department of tourism, governmentofuttarpradeshgovernment...

72
UP Pro Poor Tourism Development Project Department of Tourism, Government of Uttar Pradesh Government of Uttar Pradesh Feasibility Report of of New Potential Sub‐Projects SPCU 30 May 2019 1

Upload: others

Post on 15-Mar-2020

5 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

UP Pro Poor Tourism Development Project

Department of Tourism, Government of Uttar PradeshGovernment of Uttar Pradesh

Feasibility Report ofof 

New Potential Sub‐Projects

SPCU30 May 2019

1

Page 2: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

All Costs in INR Crores List of Feasible Project Updated as on 30‐05‐2019

FR Region City/Area Sub ProjectInitial 

Estimate(Apr 2019)

Feasibility Stage 

Estimate (M 2019)

Remarks

UP Pro Poor Tourism Development Project

( p )(May 2019)

1 Agra Agra Kachhpura Artisan Centre (Leather, Artifical Jewellery)            20.00           16.89  Feasible

2 Braj Vrindavan  Ratan Chhatri ‐Integrated Flower Management Centre            20.00           12.36  Feasible

3 B j V i d G A ti C t (K i h P h k) 6 00 18 77 F ibl

I‐Artisan Villages / Centres

List of New P i l

3 Braj Vrindavan Gauranagar Artisan Centre (Krishna Poshak)              6.00           18.77  Feasible4 Braj Vrindavan  Jait Model Artisanal Village (Tulsi mala)            20.00  20.73 Feasible5 Braj Barsana Barsana Integrated Development (Rangeeli Gali)            15.00  25.68 Feasible

           81.00           94.43 

6 Agra Agra Mughal Museum Centre for Living Traditions             20.00           18.86  Feasible7 Braj Vrindavan Nand Mahal Centre for Living Traditions            25.00  22.14 Feasible 

Sub TotalII‐Centre for Living Traditions

Potential Sub‐Projects

j g           45.00           41.00 

8 Braj Mathura Mathura Government Museum              5.00             5.40  Feasible9 BC Kushinagar Kushinagar Government Buddha Museum            15.00  15.31 Feasible10 BC Kushinagar Kushinagar Vipassana Upvan (Meditation Park)            10.00             3.22  Feasible

           30.00  23.93

Sub Total

Sub Total

III‐Museums

IV Private Sector Development11 Agra Agra Tajganj Taj Khema            10.00  14.65 Feasible12 Agra Agra Agra Fort ‐ Sound and Light Show              8.00  12.70 Feasible

           18.00  27.35

13 Braj Mathura Mathura Food Craft Institute            10.00  10.00 Feasible           10.00  10.00

V‐Institutional DevelopmentSub Total

Sub Total

IV‐Private Sector Development

         184.00         196.71 

14 Agra Agra Tajganj Artisan Centres (Pachhikari, Zardozi & Galicha)            27.00  0.00Not 

Feasible

15 Agra Agra Kachhpura Last Mile Connectivity               3.00  0.00Not 

Feasible

 Total (Feasible)

List of Not Feasible Project

Feasible

16 Braj Vrindavan Banke Bihari Area ‐ Basic Services & Upgradation              8.00  0.00Merged with FR2

38.00           0.00         222.00         196.71 

           8.98        205.69 

DPR Preparation Cost @5% on Rs. 179.52Grand Total

 Total (Not Feasible) Total (Feasible+ Not Feasible)

2

Page 3: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 1: Kachhpura Artisan Centre (Leather, Artifical Jewellery), Agra

3

Page 4: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Map & Main ObjectivesFR‐1

Leather Work Arisans Artificial Jewelry ArtisansMale Female Total HHs Male Female Total HHsMale Female Total HHs Male Female Total HHs

592 129 721 407 41 2 43 32

Highlight the creative industries of Kachhpura

Centre for Artisans

Attract tourists and retain them for a longer duration 

Located adjacent to parking area being developed by us

4

Page 5: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Sr. No.

Components Activities Total Quantity

Unit Rate (INR

Lacs)

Amount (INR in Lacs)

1. Development of Infrastructure and Basic Services

Multipurpose Community Hall including basic facilities

300 sqm 0.35 per sqm

105.00

Production Centre/Display 1500 0.33 per 495.00

FR‐1

p yCentre for Artisan sqm sqm

Information center 100 sqm 0.33 per sqm

33.00

Administrative room/ Storage/ Toilet, drinking water & Rest Room

200 sqm 0.33 per sqm

66.00

Food court 500 sqm 0.25 per 125.00

Project C t

sqm Kids play area 400 sqm 0.50 per

sqm 200.00

Pathway/walkway 600 sqm 0.15 per sqm

90.00

Open landscaping Area 570 sqm 0.15 per sqm

85.50

Components & Cost

q1. Capacity

Building and Technical Support

Group Formation Formation of 57

Leather Artisan Groups

Formation of 03 Artisan Groups for artificial Jewelry

61 0.50 Per Group

30.50

y Formation of 1

Association Provision of Improved

Tools for 60 groups 60 no.

2.50 150.00

Training of local Artisans through Workshops, Seminars exposure visits for

61 groups/ associati

0.50 per group per year

91.50

Seminars, exposure visits for use of modern design/tools etc. for 36 months

association

year

2. Branding and promotion of products

Branding & Promotion for Marketing of leather products & artificial jewelry.

Lump sum 100.00

3 Total Cost 1571 503. Total Cost 1571.50 Design and

Supervision Consultancy

7.5% of INR 1371.50

117.90

Grand Total 1689.40

 

5

Page 6: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Sr. Revenue Generation Head Revenue Proposed Revenue per Annum 1 Ticketing for visitors @ Rs. 10/ per visitor visitor per annum= 325000 + 75000

Rs.40,00,000 2 Rent of 60 Production

Centre/Kiosk for artisans’ groups

@ Rs.1000/-per artisan group per month

60 Artisans will be accommodated-60*1000*12= Rs 7 20 000

FR‐1

Annual Revenues

groups Rs.7,20,000 3 Hiring of Multi purpose

Community Hall for social activities

@ Rs. 3000/-per event Minimum hiring of hall for at least 60 events in a year- 60*3000= Rs.1,80,000

Hiring of Multi Purpose hall for commercial activities

@Rs.5000/-per event Minimum hiring of hall for at least 30 events in a year- 30*5000= Rs.1,50,000

Project

4 Rent of 10 Food kiosks @ Rs2000/-per month per kiosk

10 members from the community will be given these food kiosks- 10*2000*12= Rs. 2,40,000

5 Membership fee @Rs.200/- per year Rs.152800 Total Revenue for One Year Rs. 54,42,800 Project 

Operations & Maintenance Sr. O&M Heads Cost of O&M Expenditure

per annum in Lacs

Remark

 

Lacs 1 Centre Manager @Rs. 40,000/-

per month 4,80,000 Local person/ groups

will be hired Center Assistant @Rs.25,000/-

per month 3,00,000

1 Safety Guards -4 no. @ Rs.12000/-per month per

5,76,000 per month per person

2 Sanitation/ gardener-6 workers

@ Rs.12000/-per month per person

8,64,000

3 Water & Electricity h

@ R 1 00 000/

12,00,000

Annual Expenditure

charges Rs.1,00,000/- per month

4 Maintenance cost @ Rs.10000/- per month

1,20,000 Replacement of LED bulbs etc.

Total Expenditure 35,40,000

6

Page 7: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name No. of Beneficiaries

f i h d

FR‐1

PDO Indicators Triggered

PDO‐4 No. of Entrepreneurs with Increased Income

764

IR‐1 Increase in Number of d i /i i l i i i j

200/50 Triggered domestic/international visitors in project destination

IR‐3 No. of Entrepreneurs with improved business development capacity

854business development capacity

IR‐5 No. of Job Created 90

Land Ownership & Approval Revenue Department NOC obtained by Department of Tourism

TTZLand, Approvals & NOCs Required NMA

PCB

Approvals & Clearances

The Sub Project has been found feasible.

7

Page 8: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 2: Ratan Chhatri ‐Integrated Flower Management Centre, Vrindavan

8

Page 9: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Map & Main ObjectivesFR‐2

Sr. No.

