Producers, Reporters and scholars who not

only mark their identity in the professional field but also in academic area so that they can have a positive

and effective impact on the future of this country and nation.

I welcome all the new students in this great Department. Thankyou.

CHAIRMAN

MEDIA STUDIES AND MASS COMMUNICATION

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CHAIRMAN'S MESSAGE CHAIRMAN'S MESSAGE

Mr. Zia Ur Rahman

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VISIONThe vision of Media Studies and Mass Communication Department of IQRA National University is to bring about such individuals in the society and professional career which not only have the skills to endure the hardships that are embedded with in this profession but also to cope and mold them into bringing about positive change in community and society. Thus, leading themselves and the nation to a better, writer and smarter future.

Our students have daily collaborative contact with faculty members who’s professional portfolios for storytelling, design and interactive experiences include projects from Pakistan Television, Geo News, Capital TV, Mashriq TV and Newspaper and Today’s Muslim Newspaper.

There are productive faculty members who involves students in virtually all of their research, creative projects, publications and awards for experimental learning.

The studies will include practicing and performing a research in the fields of Broadcasting, Telecasting, Direction, Editing, Advertising, Creative Writing, Production and public relations.

To encourage and provide all the students in understanding the role of press in a multicultural society this includes an understanding of the legal and ethical issues which are an integral part of the journalism profession.

Our mission is to provide future journalists with the intellectual training and professional skills necessary together, evaluate, organize and disseminate information in a way that enables citizen to participate in democratic society in meaningful way.

The mission of media studies and mass communication program is to develop students who possess a strong liberal art background, think critically and understand the concepts and skills that will equip them for meaningful communication careers that can advance civic life globally and across culture.

The theoretical and applied media studies and mass communication program will continue to prepare students for professional and personal success.

The department will be recognized as a leading center for Journalism education in the 21st century.

The mission of Media Studies and Mass Communication Department at IQRA National University is to provide excellence in education on fundamental concepts, values and skills in media studies that focus on problem solving, critical thinking, innovation and communication.

MISSION

CORE VALUESŸ � Engage with the community Ÿ � Communicate ethically and professionally

Ÿ � Understand global diversity Ÿ � Think and reflect critically

Ÿ � Embrace technology to serve the public good.

GOALS

Ÿ � Improve student career preparation, readiness and competitive standing.

Ÿ � Strengthen profession skills development to ensure we are providing the greatest opportunity for student career placement.

Ÿ � We prepare students for lifelong learning beyond their first job by teaching them to be active participants in society who can critically consume as well as produce media content.

Ÿ � We strive to educate ethical, socially responsible, well rounded and fair-minded Media persons of visual and verbal messages.

ACADEMIC STRATEGYŸ � The curriculum is built on a foundation of basic skills: Writing, TV Production, Radio Production,

Reporting, Advertising, Public Relations, Direction, Ethics, Laws and Critical thinking.

Ÿ � Students work across broadcast, print and internet media but may develop their own specialty and expertise.

Ÿ � The state of the art, Multimedia Newsroom/Studio and Computer Labs provide hands on class room experiment and offer opportunities to produce professional News Anchors, Reporters, Producers, Editors, News Directors, Media managers and Writers etc.

Ÿ � Faculty members come from diverse research and professional backgrounds; many of them are experienced print and broadcast journalists who provide inside beyond text books. Media professionals regularly interact with the students as Guest lecturers and adjunct professors.

Ÿ � Students work on professional videos and audio suits, camera’s and associated accessories to produce award winning journalism.