Flower Growers Waste Flower product No. of Groups to be Formed

Representative Body (Association)

M F Total M F Total

1. 422 28 450 0 70 70 60 03  

Highlight the creative industries existing in Ratan Chhatri area g g g

Centre for flower growers and avenue for selling 

Centre for waste flower products artisans and selling productsCentre for waste flower products artisans and selling products 

Attract more visitors to Ratan Chhatri and retain them for a longer duration in Vrindavan

Located near Banke Bihari ji Temple

9

Page 10: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Components & CostSr. Nos

Activities Details

Total Area

2

Unit Rate (INR i

Amount (INR in L )

Area details 3 Street Light (2.7 Km)

270 Nos. 0.40 Each

108.00 On selected roads

FR‐2

m2 (INR in Lacs)

Lacs)

1 Construction of streets/roads. (Rubber molded interlocking tiles)

2.7Kms 40.00

per Km

108.00 Kalideh to Chhatikara road up to Thakur Ji Ashram 1000 m From street No 1 to home of Dayaram 50 Mtr From street No 1 to home of L 0 M

Km) Each 4 Flower Market

and waste flowerproduction Centre

200 Sqm 0.30/Sqm

60.00 Ground floor-flower market-100sqm First Floor-Waste Flower Production centre-100 sqm

5 CC Road cumHeritage

2 Kms 60/Km 120.00 On selected roads Laxaman 50 Mtr From street No 1 to home of Vijender Tomar 60 Mtr From street No 1 to home of Vijender Halwai 70 Mtr From street No 1 to home of Chamunda Temple 250 Mtr

Heritage Walkway

6 Drain 1.5 Kms 20/Km 30.00 On selected roads 7 Culvert 2 No. 20/Unit 40.00 On selected roads 8 Solar Pump with

shelter home 5 Nos. 50.00/

Unit 250.00 On flower farms

From Ratan Chhatri Chabutara to home of Govind Tomar 50 Mtr From home of Arjun to home of Nanda Lakhi 30 mtr From street No 1 to home of Dashrath Pandit 65 Mtr From street No 1 to backside of

including basic facilities. (500sqft on each point)

9 Street Pole Lightsat 20m distance

100 Nos. 0.4 Each

40.00 On road towards flower farm

10 C t ti f 114 N 0 60 68 40 D t il f HHS T il t t bMohini Kunj 400 mtr From street No 1 to Narsingh temple gate 300 mtr Home of Ram Babu to home of Panada Ji 100 mtr From home of Samar Singh to Raman 30 mtr

10 Construction ofHH Toilets inBanke BihariStreets

114 Nos. 0.60 each

68.40 Details of HHS Toilets to be constructed in Table given in Chapter-3

11 Construction ofone Public Toilet

01 no. 40.0 each

40.00

From street No 1 to Shanker Pandit 200 mtr Total 2.685 Kms

2 Construction of drainage network with cover for 2.7 Km

5.4 Kms 20.00 per Km

108.00 On selected roads

one Public Toiletnear street no.6 ofBanke Bihari

each

 

in both side of streets as mentioned in sr no. 1

 

10

Page 11: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

12 Formation anddevelopment (30Growers Groups

56 groups and 3

0.50 per

group

88.50 Separate Community Mobilizers and other staff for social components will be hired by the NGO

FR‐2

Growers Groups,15 GarlandArtisan Groups, 6Waste Flowerartisan gorupsand 5 water User

and 3 associati

on

group per year

be hired by the NGO.

and 5 water Usergroups and 3associations) for36 months

13 Improved Tools and techniques

59 1.00 per

59.00 Ratan Chhatri and flower farms and techniques and Capacity building of Association and group members (for 3 years)

per group

( y )14 Branding and

advertisement ofwaste flowerproducts

Lump sum

20.00 Through print and Electronic media Through organizing various events and festivals Through hoardings and sinages

Total 1149.90 15 Design and

Supervision Consultancy

7.5% of INR

1051.00

86.30

Grand 1236.20 Say 1236.00 Total

 

11

Page 12: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Operations & MaintenanceAnnual

RevenuesAnnual

E dit

FR‐2

Revenues ExpenditureSr. Revenue Generation Head Revenue Proposed Revenue per Annum

1 Rent from flower market for 45 growers groups

@ Rs.500/-per growers group per month

Rs.2,70,000

Sr. O&M Heads Cost of O&M Expenditure per annum in

Lacs

Remark

g g p g p p

2 Rent for production of waste flowers from 6 producer groups

@Rs.1000/- per group per month

Rs. 72,000

3 Hiring of Multi purpose @ Rs 3000/ per event Minimum hiring of hall for at least 30

1 Resource Centre Care Taker

@Rs. 15,000/- per month

1,80,000 Local person/ groups will be hired

2 Safety Guards -2 no. @ Rs.12,000/-per month per person

2,88,000 3 Hiring of Multi-purpose

Community Hall for social activities

@ Rs. 3000/-per event Minimum hiring of hall for at least 30 events in a year- 30*3000= Rs. 90,000

4 Hiring of Multi-Purpose hall for commercial activities

@Rs.5000/-per event Minimum hiring of hall for at least 10 events in a year- 10*5000= Rs.

month per person Sanitation Worker-1 @Rs.12000,per

month 1,44,000

3 Water & Electricity charges

@ Rs.10,000/- per month

1,20,000

4 M i t C t @ R 5000/ 60 000 R l t f LED50,000

5 Solar Pump Use Charges @Rs.1200/per annum per farmer

100*12*450

Rs.5,40,000

6 M b hi F @100/ b 100*518

4 Maintenance Cost @ Rs.5000/- per month

60,000 Replacement of LED bulbs etc.

Total Expenditure 7,92,000  

6 Membership Fees @100/ per member 100*518

51800

Total Revenue for One Year 10,73,000

 

12

Page 13: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name No. of Beneficiaries

b f h h ld i b j i h

FR‐2

PDO di

PDO‐3 Number of households in subproject areas with improved conditions, disaggregated by gender.

750 HHs

PDO‐4 No. of Entrepreneurs with Increased Income 538

Indicators Triggered

IR‐1 Increase in Number of domestic/international visitors in project destination per day

50/25 

IR‐3 No. of Entrepreneurs with improved business d l t it

588

Land Ownership & Approval Nagar NigamMathura

development capacity

IR‐5 No. of Job Created 50

Land Ownership & Approval Nagar Nigam Mathura

NOCs Required TTZ

Nagar Nigam, MathuraLand, Approvals & PCB

NMA/State ASI

Irrigation Department

Approvals & Clearances

The Sub Project has been found feasible.

13

Page 14: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 3: Gauranagar Artisan Centre (Krishna Poshak), Vrindavan

14

Page 15: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Map & Main ObjectivesFR‐3

Sr. No. Poshak Artisans Rosary Artisans No. of Artisan Groups to be

Formed

Representative Body

(Association)M F HHs M F HHs

1 700 10 310 0 1400 700 150 01

Hi hli ht th ti i d t i i ti i G N

1. 700 10 310 0 1400 700 150 01

Highlight the creative industries existing in Gaura Nagar (Krishna Poshak) 

Resource Centre for artisans 

Attract more visitors to Gaura Nagar and retain them for a longer duration in Vrindavan

Located near Banke Bihari ji Temple

15

Page 16: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Components & Costr. o

Activities Details Total Area

Unit Rate (INR in

Amount (INR in

Area details 6 Toilet blocks old existing point at

100 sqm

0.40/sqm 40.00 Buddha Market

FR‐3

s m2 (

Lacs) (Lacs)

1 Construction of streets/roads (rubber molded tiles)

5.35 Km

60.00 per Km

321.00 From left to Ambedkar Park aMathura road to Parikrama MChar Sampraday Ashram-1.5

From Rang Ji Bageechi to Gu

existing point at Buddha Market

sqm

7 Formation and development of 50 Poshak Artisans’,

150 Groups 3 Associati

0.5 per group per

year

229.50 -Group/association formation andstrengthening will take 36 months-Separate Community Mobilizers

Ashram- 1Km From right to Ambedakar Park

Mathura road to Gurukul AshrGovind Kund- 1.5 Km

From Transformer to Jagannat l l ith i d i

Poshak Artisans , 100 Roasary groups & 3 Associations (36 months)

Association per year

year Separate Community Mobilizers other staff for social components hired by the NGO.

8 Improved Tools, 150 1.00 153.00 All 3 associations will be formed wtemple along with main drain- From Barat Ghar to Madina M

500 m 2 Construction of

drainage network with cover on both

10.70 Km

20.00 per Km

214.00 On both side of road as mentiserial no. 1

p ,Techniques and capacity building for all artisan groups and association

Groups 3 Associati

on

per group &

association

representatives of 150 artisans grOne of the association will take oresponsibility to run and maintainPoshak and Rosary Resource ce

with cover on both side of 5.35 Km in street/ road with drain cover

3 Main drain cover(1.5m Width)

1Km 50.00 Per Km

50.00 From Transformer to Jagannatemple along with main drain

9 Branding and promotion

Lump sum 10.00 Through print and Electronic medThrough organizing various evfestivals Through hoardings and sinages

Total 1698 004 Street Light (Poles at

10 m interval) 535 Nos.

0.40 Each 214.00 On street roads as mentionedNo.1

5 Poshak and RosaryResource center with

1300 sqm

0.30/sqm 390.00 Buddha Market

Total 1698.00

0 Design and Supervision Consultancy

7.5% of INR

1698.00

127.35

basic services andboundary wall

 

Grand Total

1876.35 Say 1877.00

 

16

Page 17: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Operations & MaintenanceSr. Revenue Generation Head Revenue Proposed Revenue per Annum 1 Rent of 50 Production

Centre/Kiosk for Poshak@ Rs.2000/-per artisan group per month

50 Artisan groups will be accommodated-50*2000*12=

FR‐3

Annual Revenues

Centre/Kiosk for Poshak artisan groups

group per month accommodated 50 2000 12 Rs.12,00,000

2 Hiring of Multi purpose Community Hall for social activities

@ Rs. 10,000/-per event Minimum hiring of hall for at least 60 events in a year- 60*10,000= Rs.6,00,000

3 Hiring of Multi Purpose hall for commercial activities

@Rs.15,000/-per event Minimum hiring of hall for at least 30 events in a year- 30*15000= Revenues Rs.4,50,000

4 Rent of 5 Food kiosks @ Rs 2000/-per month per kiosk

5 members from the community will be given these food kiosks- 5*2000*12= Rs. 1,20,000

5 Membership fee of Association

@200/-per member per year

Rs. 4,22,000

Sr. O&M Heads Cost of O&M Expenditure per annum in

L

Remark

Association year Total Revenue for One Year Rs. 27,92,000

 

Annual E dit

Lacs 1 Centre Manager @Rs. 30,000/-

per month 3,60,000 Local person/ groups

will be hired Center Assistant @Rs.15,000/-

per month 1,80,000

1 Safety Guards -2 no. @ Rs.12000/- 2,88,000 Expenditure per month per

person 2 Sanitation/ gardener-

2 workers @ Rs.12000/-per month per person

2,88,000

3 Water & Electricity @ Rs. 30000/- 3,60,000 ycharges

@per month

, ,

4 Maintenance cost @ Rs.5000/- per month

60,000 Replacement of LED bulbs etc.

Total Expenditure 15,36,000  

17

Page 18: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name No. of Beneficiaries

PDO‐3 Number of households in subproject areas with improved 2800 HHs

FR‐3

PDO Indicators T i d

PDO 3 Number of households in subproject areas with improved conditions, disaggregated by gender.

2800 HHs

PDO‐4 No. of Entrepreneurs with Increased Income 2110

IR‐1 Increase in Number of domestic/international visitors in  50/25 Triggered project destination per day

IR‐3 No. of Entrepreneurs with improved business development capacity

2160

Land Ownership & Approval Nagar Nigam Mathura

TTZ

IR‐5 No. of Job Created 100

NOCs Required

TTZ

Nagar Nigam, Mathura

PCB

Land, Approvals & Clearances

State ASI (Govind Dev Temple)Clearances

The Sub Project has been found Feasible.

18

Page 19: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 4: Jait Model Artisanal Village (Tulsi mala), Vrindavan

19

Page 20: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Map & Main ObjectivesFR‐4

Sr. No. Tulsi Mala Artisans Tulsi Farmers No. of Groupsto be Formed

RepresentativeBody(Association)M F Total M F Total

1. 640 110 750 720 30 750 100 02

Highlight the creative industry of Tulsi Mala and its place of origin (Jait village)origin (Jait village)

Resource Centre for Artisans and Interpretation of the process of making the mala

Development of a Model Heritage Village (infrastructure etc.)

Attract visitors to this center as it is adjacent to NH‐2 andAttract visitors to this center as it is adjacent to NH‐2 and Kaliyadeh Mardan Temple which is a historical place 

20

Page 21: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Sl. No.

Activities Details Total Area m2

Unit Rate (INR in

Lacs)

Amount (INR in Lacs)

Area details

1 Construction of streets/ village roads

5.00 Kms 60.00 300.00 NH-2 to Guddu Dish Wa(700 m)

6 Erecting Solar LightPoles in the peripheryof the ResourceCenter and TulsiOutlets and crop store

50 Nos. 0.40 per

number

20.00 FR‐4

streets/ village roads inside the village (Rubber molded tile)

per Km (700 m) Atash Puliya (Culvert) to

NH-2 (500m) NH-2 to old Panchayat

Bhawan(700m) Dewala Bagichi Road (1

Outlets and crop store

7 Installation of solar pump with shelter room & basic services

07 Nos. 50.00 per

number

350.00

Project

g ( Kothra Pond Road (500m Subhash Neta Chowk Ro

(350 m) Other village road inside

village1250 m

8 Formation and training programmes for 07 WUGs, 50 Farmers Groups, 50 Artisans’ Groups & 2 A i ti (36

107 groups &

2 Associations per

0.50 per group &

association

163.50 -Total Farmers- 750 -Total Artisans-750 Group/ association formatioand strengthening will take months

S t C itProject Components& Cost

2 Connecting roads (up to Farms) C.C. Road

6.00 Kms 80.00 per Km

480.00 Pipla Road (3 kms) Chhatikara Minor Road (1

km) Mangera Railway Bridge t

Chhatikara Minor (2 kms) 3 C t ti f 10 00 20 00 200 00

Associations (36 months)

year - Separate Community Mobilizers and other staff fosocial components will be hby the NGO.

9 Improved Tools andTechniques for all

50 Artisan

1.00 per group

50.00

3 Construction of drainage network with cover for 5.00 Kms in both side of village road with drain cover

10.00 Kms

20.00 per Km

200.00 Along both side of villagroad as mentioned in sr1

qartisans groups groups

p g p

10 Branding, promotion and patent of Tulsi Mala

Outside the village

Lump sum 50.00 Through print and Electmedia Through organizing vaevents and festivalsdrain cover

4 Construction of TulsiResource Centre/Capacity building

800 sqm 0.30 per sqm

240.00 Old Panchayat Bhawan undGram Panchayat

5 10 Tulsi outlets for artisans’ groups and

300 sqm 0.25 per sqm

75.00 Khasra No……. (GS Land) nearby Kaliya Mardan Tem

events and festivals Through hoardings and sina

Total 1928.50

11 Design and Supervision Consultancy

7.5% of INR 1928 50

144.60

artisans groups and Construction of Tulsi Crop Store

per sqm nearby Kaliya Mardan Tem

 

Consultancy 1928.50

Grand Total

2073.10 Say 2073.00

 

21

Page 22: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Annual Revenues

Sr. Revenue Generation Head Revenue Proposed Revenue per Annum

1 Rent of 10 Tulsi Outlets @ Rs.1000/-per artisan group per month

Rs.1,20,000

2 Rent for Storage for 50 artisan groups

@Rs.300/- per group per month

Rs.1,80,000

FR‐4

artisan groups month

3 Hiring of Multi purpose Community Hall for social activities

@ Rs. 3000/-per event Minimum hiring of hall for at least 30 events in a year- 30*3000= Rs.90,000

4 Hiring of Multi Purpose hall for commercial activities

@Rs.5000/-per event Minimum hiring of hall for at least 10 events in a year- 10*5000= Rs.

Project Operations & 

for commercial activities events in a year 10 5000 Rs. 50,000

5 Rent of 5 Food kiosks in Resource Center

@ Rs1000/-per month per kiosk

Rs. 60,000

6 Solar Pump Use Charges @Rs.1200/per annum per farmer

100*12*750

Rs 9 00 000p

MaintenanceRs.9,00,000

7 Membership fee @Rs.200/-per member per year

Rs.3,00,000

Total Revenue for One Year Rs. 17,00,000

Annual Expenditure

Sr. O&M Heads Cost of O&M Expenditure per annum in

Lacs

Remark

1 Resource Centre Care Taker

@Rs. 15,000/- per month

1,80,000 Local person/ groups will be hired

 

2 Safety Guards -2 no. @ Rs.12,000/-per

month per person 2,88,000

Sanitation Worker-1 @Rs.12000,per month

1,44,000

3 Water & Electricity @ Rs.10,000/- 1,20,000 charges per month

4 Maintenance cost @ Rs.5000/- per month

60,000 Replacement of LED bulbs etc.