Lecturer/ChairmanZia ur Rehman

Mehboob AlamLecturer M.A Journalism & Mass Communication

Lecturer/Program Coordinator Anum Hamid

Ph.D in progressMS in Media & Communication Studies Lecturer Muhammad Saeed

Muhammad FaheemLecturer M.A Journalism & Mass Communication

Amjad KhanLecturer M.A Journalism & Mass Communication

FACULTY MEMBERS

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ELIGIBILITY

F.A/F.Sc with 2nd division or A-Levels with 45% marks

Ÿ Electronic Media

Ÿ Print Media

Ÿ Advertising and Public Relations

SPECIALIZATION OFFERING

SCHEME OF STUDIES

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Semester 1 Semester 2

Code Subject Name Cr. Hours

MSMC111

ENG111

HUM111

MSMC112

HUM112

HUM113

Introduction to Mass Communication

Functional English- I

Islamic Studies

Computer skills for Mass Communication

Political Science

Introduction to Sociology

Total

3

3

2

3

3

3

17


MSMC121

MSMC122

ENG122

HUM124

MSMC123

MGT121

Mass Media in Pakistan

Fundamentals of News Reporting

Writing and Presentation skills (English- II)

Pakistan Studies

Functional Urdu

Economics

Total

3

3

3

2

3

3

17



MSMC231

MSMC232

MSMC233

ENG233

HUM235

MGT232

Introduction to Broadcast Media

Sub Editing and Page Designing

National and International affairs

Communication skills (English- III)

Introduction to Psychology

Principles of Marketing

Total

3

3

3

3

3

3

18


MSMC241

MSMC242

MSMC243

HUM246

MGT243

Journalist Language (English/Urdu)

Media Ethics and Law

Introduction to Social Media

Introduction to Logic

Principles of Management

Total

3

3

3

3

3

15



MSMC361

MSMC362

MSMC363

MSMC364

MTH362

HUM367

Feature, Column and Editorial writing

Communication Theories- II

Research Methods- I

Media Seminar

Statistics

Social Work and Human Behavior

Total

3

3

3

3

3

3

18


MSMC351

MSMC352

MSMC353

MTH351

MSMC354

MGT354

Introduction to Advertising and

Public Relations

Online Journalism

Communication Theories- I

Mathematics (Calculus)

Television Camera Operation

Advertising & Promotional Strategies

Total

3

3

3

3

3

3

18



MSMC471

MSMC472

INT499

Research Methods- II

Development support communication

Internship

Elective/Specialized Course


Total

3

3

3

3

3

15


MSMC481

FYP499

MSMC482

International Communication

Final Project/ Research Report /

Research paper

TV Documentary



Total

3

3

3

3

3

15

B.S (HONS.) MEDIA STUDIES & MASS COMMUNICATION

COURSE OVERVIEW

Program Duration:4 years, 8 Semester

133 credit hoursCredit Hours:

Courses:45 including Internship and Final Project

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DEPARTMENT RULES AND REGULATIONS

Ÿ � Attendance: 70% class Attendance is mandatory to appear in exams.

Ÿ � Assignments, tasks and projects have to be done in time and when assigned, students will have three days to discuss otherwise no excuse will be accepted.

Ÿ � Group activities will be done according to the groups assigned by instructor and not otherwise.

Ÿ � During lectures or sessions Video and Audio recording from personal mobile phones or cameras will not be allowed. Only official equipment’s can be used for this purpose with permission.

Ÿ � Studio accessories are not allowed to be taken out of the university premises without signed permit of HOD.

Ÿ � Equipment damage will be reported and student will be fined.

Ÿ � Violation of any rule will be punishable.

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ELECTIVE/SPECIALIZED COURSES FOR SEMESTER 7:

Code Print Media

MSMC473

MSMC474

Advanced Reporting

Newspaper Management

and Production

Code Electronic Media

MSMC475

MSMC476

Radio News Reporting and Production

TV News Reporting and Production

Code Advertising & PR

MSMC477

MSMC478

Advertising- I

Public Relations- I

ELECTIVE/SPECIALIZED COURSES FOR SEMESTER 8:

MSMC483

MSMC484

Sub Editing and page designing- II

Magazine Production/ Book

-Production

Code Electronic Media

MSMC485

MSMC486

Radio Program Production

TV Program Production

Code

MSMC487

MSMC488

Advertising- II

Public Relations- II

*Student has choice to opt one of the three specialization sequences.

Advertising & PR

*Student has no choice.

Code Print Media

department of media studies & mass communication

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