Total Expenditure 7,92,000  

22

Page 23: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name No. of Beneficiaries

f i h d

FR‐4

PDO 

PDO‐4 No. of Entrepreneurs with Increased Income

1500

IR‐1 Increase in Number of d i /i i l i i i j

50/15 

Indicators Triggered

domestic/international visitors in project destination per day

IR‐3 No. of Entrepreneurs with improved business development capacity

1600

Land Ownership & Approval Gram Panchayat and Irrigation 

business development capacity

IR‐5 No. of Job Created 100

a d O e s p & pp o a G a a c ayat a d gat odepartment

TTZ

CGWALand, Approvals &

NOCs Required

CGWA

PCB

Irrigation Department

G P h

Approvals & Clearances

Gram Panchayat

The Sub Project has been found feasible.

23

Page 24: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 5: Barsana Integrated Development (Rangeeli Gali), Mathura

24

Page 25: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Part‐A, Development of Rangeeli Gali & ChowkFR‐5

The Sub Project has not been found Feasible due tofollowing reasons:‐1‐To widen the Rangeeli Chowk and Gali on only right side,

Rangeeli Gali Entry

Rangeeli Gali View

Main Entry towards Gali

demolition of 22 houses, 10 shops and 1 Dharmshala willhave to be done which is not feasible as per SocialSafeguards Policy of the World Bank.2‐ Due to demolition of houses, shops and dharamshala,

St i R dh T l

St i it id t l

2 Due to demolition of houses, shops and dharamshala,about 100 families along with their livelihood will beaffected.3‐As per WB’s Safeguards Policy all social and environmental

ESIA d ARAP h b d dOld Well towards Gali Stairs Radha Temple Stairs opposite side temple assessment, ESIA and ARAP has to be prepared andimplemented before the start of any civil work which maytake long time.4‐This is a dense residential area hence demolition of

Sitting Area during Festival

Overhead Wires

Chowk Area  

buildings will create lot of air pollution and dust andstringent environmental norms as per WB would need to befollowed.

The Sub Project has not been found feasible.

25

Page 26: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Part‐B, Development of Parking in Tourist BanglowFR‐5

The Sub Project has not been found Feasible underjthe World Bank Project due to following reasons:‐

1‐ Tourist Bungalow is located just 15 meter awayin front of Brishbhanu Kund which is ASI protectedin front of Brishbhanu Kund which is ASI protectedMonument and as per ASI‐NMA guidelines no newconstruction is allowed within 100 meter of theprotected monument.

2‐ Demolition of Building will impact the waterbody (Kund).

The Sub Project has not been found feasible 

Photographs of existing Tourist Bungalow of DoT

26

Page 27: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Part‐C, Integrated Development of Sankhikhor, Barsana, MathuraFR‐5

27

Page 28: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Map & Main ObjectivesSr. N

Milk Producers Other Artisans No. of Artisan Groups t b F d

Representative Body (A i ti )

FR‐5

No. to be Formed (Association) 1. 900 470 124 02

 

Highlight the creative industries (milk production, mehndietc.) existing in Barsana

Multi Activity Centre for artisans

Festival Space (Radha Ashtami and Holi)

Tourist Facility Centre and Parking

Located near Parikrama Marg, will attract more visitors andretain them for a longer duration in Barsana

Integrated development of Sankhikhor, Barsana

28

Page 29: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Components & Cost

9 I t ll ti f t t li ht l 200 0 40 80 00 Li ht l h llSl A ti iti D t il Q ti U it R t A t A d t il

FR‐5

9 Installation of street lights along roads and streets at 10m interval- and parking area and Multi Activity Center

200 no.

0.40 per km

80.00 Light poles shall be installed on the edge of road/street-total length 2.5 km

Sl. Activities Details Quantity/area

Unit Rate (INR in

Lacs)

Amount (INR in Lacs)

Area details

1 Construction of Multi Activity Centre for cultural activities/ outdoor performance and TFC

4000 sqm

0.30 per sqm

1200.00 On the Land of Horticulture Department

10 Formation of Artisan/ Milk Producer groups/Association

124 groups and

2 assoc

0.50 per group and association

63.00 Separate Community Mobilizers andother staff for social

outdoor performance and TFC Department 2 Construction of parking area at

Sankhi khor 500 sqm

0.20 per sqm

100.00 On the Land of Horticulture Department

3 Construction of road from Radharani Temple to multi

1.5 km

80.00 per km

120.00 association

s

social components will be hired bythe NGO.

11 Improved Tools techniques & C it b ildi f 124 &

126 1.00 per f 3

126.00

Radharani Temple to multi-activity center at Sankhi khor

km km

4 Construction of 30 outlets at Sankhi khor

450 sqm

0.30 per sqm

135.00 Each outlet will bof 5*3 meter size

5 Construction of drain with cover along roads and streets-

1.5 km

20.00 per km

30.00

Capacity building of 124 groups & 2 association

group for 3 years

12 Branding and Promotion Lump sum 50.00

Total 2389.00

along roads and streets- km km 6 Kids Play Area 400

sqm 0.50 200.00

7 Food Court 500 sqm

0.25 125.00

8 Landscaping 1000 0 15 150 00 ota 389 00

13 Design and supervision consultancy

7.5% of INR

2389.00

179.00

Grand 2568.00

8 Landscaping 1000 sqm

0.15 150.00

9 Installation of street lights along roads and streets at 10m interval- and parking area and Multi Activity Center

200 no.

0.40 per km

80.00 Light poles shall be installed on the edge of road/street-total

Total  

Activity Center road/street total length 2.5 km

 

29

Page 30: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Sr. Revenue Generation Head Revenue Proposed Revenue per Annum 1 Ticketing for visitors @ Rs. 10/ per visitor visitor per annum= 500000 + 50000

Rs.55,00,000 2 Rent of 30 Outlets for

artisans’ groups @ Rs.500/-per artisan group per month

30 Artisan groups will be accommodated-30*500*12=

FR‐5

Annual Revenues Rs.1,80,000

3 Hiring of Multi Activity space for social activities

@ Rs. 5000/-per event Minimum hiring of hall for at least 30 events in a year- 30*5000= Rs.1,50,000

Hiring of Multi Purpose hall for commercial activities

@Rs.10,000/-per event Minimum hiring of hall for at least 30 events in a year- 30*10000= Rs 3 00 000

Project 

Rs.3,00,000 4 Rent of 10 Food kiosks @ Rs2000/-per month

per kiosk 10 members from the community will be given these food kiosks- 10*2000*12= Rs. 2,40,000

5 Membership fee @Rs.200/- per year from 1370 Artisans

Rs.2,74,000

T t l R f O Y R 66 44 000j

Operations & Maintenance

Total Revenue for One Year Rs. 66,44,000

 Sr. O&M Heads Cost of O&M Expenditure

per annum in Lacs

Remark

1 C t M @R 40 000/ 4 80 000 L l /1 Centre Manager @Rs. 40,000/- per month

4,80,000 Local person/ groups will be hired Center Assistant @Rs.25,000/-

per month 3,00,000

1 Safety Guards -4 no. @ Rs.12000/-per month per

5,76,000

Annual Expenditure person 2 Sanitation/ gardener-

6 workers @ Rs.12000/-per month per person

8,64,000

3 Water & Electricity charges

@ Rs.1,00,000/-

12,00,000

per month 4 Maintenance cost @ Rs.10000/-

per month 1,20,000 Replacement of LED

bulbs etc. Total Expenditure 35,40,000

 

30

Page 31: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name No. of Beneficiaries

f i h d

FR‐5

PDO Indicators Triggered

PDO‐4 No. of Entrepreneurs with Increased Income

1370

IR‐1 Increase in Number of d i /i i l i i i j

5000/200 Triggered domestic/international visitors in project 

destination

IR‐3 No. of Entrepreneurs with improved business development capacity

1490

Land Ownership & Approval Horticulture Department Mathura

business development capacity

IR‐5 No. of Job Created 120

Land Ownership & Approval Horticulture Department, Mathura

NOCs Required TTZ

PCB

Land, Approvals & Clearances Horticulture DepartmentClearances

Part C of the Sub Project (Sankhikhor) has been found feasiblePart –C of the Sub Project (Sankhikhor) has been found feasible.

31

Page 32: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 6: Mughal Museum Centre for Living Traditions, Agra

32

Page 33: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Map & Main ObjectivesFR‐6

Sr. Creative Industries HHs M F Total No. of Proposed No Artisan

SHGs to be Formed

pRepresentati

ve Body (Association)

1. Pachchikari Artisans 537 733 22 755 63 12 Zardozi Artisans 203 84 253 337 28 12. Zardozi Artisans 203 84 253 337 28 13. Aari Artisans 82 43 90 133 11 14. Galicha Artisans 92 45 109 154 13 15. Leather Artisans* 407 592 129 721 60 16. Artificial Jewelry* 32 41 2 43 4 1

TOTAL 1353 1538 605 2143 179 6

Highlight the creative industries in Agra

TOTAL 1353 1538 605 2143 179 6

Sustain the livelihood industries of Pacchikari, Zardozi, Galicha, Leather, Artificial & Jewellery in Agra so that the local artisans have an increased income, with better capacities and improved infrastructure.

Retain  visitors in Agra as located close to Taj Mahal

33

Page 34: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR‐6

S Components Total Tentative CostProject Components & C t f

S. No.

Components Total Tentative Cost (INR in Lacs)

& Cost for Hard & Soft Components

1. Hard Components 504.4072. Soft Components 1382.20

pTOTAL 1886.607

34

Page 35: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR‐6 Sr. No. Component Description Total Area Area Proposed for CLT Activities Rate (INR-Lacs) / Sq mtr

Tentative Cost (INR)As per Museum Plan m2

Basement Level1 Open to Sky Sunken Garden (Part 656.64 Food Court & Stalls in a well landscaped

and green shaded area with digital displa s

0.10 65.664(45.0x14.592)

displays2 Open to Sky Garden 322.56 Outdoor Performing Arts (Traditional/

Contemporary) and Outdoor Display Area for artisans

0.10 32.256(16.80x19.20)Total Open Area = 979.20

3 Library 345.6 Display Area 0.15 51.840Shops (10)C ft A f Kid

Project Components 

Crafts Area for KidsSmall Library

4 Workshop 138.24 Display Area/Shops (10) 0.15 20.736(14.40x9.60)

5 Storage 138.24 Studio for Galicha Studio for Artificial Jewellery

0.15 20.736(14.40x9.60)

& Cost for Infrastructure

Studio for Braj Region (Tulsi Mala/ Poshak making/ Sanjhi Art etc. )

6 Storage 138.24 Auditorium/ Lecture Room/ Training Room for Performing Arts

0. 15 20.736(14.40x9.60)

7 Storage behind Room 14 92.16 Storage 0.15 13.824(9.6x9.6)( )

8 Other Areas: Administrative Office, Toilets

138.24 Same use 0.15 20.736(46.08+92.16)

9 Circulation Areas/ Verandahs 915.84 Circulation Area 0.05 45.792Total Basement Area 2885.76 Total 292.32

Ground Floor Level10 Lecture Room 138.24 Studio for Pachhikari 0.15 20.736

(14.4x9.6)11 Workshop/Research 138.24 Studio for Aari & Zardozi 0.15 20.736

(14.4x9.6)12 Lecture Room 138.24 Studio for Leather works 0.15 20.736

(14.4x9.6)13 Circulation Area 293.76 Circulation Area 0.05 14.688

Total Ground Floor Area 708.48 Total 76.89614 Furniture & Fixtures Lump sum 100.00I Total – Hard Components 469.216

Supervision & Design Consultant @ 7.5 % 35.191

Grand Total Hard Components 504 407

35

Page 36: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR‐6 Sr. Component Description Unit Total Artisan Target Rate (INR-Lacs)

Tentative Cost (INR)

1 Artisan SHGs Formation(Pachchikari-63, Zardozi-28, aari-11, Galicha-13)

115 1379 1379 0.50 575

2 T i i2 Training(Communication, Marketing Skills, Business Development)

a Pachhikari-2 Months Number 755 63 SHGs Rs.0.01/per participant/day (food+ Honorarium) =R 0 60

453.00

Project Components & 

Rs. 0.60 per personb Zardozi-1 month Number 337 28 SHGs Rs.0.1/per

participant/day (food + Honorarium)= Rs. 0.30 per person

101.10

c Aari -1 month Number 133 11 SHGs Rs.0.1/per ti i t/d (f d +

39.90

Cost for Soft Components

participant/day (food + Honorarium) = Rs. 0.30 per person

d Galicha-1 month Number 154 13 SHGs Rs.0.1/per participant/day (food + Honorarium) = Rs. 0 30

46.20

0.30 per personTotal Training Cost 640.20

3 Office Equipments Lump sum 10.004 Workshops/Events Number 12 Rs.100000/- 12.005 Branding & Promotion Lump sum 100.006 Raw Material for Training Lump suma Pachhikari Lump sum 10.00b Aari/ Zardozi Lump sum 7.00c Galicha Lump sum 10.00

Total Raw Material Cost 27.007 Tools and Equipments Lump suma Pachhikari 8 00a Pachhikari 8.00b Aari/ Zardozi 5.00c Galicha 5.00

Total Tools & Equipments Cost 18.00II Total – Soft Components 1382.20

36

Page 37: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Annual Revenues

Sr. Revenue Generation Head Revenue Proposed Revenue per Annum1 Ticketing for visitors (Domestic) @ Rs. 100/ per visitor Average 1000 visitor per day-365000 visitor

per annum= 365,00,000/-2 Ticketing for visitors (International) @ Rs. 250/ per visitor Average 100 visitor per day-

36500 visitors per annum 91,25,000/-3 Rent of Food Court @ Rs.10000/-per month 1,20,000/-

FR‐6

@ p , ,4 CI Retail Outlets (20) @ Rs. 10000/-per month 24,00,000/-5 Auditorium -1 (50 people)-48

Events/annum (outsourced)@Rs 10,000/-per event 4,80,000/-

6 Open Air Theatre (100 people)- 24 Events/annum(outsourced)

@ Rs. 10000/- per event 2,40,000/-

Project Operations & 

( )7 Special Events Tickets (6) @ 300000/- per events 18,00,000/-8 Membership fee

(Pachhikari, Aari, Zardozi & Galicha)

@ 100/- per member/annum 1500 members1,50,000

Total Revenue for One Year 508,15,000

MaintenanceSr. O&M Heads Cost of O&M

(INR)Expenditure per annum in (INR)

Remark

1 Agency Organizing all events & managing

@ 10,00,000/- per month 120,00,000 Plus 10% of total profit to Agency

Annual Expenditure

g g g gevent calendar

Repair & maintenance of Infrastructure

Cleaning & Housekeeping Security & Safety Ticketing

p g y

2 M t C ft d th A ti (6) @ 150000/ CI 108 00 0002 Mater Craftsman and other Artisans (6) @ 150000/- per CI per month

108,00,000

3 Performing Artists (4)

Charkula, Raasleela, Braj Gayaki, street theatre

@ 150000/- per art per month

72,00,000

4 Capacity Building of Artisans Association LS 50,00,000 50,00,0004 Capacity Building of Artisans Association LS 50,00,000 50,00,0005 Special Events (6) @ 100000/- per event 6,00,0006 Water & Electricity charges @ 4,00,000/- per month 48,00,0007 Branding & Promotion cost @ 50,00,000/-per annum 50,00,000

Total Expenditure 4,54,00,000

37

Page 38: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name No. of Beneficiaries

PDO‐1 Increase in average daily tourist 

FR‐6

expenditure in project destinations (Day/Overnight Tourist)

PDO‐2 Increase in average duration of stay of t i t i j tPDO 

Indicators Triggered

tourists in project areas

PDO‐4 Number of entrepreneurs in project destinations with increased income, disaggregated by genderTriggered disaggregated by gender.

IR‐1 Increase in Number of domestic/international visitors in project destinationdestination

IR‐3 Increase in No. of Entrepreneurs with improved business development capacity

300

IR‐5 No of Job Created 200

NOC obtained by Department of Tourism for Mughal Museum 

Museum is on  Government LandLand, 

IR 5 No. of Job Created 200

Museum is on  Government Land

TTZ

PCB Consent (Under process)

,Approvals & Clearances

38

Page 39: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 7: Nand Mahal Centre for Living Traditions, Vrindavan

39

Page 40: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Map & Main ObjectivesFR‐7Sr. No Name of livelihood HHs Male Female Total No. of

GroupsRepresentative Body

IndustryGroups

to be Formed

tive Body (Associatio

n)Tulsi Mala 1528 640 110 750 100 2

Kheer Mohan 46 59 0 59 4 1

Charkula 31 36 02 38 3 1Charkula 31 36 02 38 3 1

Raas Leela 39 37 02 39 3 1

Waste Flower Recycling 0 0 70 70 5 1

Krishna Poshak Making 2800 650 60 710 51 1

Rosary (Other fancy beads)- 0 1400 1400 100 1

Pot Making 11 11 0 11 1 0

Anklet Making 06 0 06 06 1 0

Crown Making 04 0 04 04 10

Total 4465 1433 1654 3087 270 8

The main objective of the CLT is to highlight the creative industries and to use it as driver to attract more visitors and retain them for a longer duration. 

The development of CLT will attract more & more domestic as well as international visitors to this center as iis in Vrindavan

The sub project is planned for the revival and sustaining the livelihood industries of Tulsi Bead Mala, Poshak/ Mukut, Charkula, Raas‐leela, Kheer Mohan, Waste Flower,Tulsi Bead Mala, Poshak/ Mukut, Charkula, Raas leela, Kheer Mohan, Waste Flower, Pottery & Anklet making Artisans in Vrindavan so that the local artisans have an increased income, with better capacities and improved infrastructure.

40

Page 41: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR‐7 Sr. No. Activities Area Unit Rate (INR) Total Cost (Lacs)

Hard ComponentsRenovation work in Yatri Niwas/Tourist Complex Building for-

Studio for Waste Flower Recycling2000 sqm 0. 15 /Sqm 300.00

S ud o o aste o e ecyc g Studio for Pottery Studio for Performing Arts (Charkula & Raas

Leela) Display Stalls (10) Incubation Centre Indoor Performing Space

Project Components & 

Kids Play Area 400 Sqm 0. 50 /Sqm 200.00Food Court 500 Sqm 0. 25 /Sqm 125.00A dit i 1 (300 P l ) 500 0 30 /S 150 00Cost for Hard & 

Soft Components

Auditorium-1 (300 People) 500 sqm 0. 30 /Sqm 150.00Auditorium -2 (50 people) 100 sqm 0. 25 /Sqm 25.00Open Air Theatre (2000 people) 3000 sqm 0. 15 /Sqm 450.00Lift (elevator) 2 Unit 0.20 per number 40.00Parking (100 cars) 3000 sqm Rs. 0.15 /sqm 450.00Ramps & Toilets for disabled (5X10 m)) 1 No. 40.0 per number 40.00

Total 1780.00Supervision & Design Consultant @ 7.5% 133.50Total Hard Components 1913.50Soft ComponentsFormation of Groups/Associations 270 Groups+8 0 50 per Group 139 00Formation of Groups/Associations 270 Groups+8

Associations0.50 per Group 139.00

Workshops/ trainings (12) 12 Nos 1.0 per group for three years 12.00

P ti & B di 10 CI L 100 00Promotion & Branding 10 CI Lumsum 100.00GI Tagging of Creative Industries Lumsum 50.00Total Soft Components 301.00Grand Total 2214.50

41

Page 42: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Annual Revenues

Sr. Revenue Generation Head Revenue Proposed Revenue per Annum1 Ticketing for visitors @Rs. 100/ per visitor Average 2000 visitor per day-730000 visitor per

annum= 730,00,0002 Rent of Food Court (20 shops) @ Rs.10000/-per month per shop 24,00,0003 CI Retail Outlets (50) @Rs 5000/-per month 30 00 000

FR‐7

3 CI Retail Outlets (50) @Rs. 5000/ per month 30,00,0004 Auditorium -1 (300 people)-24

Events/annum (outsourced)@Rs 50,000/-per event 12,00,000

5 Auditorium -2 (50 people)-48 Events/annum(outsourced)

@Rs 10,000/-per event 4,80,000

6 Open Air Theatre (2000 people)- 96 Events/annum (outsourced)

@ Rs. 10000/- per event 9,60,000

Project Operations & 

Events/annum (outsourced)7 Sponsored Advertising Space-1000

sqm@ Rs. 1000/- per month/sqm 120,00,000

8 Parking Charges (100 cars)- 3 times @ 50/- per car 54,75,0009 Special EventsTickets (6) @ 500000/- per events 30,00,00010 Digital Advertising @ 200000/- per month 24,00,000

Total Revenue for One Year 10 39 15 000

MaintenanceTotal Revenue for One Year 10,39,15,000

Sr. O&M Heads Cost of O&M Expenditure per annum in Rs

Remark

1 Agency @ 15,00,000/- per month 180,00,000 Plus 10% of total profit

Annual Expenditure

g y Organizing all events & managing

event calendar Repair & maintenance of

Infrastructure Cleaning & Housekeeping Security & Safety

Ti k ti

@ , , p , , pto Agency

Ticketing2 Mater Craftsman and other Artisans (7) @ 150000/- per CI per month 126,00,0003 Performing Artists (4)

Charkula, Raasleela, Braj Gayaki, street theatre

@ @ 150000/- per art per month

72,00,000

4 Capacity Building of Artisans Association @50 00 000 one time 50 00 0004 Capacity Building of Artisans Association @50,00,000 one time 50,00,0005 Special Events (6) @ Rs. 300000/- per event 18,00,0006 Water & Electricity charges @ Rs.4,00,000/- per month 48,00,0007 Branding & Promotion cost @ Rs.50,00,000/- per annum 50,00,000 Replacement of LED

bulbs etc.Total Expenditure 5,44,00,000

42

Page 43: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name No. of Beneficiaries

PDO‐1 Increase in average daily tourist 

FR‐7

PDO Indicators 

d

expenditure in project destinations (Day/Overnight Tourist)

PDO‐2 Increase in average duration of stay of t i t i j tTriggered tourists in project areas

PDO‐4 Number of entrepreneurs in project destinations with increased income, disaggregated by genderdisaggregated by gender.

IR‐1 Increase in Number of domestic/international visitors in project destinationdestination

IR‐3 Increase in No. of Entrepreneurs with improved business development capacity

300

IR‐5 No of Job Created 200

NOC to be obtained for Yatri Niwas/Tourist Complex (Nanad Mahal)

Yatri Niwas/Tourist Complex is on  Government LandLand, A l &

IR 5 No. of Job Created 200

TTZ

PCB Consent 

Approvals & Clearances

43

Page 44: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 8: Mathura Government Museum, Mathura

Tourism Statistics for Mathura + Vrindavan2018

Domestic Visitors: ‐ 2,24,53,200

International Visitors‐81,890

Tourism Statistics for Mathura Museum 2018

Domestic Visitors:Domestic Visitors: ‐ 13500 (0.06%) 

International Visitors‐2880 (3.5%)

44

Page 45: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Museum Plan & Proposed ComponentsFR‐8

Proposal for Rs 57.09 crores was prepared by the Department of Culture in 2018 

S. No Component Estimated Cost (lakhs)

1 Fire Fighting 602 Display 100p y3 AV Projection and AV Guides 504 Souvenir Shop 505 Kids Area 106 Minor Repairs & Maintenance 10

H d C t 280Hard Components 2807 Art Festivals 1008 Exhibitions 509 Training (Modeling) 2510 Brochures & Publications 2510 Brochures & Publications 2511 Branding & Marketing 25

Soft Components 225Total 505

12 Design and Supervision Consultancy 37g p y@ 7.5%Grand Total 542 (5.4 crore)

45

Page 46: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name Remarks

PDO 1 I i d il F 16 380 i i

FR‐8

PDO 

PDO‐1 Increase in average daily tourist expenditure in project 

destinations

For appx 16,380 visitors:Current Ticket Sales –

Rs 1,16,000/‐

Indicators Triggered

@ Rs 50/‐ ticket costExpected Ticket Sales –

Rs 8,19,000/‐

PDO ‐2 Increase in average duration of stay of tourists in project 

areas

Better Facilities will help increase the time spent in 

the Museum by 2‐3 hours atareas the Museum by 2 3 hours at least

Land Ownership & Approval Department of Archaeology, Department of Culture, GoUP

NOC Required Department of Culture, GoUP

Land, Approvals & Clearances NOC Required Department of Culture, GoUPClearances

46

Page 47: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 9: Kushinagar Government Buddha Museum, Kushinagar

Tourism Statistics for Kushinagar 2018

Domestic Visitors: ‐ 8,97,546

International VisitorsInternational Visitors‐ 80,147

Tourism Statistics for Kushinagar Museum 2018

Domestic Visitors:Domestic Visitors: ‐ 97158 (10.82%) 

International Visitors‐ 538 (0.67%)

47

Page 48: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Proposed ComponentsRepairing and painting of boundary wallModernization of galleries Repairing and painting of inner

FR‐9

Proposal for Rs 12 crores has been prepared by the Department of Culture in 2018 ‐ 19 

Modernization of galleries‐Repairing and painting of inner side wall false ceiling, modern show‐cases and pedestals, modern lighting, glass cover around on objects etc.Steel railing on stairs.Steel railing in galleries to protect objects

S. No  Component  Estimated Cost (lakhs) 

1  Hard Components as per  1200 

Steel railing in galleries to protect objects.Construction of Buddha Gallery‐Gallery on life of Lord Budhha (through dioramas and models).Modernization of building’s doors and windows.Installation of CCTV Anti theft device & Intercom system Department’s Estimate 

2 Soft Components 225a Art Festivals    100 b Exhibitions 50

Installation of CCTV, Anti theft device & Intercom system.Installation of lift system.Buddha theme and Children Park.Installation of eco‐friendly silent generator.External development road drainage and lighting etc b  Exhibitions  50 

c  Training (Modeling)  25 d Brochures & Publications  25 e Branding & Marketing  25 

External development‐road, drainage and lighting etc.Digital information system in galleries.Construction of new over‐head tank.Up‐gradation of reserve collection store. Up gradation of museum’s Rahul Sankrityayan library

Total  14253 Design and Supervision Consultancy  

@ 7.5% 106

Grand Total 1531 (15 31 crore)

Up‐gradation of museum s Rahul Sankrityayan library.Air‐ conditioning of galleries.Modernization of Auditorium.Up‐gradation of fire‐fighting systemSolar lighting system Grand Total  1531 (15.31 crore) Solar lighting system

48

Page 49: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name Remarks

PDO 1 I i d il F 97 696 i i

FR‐9

PDO

PDO‐1 Increase in average daily tourist expenditure in project 

destinations

For appx 97,696 visitors:Current Ticket Sales (@ Rs 3 & Rs 10) –

Rs 2,96,854/‐PDO Indicators Triggered

, , /

@ Rs 50/‐ ticket costExpected Ticket Sales –

Rs 48 84 800/Rs 48,84,800/‐

PDO ‐2 Increase in average duration of stay of tourists in project

Better Facilities will help increase the time spent inof stay of tourists in project 

areasincrease the time spent in 

the Museum by 2‐3 hours at least

Land Ownership & Approval Department of Archaeology, Department of Culture, GoUP

NOC Required Department of Culture, GoUP

Land, Approvals & Clearances NOC Required Department of Culture, GoUPClearances

49

Page 50: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 10: Kushinagar Vipassana Upvan (Meditation Park), Kushinagar

Tourism Statistics for Kushinagar 2018

Domestic Visitors: ‐ 8,97,546

International VisitorsInternational Visitors‐ 80,147

Tourism Statistics for Meditation Park 

Visitors: 200‐300 daily

Area : 13.17 acres

50

Page 51: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Plan and ObjectivesFR‐10

Ideal place for relaxation and spending a few moments in reflection on Buddha’s teachings. Th k b d l d i l fThe park can be developed into a place for quietude for Buddhist pilgrims and local residents.

Restore the ecology of the place – bamboo plantations, pebbled pathways, water bodies

Shaded areas for sitting (wooden benches)Shaded areas for sitting (wooden benches) and meditation 

Ecology Centre 

51

Page 52: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Sr. No. Components Unit Rate Total Amount (INR)

Proposed Components & Cost Estimate FR‐10

1 Protection wall all around the park area (appx. 1415 m long & 5 ft high) 5400/- per m 7641000

2 Entry Gate Lump sum 2000003 Main Path from Entry gate (250 m long & 3 m wide) Lump sum 2500000

4 Restoration of pathways inside park – pebbled (1 km) Lump sum 500000

5 Restoration of existing ponds (Big Pond appx 30 m radius & small Pond Lump sum 50000005 Restoration of existing ponds (Big Pond-appx 30 m radius & small Pond-appx 15 m radius)– cleaning, desilting, stone pitching, restoration of pathway aroundponds, benches, boring with pump & spike lights

Lump sum 50000003000000

6 Restoration of pump house Lump sum 2000007 Construction of toilets for men/women both Lump sum 500000p8 Renovation of meditation sites under trees (6 Nos.)-with stone cladding -

2 m outer dia; 2 ft high & 47 cm wide15000/- per No. 90000

9 Renovation of common meditation area with sitting benches, bambooplantation and landscaping etc (2000 sqft)

Lump sum 1000000

10 Provision of drinking water ATMs (2 Nos) 50000/- 100,000E l C L 250000011 Ecology Centre Lump sum 2500000

12 Pavilions in Park (3 Nos) 200000 per No. 60000013 Signage for existing trees and display of their mythological importance

(5 information signage, Name boards, directional signage) on red stoneLump sum 500000

14 Signage & Tourist Information Display Boards Lump sum 100000

15 Peacock conservation Lump sum 10000016 Lighting of the park area ( 20 No) Lump sum 40000017 Demolition & Renovation of Residence Lump sum 250000018 CBT Related Activities (guide training, vendors training, kiosks etc) Lump sum 2500000

Total 2,99,31,000Total 2,99,31,00019 Estimated cost for Design and Supervision Consultancy (DPR

preparation) @ 7.5%22,44,825

Grand Total 3,21,75,825 (3.22 crore)

52

Page 53: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Annual Revenues S No

Revenue Head Cost Revenue perannum

1 Domestic Visitors – @ Rs 10/‐ 18,00,000

FR‐10

1,80,000/year (20%) @ / , ,

2 International Visitors –16,000/year (20% )

@ Rs 50/‐ 8,00,000

Total Revenue 26,00,000

Project Operations &  S  O&M Head Cost Expenditure 

Maintenance No per annum1 Ecology Centre Caretaker  @ Rs 15000/‐

per month1,80,000

2 Security Guards – 2 no. @ Rs 12000/‐per month

2,88,000

Annual Expenditure

per month3 Gardeners – 4 no. @ Rs 12000/‐

per month5,76,000

4 Ticket Operator – 1 no. @ Rs 12000/‐per month

1,44,000p

5 Water & Electricity Charges

@ Rs 10000/‐per month

1,20,000

6 Maintenance Cost @ Rs 10000/‐per month

1,20,000

Total Expenditure 14,28,000

53

Page 54: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name Remarks

PDO 1 I i d il F 1 96 000 i i

FR‐10

PDO‐1 Increase in average daily tourist expenditure in project 

destinations

For appx 1,96,000 visitors:

@ Rs 10 & Rs 50/‐ ticket costExpected Ticket Sales –

PDO Indicators i d

pRs 26,00,000/‐

PDO ‐2 Increase in average duration  Better Facilities will help Triggered of stay of tourists in project 

areasincrease the time spent in the Park by 2‐3 hours at 

least

IR 5 N b f j b t d ithi 18 j b

L d

IR‐5 Number of jobs created within tourism value chain

18 jobs

Land Ownership & Approval Department of  Tourism, GoUP

NOC Required ASI

Land, Approvals & ClearancesClearances

54

Page 55: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 11: Tajganj Taj Khema, Agra

55

Page 56: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Map & Main ObjectivesFR‐11

Capitalize the Premium location

Develop the property into a boutique hotel type withpremium (5 star) amenities.

Use the mound and fantastic view of Taj from it forUse the mound and fantastic view of Taj from it foroutdoor events – enhance scope of night activities

Retain visitors in Agra

Enhance capacity of stay at the property from 6rooms to 14 (6 room + 8 tents) with high‐endinteriors

Restaurant (authentic cuisine)

56

Page 57: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Components & CostFR‐11

Sl Component Cost in Rs Lacs

1. 1Renovation of Existing infrastructure (approximate 2200 Sq feet 6 accommodation 90.00rooms).

2. Renovation of Kitchen and Reception (approximate 2500 Sq feet area). 100.003. Refurbishment of all 8 Tented accommodation with latest durable and 450.00

maintenance free solution (approximate 9000 Sq feet area).

4. Purchase of Equipment etc. 200.005. Landscaping the entire property including mound and pathway, minor repairing 400.005. Landscaping the entire property including mound and pathway, minor repairing

etc including repairing of boundary wall.400.00

6. Preparation of DPR and supervision of the work etc. 125.007 B di d P ti f th t 100 007. Branding and Promotion of the property. 100.00

Total 1465.00

57

Page 58: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Operations & MaintenanceReceipt from Accommodation of Hotel Taj Khema

Capacity Annual Annual

FR‐11

Room TypeCapacityper day

AnnualCapacity

Occupancy TariffAnnualRevenue

Standard Room 4 1460 75% 8,000      87,60,000           Deluxe Room 2 730 75% 10,000   54,75,000           Swiss Cottage 8 2920 75% 12,000   2,62,80,000        

Total 14 5110 4,05,15,000       

Expected ExpenditureFixed CostRepair & Maintenance @ 10% of Capital Cost (1365 Lacs) 1,36,50,000 

Besides the rent from theaccommodation, a revenue is also

Staff SalaryManager (1) @ 1,00,000/‐ P.M. 12,00,000 Accountant / Cashier (1) @ 50,000/‐ P.M. 6,00,000 Chef (4) @ 50,000/‐ P.M. 24,00,000 S pport staff in kit hen (8) @ 25 000/ PM 24 00 000

accommodation, a revenue is alsoexpected from the Restaurant andperforming activities on the Mound.

Support staff in kitchen (8) @ 25,000/‐ P.M. 24,00,000 Electrician (1) @ 50,000/‐ P.M. 6,00,000 Waiters etc (8) @ 25,000/‐ P.M. 24,00,000 Housekeeping Staff (8) @ 15,000/‐ P.M 14,40,000 

Variable / Semi‐Variable CostPower & Fuel @ 1,00,000/‐ P.M. 12,00,000 Other Variable cost @ 5% of Receipt 20,00,000 

Total Expected Expenditure 2,78,90,000 

Annual Expected Return on Capital from accommodation facility 1,26,25,000 

58

Page 59: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name

PDO‐1 Increase in average daily tourist expenditure in project destinations (Overnight Tourist).

PDO 2 I i d i f f i i j

FR‐11

PDO

PDO‐2 Increase in average duration of stay of tourists in project areas.

PDO‐3 Number of households in subproject areas with improved conditions, ImprovedCommunity Places when Mound in Taj Khema used for public events/ performances

PDO Indicators Triggered

PDO‐4 Number of entrepreneurs in project destinations with increased income. Mound in TajKhema when used for public performances of creative industries like Charkula, Raas leelaetc.

IR 1 Increase in numbers of visitors in project destinations (domestic & International)IR‐1 Increase in numbers of visitors in project destinations (domestic & International)A boutique hotel right next to Taj Mahal with a restaurant and mound open for public willinvite more tourists

IR‐5 Number of Jobs created within the tourism value chain especially for women in project

L d O hi & A lLand

IR 5 Number of Jobs created within the tourism value chain, especially for women, in projectdestinations. (Hospitality Sector, Small businesses (Creative/ Livelihood Industries)

Land Ownership & Approval

Land owned by GoUP.The property is located from 160 Meter from the east gate of the Iconic Taj Mahal.

Land,Approvals &Clearances

Renovation of Property – Clearance from NMA required

59

Page 60: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 12: Agra Fort ‐ Sound and Light Show, Agra

60

Page 61: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Map & Main ObjectivesFR‐12

Upgrade the SEL Show with new technology

Enhance the tourist experience and attract visitorsto Agra Fort

Retain the visitors in Agra – night activities

61

Page 62: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Components & CostFR‐12

Sl Component Cost in Rs Lacs

1 Review of existing story line, script writing, voice‐over recording &b k d f d d

250.00background music from reputed artists, as required.

2 Visualization of the content as per the Concept and Storyline. 70.00

3 Procurement and installation of hardware (warrantee cover of minimum 5 800.003 Procurement and installation of hardware (warrantee cover of minimum 5years) and software (including license fee, if any).

800.00

4 Development of Viewers Gallery, Control Room and Ticket Sales Counter. 50.00

5 B di / P i 100 005 Branding / Promotion 100.00

Total 1270.00

62

Page 63: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Project Operations & Maintenance

Expected viewers in a year

FR‐12

Expected viewers in a yearSeating Capacity 350Hindi Batch 1English Batch 1Daily capacity 700Shows in a year 300yMax Viewers in a year 2,10,000Capacity utilization 60%Expected viewers in a year 1,26,000

Receipt from Ticket PricingViewers Category Price  % Domestic 200  50%Foreign 300  30%St d t 50 20%

Expected ExpenditureASI License Fee @ 40% 1,00,80,000 

Repair & Maintenance of Equipment (10% of equipment cost) 80,00,000 Power & Fuel @ 50000/‐ P.M. 6,00,000 

Students 50  20%Average Ticket price  200 

Annual Revenue (annual) 2,52,00,000 

Staff SalaryManager (1) @ 75,000/‐ P.M. 9,00,000 Operator (2) @ 50,000/‐ P.M. 12,00,000 Support Staff (4) @ 25,000/‐ P.M. 12,00,000 Other Staff (4) @ 20,000/‐ P.M. 9,60,000 

Total Expected Expenditure 2,29,40,000 

Excess of Receipt over Expenditure 22,60,000

63

Page 64: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

PDO/IR Indicator Name

FR‐12

PDO Indicators

/

PDO‐1 Increase in average daily tourist expenditure in project destinations(Overnight Tourist)

PDO 2 I i d ti f t f t i t i j tIndicators Triggered

PDO‐2 Increase in average duration of stay of tourists in project areas

IR‐1 Increase in numbers of visitors in project destinations (domestic &International)

Land Ownership & Approval

ASI protected monument.

MoU signed between ASI and DoT needs to be modified with reference to theLand,A l & MoU signed between ASI and DoT needs to be modified with reference to the

payment to be made to ASI as service charges (At present 40% of the sale proceedsof the show to be payable to ASI).

Approvals &Clearances

64

Page 65: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 13: Mathura Food Craft Institute, Mathura

Feasibility Report yet to be prepared. Decision to relocate to Mathura received on 29 May 2019

65

Page 66: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

U f ibl S b P j tUnfeasible Sub‐Projects

66

Page 67: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Due to unavailability of Land the Sub Project was not found feasible. 4 Lands were explored but not found suitable.

FR 14: Tajganj Artisan Centres (Pachhikari, Zardozi & Galicha), Agra

Site No. 01: Near Water Tank, Kolhai, Tajganj, Agra• Land area is covered by densely populated residential 

society and roads from two sides. So construction cannot propose close to road.

• The water tank has bigger plinth area inside for which wider space has to be left to the existing water tank. This will reduce the size of  the plot which will not be apt for Artisan centre.

• There is a Water Tank on the middle of site, so constructionof the building close to tank foundation not technically feasible.

• Actual ownsership of the land is with a private trust instead of Jal Nigam the information that was shared by the community earlier.

67

Page 68: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Due to unavailability of Land the Sub Project was not found feasible. 4 Lands were explored but not found suitable.

FR‐14

Site No. 02: For Site near Shiva Temple, Naharganj, Tajganj• Proposed site is situated in core area of densely populated 

society. Streets are very narrow and steep at some locations. Turns are very narrow, so transportation for construction materials will not be possible on site.

• Again hear, the two existing temples on the corner of the plot are often too much crowded during festival occasions. And the trees planted on the proposed sites are to be removed for which securing permission from the concerned department will be a challenge.

68

Page 69: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Due to unavailability of Land the Sub Project was not found feasible. 4 Lands were explored but not found suitable.

FR‐14

Site No. 03: Opposite Hotel Gateway, Basai, Fatehabad Road, Tajganj• Proposed site is situated opposite Hotel Gateway, Basai at 

the campus of Jal Nigam Pumping Station. The site was also visited by the team from SPCU on 10 May 2019. 

• This area is under the supervision of Municipal Corporation, Agra butis under dispute with local private parties claiming ownership.

69

Page 70: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 15: Kachhpura Last Mile Connectivity, Agra

• Electrification and Pathway construction on both sides of the road connecting to Kachhpura Mehtab Bagh was proposed in the sub‐project but it seems to be NOT FEASIBLE due to given below reasons.

• Pathway is already exists on both the sides of the road however, at some places paver blocks are damaged or removed.

• Electric poles with street lights are in place on one side (right side) of the road. 

• Widening of road is not required as road is wide enough about 10 meter (Carriage way width‐07 meter and Pathway 1.5 meter each side) 

• The width of the road is more on the stretch from railway over bridge to future land as compare to road between visitor’s parking and Mehtab Bagh. 

70

Page 71: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

FR 16: Banke Bihari Area ‐ Basic Services & Upgradation, Vrindavan

Sub‐Project merged with FR‐2 

71

Page 72: Department of Tourism, GovernmentofUttarPradeshGovernment ...uptourism.gov.in/site/writereaddata/siteContent/... · 30/05/2019  · 14 Agra Agra Tajganj Artisan Centres (Pachhikari,

Thank YouThank You  

72